I was recently shopping around for a new car and spoke to several main dealers about cars they were selling which I had on my shortlist. From the first contact I had with Hedin Automotive I knew they... See more
Company replied
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I was recently shopping around for a new car and spoke to several main dealers about cars they were selling which I had on my shortlist. From the first contact I had with Hedin Automotive I knew they... See more
Company replied
I had a problem with my transmission. Stephen James assessed the problem via remote software (i.e. without even physically inspecting the car). They gave me an initial diagnosis that, however, would r... See more
Bromley Branch - very nice and helpful until they've sold you the car. Very good experience buying the car, but of course after you've got the car impossible to get any further assistance or any custo... See more
I have some serious safety concerns with my vehicle. Steven at the Woolwich branch was disrespectful, unhelpful, dismissive and a complete time waster. I believe that he deleted data from their system... See more
Company replied
An authorised #BMW retailer with centres in Bromley, Enfield, Ruxley and Woolwich.
Lincoln Road, EN1 1SP, Enfield, United Kingdom
Replied to 83% of negative reviews
Typically replies within 1 week
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Title: Disappointing Experience at Stephen James BMW Bromley Branch
As a loyal customer of BMW's Stephen James Blackheath and then Bromley branches since 2006, I've always been impressed by the level of professionalism and excellent service provided. However, my recent visit to the Bromley branch left me deeply disappointed and questioning my loyalty.
I visited the branch because my car boot was unable to shut properly. While the staff initially seemed friendly and helpful, the encounter took a turn for the worse when I was informed that I needed a new soft close part and would also have to pay £198 for a diagnostic, which was never required in my previous visits.
Despite explaining my past experiences and the absence of such charges, the manager insisted on the fee in a patronising manner. The manner in which she handled the situation, including discreetly instructing the service desk to ensure I pay, left me feeling embarrassed and humiliated.
Moreover, the delay in addressing my concerns and the apparent discrepancy between the need for a diagnostic and the search for a part further undermined my trust in their integrity.
Ultimately, I walked out without resolving the issue, feeling disrespected and undervalued as a long-time customer. Despite the potential need to pay extra elsewhere, I will never return to this branch again. It's disheartening to see how a single interaction with a new manager (Charley) can tarnish years of loyal patronage.

Reply from Stephen James BMW
Took my Mini Cooper in today for a recall..when I collected it later on I was pleasantly surprised that she had been washed and cleaned inside and looking beautiful. Received a video with a free health check and all ok. And the icing on the cake was a goodie bag with sweets..Air Freshener and a pen. Thank you so much…your customer service was fantastic

Reply from Stephen James BMW
I brought my MINI for MOT + routine service and couldn't be more disappointed. The car was ok when I brought it in, but when I picked it up at the end of the day it was driving very badly and felt unsafe on the road. I brought it back the next day and was faced with terrible customer service - they didn't apologise, they didn't take responsibility and showed no respect for my time and for the fact that I had to come back the next day because of their mistake. After over one hour of waiting in the waiting room they said the car was fixed, so I drove off, but the problem persisted, so obviously they hadn't checked it before giving it back, so I had to come back the third time. They caused an issue and took no responsibility for the damage to my car as well as for the inconvenience they caused me.

Reply from Stephen James BMW
Reliably and consistently unpleasant to deal with. Even if I come in for the simplest thing, they will always try their utmost to take as much money as possible using aggressive sales tactics. I have zero trust for them. Even if they don't manage to take more money from you than is reasonable, they will certainly waste your time and give you an unpleasant time.

Reply from Stephen James BMW
Really happy with SJ BMW Enfield, great quality part ex cars for great prices!
Very poor service absolutely no customer care I bought in my sisters bmw for new brakes service supposed to got a mot which never got done as it’s just coming up for 3 years old don’t know if all bmw dealerships are the same but I would never use Steve’s James bmw of Enfield ever again all so just found out the das cam was disconnected obviously they don’t like recordings of the work they do or don’t do only found out about as nearly had a accident found the power supply cable pulled STAY AWAY from this awful dealer

Reply from Stephen James BMW
**AVOID THIS DEALERSHIP**
I brought my mini in for a diagnostic check, and it was determined that the fuel tank valve needed replacement. I agreed to proceed with the fix, with the understanding that my car would be ready the following day as I was informed by the one of the staff member. However, the repair ended up taking three days, which is acceptable. However, the communication during this time was lacking, as I had to initiate contact daily to ask about updates. The staff member who was looking after my car seemed to be ignoring my calls and messages, leaving me in the dark about the additional time required for the repair as I had to take time off work in advance for collection.
After collection, my car was fine for only about 2 weeks, then it began displaying an error message: “ secure vehicle against rolling” when in Park with the handbrake engaged. To avoid potentially high costs from BMW for another diagnostic, I sought opinions from several independent mechanics. They all shared a suspicion that the issue may have been deliberately caused by BMW, making it an expensive repair ranging from £1000 to £2000. Alternatively, they suggested the possibility of an error introduced during the prior repair. Given that my car is in good condition, and has low mileage, encountering such an issue is highly unusual for a vehicle of its caliber.
Upon contacting the dealership and speaking to the manager, John, he disclaimed any responsibility, insisting that the current issue was unrelated to the previous repair. Of course, the current issue is unrelated to previous fault as this fault did not exist at the time of the repair. How odd is it to get a sudden new fault just two weeks after collecting the car from dealership?
DO NOT TRUST THEM FOR YOUR CARS NEEDS

Reply from Stephen James BMW
This is the second time I am going to the Bromley branch for my car to be inspected the first occasion I highlighted a number of issues one being that my car horn was not fully loud enough compared to how it was as a brand new car six months ago I was told that they couldn't find an issue with it and brushed off my concerns- no repair,fast forward to six months later my horn issue is still there upon this time a different engineer I'm assuming had a look at the horn issue which this time was able to see that there was something loose with the wiring and lower tone horn that made the horn not loud enough. I felt that as a customer this should have been rectified on the first occasion if I had especially been talking to other locations about the faint horn and they could hear an issue with it why was my query not taken seriously enough. Then a similar "unheard" ignored was issue was reported with my windscreen wiper upon taking it in to have it looked at there was a part that was loose at the bottom and I had stated this upon dropping off the car only to find that when I had arrived to take the car back and check if the wiper was repaired they said they hadn't found an issue with the wiper I had to then wait a further 20 minutes for the wiper to be replaced as when I was collecting the car the same issue was still apparent with the wiper. They have okay custom service with how they greet you and water you however the full extent for why I'm visiting which is to make sure that the car and the issues are resolved is not their specialty.
I also mentioned a burning smoky smell was occurring prior to me dropping off the car, expecting that when i collect it i would get a rundown of why the snell had occurred...no update given.
Will likely go to a different branch next time as I don't appreciate my queries falling on deaf ears.

Reply from Stephen James BMW
Went to Steven James Bromley for a recall for a software update on a mini EV this vehicle also has a know EV charging flap problem documented on many sites, it shows the flap open on the dash when its closed. Most BMW franchises do this under goodwill but not here £198 to diagnose a common fault and that's to look at it. These franchises are just to get as much money from you as possible their not BMW the only true BMW site is Park Lane which are excellent as they are BMW. So if your thinking of purchasing anything go thorough Park Lane BMW. Steven James do not care about you or the brand ...

Reply from Stephen James BMW
Jason Draper group body shop manager for Bmw Stephen James Enfield is a liar and very unprofessional. My car was under their duty of care in which they damaged it twice. My EML came on upon collecting my car two miles down the road. An oxygen sensor issue which is in warranty should’ve been changed and replaced with new parts and handed back to myself with no qualms. Please see attached how Enfield Stephen James lie to customers multiple times. doesn’t do a job covered under warranty that covers them and yourself for costs. Bmw Stephen James Enfield doesn’t even deserve one star. I’ve read a lot of poor reviews
exasperating like poor customer service etc. I actually left a recording device in my car the second time round and I am not surprised or dismayed to hear technicians bad mouthing customers, deciding themselves that they are simply not going to do the job. They couldn’t even be bothered to provide me with a vehicle inspection check on the engine management light issue.

Reply from Stephen James BMW
Stephen james ruxley by far gave me the worst experience and customer service ever.
Dropped my car off for a service & mot. They damaged my sensors and my number plate. They have not taken any responsibility for it. The service manager Alex Dillon is a jobsworth. He is arrogant, rude, patronising and super obnoxious. I have called them for their complaints procedure but was told the person is away and will get back to me even after asking for an email address they refused.
I highly doubt they will get back to me at all.
I will NEVER be going near this dealership again.

Reply from Stephen James BMW
Awful staff in parts counter
No knowledge
No patients or grace
It’s like a circus
I saw a 75 year old disabled man treated so poorly
He had an old 7 series it was beautiful
But the staff are horrid have they no grand parents
Zero respect from for these boys

Reply from Stephen James BMW
I took my car to Stephen James Enfield for a scheduled EGR replacement due to a safety recall. Since my car was already at the dealership, I decided to have it serviced as well. Regrettably, my experience with their service and customer care was extremely disappointing.
Initially, they provided a service quote, which I agreed to, and shared a video detailing the required work, which I also approved. I was informed that I could collect my car the same day, but they were unable to address all the issues as promised, which led to a three-day delay in obtaining my vehicle. During this time, I requested either transportation home or a temporary replacement vehicle, but my request was denied.
Upon returning to collect my car, I was informed of a noise coming from the back of the vehicle when driving. I expressed my concerns and highlighted that this issue was not present when I initially brought the car in, as evident from the video footage they had recorded themselves, which did not mention this problem. I spoke with the mechanic responsible for the service, but his response was unsatisfactory. He acknowledged that the noise began after a part replacement, but stated that I must cover the cost since they couldn't have known without installing the part. From a customer's standpoint, this was unacceptable, as the issue was non-existent when I delivered the vehicle for service.
I subsequently spoke with the manager, Paul, who appeared uninterested in my frustrations and the dealership's responsibility. He offered a minimal discount and agreed to cover the cost of labor for replacing the part. I reluctantly accepted, as I could not tolerate the noise.
The situation worsened when the promised part did not arrive as expected. I had to initiate contact multiple times to inquire about the status, and I received inconsistent information. When I eventually got a date for the part replacement, they postponed it, causing further inconvenience. Finally, they lent me a car to use in the meantime.
This entire experience has been excruciating, and the unprofessional manner in which Stephen James Enfield handled the situation only exacerbated the problem. I have no intention of returning to this dealership in the future.

Reply from Stephen James BMW
Took my BMW in for recall and combined it with a service. Updated my details with service staff and aligned with myBMW app. Car was not ready yesterday, no one called. I called them 3 times, found out 17:55 car wasn't ready. I called today car lunchtime was ready. Paid bill collected car noticed on drive home dash cam cable hanging, checked service log on iDrive not updated. Called again. They said just drive it back in. Wasted lunch break because they are not diligent enough and complete job. My SD card on dash cam is now corrupt due to pulling power lead FFS. Do Stephen James give a toss, no more days of good customer service. Just poor shoddy service. Will never use them again.

Reply from Stephen James BMW
Absolutely amazing experience in buying my car with SJ BMW - Enfield Branch.
I recently accompanied my father in purchasing his new BMW and on collection I was met with Danny Vizzacchero who was brilliant. Straight away I built a great rapport with him and informed him of my interest in buying a car for myself. A few weeks later I went back specifically to see to Danny and also met with Chris Poole and a few others. Ended up walking out THE SAME DAY with a great deal on a M135i. Chris and Ash was awesome with all his help and ensured I found myself a the perfect BMW to fit what I was looking for.
Danny was brilliant with his service. Made us feel comfortable, was not too forward at all to push a sale, and made sure myself and my missus had a smooth car-buying experience, and ensured we were making the right choice. Customer service was excellent and I would definitely recommend anyone looking to buy their own BMW to contact Danny and the team.
I have had a lot of experience at dealerships across different branches (Audi, BMW, VW, Honda, Alan Day) and I must say the service at SJ BMW Enfield was one of the best, if not THE best.
10/10 Customer Service. 100% recommendation.

Reply from Stephen James BMW
I recently bought a new BMW X1 Msport at Enfield branch, as noticed 1 was in stock, I dealt with sales executive Mr Vince Sorce who from start to finish at handover was absolutely fantastic , I would recommend him to anyone thinking of buying a new or used BMW. I have bought BMWs in the past and alway dealt with Vince as he is professional, friendly, informative and always kept me up to date through my buying journey, and even few days after delivery contacted me to see how I was getting on! He is a credit to BMW and has exceeded my expectations and felt valued throughout!!!!!

Reply from Stephen James BMW
Today i visited your site, for some cosmetic work on my recently purchased Mini Cooper S
I was dealt with by a member of your team named Geeta Salmon.
I would like to make you aware of the terrific customer service I received today. Geeta was Professional, efficient and most importantly personable. Making me feel settled, offering tea/coffee, and giving me a realistic timescale for work.
She remembered how to pronounce my surname correctly, approx 7 days after she booked me in.
Its the small touches that make your experience a pleasure.
Geeta is a credit to your team.

Reply from Stephen James BMW
I am really surprised by the negative feedback here.
I had the pleasure of dealing with Sales Executive Mehmet who was professional, knowledgeable, patient and provided me with an unbeatable quote that no other uk wide dealership could beat.
Even when someone else answered the phone, I found Stephen James BMW of Enfield staff courteous and polite.
I would highly recommend them.

Reply from Stephen James BMW
DO NOT FIX YOUR CAR HERE !!! My car is with them since 11th of September for bodywork. They keep delaying fixing my car. The car was supposed to be ready on 6th of October but they sent me a message that it's delayed till 18th of October. Today i called them and been told that it is delayed again till 26th of October. Been told all the parts are with them, they just have too many jobs and not enough ppl to work on the cars. They keep telling me that the dates given are just estimates and there is nothing they can do. They estimate a sooner time just so you bring the car to them, then they keep delaying till they have time to work on your car. Called them multiple times asking to speak with a manager, been told the manager is in a phone call meeting. LIARS. AVOID THEM. WILL NEVER BRING MY CAR HERE AGAIN.

Reply from Stephen James BMW
Very poor and confusing customer service from your Sidcup branch. Asked for a test drive, got few calls as if they are trying to arrange a slot for me. Later got nowhere, leaving me pretty confused without getting a proper reason or confirmation. No wonder why Tesla is selling so fast. I talked to Tesla, did the test drive in no time, and I am going for it.

Reply from Stephen James BMW
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