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Review summary

Created with AI, based on recent reviews

Evaluating 213 reviews, most reviewers were somewhat happy with their experience overall. Many visitors frequently praise the extremely friendly and knowledgeable staff members across different store locations who constantly go above and beyond to assist people with personal recommendations and professional beauty treatments. Local shoppers deeply appreciate receiving helpful guidance when selecting various items and conveniently navigating attractive in-store promotions. Some reviewers were not happy with online ordering processes and overall customer support communication responses. Customers experienced significant difficulties when trying to resolve delivery issues through digital channels and online communication lines. Additionally, a few patrons reported frustrating encounters regarding strict store policies and specific product usage problems.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and professional across many store locations. Reviewers... See more

Product

Clients share ambiguous opinions on product experiences, highlighting both helpful guidance and notable... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and knowledgeable staff across... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically across... See more

Order

Customers consistently note negative experiences with order processes, frequently citing unexpected... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Livingston store. Bought 8 items yesterday, 3 of which were on 3 for 2 offer. Didn't appreciate it wasnt mix and match over makes. Not pointed out at till point. Returned today to discuss at the a... See more

Rated 5 out of 5 stars

My wife lost her health &beauty card, website was not helpful at all,you have to use web chat which was a waste of time. We went into the Sittingbourne shop today explained the situation, Zara and Sad... See more

Rated 5 out of 5 stars

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushi... See more

Rated 5 out of 5 stars

Visited the St James street store yesterday which was tidy & clean & fairly busy. I was greeted by Tony who was very helpful with sorting me out the type of body moisturiser I was looking for &... See more


Company details

  1. Fitness and Nutrition Service
  2. Vitamin and Supplements Store

Information provided by various external sources

Superdrug Stores PLC is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No history of asking for reviews

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3.6

All reviews

(1,542)

204 reviews in the last 12 months

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Rated 1 out of 5 stars

Superdrug customers be aware

I want to make all Superdrug customers aware while shopping in Superdrug located in Bromborough, The Croft retail park on 10th December 2025. I purchased a Sally Hansen step 1 gel nail varnish and other nail varnishes by Sally Hansen. There was an offer on the Sally Hansen range: "If you spend £15 then the step 2 101 top coat miracle gel shiny/brilliant 14.7ml was free." After being served and paying for my items, I noticed that I had been charged £10 for this supposed free gift. There was a very large queue, and I didn't want to wait to be served all over again, so I hoped a member of staff on the shop floor could help. I spoke to a mature lady who was no help at all. She just told me that I would need to wait in the queue for the manager. I asked if the manager was at the checkout already. She said no. I asked if she could call for the manager for me, as I really couldn't see the point in waiting at least 20 mins in the queue (there was only one member of staff serving and a very large queueof Christmas shoppers.) if only the manager could help, but she refused.
She seemed to be annoyed with me. Luckily, a younger male member of staff overheard the conversation and was more reasonable, professional, and logical. He called the manager for me. The manager came and suggested that I must be somehow at fault. I had already taken a photo of the Sally Hansen offer and showed him my receipt, proving I'd spent over £15 and was entitled to the free gift. He then went marching back to the first aisle where the Sally Hansen stand was, which was on the other side of the shop. I had no other choice but to follow. He then told me that I had taken the wrong free gift. He called another member of staff over. She said only the silver bottles of the step 2 Sally Hansen top coats were free, but that they had none left. I showed her the bottle I had, and she admitted that I did indeed have the correct free gift bottle. Then the manager told me that sometimes the store has problems recognising free gifts when scanning at the tills. I feel that this is unacceptable. I was lucky, I'd realized before leaving the shop that I was overcharged by £10. But I strongly feel that I must make other shoppers aware. Superdrug do not always honour their free gift deals unless they are forced to do so, because their tills don't always recognise that the item is meant to be free. I wonder how many shoppers this year have unwillingly paid for their "free gift." I know that I was charged £10 for mine. And to add insult to injury, I was made to feel somehow in the wrong by the first lady I spoke to and the manager. Even though the manager admitted that he was aware this is a known issue. I urge all Superdrug customers to double check that they are indeed receiving their promised free gift and not being charged for it. This time of year is expensive enough without being charged extra. Superdrug you can and must do better for your customers. If you are promoting products by offering free gifts in store, then you must ensure those gift are actually free. I am not a happy customer. If you the customer have experience being charged for a "free gift " at Superdrug then please write your story here on Trustpilot. Superdrug needs to be made aware of this issue. I also shop in Boots and I have never had this problem there.

December 10, 2025
Unprompted review
Rated 5 out of 5 stars

Great service

Great service! Went to Superdrug in Worthing & even though the queue was big, I was seen to very quickly. When I asked to find an item, staff member was helpful & walked me to the item. Also, when served at the till, was greeted by a very friendly, smiley staff member called Chloe. Will just come here for all my stuff from now on 👍

October 17, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Gracy was very helpful. I have only just started using make up and Gracy was very patient and advised on the colours that would suit me best. Her service was excellent.

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

Sleaford Superdrug staff are very…

Sleaford Superdrug staff are very pleasant helpfull and friendly, they have just started doing ear peircing and the young girl who who is doing them is trained well , helpfull and friendly . I had one done and my daughter also had hers done for the first time , reasonably priced too highly recommended ! 😃

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Appalling Customer Service - Broadway Bradford

From the moment I walked into the store I was treated like a potential shoplifter simply, I feel, for wearing a hat with a Bradford City Football team logo on it. The staff on the shop floor were following me and asked me rudely and abruptly, on two occasions, if I needed help. They were clearly discussing me on their headsets and watched my every move around the store and as I put down the items I was about to purchase and left.

I think it was appalling that I was treated in this way and I left the store feeling uncomfortable, harassed and upset.

I would appreciate someone discussing this matter with staff at Broadway Bradford and explaining to them, through further training, that it is not appropriate to target and harass customers simply for wearing a football hat, or anyone for that matter. Furthermore, while I appreciate shoplifting is prolific in retail at the moment, perhaps staff should observe customers discreetly and not employ aggressive, harrassing tactics which drives law-abiding, regular customers, like myself, away.

Even though it will mean very little to the company, I will never again shop at Superdrug and I will be switching from Superdrug mobile.

November 29, 2025
Unprompted review
Rated 5 out of 5 stars

I was served by Alex at Worcester park…

I was served by Alex at Worcester park Superdrug. I was looking for an aftershave for my Dad. Alex was welcoming and friendly and she was patient and knowledgeable about the fragrances. Great service. Thank you

November 29, 2025
Unprompted review
Rated 1 out of 5 stars

I was followed

As soon as I walked into superdrug I immediately got followed by a worker which I soon found out was the boss. He's a brunette middle aged man. As a 14 year old girl I felt very uncomfortable. I was trying out the tester bottles as I was supposed too. 5 minutes later after that I got told that I was messing about and he told me to exit the building.

November 28, 2025
Unprompted review
Rated 1 out of 5 stars

I cannot log in to my account due to…

I cannot log in to my account due to Superdrug technical problems. They are unable to fix this problem. This means that I cannot have a blood test done. I have rung the store but it always goes to answer phone and nobody rings back. I have spent hours trying to solve this problem that started 10 months ago.

November 28, 2025
Unprompted review
Rated 1 out of 5 stars

Hi everyone

Hi everyone,

I want to describe an absolutely appalling standard of service and CRM skills by Superdrug online pharmacy. I was not going to write this view originally as i thought I would give them the benefit of the doubt by a simple reasonable phone call. However, customer service failed miserably by a long measure in establishing any kind of understanding about the consumer rights act.

Anyway, i purchased a branded medical item from their online pharmacy which when I received was completely the wrong item from what was advertised on their site. The brand of the item was completely different and the most generic sub-standard replacement I could of received.

I called customer service to complain about this and their reply to me was " we dont offer refunds or replacements ". The most inconsiderate reply you can get when ordering a medication for not just a customer but a patient. They also said that the branded item they advertise does not necessarily mean that its the item you will recieve. Again, consumer rights act policy needs to be re-educated here under the misleading of sales act and misrepresentation of goods to a purchasing customer.

To customer service comedically I had to use an analogy of a shopping experience describing a situation where they bought an item that wasnt the item portrayed in the advertisement. Without any offer of trying to resolve the matter their reply was "we will take your comment under consideration ".

At no point during the conversation were they willing to offer any alternative solution. Their standpoint was that they could use any picture they wanted as an example of the product, but you must read the terms and conditions. Ok, well, next time i order anything online that looks like the item i want to purchase I will remember that fine statement Superdrug. The last thing I want to do is purchase an item that just resembles what I wanted "chuckles".

My leaving comments on the telephone were that i didn't want to pursue this matter through review online and I would rather come to a reasonable outcome for both parties or it would have to escalated. I think Superdrug really needs to understand customer/client/patients rights under the consumer rights act and should be mindful of what their advertising online.

I have dealt with fantastic companies such as Dr Fox and Pharmica which I highly recommend. These companies have sent me products in the past and replaced them without any concerns whatsoever. Very professional which is less than can be expected from Superdrug.

If anyone is ordering from this site please be carefull as Superdrug have stated "check terms and conditions" as they dont have to advertise an item that theirvselling as the correct item whatever that means.

November 27, 2025
Unprompted review
Rated 5 out of 5 stars

Superdrug in Bangor NI

Superdrug in Bangor NI is my local
Store. I also go here for my essentials. Great prices, tidy store and I always find what I need. Staff are always so helpful and usually I buy more than I need! Pamela in store yesterday had great service with a smile.

November 20, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushing me through, she took the time to explain options, make thoughtful recommendations and make sure I left with exactly what I was looking for. It’s rare to meet someone who’s both efficient and genuinely lovely, but Christine nailed it. She turned a simple shopping trip into a surprisingly pleasant moment - absolute credit to the store!

November 17, 2025
Unprompted review
Rated 5 out of 5 stars

Moesha did a great job fixing my nail…

Moesha metrocentre did a great job fixing my nail as it had slit thanks for the great service as always she is very professional , friendly and always happy to help she was my life saver as iam out this weekend thanks again

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Today I went to Superdrug in Streatham…

Today I went to Superdrug in Streatham I was very lost at the beginning but I meat one very lovely staff called Iolanda vey nice friendly she made my day thank you for helping me.
Very good customer service I recommend to everyone to go to Superdrug in Streatham and meet her.

Thank you Niha

November 17, 2025
Unprompted review

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