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Review summary

Created with AI, based on recent reviews

Evaluating 213 reviews, most reviewers were somewhat happy with their experience overall. Many visitors frequently praise the extremely friendly and knowledgeable staff members across different store locations who constantly go above and beyond to assist people with personal recommendations and professional beauty treatments. Local shoppers deeply appreciate receiving helpful guidance when selecting various items and conveniently navigating attractive in-store promotions. Some reviewers were not happy with online ordering processes and overall customer support communication responses. Customers experienced significant difficulties when trying to resolve delivery issues through digital channels and online communication lines. Additionally, a few patrons reported frustrating encounters regarding strict store policies and specific product usage problems.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and professional across many store locations. Reviewers... See more

Product

Clients share ambiguous opinions on product experiences, highlighting both helpful guidance and notable... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and knowledgeable staff across... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically across... See more

Order

Customers consistently note negative experiences with order processes, frequently citing unexpected... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Livingston store. Bought 8 items yesterday, 3 of which were on 3 for 2 offer. Didn't appreciate it wasnt mix and match over makes. Not pointed out at till point. Returned today to discuss at the a... See more

Rated 5 out of 5 stars

My wife lost her health &beauty card, website was not helpful at all,you have to use web chat which was a waste of time. We went into the Sittingbourne shop today explained the situation, Zara and Sad... See more

Rated 5 out of 5 stars

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushi... See more

Rated 5 out of 5 stars

Visited the St James street store yesterday which was tidy & clean & fairly busy. I was greeted by Tony who was very helpful with sorting me out the type of body moisturiser I was looking for &... See more


Company details

  1. Fitness and Nutrition Service
  2. Vitamin and Supplements Store

Information provided by various external sources

Superdrug Stores PLC is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No history of asking for reviews

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3.6

All reviews

(1,542)

204 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Went to Boots in Bognor who were…

Went to Boots in Bognor who were absolutely no help.
Went to Superdrug customer service in a different league.
The Chemist took me into a side room and prescribed relevant antibiotics.
Sympathetic , informative and exemplary
Service.
Thank you Laurence.

November 17, 2025
Unprompted review
Rated 1 out of 5 stars

Bad stickers

Such a bad seller I literally bought a lip balm from there and the stickers is crooked and it looks like it’s been slapped on by a four year old. Try to avoid .

November 16, 2025
Unprompted review
Rated 5 out of 5 stars

Super service!

Visited the Streatham Hill branch today and was served by Kyra.
I just wanted to say what a great representative of the company she is.
She’s really welcoming and friendly and couldn’t be more helpful.
She makes such a difference to the shopping experience!
Many thanks for your time and patience Kyra.

November 15, 2025
Unprompted review
Rated 2 out of 5 stars

Ok website, but use Evri, so never again

Purchasing from their website was easy enough and fair price. However, delivery was a nightmare as they use Evri, who just dump stuff at different random addresses to hunt down. Never again.

November 14, 2025
Unprompted review
Rated 1 out of 5 stars

Never received my refund

I ordered some shoes from IKRUSH I sent them back 2 months ago and no refund and now they’ve stopped responding to me. I have also contacted Superdrug and they’ve basically said they can’t do anything. Be very careful when buying on here and don’t order from IKRUSH

September 30, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

We were served by 2 lovely ladies at the waterside Lincoln 545. They went the extra mile to help us get items that was not in there store. They managed to get them ordered at Sydenham London branch that have been collected . I hope these ladies are rewarded. They are an asset to the company . Wishing these ladies a happy Christmas and thank you for a lovely shopping experience we had today. from Lin. Bren . Gloria

November 10, 2025
Unprompted review
Rated 1 out of 5 stars

Empty box delivered …

My daughter ordered an electric toothbrush for a birthday gift for family member.
It arrived in a squashed damaged brown box with other deliveries, and soon as got it in the house realised the box at the side was open where the tape had come loose, and the brown box was completely empty.
We immediately sent out to call the delivery driver but he had gone, checked the drive incase it fell out but nothing.
We have ring door bell footage of the driver trying to secure stuck the other side of damaged box down.
3 emails and 2 lots business live chat and they refuse to request our evidence which also shows my daughter going back our 2 mins later to call driver back, photos of damaged box, and tell us to call police as theft from my property, which was not the case.
It’s clearly fell out of the rubbish loose taped box, they finally sent there proof of delivery which shows the box in drivers hand clearly squashed damaged and loose tape, yet still refuse replacement or refund.
The complaint is not being taken seriously nor looked into properly, there clearly not reading emails correctly to see it’s not stolen.
Ive now escalated this but don’t expect a reasonable response.
Absolutely awful customer service, no telephone numbers to chat and takes 24 hours for each email or live chat to respond.
Will never use there online ordering again they actually don’t give too hoots, and my poor daughter used pocket money to buy this gift and completely lost it
Fuming

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I normally shop at Superdrug in Bognor Regis and the girls there are too busy texting or chatting to help or even serve you. I found myself in Superdrug Chichester and I asked a young girl called Megan for help. She was happy, smiling and very helpful. Not only did she help me with my enquiry she chatted and suggested more items for different things. I ended up buying them all.
Megan you are an absolute credit to any workplace and I hope Superdrug know how lucky they are to have you as their employee. True review.

October 30, 2025
Unprompted review
Rated 5 out of 5 stars

Had great service by Nasereen for…

Had great service by Nasereen for eyebrows at the Epsom branch. She is precise and accurate and listened to my needs. She also did a great job on my teenage daughter with threading and was very patient. Nasereen is definitely the best at eyebrows at Epsom. Also received great customer sevice by sophie at the cash desk. Very friendly and helpful. Also Rhea on the shop floor was very helpful in helping me find the products i needed. Great experience at Epsom branch.

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Example setting

I visited the superdrug pinestone street location in Sheffield - and I have to say it's some of the best service I have ever received, luxury experiences included! Pheobe was so incredibly helpful, recommended products based on my features and was incredibly knowledgeable on pretty much everything there. Manager leslie Anne was just perfectly when I had an issue that needed to be resolved, huge smile (fantastic red lippie!) And was so welcoming and happy to help. I'd consider my experience to be exemplary in a boutique or designer's, nevermind in a superdrug! Brilliant team.

October 29, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely disappointing experience at…

Extremely disappointing experience at the Oxford Westgate Superdrug.
My 18-year-old daughter was refused a dermaplaning razor because she didn’t have photo ID, even though she showed her student ID. I then went in to purchase it myself, but they refused to sell it to me simply because she was with me. Both managers were rude and dismissive, and the situation was handled in an unprofessional and humiliating manner. Completely unnecessary behaviour. I’ve never experienced anything like it. Superdrug should really look into how this store treats customers.

October 29, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible eyebrow thread

I went for an eyebrow Thread in crubbs causeway on Friday 24th Oct around 2pm. I asked for a tidy up, I have good brows taken a while to get into a good shape. My usual threader was unavailable hence using superdrug. She asked if I wanted a trim, my usual beautician does this so said yes. Wow! What a bodge job! I hardly have any brows left - they feel shaved and look patchy as hell. Not impressed. I was shown the end result in bright sunlight but the window so couldn't see.

October 24, 2025
Unprompted review
Rated 1 out of 5 stars

My Superdrug experience



Absolutely Disappointed – Never Ordering from Superdrug Again!

I am extremely disappointed with Superdrug’s service. First of all, I paid extra for next day delivery because I urgently needed my order — yet it did not arrive the next day! What’s the point of offering an express delivery option if you can’t even deliver on time?

But what frustrated me even more was that when my order finally arrived, it was completely mixed up! I didn’t even receive the correct items I paid for. It’s honestly ridiculous — late delivery is bad enough, but sending the wrong products just shows a complete lack of care and organisation.

I expected better from a company like Superdrug. This experience has been nothing but stressful and disappointing. Definitely won’t be trusting them with my money again.

October 24, 2025
Unprompted review
Rated 1 out of 5 stars

I was a costumer at super drug this…

I was a costumer at super drug this morning,I was served by Leilani in William street Limerick ireland.l said good morning and thank you ,she just ignored me and was laughing and talking on her head phone, not professional very disappointed .ref:4888946

October 21, 2025
Unprompted review

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