Expectations met exactly! Cake looked exactly like the picture. Was delivered on the morning it was promised. We chose the gluten free vanilla almond with chocolate ganache and it was delicious. The b... See more
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Review summary
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The quality and taste of the lemon cake was first rate.The lemon cake almost melted in our mouths, We all agreed that it was the most delicious one we’ve ever eaten ( and nobody could tell that it wa... See more
Company replied
Highly recommend! The whole process was seamless from start to finish. Communication was excellent, ordering was easy, and the cakes were beautifully made. Most importantly, they tasted absolutely del... See more
Company replied
Delicious and beautiful cake for my 4 year old's birthday. We got the Thomas the Tank Engine cake and not only was it beautiful to look at, it was absolutely delicious. My son and guests were very... See more
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Company details
Written by the company
As The Cake People, we're leading the way in Melbourne with our award-winning, beautifully designed cakes. Our mastery extends to crafting indulgent cakes that accommodate vegan, gluten-free, dairy-free, and egg-free needs. Not only are we celebrated for having the best cakes in town, but we're also committed to promoting an environmentally-friendly and ethical food industry.
Contact info
13/74 Thomsons Road, 3042, Keilor Park, Australia
- 03 9099 0733
- hello@thecakepeople.au
- thecakepeople.au
4.7
Excellent
285 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 40% of negative reviews
Typically replies within 1 week
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I was very nervous about ordering a…
I was very nervous about ordering a cake online without a way to see products in advance. The cakes were amazing, spot on for what was shown on the website and delicious!
September 1, 2025
Reply from The Cake People
Thank you so much for trusting us — especially when ordering online can feel like a bit of a gamble! We’re thrilled to hear the cakes exceeded your expectations and matched what you saw on our website. It means the world to us to know you were happy with both the look and the taste.
Hope we can help you celebrate again soon!
Warmly
Joanne & Stephen
The Cake People
Amazing cake
Amazing cake - couldn’t fault it. Delicious and the design was perfect for my 3 year olds birthday. It was a challenge to find time to pick up the cake within such restricted opening hours.
August 25, 2025
Reply from The Cake People
Thank you so much for your lovely feedback — we’re thrilled to hear the cake was a hit for your little one’s birthday! 🎉 We totally understand that our limited pickup hours can be tricky, especially for busy families. As a small team, we’re doing our best to manage everything ourselves, but we really appreciate the feedback and will keep working on ways to make things smoother.
Warmest wishes
Joanne & Stephen
The Cake People
Delicious and beautiful cake for my 4…
Delicious and beautiful cake for my 4 year old's birthday.
We got the Thomas the Tank Engine cake and not only was it beautiful to look at, it was absolutely delicious.
My son and guests were very happy.
It was super easy ordering and picking up and helpful sms reminders were send leading up to and on the day of pick up.
August 22, 2025
Reply from The Cake People
Thanks so much for your lovely words! We're so glad your son enjoyed his Thomas the Tank Engine cake 🚂 and that everything from ordering to pickup went smoothly. It means the world to us knowing your guests were happy too!
Warmest wishes
Joanne & Stephen
The Cake People
Reply from The Cake People
Thanks so much for your kind words! We're thrilled to hear you enjoyed the cake, the service, and our delivery – we’ll be sure to pass on your lovely feedback to our driver too 🚚🎂
Warm regards
Joanne & Stephen
The Cake People
Best eggless cake that taste fantastic
The cake was packed well for collection and was fresh. Everyone enjoyed the cake during the party.
August 22, 2025
the cake was revolting
August 22, 2025
Cake was nice but when I picked up the…
Cake was nice but when I picked up the cake staff said I could get a 30$ voucher for next time as accidentally added something twice to my cart and phoned and let staff know, same day that I ordered. They said 20 refund or 30 voucher
I opted
For
30 voucher but staff have not emailed me the voucher yet. Hoping will get it soon to use next time. Thanks
August 9, 2025
Reply from The Cake People
Hi Fiona
We're really sorry for the delay and any frustration it’s caused. At the moment, the business is being run by just one person, and at times it can be overwhelming juggling emails, orders, production, and customer requests.
Please rest assured — it’s not that your voucher has been forgotten. It’s genuinely on my list of things to do and will be sent through shortly. You’ll have a full 6 months to use it once received. It's been credited to your account onstore so the next time you make a purchase the shopify store platform will recognise your profile and offer you the credit at checkout.
Thanks so much for your patience and support — it truly means a lot.
Warm regards
Joanne
The Cake People
Exactly what I was after!
Cake was exactly what I was after and delicious. Joanne was so easy to work with, great communication and so flexible! Highly recommend
August 8, 2025
You can with Joannes help create the most beautiful Cake.
I have already submitted my review re the beautiful Cake I purchased from The Cake People.
5 Stars and more for service, communication and the creation of beautiful cakes.
August 5, 2025
A let down for a $200+ cake.
Ive always loved the cakes ive ordered previously and they have tasted amazing. But this cake, didn't hit the mark. It was dry and crumbly, the taste was sickly sweet, had too much thick icing, and just nothing like what red velvet should be. Could hardly taste the biscoff centre, barely there.
Also, the cake looked amazing, but having to provide your own ribbon, is just a pain. Had I known, I wouldn't have opted for that extra.
July 1, 2025
Reply from The Cake People
Hi Aneta
Thank you for taking the time to leave your feedback. We're sorry to hear this particular cake didn’t meet your expectations, especially as you’ve enjoyed several of our cakes in the past.
To clarify, the ribbon for your cake was supplied by you and was curling ribbon, which isn’t suitable for the clean, structured look typically used on vintage cakes. We went above and beyond to call and inform you ahead of time, and you agreed to us using our standard black satin ribbon instead. As satin ribbon is not a core decorative element in our business, we only stock black and white – it’s an optional extra, not part of our core offerings like fondant or buttercream.
Regarding the cake itself, our red velvet is our standard recipe – a vanilla-based cake with a hint of cocoa – and the same one used in our award-winning Midnight Red Velvet. As for the filling, any additions such as Biscoff, ganache, caramel or jam are meticulously and precisely measured for consistency across every cake we make. This process has remained unchanged for several years, including in the previous cakes you’ve ordered with Biscoff filling.
We take great pride in delivering quality and consistency, and while we understand that taste is personal, we remain committed to the same high standards that have earned us loyal customers and industry recognition.
Warm regards
Stephen & Joanne
Beautiful cake, great customer service
It was short notice, but The Cake People handled my order seamlessly, before I knew it, the cake was at the venue waiting for our function. I phoned and checked some details, they called me back quickly and answered my questions. Also, offered to help when I was making the order online if needed. I'll be using them again. The cake looked and tasted beautiful. Thank you.
July 12, 2025
Reply from The Cake People
Hi Kym
Thank you so much for your lovely review! We're so glad we could help make your event stress-free, even on short notice. It means the world to hear that you loved both the look and taste of the cake. We truly appreciate your kind words and look forward to creating something special for you again soon! 🎂💫
Stephen & Jo
The most delicious vegan cake ever
My cake was the most delicious vegan cake I have ever tasted. I made it gluten-free, and my gluten-free friend also said it was the best she'd ever had!! I will definitely remember The Cake People for future events. Did I mention they do delivery?! Super convenient.
July 12, 2025
Reply from The Cake People
Thank you so much for the glowing feedback! We're thrilled to hear it was the best vegan and gluten-free cake you've had — that's exactly what we strive for! 🎉 So glad the delivery made things easy too. We can’t wait to bake for your next celebration! 💛
Warmly,
Joanne & Stephen
The Cake People
Easy to deal with and a great cake
July 5, 2025
We ordered my daughter’s 21st Birthday…
We ordered my daughter’s 21st Birthday Cake so easily online, selecting all the extras we wanted to make the cake exactly what my daughter wanted. Not only was the price less than we expected, but the cake was a dream! Perfectly beautiful and completing matching the theme of the birthday. So pleased. Delivery was seemless and cake arrived in perfect condition.
July 4, 2025
Reply from The Cake People
Thank you so much for your kind words! We're so glad the cake was everything your daughter wanted and more 💖 It means a lot to hear the whole process was smooth from ordering to delivery — and that it matched her special celebration perfectly. We loved being part of her milestone!
Warmly,
Joanne & Stephen
The Cake People
Reply from The Cake People
Thanks Holly
We're so glad you loved the gluten-free cake — both the look and the taste! 🎂💛
Warmly,
Joanne & Stephen
The Cake People
Pathetic
I had a horrible customer service with Joanna
I called a day after I put my online order in to make a slight adjustment. The adjustment couldn’t be done without paying $10 because she wasn’t sure the details would be uploaded
She told me she didn’t make a change to a
Previous order and doesn’t want to make the same mistake again , she forgot to change the details.
I just think this is incompetence at its finest
The cake was delightful but won’t ever use them again , Joanna was yelling at me over
The phone telling me
She has four kids
Not my problem !
Also to cancel the order was $35 even with two weeks notice
The cake was delivered after 5pm and I had to call to make sure the cake coming , the service was the worse I have ever come across .
Pathetic
July 3, 2025
Reply from The Cake People
Dear Rose
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience with us didn’t meet your expectations, and we’d like to clarify a few important details to provide full context.
When your order was placed online, the incorrect date was selected by you at checkout. Our ordering system requires customers to choose their desired date via a calendar tool, and this is confirmed on your order summary. Once submitted, any changes to your booking require us to manually withdraw and reprocess the order, which is why we charge a $10 admin fee. This process is not instantaneous and takes time away from our tightly scheduled production run. As a small team of just two people managing everything—from baking to customer service—we rely on these systems and fees to keep operations running smoothly and fairly for all customers.
Regarding your request to cancel the order: at the time of your call, we had already designed and laser-cut your personalised acrylic topper. This is a custom-made item and cannot be reused. Our $35 cancellation fee covers the time, materials, and loss associated with custom orders that are already underway. This policy is outlined on our website.
In terms of the delivery, we advised that your cake would arrive before 5:30pm, and your cake was delivered just before 5:00pm—well within the expected timeframe.
Finally, we want to be very clear that Joanne did not yell during your phone conversation. She remained professional while firmly upholding our clearly communicated policies. We acknowledge that tensions can arise, but we always ask that our team be treated with respect, just as we aim to treat every customer with care and consideration.
We're pleased to hear the cake itself was a hit, and it’s unfortunate that this overshadowed the experience. We hope this helps clarify the reasoning behind our approach and our policies.
Regards
The Cake People Team
Thankyou cake people
Needed a last minute cake, rang and was lucky to be able to pick one up in no time. Super easy to order online and to customise as needed. Minecraft red velvet! Was a hit, all the kids loved it! Thankyou @the cake people! You saved the day!
June 25, 2025
Reply from The Cake People
Thank you so much for the lovely review! We’re thrilled we could help you out last minute and that the Minecraft red velvet cake was a hit with the kids 🎉 We're always here to save the day (and the party)! Hope to see you again for the next celebration!
— The Cake People Team 💖🍰
The Cake People were so very helpful.…
The Cake People were so very helpful when I was trying to arrange a surprise Cake for my son’s birthday in Melbourne. I live in the country so doing everything online was so easy, the website is very straightforward and there was a wide selection of cakes to suit his particular dietary requirements. The cake was a great success and by all accounts absolutely delicious, thank you team, you did a great job.
June 27, 2025
Unprompted review
Reply from The Cake People
Thank you so much for your kind words! We’re so glad we could help make your son’s birthday special, even from afar. It means a lot to hear that the process was easy and that the cake was a hit! We loved being part of the surprise — thank you for choosing us 💖🎂
— The Cake People Team
Delicious rainbow cake
Delicious and awesome looking cake. My daughter and her friends loved the rainbow colours. This is the 4th cake we’ve ordered from The Cake People and they are always brilliant.
June 16, 2025
Reply from The Cake People
Thank you so much for your continued support! We're so happy to hear your daughter and her friends loved the rainbow cake 🌈🎂 It means the world to us to be part of your celebrations time and time again — thank you for trusting us with your special moments 💖
— The Cake People Team
Looked amazing and tasted delicious
The birthday cake looked amazing and tasted delicious — everyone loved it! Delivery was easy and right on time. I forgot candles, but they had some available on delivery, which was a huge help. Super friendly and helpful team. Highly recommend!
June 13, 2025
Reply from The Cake People
Thank you so much for the wonderful feedback! We're thrilled to hear the cake was a hit and that delivery was smooth 🎂✨ We're always happy to help with those little last-minute extras too! So glad we could be part of your celebration — thank you for the recommendation!
— The Cake People Team
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