Staff at the shop , very helpful to get my order sent to my house as they had none in the shop . Delivery was quicker than expected . All in I wonder definitely recommend using them again.
Location
Switch location9b The Fort Retail Park, Erdington, B24 9FP BIRMINGHAM, GB
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See what reviewers are saying
Had a wonderful experience in this shop today. Such a refreshing change to receive excellent customer service. All the staff were helpful and friendly. I was served by Syvin who definitely went the ex... See more
Company replied
I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extrem... See more
Company replied
I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with a... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
9b The Fort Retail Park, Erdington, B24 9FP, BIRMINGHAM, United Kingdom
4.6
Excellent
68 reviews
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Out of stock in the shop.
Staff at the shop , very helpful to get my order sent to my house as they had none in the shop . Delivery was quicker than expected . All in I wonder definitely recommend using them again.
July 2, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I went first thing in the morning I was…
I went first thing in the morning I was greeted by a lovely ladies Sharon and Farrah. They were so bubbly. Customer service was on point.
June 25, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Farrah 5* Amazing service at the Perfume Shop in…
Amazing service at the Perfume Shop in Fort, Birmingham. Farrah was friendly and full of energy, so knowledgable and a pleasure to talk to. Will come again.
June 1, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a wonderful experience in this shop…
Had a wonderful experience in this shop today. Such a refreshing change to receive excellent customer service. All the staff were helpful and friendly. I was served by Syvin who definitely went the extra mile. She was so helpful and offered me various options before I made my purchase. She then offered to gift wrap my perfume free of charge and did it so beautifully. Was really thankful and impressed as it was a present for my mom. Will definitely buy my perfume from there again. Thankyou
May 17, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great store and staff
Amerjit was great, I went to refill my Alien perfume and to buy some more perfume & cologne for my husband. Very easy purchase, will return again when we run out !
April 28, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Big thanks to Sati!
I came in looking for the miu miu fleur de lait or something similiar and Sati, what a star!! Introduced me to a completely new scent alongside it I’m absolutely obsessed. Thank you so much, phenomenal customer service, I will be back 🤩.
April 24, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Farrah was from the staff she serve me…
Farrah was from the staff she serve me really friendly and she was so good 👍
April 22, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very poor service and i purchased…
Very poor service and i purchased perfume they deliver empty box and almost half and months it’s not sorted out
February 15, 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello Suvinda,
I’m really sorry to hear about this experience and completely understand how frustrating it must be. After looking into this personally, I can see that a member of our team is already assisting you and is currently awaiting your response so that we can fully resolve the matter.
We’re looking forward to hearing back from you and getting this sorted as quickly as possible.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Helpful staff managed me to get what I…
Helpful staff managed me to get what I was after at a reasonable price compared to other outlets. Delivered for free as well.
January 12, 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent Customer Service
I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extremely helpful and showed me all the latest perfumes. I selected the La Vie Est Belle, and she definitely went the extra mile when gift wrapping my item. Her help was amazing and I will definitely visit there again. 5 stars for Amerjeet.
January 16, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Taz was absolutely fantastic and made…
Taz was absolutely fantastic and made sure we got everything we wanted! An asset to the company
January 15, 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I bought miss Dior for my daughter…
I bought miss Dior for my daughter birthday she really liked thanks. I did shopping before for my husband. I bought Dior for him. It was nice and good experience thanks
December 29, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
The staff was very helpful and…
The staff was very helpful and efficient. Very pleased with my lotions.
December 28, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop.
I was in the fort shopping centre shop…
I was in the fort shopping centre shop what I wanted was not available in the shop but a lovely worker ordered it for me and it has arrived the next day, unfortunately I didn't get the girls name she was so helpful and lovely I've left my order no so you can hopefully see who she was shes a credit to the store thanks again
December 29, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your feedback. It's great to hear of your 5* experience, have a lovely New Year.
The Perfume Shop
Easy to order and delivered on time
December 15, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your review. Have a lovely New Year!
The Perfume Shop.
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your review. Have a lovely New Year!
The Perfume Shop.
Exceptional experience from Satti this…
Exceptional experience from Satti this evening. Absolutely brilliant customer service. Her knowledge of the scents and matching it to the type of person is phenomenal. Went in to try and resolve a technical issue with my rewards card that was messed up by customer service, she sorted it out, and I ended up spending almost £200 on three different fragrances for Christmas gifts. Satti restored my love for the perfume shop after they messed me around. The Perfume Shop in the Fort Shopping Centre is my go to place!!! Thank you Satti. I hope you read this you so deserve it. We live in a world where we are more quick to make a complaint than to give someone their praise.
December 18, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your 5* feedback!
The Perfume Shop
10 out 10 very good prompt can not ask for better service
Prompt on time very good service 10 out of 10
December 8, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your 5* feedback!
The Perfume Shop
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