Satti, olivia, vicky, daisy & khaliqa at the Fort shopping centre were amazing!! I was in the shop for an hour being so picky on finding a fragrance and eventually found one!! Great recommendations so... See more
Company replied
Location
Switch location9b The Fort Retail Park, Erdington, B24 9FP BIRMINGHAM, GB
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See what reviewers are saying
Vicky offered me outstanding service today. She went above and beyond to help me and offer me support with products i wanted to try.
Company replied
I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extrem... See more
Company replied
I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with a... See more
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Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
9b The Fort Retail Park, Erdington, B24 9FP, BIRMINGHAM, United Kingdom
4.7
Excellent
81 reviews
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I was served by Nakeeb
I was served by Nakeeb. He was absolutely amazing, so friendly and so helpful. Every time I have ever came here, its been quick, short customer interaction even when there isn’t a queue. However, Nakeeb really helped me and the lady helped my mom a lot. So, thank you both!!
October 8, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your feedback! It's great to hear you have had a 5* experience.
Have a lovely weekend!
Sharain - The Perfume Shop
Excelkent service so easy to order from…
Excelkent service so easy to order from website and arrived very quick after order
September 30, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your feedback! It's great to hear you have had a 5* experience.
Have a lovely weekend!
Sharain - The Perfume Shop
Farah just made my day
Farah just made my day. Very helpful kind she guided me very well ,very good staff member and I bought jimmy Choo perfume for my daughter .
September 24, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your 5* review! We appreciate you.
The Perfume Shop
excellent service.
I was very pleased with the excellent service provided by Teni, who was incredibly helpful. She demonstrated understanding and patience, and I am very grateful for her assistance. I certainly plan to return.
September 14, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your feedback. It's great to hear you have had a positive experience with us. We appreciate you.
The Perfume Shop.
Fantastic service…
Fantastic service from all the staff working in the store; friendly, helpful, and willing to help. I will definitely come back.
September 14, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your feedback. It's great to hear you have had a positive experience with us. We appreciate you.
The Perfume Shop.
You failed to deliver the item on time
You failed to deliver the item on time, it took longer than expected.
August 30, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
We are very sorry your delivery was delayed. Please email reviews@theperfumeshop.com with your order details so we can investigate this issue.
The Perfume Shop
Amazing staff
I come and buy perfumed at the Fort shop quite often , everytime I have stepped in this shop Vicky has welcomed me with a smile and willingness to help, she has great people skills and she is so polite and helpful. Thank you for helping me to make the best choice of perfume for my mum's birthday lovely lady. Wishing you success in everything you do ,you are simply amazing!
September 3, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you so much for your review. We appreciate you!
The Perfume Shop
Review
The staff is very nice and patient, willing to show you every perfume and recommend them.
August 11, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thanks for your 5* feedback! It's great to hear you had a positive experience.
The Perfume Shop
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you for your positive review. We value and appreciate you!
The Perfume Shop
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you! We are so happy you shopped with us.
The Perfume Shop
Best perfume shop
Been years I’m ordering from them,i always price check and order best price always on the perfume shop and I can use my NHS discount too fast free delivery for members thanks 5 stars
June 22, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
It's lovely to hear your kind words on your recent visit. Thank you!
Kind regards,
Sharain
The Perfume Shop Team
Had the best experience today with… Olivia
Had the best experience today with Olivia at the Fort. We could have been quite difficult customers as we were unsure what we wanted, but she was patient, allowed us to try lots of different fragrances until we got to the one that we were looking for and applied a discount which made it value for money. Great experience and a really amazing person with great customer service so thankyou!
June 21, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
I am thrilled to hear of your experience. Thank you for supporting us, we appreciate you.
The Perfume Shop
I received all my perfumes and l was…
I received all my perfumes and l was happy to get a discount
June 12, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
It's lovely to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
The Perfume Shop Team
You can improve by giving your…customers samples so they can experience a new scent that they may buy
You can improve by giving your customers samples when they purchase a perfume instead of the staff hoarding them all for themselves
June 10, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you for your honest feedback. We're sorry to hear you were disappointed with the sample availability.
At The Perfume Shop, we do our best to include samples when they are available, but quantities can be limited. Your suggestion is appreciated and we will make sure it with our retail teams to help improve customer experience.
We hope to welcome you back again soon and restore your confidence in us.
Kind regards,
Sharain
The Perfume Shop Team
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
It's lovely to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
The Perfume Shop Team
All ways good to deal with 👍
June 5, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hey,
Thanks for your review! We are happy to hear you had a 5* experience.
Kind regards,
Sharain
The Perfume Shop
Very organised company
Very organised company, efficient and quick delivery Well Done Perfume shop. Will certainly order off them again.
May 18, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you so much for your kind review, we truly appreciate your support.
Stay fabulous and fragrant,
The Perfume Shop
my dream perfume shop
my experience with the perfume shop. was fantastic they have all my fragrances that I like. at the right price. very quick delivery. I put my order in. I've received it with in 24 hours exlent service. thank you perfume shop.
May 9, 2025
Reply from The Perfume Shop - Birmingham Fort 259
Thank you for your positive review!
The Perfume Shop.
Just wanted to say how great Olivia was…
Just wanted to say how great Olivia was today serving me ,a credit to the shop and she was brilliant so thankyou Olivia , Simon 👍
May 10, 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
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