The Perfume Shop - Birmingham Fort 259 Reviews 

81
TrustScore 4.5 out of 5

4.7

9b The Fort Retail Park, Erdington, B24 9FP BIRMINGHAM, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Satti, olivia, vicky, daisy & khaliqa at the Fort shopping centre were amazing!! I was in the shop for an hour being so picky on finding a fragrance and eventually found one!! Great recommendations so... See more

Company replied

Rated 5 out of 5 stars

Vicky offered me outstanding service today. She went above and beyond to help me and offer me support with products i wanted to try.

Company replied

Rated 5 out of 5 stars

I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extrem... See more

Company replied

Rated 4 out of 5 stars

I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with a... See more

Company replied


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • 9b The Fort Retail Park, Erdington, B24 9FP, BIRMINGHAM, United Kingdom

4.7

Excellent

TrustScore 4.5 out of 5

81 reviews

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4.7

All reviews

(81)

36,021 reviews in the last 12 months

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Rated 5 out of 5 stars

Great prices

Great prices, great packaging & fast delivery.

November 21, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 1 out of 5 stars

Very poor service and i purchased…

Very poor service and i purchased perfume they deliver empty box and almost half and months it’s not sorted out

February 15, 2026
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hello Suvinda,

I’m really sorry to hear about this experience and completely understand how frustrating it must be. After looking into this personally, I can see that a member of our team is already assisting you and is currently awaiting your response so that we can fully resolve the matter.

We’re looking forward to hearing back from you and getting this sorted as quickly as possible.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Helpful staff managed me to get what I…

Helpful staff managed me to get what I was after at a reasonable price compared to other outlets. Delivered for free as well.

January 12, 2026
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Excellent Customer Service

I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extremely helpful and showed me all the latest perfumes. I selected the La Vie Est Belle, and she definitely went the extra mile when gift wrapping my item. Her help was amazing and I will definitely visit there again. 5 stars for Amerjeet.

January 16, 2026
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Taz was absolutely fantastic and made…

Taz was absolutely fantastic and made sure we got everything we wanted! An asset to the company

January 15, 2026
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

I bought miss Dior for my daughter…

I bought miss Dior for my daughter birthday she really liked thanks. I did shopping before for my husband. I bought Dior for him. It was nice and good experience thanks

December 29, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.

The Perfume Shop.

Rated 5 out of 5 stars

The staff was very helpful and…

The staff was very helpful and efficient. Very pleased with my lotions.

December 28, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you for your feedback. We appreciate you and thank you for choosing us to shop with.

The Perfume Shop.

Rated 5 out of 5 stars

I was in the fort shopping centre shop…

I was in the fort shopping centre shop what I wanted was not available in the shop but a lovely worker ordered it for me and it has arrived the next day, unfortunately I didn't get the girls name she was so helpful and lovely I've left my order no so you can hopefully see who she was shes a credit to the store thanks again

December 29, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thanks for your feedback. It's great to hear of your 5* experience, have a lovely New Year.

The Perfume Shop

Rated 5 out of 5 stars

Quality as expected

Quality as expected. Delivered in a timely manner. Good prices

December 20, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thanks for your review. Have a lovely New Year!

The Perfume Shop.

Rated 5 out of 5 stars

Exceptional experience from Satti this…

Exceptional experience from Satti this evening. Absolutely brilliant customer service. Her knowledge of the scents and matching it to the type of person is phenomenal. Went in to try and resolve a technical issue with my rewards card that was messed up by customer service, she sorted it out, and I ended up spending almost £200 on three different fragrances for Christmas gifts. Satti restored my love for the perfume shop after they messed me around. The Perfume Shop in the Fort Shopping Centre is my go to place!!! Thank you Satti. I hope you read this you so deserve it. We live in a world where we are more quick to make a complaint than to give someone their praise.

December 18, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thanks for your 5* feedback!

The Perfume Shop

Rated 5 out of 5 stars

Molly was warm and welcoming and went…

Molly was warm and welcoming and went above and beyond to help us pick our scents. She gave us an amazing experience and made it funny and comfortable.

December 1, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thanks for your review. I am happy to hear of your recent experience and thanks for shopping with us.

The Perfume Shop.

Rated 5 out of 5 stars

Ordered on line

Ordered on line, no problem and delivery in two days and well packaged.

November 24, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thanks for your review! It's great to hear you are happy with your recent experience.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Purchasing perfumes

I came in to buy my two favourite perfumes and Aliya (sorry if i spelt your name wrong) helped me and provided the best offers as well as lovely samples which i will definitely be purchasing as full size bottles next time. Her customer service was amazing and I appreciate her help x

November 1, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you for your kind feedback.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

The Birmingham Fort shop…

I visited the Birmingham Fort shop today with a budget in mind and was assisted by Teni. She was patient, courteous, and very knowledgeable about the products. She also let me test different perfumes, which really helped me find the perfect one. Thanks to her help, I came away extremely pleased with my purchase. Every store should have a Teni — she made the experience enjoyable and stress-free!

October 30, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Great service, really knowledgeable, very friendly staff

We went in to shop with no idea of what we wanted and Farrah was so helpful and knowledgeable, she was super friendly and gave us a really great service. She is a real gem. Thank you Farrah, you’re an absolute star x

October 21, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

I am so pleased to hear of your 5* experience. Thank you!

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Staff at the fort site in Birmingham…

Staff at the fort site in Birmingham displayed excellent customer service skills, made the experience special, always get 5 star treatment at this particular store at fort shopping centre, that’s why we come to purchase our perfumes from this store again and again

October 15, 2025
Unprompted review
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you for a lovely review, we appreciate you and thank you for shopping with us.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Everything is cool

September 29, 2025
The Perfume Shop - Birmingham Fort 259 logo

Reply from The Perfume Shop - Birmingham Fort 259

Hi,

Thank you for a lovely review, we appreciate you and thank you for shopping with us.

Kind regards,
Sharain - The Perfume Shop

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