The Premium Fragrance Reviews 

159
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Considering 72 reviews, most reviewers were somewhat happy with their experience overall. Many loyal buyers frequently mention that the diverse array of available perfumes smells remarkably similar to expensive designer originals, consistently delivering fantastic quality and exceptional value for money. Consumers additionally appreciate the prompt shipping times and carefully packaged items that arrive safely, making them ready for everyday personal use or wonderful gifting. However, some customers also noted frustrating issues with unresponsive customer service representatives when trying to resolve delivery delays, damaged packages, or missing items. A few individuals additionally experienced ongoing disappointments regarding very weak fragrances that faded extremely quickly or simply did not match their original expectations.

What people talk about most

Product

Consumers find product experiences to be mixed regarding quality and scent longevity. Many reviewers praise... See more

Quality

Users describe ambiguous interactions with quality, as experiences vary significantly among buyers. Many... See more

Delivery service

Customers had ambiguous experiences with delivery service, reflecting a wide range of opinions. Many... See more

Customer service

Clients share ambiguous opinions on customer service. Some reviewers report frustration, mentioning they... See more

Value for money

Reviewers highlight ambiguous aspects of value for money. Some consumers report excellent products and great... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I purchased this as supposed to be similar to TF White Patchouli and although a pleasant powdery fragrance, I find it is nothing like White Patchouli, (I still have some of actual, I am able to com... See more

Company replied

Rated 5 out of 5 stars

It’s taken me a while to sit down and write this. I bought three of their excellent scents about three weeks ago. This is the third time I have purchased the premium fragrance company and they are... See more

Rated 5 out of 5 stars

A returning customer, in three occasions. That is more telling, than other words I could add. Just great quality for a fraction of the originals prices

Company replied

Rated 5 out of 5 stars

Very pleased with my white musk car freshener. It seemed weak at first until i let the lid soak some perfume up (accidentally as it fell on the floor for 5 mins) and now the car smells just right.


Company details

  1. Perfume Store

Written by the company

Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.


Contact info

3.3

Average

TrustScore 3.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 13% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.3

All reviews

(159)

69 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Still waiting for customer service to respond

Ordered 4 air fresheners as gifts but they arrived 2 per box and not in individual packaging. I’ve emailed customer service twice and received no response. Really disappointing experience, especially as these were meant to be gifts.

May 10, 2026
Rated 1 out of 5 stars

The perfumed car scent exploded in my…

The perfumed car scent exploded in my car after 1 day, covering the interior of my new car in glass and the strong smell.
When I contacted them to advise, I’ve received no response or acknowledgement of my issue, just relentless requests to review my experience. Well here you go. Smells good, which is the only redeeming factor now my car reeks of the smell that covered my dashboard and seats

April 27, 2026
Rated 1 out of 5 stars

I have returned my order

I have returned my order, but there seems to be a mistake in the Hermes tracking system stating that the package was delivered to me. This is not correct. The parcel is currently on its way back to the sender.

I kindly ask you to check this issue and release my payment through Klarna as soon as possible.

Thank you for your understanding.

March 31, 2026
Rated 1 out of 5 stars

DO NOT use this company!

DO NOT use this company!
I bought two Car air freshener fragrances and have them in my car for two weeks. Did everything I was supposed to with them and couldn’t smell them at all.
I’ve reached out to customer service three times now and it’s been over 3 weeks and no reply.
Really disappointed one of the fragrances was a gift and haven’t been able to give it. It’s just sat in the box.
If I could give minus one on the review I would

March 4, 2026
Unprompted review
Rated 3 out of 5 stars

Bought 3*100ml bundle offer

Bought 3*100ml bundle offer. The ladies Ibiza 2 bottles (poison) was lovely . It smelt 80/90% the same as the original scent and longevity was excellent maybe as long as 10/12 hours. My Mrs was well impressed. She gave it 5 out of 5. However the Munich (Boss Intense) was a different story. Once applied it kind of smelt ok for 10/15 minutes then it all went down hill from there as it turned into something like WD40. After an hour you couldn’t smell anything which I guess was a good thing. Tried it for 2/3 days same result it’s proper nasty. Wanted to return it but couldn’t be asked so put it to the side might just give it to my neighbour as its his birthday next week Lol

March 12, 2026
Rated 5 out of 5 stars

It’s taken me a while to sit down and…

It’s taken me a while to sit down and write this. I bought three of their excellent scents about three weeks ago. This is the third time I have purchased the premium fragrance company and they are now my go to company for perfume.

As to the quality I can say that this is VERY close to what I was paying for before from other brands and was (pardon the pun) paying through the nose for.

Excellent products excellent value. I recommend them to everyone, if you’re reading this and thinking about giving them a try don t hesitate. It’s a win.

February 18, 2026
Rated 5 out of 5 stars

Perfect

Best air freshener in 38years definitely buying more
Most recommend

February 2, 2026

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