Smeels great, looks great. But i was expecting more intense smell. Probably will be back for more infusers.
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I purchased this as supposed to be similar to TF White Patchouli and although a pleasant powdery fragrance, I find it is nothing like White Patchouli, (I still have some of actual, I am able to com... See more
Company replied
I would like to see more information printed on the box and bottle..How much is in the bottle, the different notes of the perfume, The Name of the fragrance in bigger letters,not just stuck on the... See more
Very pleased with my white musk car freshener. It seemed weak at first until i let the lid soak some perfume up (accidentally as it fell on the floor for 5 mins) and now the car smells just right.
Company details
Written by the company
Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.
Contact info
United Kingdom
- help@thepremiumfragrance.co.uk
- thepremiumfragrance.co.uk
3.3
Average
159 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 13% of negative reviews
Typically replies within 2 weeks
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Really good product and value for money
September 8, 2025
Reply from The Premium Fragrance
Dear Wendy,
Thank you for sharing your feedback. We’re so pleased to hear you found the product to be great value and that you’re happy with the quality. That balance of price and performance is exactly what we aim to deliver. If you’d ever like to try something new or need help choosing a scent, feel free to reach out to us at help@thepremiumfragrance.co.uk.
We look forward to welcoming you back again.
Warm regards,
The Premium Fragrance Team
Reply from The Premium Fragrance
Dear Jeff,
We’re really sorry to hear your item arrived damaged. That’s not the experience we want for you, and we completely understand how disappointing it must have been.
Please contact us at help@thepremiumfragrance.co.uk, so our team can assist you right away under our 30-day refund or exchange policy. We’d also be happy to help you choose a replacement if you’d like to try something else.
Warm regards,
The Premium Fragrance Team
Excellent company.
Excellent company.. The fragrance I chose, seems identical to the original, at a superb price, will be buying more, highly recommend.. Thanks
August 29, 2025
Reply from The Premium Fragrance
Dear Joan,
Thank you so much for your lovely feedback. We’re delighted to hear that you’ve enjoyed your fragrance and found it so close to the original at a price you’re happy with. It means a lot that you’d recommend us and are planning to order again.
If you’d ever like suggestions for new scents to try, feel free to reach out to us at help@thepremiumfragrance.co.uk, our team will be glad to help.
Warm regards,
The Premium Fragrance Team
Reply from The Premium Fragrance
Dear Jools,
Thank you for such a fantastic review. We’re so pleased to know you’ve been impressed with both the fragrances and the speedy delivery. Hearing you rate us 10/10 really means a lot to the whole team.
If you’d ever like to try something new or need suggestions, feel free to drop us an email at help@thepremiumfragrance.co.uk, we’d be happy to help.
Warm regards,
The Premium Fragrance Team
Dissapointed!! I purchased this as supposed to be like…
I purchased this as supposed to be similar to TF White Patchouli and although a pleasant powdery fragrance, I find it is nothing like White Patchouli, (I still have some of actual, I am able to compare to) so not just from memory.
Didn't expect it to be as longlasting but the same initial fragrance not even there.
Disappointed in the product but the
customer service and delivery times are very good.
August 26, 2025
Reply from The Premium Fragrance
Dear Customer,
Thank you for sharing such honest feedback. We’re truly sorry to hear the fragrance didn’t meet your expectations, especially as you were hoping for something closer to TF White Patchouli. While scent can sometimes vary depending on personal perception, we completely understand your disappointment.
We’re glad to know you were happy with the service and delivery, and we’d love the chance to help you find something that suits your preferences better. Please feel free to contact us at help@thepremiumfragrance.co.uk, and our team will be happy to guide you or assist under our 30-day refund or exchange policy.
Warm regards,
The Premium Fragrance Team
Bad news!!!
Well after my first review of this company I have since tried to contact them via their email regarding a refund and I have had NO response at all I have sent 3 emails , now I’m am furious and left with 2 bottles of shit perfume.
Will never purchase again !!!
August 22, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Lynette,
We’re really sorry to hear about your experience and the frustration it has caused you. That is never the kind of service we want our customers to go through. Please rest assured we do take refund and exchange requests seriously, and we want to make this right for you.
Could you please try reaching us again help@thepremiumfragrance.co.uk? Our team is here to help under our 30-day refund or exchange policy, and we’d be happy to assist in resolving this for you as quickly as possible.
Thank you for bringing this to our attention. Your feedback helps us improve both our products and our service.
Warm regards,
The Premium Fragrance Team
Reply from The Premium Fragrance
Dear Shirley,
Thank you for taking the time to share your thoughts. We’re sorry to hear the fragrance wasn’t as strong as you had hoped. Everyone’s experience with scent can vary, but we’d be happy to suggest some of our stronger, longer-lasting options that might suit you better. Please feel free to reach out to us at help@thepremiumfragrance.co.uk and we’ll do our best to guide you.
Warm regards,
The Premium Fragrance Team
Bullshit company!!!
Bullshit company!!!! My order didn’t arrived, i have 3 days since i am trying to contact them to sort this out but seems like they don’t care. Evri, another bullshit company they are sending the parcels already confirmed that the driver wasn’t in right address when deliver the parcel but they don’t sort this out. Don’t waste your money!!!!
August 17, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Luliana,
We’re really sorry to hear you had such a bad experience with your order. That’s definitely not what we aim for, and we completely understand how frustrating this must’ve been. Delivery issues with Evri can occasionally happen, but we always work with our customers to get them resolved quickly.
We’d never want anyone to feel like they wasted their money, which is exactly why we offer a 30-day refund or exchange policy.
Please reach out to us at help@thepremiumfragrance.co.uk and we’ll do our best to make this right for you.
Thanks for your honest feedback. It helps us improve.
Warm regards,
The Premium Fragrance Team
Would not recommend
A very expensive air freshener, although the scent is very pleasant the freshener dries out quickly (only lasts a day in hot weather) so needs constant attention.
Better products out there for less money
July 30, 2025
Reply from The Premium Fragrance
Dear Steve,
Thank you for sharing your thoughts. We’re glad you enjoyed the scent, but we’re sorry to hear it didn’t last as long as you hoped. We always want our products to feel worth the investment, which is why we offer a 30-day refund or exchange policy.
If you’d like, we’d be happy to help you find something that works better for your needs. Please reach out to us at help@thepremiumfragrance.co.uk and we’ll do our best to make it right.
Kind regards,
The Premium Fragrance Team
Not very good
Not very good
I thought will keep the smoke out of the car
The smell I meant
August 5, 2025
Reply from The Premium Fragrance
Dear Customer,
Thank you for sharing your honest feedback with us. We’re sorry to hear the fragrance didn’t meet your expectations in keeping the smoke smell out of your car. We’d never want anyone to feel like they’ve wasted their money, which is why we offer a 30-day refund or exchange policy. We’d love to help you find something that works better for your needs, so please get in touch with us at help@thepremiumfragrance.co.uk, and we’ll do our best to make this right for you.
We truly appreciate you giving us a try, and your feedback helps us improve.
Warm regards,
The Premium Fragrance Team
Hugely Disappointing
I returned a fragrance promptly unopened and in original packaging as I had been given a gift of the original.
I have sent five emails requesting a refund, all of which have gone unanswered which is incredibly poor and frustrating as I have nothing to show for the money I
Dear Premium Fragrance Team,
Order No. TPF245735
Thank you for reaching out after several emails and your message on Trustpilot. I will be happy to leave a revised review on receipt of my refund.
The fragrance was returned signed for so I know it will have been received.
I look forward to hearing from you.
Kind regards,
Jules Davis
July 23, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Darlingz,
We’re truly sorry to hear about your experience and the frustration it has caused. That’s not the level of service we aim to provide, and we sincerely apologise for the lack of response to your emails. We’d never want you to feel ignored or out of pocket.
Please reach out to us again at ''help@thepremiumfragrance.co.uk'' with your order number so we can locate your return and process your refund as quickly as possible. We have a 30-day refund or exchange policy, and we’ll make sure this is resolved for you without any further delay.
Thank you for bringing this to our attention, we’ll do everything we can to make it right.
Kind regards,
The Premium Fragrance Team
Very good all round
July 25, 2025
Reply from The Premium Fragrance
Dear David,
Thank you for the lovely feedback! We're happy to know you had a good experience all around. If you ever want to explore more scents or need suggestions, feel free to reach out to us at help@thepremiumfragrance.co.uk.
We’ll look forward to your next visit.
Warm wishes,
The Premium Fragrance Team
This is the third time I've bought…
This is the third time I've bought AVENTUS car air fresheners, and each time I've received ROME AVAENTUS fragrance which doeasn`t smell like AVENTUS.
June 21, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Marek,
Thank you for sharing your feedback. We're sorry to hear that the ROME AVENTUS fragrance did not meet your expectations. While this scent is inspired by AVENTUS, we understand that fragrance experiences can vary from person to person.
We want you to be completely satisfied with your purchase. Please reach out to us at help@thepremiumfragrance.co.uk — our team would be happy to assist you under our 30-day refund or exchange policy.
If you're open to exploring other options, our support team will gladly guide you in selecting the most suitable fragrance for your car based on your preferences.
Kind regards,
Customer Support Team
The Premium Fragrance
Happy customer
Happy to advise that a replacement item was delivered. The original appears to have been lost in the Royal Mail system somewhere! Very pleased with my purchase.
July 20, 2025
Reply from The Premium Fragrance
Dear Torrance,
We’re truly sorry to hear about your experience and understand how frustrating this must be.
Please accept our sincere apologies for the delay and lack of communication. This is certainly not the standard we aim to uphold. Kindly email us your order number and details at help@thepremiumfragrance.co.uk, and we will look into this as a priority.
Your satisfaction is very important to us, and we’re committed to resolving this issue as quickly as possible.
Warm regards,
Customer Support Team
The Premium Fragrance
Worst smelling perfume
Worst smelling perfume, doesn’t last longer than 5 minutes. Nothing like the original. Complete waste of money! Bottle and packaging were cheap! Was like perfume you get in the POUNDSTORE. Horrendous
July 4, 2025
Reply from The Premium Fragrance
Dear Harrison,
We’re really sorry to hear you had such a bad experience with your order. That’s definitely not what we aim for, and we completely understand how frustrating this must’ve been.
We know scent preferences and expectations can vary a lot, and while many of our customers love the fragrances, it’s clear this one didn’t work for you. We’d never want anyone to feel like they wasted their money, which is exactly why we offer a 30-day refund or exchange policy.
Please reach out to us at help@thepremiumfragrance.co.uk and we’ll do our best to make this right for you.
Thanks for giving us a try and for the honest feedback. It helps us improve.
Warm regards,
Customer Support Team
The Premium Fragrance
I did order the perfume monto Carlo…
I did order the perfume monto Carlo after reading the reviews. It last 5 minutes. I tried on the clothes, on my skin, on my husband, wasted money.
June 27, 2025
Reply from The Premium Fragrance
Dear Jana,
We’re really sorry to hear that Monte Carlo didn’t meet your expectations. That’s definitely not the experience we want for you, especially after you placed your trust in us based on the reviews.
Fragrance can behave differently depending on skin type, body chemistry, and even fabrics. But we completely understand how disappointing it must feel when a scent fades so quickly, no matter how or where you apply it.
We’d never want you to feel like your money went to waste. Please reach out to us at help@thepremiumfragrance.co.uk — we’ve got a 30-day refund or exchange policy, and we’ll be happy to help make things right.
Thanks for giving us a try — and for the honest feedback. It helps us improve.
Warm regards,
Customer Support Team
The Premium Fragrance
Very prompt delivery and Packaged well…
Very prompt delivery and Packaged well and plus smells fantastic
July 4, 2025
Reply from The Premium Fragrance
Dear William,
Thank you for the kind words! We're so happy to hear your order arrived quickly, was nicely packaged, and most importantly that you love the scent!
It means a lot to us when our customers are genuinely happy with their experience. Thanks again for choosing us, we can’t wait to have you back for your next fragrance!
Warm regards,
Customer Support Team
The Premium Fragrance
Absolute waste of money
Absolute waste of money ! It wont let me give Zero stars does not give any fragrance at all within car ! The worst I've ever bought
July 3, 2025
Reply from The Premium Fragrance
Dear Kevin,
We’re really sorry to hear that you had such a disappointing experience. That’s definitely not what we want for any of our customers.
If the car fragrance didn’t perform as expected, we’d really like to look into this for you. It might’ve been a faulty item, and we’d never want you to feel like your money was wasted. Please drop us an email at help@thepremiumfragrance.co.uk, we offer a 30-day refund or exchange policy, and we’re more than happy to help make things right.
Thanks for sharing your feedback — it helps us improve.
Warm regards,
Customer Support Team
The Premium Fragrance
Rated 4*as 5* would be the real McCoy.
Rated 4*as 5* would be the real McCoy..
I have tried other copy brands, but this IS the best we’ve tried, the only one I can really smell, and it lasts.. you’re making the right choice.. 👍
July 3, 2025
Reply from The Premium Fragrance
Dear Kevan,
Thank you so much for the kind words, this really means a lot to us!
We know nothing beats the original, but we're so glad to hear this is the best alternative you've tried and that it lasts well for you. That’s exactly what we aim for! Thanks for the trust, and for letting others know they’re making the right choice too.
Hope to see you back again soon!
Warm regards,
Customer Support Team
The Premium Fragrance
Outstanding Dupe Fragrances
I’ve placed several orders and have been consistently impressed with both the perfumes and aftershaves. The scents are spot-on replicas of the originals, long-lasting throughout the day, and offered at a fraction of the cost. I regularly recommend The Premium Fragrance to friends and family. I’ve tried other dupe brands before, but none compare to the quality of these. Excellent customer service, fast delivery, and thoughtful packaging every time. Highly recommended!
May 4, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Lennox,
Thank you so much for this incredible feedback!
It honestly means the world to us that you've placed several orders and continue to be happy with the quality, service, and experience. Knowing that you recommend us to your friends and family is the highest compliment we could ask for!
We’re so grateful for your support and loyalty. Customers like you are what keep us going. Can’t wait to have you back for your next order!
Warm regards,
Customer Support Team
The Premium Fragrance
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