Smeels great, looks great. But i was expecting more intense smell. Probably will be back for more infusers.
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I purchased this as supposed to be similar to TF White Patchouli and although a pleasant powdery fragrance, I find it is nothing like White Patchouli, (I still have some of actual, I am able to com... See more
Company replied
I would like to see more information printed on the box and bottle..How much is in the bottle, the different notes of the perfume, The Name of the fragrance in bigger letters,not just stuck on the... See more
Very pleased with my white musk car freshener. It seemed weak at first until i let the lid soak some perfume up (accidentally as it fell on the floor for 5 mins) and now the car smells just right.
Company details
Written by the company
Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.
Contact info
United Kingdom
- help@thepremiumfragrance.co.uk
- thepremiumfragrance.co.uk
3.3
Average
159 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 13% of negative reviews
Typically replies within 2 weeks
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bad customer service
bad customer service, have been trying to get hold of anyone but no one is answering me
June 16, 2025
Reply from The Premium Fragrance
Dear Paula,
We're really sorry to hear you've had trouble getting in touch with us, that’s not the experience we want you to have.
We truly value your time and frustration, and we completely understand how disappointing it is when you're trying to get help and not getting a response. Please send us an email at help@thepremiumfragrance.co.uk if you haven’t already, and we’ll make sure someone gets back to you as soon as possible.
Thanks for your patience. We’ll do our best to turn this around for you.
Warm regards,
Customer Support Team
The Premium Fragrance
Order not received- empty box delivered
I placed an order for car diffusers. The package arrived empty. I have contacted Premium Fragrances several times without success. Nobody seems to be responding to emails. Worst still, there's no way to contact them by phone.
Premium Fragrances, please refund my money if you cannot provide the items ordered and paid for.
June 20, 2025
Unprompted review
Reply from The Premium Fragrance
We're so sorry to hear that your package arrived empty, that’s incredibly frustrating, and we completely understand how upsetting this must be.
This definitely isn’t the experience we want for any of our customers, and we’re also really sorry if you’ve struggled to get a response from us. Please email us again at help@thepremiumfragrance.co.uk with your order number, and we’ll prioritise this right away. If the items can’t be re-sent promptly, we’ll absolutely arrange a full refund.
Thank you for your patience. We’ll do everything we can to make this right.
Warm regards,
Customer Support Team
The Premium Fragrance
Not for us!
Sorry but we obviously bought the wrong one. Had it in the car for a few days and we can smell leather but it also has a very strong tobacco scent and as we don’t smoke and won’t allow smoking in the car as it’s brand new. So this one is not to our liking. Probably use but won’t buy again.
June 9, 2025
Reply from The Premium Fragrance
Dear Patrick,
Thanks so much for your honest feedback. We're really sorry to hear that the scent wasn’t quite what you were expecting.
We completely understand not everyone enjoys notes like tobacco, especially in a brand-new car where you're keeping everything fresh. Fragrance is such a personal thing, and while some love this blend, it’s not for everyone.
If you ever decide to give us another try, feel free to reach out at help@thepremiumfragrance.co.uk. We’d be happy to suggest something more suited to your preferences.
Warm regards,
Customer Support Team
The Premium Fragrance
Perfume does not smell like a&f fierce…
Perfume does not smell like a&f fierce and the package came from some weird private adress in Dubai, the flask is unlabeled and you don‘t know what is in there. Will not buy anything again
June 7, 2025
Reply from The Premium Fragrance
Dear Pat,
Thank you for your honest feedback. We're really sorry to hear that this experience left you disappointed.
We understand how frustrating it must have been to receive something that didn’t match what you were expecting, both in terms of scent and packaging. That’s not the kind of impression we ever want to leave with our customers.
If you'd like, we’re more than happy to arrange a refund or exchange through our 30-day policy. Just reach out to us at help@thepremiumfragrance.co.uk and we’ll get it sorted for you.
Warm regards,
Customer Support Team
The Premium Fragrance
It was very weak in scent and therefore…
It was very weak in scent and therefore did stay around long. Very disappointed.
June 9, 2025
Reply from The Premium Fragrance
Dear Steven,
We're really sorry to hear the scent didn’t meet your expectations. We understand how disappointing it is when a fragrance doesn’t last the way you hoped.
Everyone’s experience with scent and longevity can be a little different, but we never want any customer to feel let down. Please feel free to contact us at help@thepremiumfragrance.co.uk, we offer a 30-day refund or exchange policy and would be happy to help make things right.
Warm regards,
Customer Support Team
The Premium Fragrance
No perfumes received
I am giving one star because I never received my order. I have contacted you many times through email, instagram message and live chat option but you never answered on any platform. I still request you to reply me back to my email.
June 13, 2025
Reply from The Premium Fragrance
Dear Mankirat,
We're really sorry to hear that you haven't received your order and even more sorry that you’ve had such a hard time getting a response from us. That’s not the experience we want for anyone.
Please accept our sincere apologies for the lack of communication. We completely understand how frustrating this must be. If you could kindly email us again at help@thepremiumfragrance.co.uk with your order details, we’ll prioritise your case and get back to you as soon as possible.
Thank you for your patience, we’re here to help and will do our best to put this right.
Warm regards,
Customer Support Team
The Premium Fragrance
Bought the Tokyo perfume after reading…
Bought the Tokyo perfume after reading the great reviews online and plus l love the Lost Cherry fragrance, sprayed it and couldn't smell anything, the smell is weird, very faint and l feel like l've wasted £15 on something l will probably throw in the bin!!
June 14, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Emma,
Thanks for your honest feedback. We're really sorry to hear that Tokyo didn’t meet your expectations, especially when you were hoping for something similar to Lost Cherry.
We understand how frustrating it is when a fragrance doesn’t deliver, especially after reading great reviews and spending your hard-earned money. That’s not the experience we want you to have.
Please get in touch with us at help@thepremiumfragrance.co.uk. We offer a 30-day refund or exchange policy and would be more than happy to help make this right for you.
Warm regards,
Customer Support Team
The Premium Fragrance
Returns and Refunds
I had quite an experience trying to return this awful fragrance that is nothing like the true one (La vie est belle). The problem I was having is trying to get in touch with them. They take a while to reply tried three times. Best way to do this is through your account with them, once you've logged in, scroll all the way to the bottom of their website. Click on the send email box and your name will automatically appear in a form just fill in the explanation box. They have finally replied and explained how I would return. Be mindful their return and refund policy is quite strict.
May 30, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Nicky,
Thank you for taking the time to share your experience, and we’re really sorry to hear that the fragrance wasn’t what you expected.
We also apologise for the delay in communication. We completely understand how frustrating it can be when you’re trying to arrange a return and don’t hear back right away. We're glad to hear the team has now responded and that things are moving in the right direction.
For anyone else needing help, you can also reach us directly at help@thepremiumfragrance.co.uk or by using the contact form at the bottom of our website once logged in.
We appreciate your patience and feedback, and we’re always working to improve the experience for our customers.
Warm regards,
Customer Support Team
The Premium Fragrance
Reply from The Premium Fragrance
Dear Edith,
We're really sorry to hear that you didn't like the scent. Fragrance is such a personal thing, and we understand that not every scent will be for everyone.
If you’d like to explore a refund or exchange, feel free to email us at help@thepremiumfragrance.co.uk. We offer a 30-day policy and would be happy to help.
Warm regards,
Customer Support Team
The Premium Fragrance
Great product
The perfume smells very similar with the original one. Literally in love with the smell!
May 1, 2025
Unprompted review
Reply from The Premium Fragrance
Dear Andreea,
Thank you so much for the kind words. We're so happy to hear that you’re loving the scent and found it similar to the original — that’s exactly what we aim for!
It means a lot to have your support, and we can’t wait to have you back for your next favourite.
Warm regards,
Customer Support Team
The Premium Fragrance
I ordered for my car and it was really…
I ordered for my car and it was really worst experience. Very low quality perfume smell
May 9, 2025
Reply from The Premium Fragrance
Dear Mufassir,
We're really sorry to hear that you had a disappointing experience with the car fragrance. That’s definitely not the impression we want to leave.
We appreciate you giving it a try, and we completely understand how frustrating it is when the scent doesn't meet expectations. Please feel free to reach out to us at help@thepremiumfragrance.co.uk. We offer a 30-day refund or exchange policy and would be happy to help.
Warm regards,
Customer Support Team
The Premium Fragrance
I don't like it very strong
May 2, 2025
Reply from The Premium Fragrance
Dear Mohammed,
Thank you for your feedback. We’re sorry to hear the scent was a bit too strong for your liking.
Fragrance strength can definitely feel different from person to person. If you’d like to try something lighter next time, feel free to email us at help@thepremiumfragrance.co.uk, we’d be happy to recommend a softer option.
Warm regards,
Customer Support Team
The Premium Fragrance
Reply from The Premium Fragrance
Dear Marcin,
Thanks so much for your amazing review! We're really glad to hear you're enjoying the scent and that it lasts well. Great to know your order arrived quickly too.
We truly appreciate your recommendation and we’ll be looking forward to your next purchase!
Best wishes,
Customer Support Team
The Premium Fragrance
Reply from The Premium Fragrance
Dear Annabel,
Thank you for your kind words! We're so pleased to hear your order was dispatched promptly and that you're happy with the products. Looking forward to serving you again soon!
Warm regards,
Customer Support Team
The Premium Fragrance
Cannot feel any fragrance in my car
Cannot feel any fragrance in my car. It is just a waste of money.
April 14, 2025
Reply from The Premium Fragrance
Dear Abdullah,
We're really sorry to hear the car fragrance didn’t meet your expectations. That’s certainly not the experience we aim to provide.
We completely understand how disappointing it can be when a product doesn’t meet your hopes. Please do reach out to us at help@thepremiumfragrance.co.uk, we offer a 30-day refund or exchange policy and would love the chance to make things right for you.
Warm regards,
Customer Support Team
The Premium Fragrance
There is not a lot of smell to these…
There is not a lot of smell to these air fresheners been hanging in my cat can t tell any difference will not buy again
April 16, 2025
Reply from The Premium Fragrance
Dear Pater,
Thank you for your feedback, and we're genuinely sorry to hear that the car air freshener didn’t deliver the fragrance you were expecting. We understand how frustrating that can be, especially when you're looking forward to enjoying a new scent in your vehicle.
We’d really like the opportunity to make this right. Please reach out to us at help@thepremiumfragrance.co.uk, and our team will be happy to assist you with an exchange or refund, in line with our 30-day policy.
Warm regards,
Customer Support Team
The Premium Fragrance
Very faint scent.
Smells nice when you open it completely, but is very faint when the lid is put back on to hang it in the car, even when unscrewed as much as it can be. This is disappointing, as it doesn't make the car smell nice as was the purpose of buying it.
Arrived quickly and well packaged, although very annoying to receive requests for reviews pretty much everyday after you have ordered from the company!
March 31, 2025
Reply from The Premium Fragrance
Dear Ben,
We’re sorry to hear that the scent wasn’t as strong as you had hoped once in use, and we understand how disappointing that can be, especially when you're looking for a noticeable fragrance in your car. We're glad to hear it arrived quickly and safely, but we also take note of your comments about the review requests and will pass that along to our team to improve the experience.
If you’d like to explore an alternative scent or request a refund, feel free to contact us at help@thepremiumfragrance.co.uk. We’re always here to help.
Warm regards,
Customer Support Team
The Premium Fragrance
Reply from The Premium Fragrance
Dear Hadly,
Thank you so much for your kind words! We're thrilled to hear you’re enjoying the perfume.
Looking forward to your next visit with us!
Warm regards,
Customer Support Team
The Premium Fragrance
Fast shipping
Fast shipping! Great price.
Fragrance is nice, but not a great dupe. I have the original scent and they are not comparable... Tom fords extreme noir and Hong Kong... Although Hong Kong is lovely and will be used and bought again. It's a scent of its own and should be marketed as such.
April 4, 2025
Reply from The Premium Fragrance
Dear Caroline,
Thank you for your thoughtful review! We're glad you appreciated the fast shipping, pricing, and found the Hong Kong fragrance lovely. While we aim to get as close as possible to the originals, we understand some scents can stand on their own and we appreciate your honest comparison.
It’s great to hear you'd consider purchasing it again. Your feedback helps us improve and better understand what our customers love.
Warm regards,
Customer Support Team
The Premium Fragrance
I had a terrible experience
I had a terrible experience with The Premium Fragrance and would highly advise against purchasing from them. I bought their dupe of Baccarat Rouge, expecting a similar scent and lasting power, but it was nothing like the original. The fragrance barely lasted and was far from the quality I anticipated.
When I tried to return it, I encountered even bigger issues. Despite their supposed 30-day money-back guarantee, they completely ignored my emails. I repeatedly requested return instructions and clarification, but received no response whatsoever. It became clear that their customer service is virtually non-existent, and their return policy is a scam.
I’m deeply disappointed with both the product and the company’s lack of customer care. It’s clear they don’t stand behind their promises or products. Save yourself the frustration and avoid this company at all costs.
Would give them zero star if I could !
March 31, 2025
Reply from The Premium Fragrance
Dear Talia,
Thank you for sharing your experience, and we're genuinely sorry to hear that you were left disappointed. This is far from the standard we aim to deliver.
We completely understand how frustrating it can be when a fragrance doesn’t meet your expectations, especially when you were hoping for something similar to the original. We also sincerely apologise for the lack of response you experienced, that’s not the level of customer care we stand for.
We’d love the opportunity to put things right. Please email us at help@thepremiumfragrance.co.uk, and our team will be happy to assist you. We offer a 30-day refund or exchange policy, and we’d be more than willing to review your order and help find a resolution.
Warm regards,
Customer Support Team
The Premium Fragrance
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