The Premium Fragrance Reviews 

159
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 71 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently mention that the delivery service is exceptionally prompt, efficient, and well-managed across multiple successful orders placed. Many people also deeply appreciate the pleasant fragrances, noting they offer fantastic value compared to much more expensive designer brands available. Additionally, buyers often express loyalty by returning to purchase their favorite items multiple times. Some reviewers were not happy with the customer service team, experiencing a complete lack of response when attempting to get in touch. Others mentioned that certain scents were disappointingly weak, failing to linger or last for more than a brief period after application.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a wide split in customer experiences. While... See more

Quality

Customers consistently note ambiguous experiences with quality. While many reviewers are impressed, praising... See more

Delivery service

Consumers find delivery service to be generally quick, prompt, and convenient with free options. Reviewers... See more

Customer service

Reviewers highlight negative aspects of customer service, expressing deep frustration with unreturned emails... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I purchased this as supposed to be similar to TF White Patchouli and although a pleasant powdery fragrance, I find it is nothing like White Patchouli, (I still have some of actual, I am able to com... See more

Company replied

Rated 2 out of 5 stars

I would like to see more information printed on the box and bottle..How much is in the bottle, the different notes of the perfume, The Name of the fragrance in bigger letters,not just stuck on the... See more

Rated 5 out of 5 stars

Very pleased with my white musk car freshener. It seemed weak at first until i let the lid soak some perfume up (accidentally as it fell on the floor for 5 mins) and now the car smells just right.


Company details

  1. Perfume Store

Written by the company

Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.


Contact info

3.3

Average

TrustScore 3.5 out of 5

159 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 13% of negative reviews

Typically replies within 2 weeks

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3.3

All reviews

(159)

69 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick delivery

Quick delivery. Affordable prices.

March 17, 2025
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Oksana,
Thank you for your kind words! We're glad to hear you were happy with the quick delivery and found our prices affordable.

Looking forward to serving you again soon.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Very nice perfume and quick delivery…

Very nice perfume and quick delivery thanks

March 25, 2025
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Reply from The Premium Fragrance

Thank you so much for your lovely feedback! We're thrilled to hear you enjoyed the perfume and that it arrived quickly.

We truly appreciate your support and look forward to your next order.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

Sorry to say

Sorry to say, it did not smell at all. Unhappy with the product.waste of money. Decided to buy this product based on reviews. And what I got not same as picture. Never buy it again.

March 6, 2025
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Reply from The Premium Fragrance

Dear Arachchige,
We're really sorry to hear that the product didn’t meet your expectations. We understand how disappointing it is when something you were excited about turns out differently, especially when it doesn't match the description or image.

Please don’t hesitate to reach out to us at help@thepremiumfragrance.co.uk. We offer a 30-day refund or exchange policy and would be happy to assist in resolving this for you.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Arrived really quickly

Arrived really quickly, and the aroma is lovely.

March 17, 2025
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Reply from The Premium Fragrance

Dear Glenn,
Thank you for your kind words! We're so pleased to hear your order arrived quickly and that you're enjoying the lovely aroma.

Looking forward to your next purchase!

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

Not delivered and my messages have been…

Not delivered and my messages have been ignored.

March 3, 2025
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Reply from The Premium Fragrance

Dear Len,
We’re really sorry to hear that your order hasn’t been delivered and that you haven’t received a response — that’s not the level of service we aim to provide.

Please email us at help@thepremiumfragrance.co.uk so we can investigate this urgently. We also want to remind you that we offer a 30-day refund or exchange policy, and we’d be happy to assist you in resolving this issue.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

I had an amazing experience with The…

I had an amazing experience with The Premium Fragrance! Their customer service is outstanding—friendly, responsive, and always ready to help. The quality of their perfumes is truly impressive; every scent is rich, long-lasting, and feels luxurious. I love how the fragrances stay on all day without fading. Highly recommend this brand to anyone looking for high-quality, long-lasting perfumes with excellent service! Will definitely be purchasing again. 💖✨

February 27, 2025
Unprompted review
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Hardikkumar,
Thank you so much for your kind words and thoughtful feedback. We're truly delighted to hear that you had such a great experience with us. Knowing that you appreciate the quality of our fragrances and the service you received means a great deal to the entire team.

We’re so pleased our scents met your expectations, and it’s always our goal to make every part of your experience feel special. We look forward to welcoming you back again soon.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Great service, fast delivery

Fast delivery, great product

March 3, 2025
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Reply from The Premium Fragrance

Thank you for your feedback! We're really pleased to hear you were happy with the fast delivery and the product itself. Your support means a lot to us, and we look forward to serving you again soon.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

Ordered set of 3 car air freshener.

Ordered set of 3 car air freshener.
Absolutely rubbish.
No real smell to speak of.
Wasted £20.
Please don't waste your money on a very badly designed product.

March 4, 2025
Unprompted review
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Brian,
We're truly sorry to hear that the car air fresheners didn’t meet your expectations. That’s definitely not the experience we aim to deliver.

We appreciate your honest feedback, and we completely understand how frustrating it is when a product doesn’t live up to what was promised. Please don’t hesitate to reach out to us at help@thepremiumfragrance.co.uk. We offer a 30-day refund or exchange policy and would be more than happy to help resolve this for you.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

I only received part of my order today

I only received part of my order today. The 2 items appeared on the cover note!
I received OSLO Inspired by Viking, I did not receive SYDNEY - PO9!
They are still to contact me regarding the missing item! They have opened the email!
I would not recommend this company.

February 24, 2025
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Reply from The Premium Fragrance

Dear James,
ChatGPT said:
We're really sorry to hear that part of your order was missing and that you haven't received a timely response, this isn't the level of service we aim to provide.

Thank you for bringing it to our attention. Please reach out to us again at help@thepremiumfragrance.co.uk with your order number, and our team will make sure this is resolved promptly. We also have a 30-day refund or exchange policy in place, and we’ll do everything we can to make it right.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 2 out of 5 stars

First time customer

When I placed this order I thought it was a UK co. When I hadn't received any tracking details after about a fortnight I emailed to enquire, had to email a couple of times before I got a reply which appeared to come from UAE the tracking When I finally got it looked like it was despatched from USA. I was thinking because of the time that had elapsed I may not actually receive it. It took about 25 days to arrive and was badly packed. Happy with the perfume oils but probably wouldn't order again. Postage was very expensive almost the same price as the goods.

January 27, 2025
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Reply from The Premium Fragrance

Dear Maureen,
Thank you for sharing your experience. We're truly sorry for the delays and lack of clear communication you encountered, that's not the service we strive to offer.

While we're glad to hear you were happy with the perfume oils, we understand your concerns about shipping times, packaging, and costs. Your feedback has been passed along to the relevant team so we can work on improving our delivery process and communication.

If you’d like to discuss this further, please don’t hesitate to reach out to us at help@thepremiumfragrance.co.uk. We're here to help and always happy to assist with any issues.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Great aroma

Great aroma, not to strong that it’s overpowering. Will purchase again

February 10, 2025
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Reply from The Premium Fragrance

Dear Ian,
Thank you so much for your kind words! We're really happy to hear you liked the aroma and found it perfectly balanced, not too strong, just right. It means a lot to us that you'd consider purchasing again.

If you ever need help choosing your next scent, feel free to reach out. We're always here for you!

Warm regards,
Customer Support Team
The Premium Fragrance
📧 help@thepremiumfragrance.co.uk

Rated 4 out of 5 stars

It smells nice

It smells nice
But not the real deal
But good value for money

February 10, 2025
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Kathryn,
Thank you for your honest feedback! We're glad to hear you enjoyed the scent and found it to be good value for money. While our fragrances are inspired by popular designer scents, we understand they may not be identical. We aim to offer a similar experience at an affordable price.

If you ever need help selecting a fragrance closer to your preferences, our team is happy to help!

Warm regards,
Customer Support Team
The Premium Fragrance
📧 help@thepremiumfragrance.co.uk

Rated 5 out of 5 stars
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear paul,
Thank you so much for your kind words! We're really glad to hear you were happy with our quick response and delivery. We always aim to make your experience as smooth and fast as possible.

Looking forward to serving you again soon!

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

Very disappointed with the product…

Very disappointed with the product doesn’t smell at all in the car

January 14, 2025
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Reply from The Premium Fragrance

Dear David,
We're truly sorry to hear that you’re disappointed with the car fragrance. We completely understand how frustrating it is when a product doesn’t meet expectations, especially when scent is such a personal and important detail.

We’d love the chance to make things right. Please feel free to email us at help@thepremiumfragrance.co.uk. We offer a 30-day refund or exchange policy and would be happy to assist you further.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 4 out of 5 stars

Fast delivery

Fast delivery, 30ml poison replica, not sure it smells like the original poison. Nevertheless it has a nice smell, a little pricey.

January 3, 2025
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Fiona,
Thank you for your honest review and for giving us a 4-star rating, we truly appreciate your support.

We’re glad to hear your order arrived promptly and that you enjoyed the scent overall. We understand it didn’t quite match the original Poison, and we know how important those small differences can be, especially with such iconic fragrances. Your feedback helps us continue improving.

If you'd like to explore other options or need help choosing something closer to what you're after, feel free to reach out to us anytime at help@thepremiumfragrance.co.uk. We’re always happy to help.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

The perfume is definitely a touch of…

The perfume is definitely a touch of luxury that makes you feel brand new! It lasts for a long time and I would highly recommend. I had the BARCELONA - Inspired by 'good girl'

January 10, 2025
Unprompted review
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Reply from The Premium Fragrance

Thank you for your wonderful feedback!

We’re so pleased to hear you enjoyed BARCELONA – Inspired by 'Good Girl'. It’s great to know the scent gave you that luxurious feeling and lasted throughout the day, exactly what we strive for with every fragrance.

Your recommendation truly means a lot, and we can’t wait to welcome you back for your next order!

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

I ordered Si and you sent the wrong…

I ordered Si and you sent the wrong perfume. Didn’t have time to change it as was a Christmas present

December 10, 2024
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Reply from The Premium Fragrance

Dear Melenie,
We're really sorry to hear about the mix-up with your order, especially during such an important time.

We understand how frustrating it must have been to receive the wrong perfume when it was meant as a Christmas gift. While we always aim for accuracy, mistakes can happen, and we truly apologise for the inconvenience caused.

If you haven't already, please contact our customer support team at help@thepremiumfragrance.co.uk with your order number, we’ll be more than happy to look into a resolution for you, whether that’s a refund or a replacement. Your satisfaction is important to us.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Great service

A* all good !

December 2, 2024
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Matthew,
Thank you for your kind feedback! We're pleased to hear everything met your expectations.

We truly appreciate your support and look forward to your next visit.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 5 out of 5 stars

Inexpensive, but not cheap!

Delivery was quick, and the items were well packaged. I can’t comment on how close the scent is to the original as the items were gifts, but the recipients were delighted to be able to try out their fragrance in a small spray before buying the full size. I am told that the scent lasts as long as the very expensive counterparts. Would definitely recommend.

December 2, 2024
The Premium Fragrance logo

Reply from The Premium Fragrance

Thank you for your feedback!

We’re delighted to hear that your order arrived quickly and was well packaged. It's great to know the recipients enjoyed trying out the fragrance samples before committing to a full-size bottle.

We’re especially pleased to hear they found the longevity comparable to more expensive options, that’s exactly what we aim for. Your recommendation truly means a lot.

If you ever need assistance choosing new scents or gifting ideas, we’re always here to help.

Warm regards,
Customer Support Team
The Premium Fragrance

Rated 1 out of 5 stars

Avoid! Doesn’t smell like the original and they don’t reply to emajls

Tokyo smells nothing like Lost Cherry, not even a bit. I’ve emailed twice for a refund and have been ignored on both occassions. They’ve provided an unusable and misdescribed product and stolen my money in the process!

December 9, 2024
The Premium Fragrance logo

Reply from The Premium Fragrance

Dear Arundel,
We’re truly sorry to hear that your experience with our Tokyo fragrance did not meet expectations, especially in terms of similarity to the original scent. We also sincerely apologise if your emails have gone unanswered, that’s not the level of service we strive to provide.

Please be assured that your satisfaction matters to us. We take refund and exchange requests seriously and invite you to contact us again at help@thepremiumfragrance.co.uk with your order number, so we can resolve this promptly.

We appreciate your patience and hope to make things right.

Warm regards,
Customer Support Team
The Premium Fragrance

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