Smeels great, looks great. But i was expecting more intense smell. Probably will be back for more infusers.
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.
Contact info
United Kingdom
- help@thepremiumfragrance.co.uk
- thepremiumfragrance.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 13% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.

Reply from The Premium Fragrance
Sorry to say
Sorry to say, it did not smell at all. Unhappy with the product.waste of money. Decided to buy this product based on reviews. And what I got not same as picture. Never buy it again.

Reply from The Premium Fragrance

Reply from The Premium Fragrance
Not delivered and my messages have been…
Not delivered and my messages have been ignored.

Reply from The Premium Fragrance
I had an amazing experience with The…
I had an amazing experience with The Premium Fragrance! Their customer service is outstanding—friendly, responsive, and always ready to help. The quality of their perfumes is truly impressive; every scent is rich, long-lasting, and feels luxurious. I love how the fragrances stay on all day without fading. Highly recommend this brand to anyone looking for high-quality, long-lasting perfumes with excellent service! Will definitely be purchasing again. 💖✨

Reply from The Premium Fragrance

Reply from The Premium Fragrance
Ordered set of 3 car air freshener.
Ordered set of 3 car air freshener.
Absolutely rubbish.
No real smell to speak of.
Wasted £20.
Please don't waste your money on a very badly designed product.

Reply from The Premium Fragrance
I only received part of my order today
I only received part of my order today. The 2 items appeared on the cover note!
I received OSLO Inspired by Viking, I did not receive SYDNEY - PO9!
They are still to contact me regarding the missing item! They have opened the email!
I would not recommend this company.

Reply from The Premium Fragrance
First time customer
When I placed this order I thought it was a UK co. When I hadn't received any tracking details after about a fortnight I emailed to enquire, had to email a couple of times before I got a reply which appeared to come from UAE the tracking When I finally got it looked like it was despatched from USA. I was thinking because of the time that had elapsed I may not actually receive it. It took about 25 days to arrive and was badly packed. Happy with the perfume oils but probably wouldn't order again. Postage was very expensive almost the same price as the goods.

Reply from The Premium Fragrance

Reply from The Premium Fragrance

Reply from The Premium Fragrance
Very disappointed with the product…
Very disappointed with the product doesn’t smell at all in the car

Reply from The Premium Fragrance
Fast delivery
Fast delivery, 30ml poison replica, not sure it smells like the original poison. Nevertheless it has a nice smell, a little pricey.

Reply from The Premium Fragrance
The perfume is definitely a touch of…
The perfume is definitely a touch of luxury that makes you feel brand new! It lasts for a long time and I would highly recommend. I had the BARCELONA - Inspired by 'good girl'

Reply from The Premium Fragrance
I ordered Si and you sent the wrong…
I ordered Si and you sent the wrong perfume. Didn’t have time to change it as was a Christmas present

Reply from The Premium Fragrance
Inexpensive, but not cheap!
Delivery was quick, and the items were well packaged. I can’t comment on how close the scent is to the original as the items were gifts, but the recipients were delighted to be able to try out their fragrance in a small spray before buying the full size. I am told that the scent lasts as long as the very expensive counterparts. Would definitely recommend.

Reply from The Premium Fragrance
Avoid! Doesn’t smell like the original and they don’t reply to emajls
Tokyo smells nothing like Lost Cherry, not even a bit. I’ve emailed twice for a refund and have been ignored on both occassions. They’ve provided an unusable and misdescribed product and stolen my money in the process!

Reply from The Premium Fragrance
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







