Simon was so very helpful when it came to choosing my next car. I’ve driven Fords for a number of years and wanted to continue and the Puma is perfect. No pressure to buy just given advice and the inf... See more
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Location
Switch locationHayden Road, off Tewkesbury Road, GL51 0SJ Cheltenham, Gloucestershire, GB
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See what reviewers are saying
Very easy to deal with and James made the car buying experience faultless from start to finish. Excellent customer service by all involved. Would recommend them and use again.
Company replied
This was my 6th car purchase from neil Richardson , wouldn’t go anywhere else he knows what I like although a can be a bit difficult at times but always comes up trumps .very friendly and helpful and... See more
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From start to finish Simon Bill & Neil Richardson was really understanding what we wanted and they did more than we expected! Absolutely the best service I got buying my second new Ford thank you to b... See more
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Company details
About Vertu Motors - Ford Cheltenham
Written by the company
Vertu Motors is one of the UK’s largest and most trusted automotive retailers, with dealerships nationwide.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Contact info
Hayden Road, off Tewkesbury Road, GL51 0SJ, Cheltenham, Gloucestershire, United Kingdom
- 0330 108 8957
4.6
Excellent
83 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Highly satisfied
The staff at Vertu Cheltenham are really friendly and helpful. Emilie was clear with her communication from the start. I didn't feel pressure at any point either. Would recommend this garage for the smoothness of the purchase from start to finish.
May 27, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi there,
Thank you for your fantastic review! We’re delighted to hear you found the team at Ford Cheltenham so friendly and helpful.
It’s great to know Emilie provided clear communication from the start and made the whole process smooth and pressure-free — exactly the experience we aim to deliver. We’ll be sure to pass on your kind words to her.
Your recommendation really means a lot to us, and we hope you’re enjoying your new car!
Kind regards,
Kerry
Outstanding service.
I’ve been dealing with Vertu Motors in Cheltenham for many years. They never fail to give outstanding service and nothing is too much trouble. I wouldn’t hesitate to recommend them to anyone looking to purchase their first or next vehicle, they truly are outstanding!
May 27, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Tess,
Thank you for your continued support over the years. It’s great to hear that you’ve consistently had such a positive experience with the team and felt well looked after. Your recommendation really means a lot to us.
Kind regards,
Dean
Superb customer service
Superb customer service as always from Cheltenham Vertu, especially Nicole who is an outstanding member of the team - she helped me to find what I was looking for and is quick to respond to any queries. 10/10
Highly recommend their services.
May 26, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Monica,
Thank you for your fantastic review. It’s great to hear that Nicole provided such outstanding support, helping you find exactly what you were looking for and responding so quickly to your queries. We really appreciate your continued feedback and recommendation.
Kind regards,
Dean
James kept in touch with me all the…
James kept in touch with me all the time, giving me updates on when I could view the vehicle and test drive it, sent a great video as soon as he received the car, so that I could view it at my own leisure, this is the 4th car I've bought from Ford over the years, and I've never been disappointed.
May 11, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Abbie,
Thank you so much for taking the time to leave this fantastic 5‑star review. We’re absolutely delighted to hear about your continued positive experiences with Vertu Ford Cheltenham.
It’s wonderful to know that James kept you fully updated throughout, from sending you a detailed video to arranging your viewing and test drive. Providing clear communication and flexibility is so important, so your feedback really means a lot.
We’re especially grateful for your loyalty — purchasing your fourth car with us is a huge compliment, and we’re thrilled that we’ve consistently met your expectations over the years.
Thank you again for choosing Vertu Motors, and we look forward to supporting you again in the future.
Kind regards,
Liza.
An enjoyable day
The salesman Jamie Merriman was really friendly helpful and not at all pushy he gave me plenty of time ,he wasn’t rushing me to make a decision. He explained everything very clearly. I felt that I wasn’t under pressure which enhanced the experience of buying a new car.
May 11, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Lesley,
Thank you for your fantastic 5-star review! We’re delighted to hear you had such a positive experience with Jamie at Ford Cheltenham.
It’s great to know that Jamie’s friendly and helpful approach, along with taking the time to explain everything clearly, made you feel relaxed and under no pressure. Creating a comfortable and enjoyable car-buying experience is exactly what we aim for, so your feedback really means a lot.
We appreciate you taking the time to share your experience and hope you’re enjoying your new car!
Kind regards,
Kerry
The experience was fantastic can’t…
The experience was fantastic can’t fault Neil for looking after us gave us loads of info and help in choosing the right car.
April 30, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Nikki,
Thank you so much for taking the time to leave this fantastic 5‑star review. We’re delighted to hear that your experience at Vertu Ford Cheltenham was so positive.
It’s great to know that Neil looked after you so well, providing plenty of information and support to help you choose the right car. He’ll be really pleased to read your kind words. We’re so glad the experience was one you couldn’t fault.
Thank you again for choosing Vertu Motors, and we hope you enjoy every mile in your new car.
Kind regards,
Liza.
Very helpful information and videos from Ros
Very helpful information from Ros
April 27, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Ian
Thank you for your lovely feedback. We're really pleased to hear that Ros provided very helpful information and supported you so well during your visit. Your comments are truly appreciated.
Kind regards
Dawn
Excellent from start to finish
Excellent from start to finish, ros was so nice and reassuring about everything
April 30, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Kim,
Thank you for your feedback. I’m really pleased to hear everything went excellently from start to finish, and that Ros was so nice and reassuring throughout. It’s great to know she helped make the whole experience feel comfortable and positive for you.
Thank you for choosing Ford Cheltenham and for taking the time to share your experience.
Kind regards,
Dean
Vertu Ford - Cheltenham
I have brought regularly from the this dealership and they have been nothing more than the most helpful people at all times
Neil Richardson is very warm, genuine and goes out of his way to answer any questions
April 29, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Susan,
Thank you for your review. It’s great to hear that the team have consistently been so helpful over time, and that Neil’s warm and genuine approach has made such a positive impact. Taking the time to answer questions really does make all the difference.
Kind regards,
Dean
Staff were very welcoming
Staff were very welcoming, informative and helpful. Easy and straightforward process, very happy with our purchase and experience at Vertu Cheltenham.
April 23, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good morning Gemma,
Thank you for your review. It’s great to hear the team were welcoming, informative, and helpful, and that the process was easy and straightforward. We’re delighted you’re happy with both your purchase and your experience.
Kind regards,
Dean
Do not touch them with a barge pole!
Do not touch them with a barge pole!
Denying causing potentially lethal damage to our car saying it’s ‘impact damage’ (there must be a magician throwing multiple stones in the opposite direction at just the right angle to miss everything else and hit the back of the radiator causing two holes, who knew?).
Dealer principle is condescending.
Their attitude is disgusting, they are arrogant, talk down to you and clearly their ‘expert technicians’ don’t care about the work they’re doing on people’s cars.
Their attention to detail is such that they didn’t even put the wheel arches back on properly after actually repairing the vehicle (after having it for a month)
DO NOT TRUST THEM!
Absolute cowboys.
They will take no responsibility and they will kill somebody one day because of their negligence.
Not sure what has happened to Ford over the last few years but they have no business considering themselves reputable.
April 17, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon Victoria. Thank you for taking the time to leave this review, I am sorry to hear that your experience has left you feeling this way. Andrew Kite (General Manager) is in contact with you to resolve your concerns. Kind regards, Kerry
Excellent service by Sam Davies at…
Excellent service by Sam Davies at Vertu Ford Cheltenham. Disappointed in my original choice of a car and subsequent issue with the IT on vehicle, however rang to make use of the ten day money back scheme, and was treated with respect and understanding, exchanged vehicle without issue.
April 8, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you for taking the time to share your experience. We’re really pleased to hear that Sam Davies at Vertu Ford Cheltenham provided excellent service and handled the situation with respect and understanding. While we’re sorry to learn that your original vehicle choice and the IT issue caused some disappointment, it’s great to know that the ten‑day money back scheme worked as intended and that the vehicle exchange was completed smoothly and without any issues. Your feedback is greatly appreciated, and we’ll be sure to pass on your kind words to Sam.
Kind regards,
Keith
Vertu motors Cheltenham
Nicole, our sales contact, was very helpful and easy to talk to. No pressure to purchase the vehicle, but we did decide to buy it.
Nicole also arranged for the car to be delivered, which was very convenient for us.
March 11, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good morning Simon,
Thank you for taking the time to leave a review. I’m really pleased to hear how helpful and easy to talk to Nicole was throughout your visit. It’s great that you never felt any pressure and were able to make your decision in your own time.
I’m also glad the home delivery arranged by Nicole made things even more convenient for you — that extra bit of support really does make the process smoother.
We appreciate your feedback and hope you enjoy your new vehicle.
Kind regards,
Dean
I would like to thank your sales person…
I would like to thank your sales person Emilie Townsend for all the help she gave me in buying a new car from your company
I don’t think that I would have bought one without her help
March 23, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you so much for taking the time to share your feedback. We're delighted to hear that Emilie provided such helpful support throughout your car-buying experience. It’s wonderful to know her assistance made such a positive difference, and we’ll be sure to pass along your kind words.
Kind regards,
Matthew
Reply from Vertu Motors - Ford Cheltenham
Thank you for your feedback. I’m really pleased to hear the purchase was easy and that you found our sales team so helpful. We truly appreciate your support.
Many thanks,
Chloe
Very friendly staff
Staff were helpful and friendly made to feel welcome. Answered my questions and offered helpful advice. Special thanks to Emilie who dealt with me on my purchase of my new Puma.
March 6, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Good afternoon,
Thank you for your review. I’m really pleased to hear you were made to feel welcome and found the team helpful and friendly. It’s great to know your questions were answered clearly and that the advice you received was useful. A special thanks to Emilie for supporting you with your new Puma — she’ll be delighted to hear your feedback.
Kind regards,
Dean
Very helpful & Friendly Nicole was…
Very helpful & Friendly Nicole was brilliant 10/10 would definitely recommend
March 7, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you for your lovely feedback. We’re delighted to hear you found the team friendly and helpful, and it’s great to know Nicole made such a brilliant impression. Your recommendation means a lot.
Many thanks,
Chloe
5 Stars
Neil was brilliant sorting out a deal for us. He answered all our questions and went out of his way to sort them out. I highly recommend Vertu Ford Cheltenham and Neil especially.
March 6, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Thank you for your fantastic review. We're delighted to hear that Neil was brilliant in helping you secure the right deal and took the time to answer all your questions. It’s great to know he went above and beyond to support you. We truly appreciate your recommendation for Vertu Ford Cheltenham and for Neil in particular.
Kind regards,
Matthew
The customer service is second to none
The customer service is second to none, Neil was so welcoming and friendly, made the journey to getting a car very easy. I would recommend Cheltenham Ford as the best dealership I know
March 4, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi Margaret,
Thank you for leaving such a lovely 5-star review. We’re delighted to hear that you received outstanding customer service and that Neil made the whole journey of getting your car so easy. It’s wonderful to know you felt welcomed and well looked after throughout.
Your recommendation means a great deal to us, and we’re thrilled to hear you consider Cheltenham Ford the best dealership you know. We’ll be sure to pass your kind words on to Neil and the team.
Kind regards,
Liza
Friendly
Friendly, well-informed service and two reassuring test drives.
March 2, 2026
Unprompted review
Reply from Vertu Motors - Ford Cheltenham
Hi there,
Thank you for leaving us a great 5‑star review. We're really pleased to hear you received friendly, well‑informed service and that the two test drives gave you reassurance — that’s exactly what we aim to provide to help customers feel confident in their choice.
We truly appreciate your feedback and hope you enjoy your new vehicle.
Kind regards,
Liza
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