Waddle Insurance Reviews 

3,146
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and professional demeanor, making the entire process smooth and stress-free. People consistently highlight excellent customer service, noting clear explanations of complex information and a non-pressured approach. Many consumers appreciate the efficient handling of policies and the detailed guidance provided, ensuring a thorough understanding of their coverage. The user experience is often described as very easy and straightforward, with the company simplifying complex tasks. Furthermore, people often mention securing good pricing, finding affordable and suitable cover tailored to their individual needs.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, professionalism,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Service

Customers had positive experiences with service, consistently describing it as professional, efficient, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as very easy, smooth,... See more

Price

Users describe positive interactions with price, consistently finding affordable premiums and good deals.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

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5.0

All reviews

(3,146)

388 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Trustworthy

Ive always had a great experience with waddle insurance from every person ive dealt with. Aimee makes everything so easy and comforting, always reassuraning the best cover at the best price suited to me, kind, friendly and caring! Becky and fellow workers always pleasant and kind when dealing with after care and welcome packs! Thoroughly pleased with the all round experience everytime!

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

Aimee & Andrea were amazing

Aimee & Andrea were amazing. Very patient and helpful in setting up my policies. Especially that I’m not to tech savvy. I would highly recommend waddle as a peace of mind for insurance

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

Declan and Andrea

Had a very personal experience with Declan and Andrea. They took time and patience to explain everything to me .Would definitely recommend Waddle .

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

Very happy customer

Everyone I spoke to at Waddle was very polite and helpfully. Very happy with the service I was provided. Everything was explained thoroughly and all questioned answered.

February 25, 2026
Unprompted review
Rated 5 out of 5 stars

My Adviser Ryan Lewis was great in…

My Adviser Ryan Lewis was great in advising me to take upon this opportunity. The Insurance provides you trust find which is great peace of mind. The monthly payments are affordable and there is also a welcome gift to buy what ever I like from Amazon what’s not to like .

February 25, 2026
Unprompted review
Rated 5 out of 5 stars

I had a pleasant experience taking out…

I had a pleasant experience taking out my policy with Leo he was very friendly and he had a lot of sympathy and empathy. He was very thorough and explained everything clearly to me. I felt very reassured thank you. I also spoke with Lilly she was very friendly and very helpful and explained everything clearly again thank you ☺️

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

I recently had the pleasure of dealing…

I recently had the pleasure of dealing with Waddle Insurance, and I couldn’t be more impressed with the level of service I received. From start to finish, the process was smooth, efficient, and completely stress-free.

The team was professional, knowledgeable, and genuinely committed to finding the best coverage to suit my needs.

A special thank you to Nicola Smith, who went above and beyond to ensure everything was handled perfectly. Nicola was incredibly patient, responsive, and thorough in explaining all my options. She made what can often feel like a complicated process feel simple and straightforward. Her attention to detail and friendly approach truly set her apart.
It’s rare to find a company that combines competitive pricing with outstanding customer service, but Waddle Insurance absolutely delivers on both. I feel confident and reassured knowing my insurance is in such capable hands.

I highly recommend Waddle Insurance — and especially Nicola Smith to anyone looking for reliable, professional, and genuinely caring service.

January 28, 2026
Unprompted review

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