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Frugi Reviews 

2,942
•
TrustScore 4.5 out of 5

4.7

Children's Clothing Store
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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers highlight deep satisfaction with the product, frequently praising the vibrant colors, original... See more

Quality

People report positive experiences with quality, highlighting that the garments are well-made with durable... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting prompt and fast shipping... See more

Order

Clients share ambiguous opinions on order, as many reviewers highlight an easy website and fast delivery... See more

Price

Consumers find price to be ambiguous, with many reviewers praising the great deals and reasonable costs found... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more

Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 100% of negative reviews

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4.7

All reviews

(2,942)

947 reviews in the last 12 months

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Rated 5 out of 5 stars

Funky & Fantastic Clothing

A fantastic range of kids clothing in really unique, bright & bold designs. There’s definitely something for every little personality & I like that each season there’s a refresh which always has better designs than the last.
The quality of the clothing is fantastic my niece is still wearing clothes from 2yrs ago (frugi size on the larger side of your little one is slight) and they look just as good now as they did when new. I find the clothes wash well & are comfortable as things like making sure fabrics don’t itch or rub are taken in to consideration. Yes, some of the clothes seem over priced such as the dungarees & dresses, but the quality makes up for the price.
I’ve bought hundreds of pieces from frugi & I’ll continue to buy until our little ones have outgrown the company. I’d definitely recommend.

October 1, 2026
Rated 1 out of 5 stars

Impossible to return

Impossible to return, system says cannot generate returns, doesn’t accept email provided. You have to do it on your own risk and provide proof of return and delivery.

September 29, 2026
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Reply from Frugi

Good Morning,
Thank you for your email.
I am sorry to hear you're disappointed. We do ask that customers cover their own shipping costs as per the returns page on our website. I have passed your feedback on to our team for review.
Kindest regards,
Amy🌈

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