Frugi Reviews 

2,955
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more


Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(2,955)

960 reviews in the last 12 months

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Rated 1 out of 5 stars

Impossible to return

Impossible to return, system says cannot generate returns, doesn’t accept email provided. You have to do it on your own risk and provide proof of return and delivery.

September 29, 2026
Frugi logo

Reply from Frugi

Good Morning,
Thank you for your email.
I am sorry to hear you're disappointed. We do ask that customers cover their own shipping costs as per the returns page on our website. I have passed your feedback on to our team for review.
Kindest regards,
Amy🌈

Rated 3 out of 5 stars

Love the clothes & the quality but…

Love the clothes & the quality but every time I order within a week they do a massive sale so I feel the prices are disingenuous and I’ve always overpaid 😢

September 29, 2026
Frugi logo

Reply from Frugi

Good Morning Hana,

Thank you for taking the time to leave your review.
We're delighted to hear that you love our clothes and their quality. We're sorry, however, to hear your disappointment regarding our promotions and sale timing.
We understand it can be frustrating to place an order and then see items reduced shortly afterwards. Our promotions and sales are planned throughout the year and can vary depending on stock levels, seasonality, and other factors.
We do genuinely value your support and feedback, and we'll be sure to pass your comments on to the relevant team for consideration.
Thank you again for shopping with Frugi, and we hope to welcome you back soon.
Kindest regards,
Amy🌈

Rated 5 out of 5 stars

Great items

Great communications, great clothing. My granddaughter loved them.Nice colours and good quality

September 29, 2026
Rated 5 out of 5 stars

Great service and quality product

Received in a timely manner, the price point was reasonable and the dress was a perfect fit and feel that my daughter hoped for.

it isn't a brand we have used before but now that the Dunns brand no longer does adult sizes we will be back for another dress.

Would be great to see a bigger range of fabrics in the skater dress style

September 29, 2026
Rated 1 out of 5 stars

I still haven't received my order

I still haven't received my order. So disappointing .
I need it for a gift for Sunday next.
When I e mailed i was told no record of my order.
Will be reluctant to order again.

September 28, 2026
Frugi logo

Reply from Frugi

Hello Bernadette, 

Thank you for your review.

I am very sorry to hear that you have been disappointed with your experience and that you have not yet received your order.

I can confirm that a member of our team will be in touch with you directly regarding your order and to assist further with this matter.

We sincerely apologise for any inconvenience caused and appreciate you bringing this to our attention.

Kind regards,
Alice 🌈

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