Frugi Reviews 

2,946
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more


Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 100% of negative reviews

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4.7

All reviews

(2,946)

949 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The items still haven't arrived yet.

The items still haven't arrived yet.

September 1, 2026
Frugi logo

Reply from Frugi

Hello Lidia
Your order is on its way to you, tracking is showing that it has been given a release status by Customs and will now be passed to DHL for delivery. We hope this arrives soon and you enjoy your order.
Kind regards Amy 🌈

Rated 3 out of 5 stars

Happy with the delivery

Happy with the delivery, but Since I couldn’t find those shoes in a shop, I had to buy 2 different sizes and I’m not happy with paying for the return

September 1, 2026
Frugi logo

Reply from Frugi

Hello
We're so pleased to hear that you were happy with the delivery and completely understand that, as you weren't able to try the shoes on in a shop, ordering two sizes was the best way to find the right fit. We appreciate that return costs can be disappointing in these circumstances.
Kind regards Amy 🌈

Rated 5 out of 5 stars

Amazing backpack

Amazing service. Ordered in the afternoon, received the first thing next morning (I paid extra for a next day delivery). This bag was our plan B, and I'm so glad the plan A didn't work because my son loves his new backpack! It's so well made, sturdy and roomy. He carries a lot in his bag although he's only in year one and this one has plenty space for everything. Also the reflective stripes are such a good idea. I would like a bag like this for myself as well.

September 1, 2026
Rated 5 out of 5 stars

The rain suit and matching jacket are…

The rain suit and matching jacket are both excellent quality and beautifully designed. My 3-year old granddaughter is thrilled with her new puddle suit and could not wait to try out in the rain.
She has received lots of compliments whilst wearing it.

September 2, 2026
Rated 1 out of 5 stars

I have still not received my item and I…

I have still not received my item and I was relying on it. Where is it?

September 3, 2026
Frugi logo

Reply from Frugi

Hello Furzana,
Thank you for contacting us, checking your details we can you have now spoken with customer services who are helping with your query. kind regards
Amy 🌈

Rated 1 out of 5 stars

I didn't receive the product

I didn't receive the product. It was for my child's first school day. Now it's gone.

August 28, 2026
Frugi logo

Reply from Frugi

Good morning Anca, thank you for your review but your parcel is currently on its way to you, here is your tracking https://globale.cyrusfields.eu/tracking/39/GE13397238615GB-1-a2 Your placed your order on Friday 28/8. International orders: Once dispatched from our warehouse, international orders are sent to our international shipping partner before continuing on to their destination. This additional step means tracking may take a little longer to update while your parcel is being transferred between facilities. Kind regards, Amy 🌈

Rated 5 out of 5 stars

Joyful

Lovely clothes - full of joy- that arrived promptly and nicely packed. Thank you.

August 17, 2026
Rated 2 out of 5 stars

Lovely jacket but the age 7-8 came up…

Lovely jacket but the age 7-8 came up small on my very slim 6 year old. Having to return and have ordered age 8-9, but not pleased about having to pay for postage three times! Most companies send a returns label these days.

September 2, 2026
Frugi logo

Reply from Frugi

Hello Clare
Thank you for your feedback. We're delighted to hear you love the jacket, although we're sorry the 7-8 years size came up smaller than expected for your little one.
We understand it can be frustrating when you need to reorder a different size and incur additional postage costs. We really appreciate you taking the time to share your experience, as customer feedback helps us continue to review and improve both our sizing guidance and shopping experience.
We hope that the 8-9 is perfect for your little one.
Kind regards
Amy 🌈

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