Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
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Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more
Company replied
Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
On hold for 1 hour due to an email sent…
On hold for 1 hour due to an email sent in error cancelling my policy. Once I got through to someone the service was friendly and efficient.
June 1, 2026
Unprompted review
Reply from A Choice Insurance
Hi Kim
Thank you for sharing your review.
It is encouraging to read that when you spoke with our agent, they were friendly and efficient. On occasions we have a higher volume of calls being received. I appreciate that waiting to speak with an agent can be frustrating. We aim to answer our calls as swiftly as possible.
You haven't given any details to help me to locate your file, but you can contact me at feedback@premiumchoice.co.uk if there is anything further that we can help you with.
Thank you
Kate
Quick and easy
Quick and easy setup, reply was probably not even 1 minute with all the documents, will definitely be using again
May 29, 2026
Reply from A Choice Insurance
Hi,
We're delighted you found the application process easy and were happy with the speed of the process. We appreciate the great review.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Lynda,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Really helpful and friendly !
May 28, 2026
Unprompted review
Reply from A Choice Insurance
Hi Ioannis,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thank you for the 5-star review!!
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Good best and cheap
May 20, 2026
Reply from A Choice Insurance
Hi Pavan,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Lilian,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Just listened to me
Just listened to me, and gave good appropriate advice.
May 22, 2026
Unprompted review
Reply from A Choice Insurance
Hi Peter,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
THIS IS THEFT / FRAUD - AVOID.
A month after my policy started, they reviewed the driving license information I had provided them and emailed me and text me saying my policy will be cancelled in 7 days. I immediately got on the phone and had to spend over 35 minutes on the phone with them. They explained that the reason my policy was cancelled is because there was an EXPIRED conviction (over 3 years old) they were not told about during the application process. Even though the conviction was expired - they still said that they will need to cancel as it has gone above their risk profile.
NOT ONLY THAT. I actually probably would've been okay with that. It's an inconvenience and time waste. But it isn't thieving....or is it?
Stephen from customer services then went on to explain that £100 will be deducted from my refund. WHAT? What gives them the right to deduct £100? Was it only their time that was used here? My time was wasted too. How on earth can they justify deducting £100? Not fair at all, not just at all. Just be a fair company and deal with your people fairly. I'm not asking to reverse the cancellation - but at least proceed with it honourably.
April 6, 2026
Reply from A Choice Insurance
Hi Faizal,
Thank you for taking the time to speak with me about your review.
To ensure we can protect you in the event of a claim, it is essential that we have accurate information to provide you with a quotation.
I understand that you thought you did not need to disclose your motoring conviction since it was over three years old, and you also believe the comparison site you used should have prompted you for further details.
However, when completing online quotations, the full set of questions specifies that you must disclose motoring convictions within the last five years.
As a gesture of goodwill, I have reduced our cancellation fee.
If you wish to discuss this matter further, please feel free to contact me at feedback@premiumchoice.co.uk or using the telephone number I provided.
Thank you,
Kate
The wait time in excess of 20 minutes…
The wait time in excess of 20 minutes which was pretty long to listen to the same hold music. But once answered was very easy to get what I needed and thank you.
May 20, 2026
Unprompted review
Reply from A Choice Insurance
Hi Sam,
Thank you for your 4-star review. We appreciate the feedback. We apologise for the long wait time you experienced.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
Literally the worst insurance company…
Literally the worst insurance company I've ever delt with absolute clowns, extra charges on everything terrible customer service, avoid at all costs
May 19, 2026
Unprompted review
Reply from A Choice Insurance
Hi Mark
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Easy on boarding
Easy on boarding, and an excellent service throughout all year journey.
Highly recommended!
May 19, 2026
Unprompted review
Reply from A Choice Insurance
Hi Genc,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Terrible
Terrible. Clicked start today on my insurance. Took out a provisional policy. Went on a lesson in my own car. Ended up causing a minor knock in someone else’s door and they then tell me the policy doesn’t start for another week even though I explicitly clicked start today the night before. Then cancelled my policy for their own mistake
May 18, 2026
Reply from A Choice Insurance
Hi Rozanna,
Thank you for your feedback.
You set up your policy online and you chose the start date for your policy. We are unable to change the start date without first speaking with the customer.
I have reviewed your file to check for any errors. Both your Insurance Certificate and Welcome Letter confirm the start date of your policy.
I will be happy to contact the comparison site you used during your online application to verify the information you provided and I can ask them to contact you if they made any errors.
I will contact you so that we can work together to address your needs. Alternatively, please reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
I have used a choice before and came back
I have used a choice before and although there was another provider slightly cheaper I came back to a choice for someone that I knew , dealt with simply, smoothly and cost relative to requirements .
May 18, 2026
Reply from A Choice Insurance
Hi Mr Paterson,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Great communication
May 19, 2026
Unprompted review
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
I have just passed my test as a 17 year…
I have just passed my test as a 17 year old and cancelled my learners insurance, which I only payed for for 2 months, and then receive a £85 cancellation fees which is ridiculous. Awful service would not recommend.
May 18, 2026
Unprompted review
Reply from A Choice Insurance
Hi Mya
Thanks for sharing your review.
I will be happy to address your situation to se what I can do to help you.
Please contact me using the telephone number I left in my voicemail or at feedback@premiumchoice.co.uk so I can help you.
Thanks Kate
Been on on hold over 18 minutes and…
Been on on hold over 18 minutes and still not connected to a member of the achoice team.
Does anybody actually work there?
May 19, 2026
Reply from A Choice Insurance
Hi LC
We appreciate your feedback and want to make sure you have the best experience possible.
I have tried to reach you to offer my assistance and spoke with your Dad. I'll try you again later.
Please contact me at feedback@premiumchoice.co.uk so I can see if I can help you.
Thanks Kate
Renewal
The lady i spoke to went through everything and asked me about the add ons which I did do 2 or 3 of them she was very polite and helpful so renewal done now for another year.. sorry can't remember the ladies name
May 18, 2026
Unprompted review
Reply from A Choice Insurance
Hi Christine,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Lorraine.
Regards,
A-Choice
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