Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.

Reply from A Choice Insurance
Very knowledgeable agent. Explained the full details about the policy

Reply from A Choice Insurance
After ten minutes wait time listening to the dire answer phone music a lovely sounding assistant Shazia delt with my enquiry with confidence and charm -a credit to your company

Reply from A Choice Insurance
Was charged nearly £100 3 weeks after cancelling to cancel my provisional license insurance once I passed even though the policy would have been invalid anyway.

Reply from A Choice Insurance
I had a couple of questions about the new policy so called. After a short ‘press 1 for x, 2 for y’, etc the call was immediately answered. I spoke with a staff member, who tried to help but soon realised I needed customer service. They put me through and again my call was immediately answered. The agent was able to help. She spent time to make sure she understood my issues and was able to advise and help. Refreshingly efficient.

Reply from A Choice Insurance
Shazia was very polite and professional in how she welcomed me as a customer and how she took me through the various security questions. In addition she very quickly provided me with the information I requested and made it very clear to me what my policy allowed regarding overseas travel.

Reply from A Choice Insurance
Beware! As many others have said on here, the cancellation fees with Achoice are extortionate. Once passing her test my daughter moved from Achoice to Admiral as it was a much more competitive price. A choice then charged over £86 to cancel her provisional policy. I wish I had checked Trustpilot reviews first as the policy documents you are sent do not make this clear.
Edit: I reluctantly paid the £50 cancellation charge but refused to pay the additional £36 charges. I was contacted by a very helpful lady called Kate who agreed to cancel those additional charges. Excellent customer service but still worth being aware of hidden charges to cancel.

Reply from A Choice Insurance
Helen was very personable, professional and understood exactly what I wanted.
I was able to make all the changes required to enable me to renew the policy with A-Choice

Reply from A Choice Insurance
Helen was absolutely lovely to speak to! Amazing at her job 😀
Had issue with my signal and she called me back 10/10

Reply from A Choice Insurance
The customer service is incredible, and Lindy was very helpful!

Reply from A Choice Insurance
The most horrible and frustrating company I have ever had to deal with. I have never experienced such poor customer service or such blatant money-grabbing practices.
They cancelled my policy themselves over an issue that was not my fault, then had the audacity to charge me a £50 “administration fee”. It feels less like an insurance company and more like a business built around finding ways to charge customers extra fees.
The entire experience has been stressful, unfair, and incredibly disappointing. I would never recommend this company to anyone and will actively warn others to avoid it. If you value fair treatment, transparency, and decent customer service, look elsewhere.

Reply from A Choice Insurance
Super easy to set up, and really easy to get in contact if needs be and super cost friendly for those who are young like me and don’t have hundreds of pounds to be wasting on insurance

Reply from A Choice Insurance
Scammers! Will get as much money out of you as possible. I was renewed even though I said no. Then they tried to make me pay a cancellation fee. Along with other charges. Staff on the phone are rude and unhelpful. A nightmare to get through to them on the phone, feel like I spend half my life on hold to this idiotic greedy company.

Reply from A Choice Insurance
This company quoted the cheapest for my 17yr old son as a first driver but that is the only positive. You have to call them to make any changes or for most questions and the four times we have called them throughout the policy we have waited on the phone between 40-60 minutes before being connected which is not acceptable. The staff are friendly when you get through but the waiting time is too long.

Reply from A Choice Insurance
Smiley was really helpful. I had a query and was worried about how it would be resolved. She was very patient and also did her best to help me get the issue resolved. Please give her a pay rise!

Reply from A Choice Insurance
Absolutely shocking company please avoid contact is horrible. I first brought my policy which was an absolute fortune and had a deposit of over £1000 and I was told by a lady on the phone if I was ever to cancel this money would come straight back to me. I find a far better deal elsewhere I cancel my policy told I was getting my deposit back after weeks no money and I have tried being charged £114 for cancelling and have tried contacting a choice to speak about my issue but no joy now they have ordered bailiffs to claim £114 off me but they have over £1000 of my money absolute scam artists and would be more then happy to take them to court for this. Please avoid shocking company and staff on the phone when you finally get through to them are so rude. I’m only 18 on minimum wage so that deposit is a huge Amount of money to me it is disgusting !

Reply from A Choice Insurance
Excellent staff with great communication skills and excellent customer service

Reply from A Choice Insurance
Great customer service and helpful. Thank you !:)

Reply from A Choice Insurance
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.