A Choice Insurance Reviews 

7,252
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 928 reviews, reviewers had a great experience with this company. Customers frequently share that the staff is exceptionally helpful, patient, and polite when answering questions, ensuring that every interaction remains pleasant. Many people also state finding very affordable quotes for young drivers, alongside a remarkably straightforward and easy website experience. Some reviewers were not happy with high administrative fees and expensive pricing hikes encountered when trying to make policy changes or cancel. Consumers additionally pointed out real difficulties reaching support by phone and dealing with frustrating communication barriers. Others noted that resolving issues could sometimes feel stressful and disappointing when expectations were not properly met.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing them as diligent, kind, and extremely helpful when... See more

Customer service

Customers report positive experiences with customer_service, noting quick response times and helpful staff.... See more

Price

People report ambiguous experiences with price, revealing a strong division among customers. Many reviewers... See more

Service

Consumers find service to be positive and a real pleasure to deal with. Reviewers note that staff helped with... See more

User experience

Clients share positive opinions on user experience, highlighting a fast, straightforward, and easy process to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more

Company replied

Rated 5 out of 5 stars

Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.2

All reviews

(7,252)

901 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Called customer service to ask a few…

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very reasonable and once my daughter passes I can switch the policy to full license and not lose the the no claims she gains whilst learning.

June 13, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Down,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice

Rated 5 out of 5 stars

Good service

June 10, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Provisional to qualified driver

Used the website to change insurance from provisional to qualified driver. Easy to use and accessible. AChoice found the best deal and it works well. I needed to call this morning to check something in person and Christie from customer services was amazing help. Everything cleared up easily and I will definitely be continuing to use them and their service.

June 12, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Michelle,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Kristy.
Regards,
A-Choice

Rated 5 out of 5 stars

good price

good price, easy transaction and fast responses

June 12, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ian,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 1 out of 5 stars

Rude staff, and wasted a few hours calling etc.

Reported any accident as notification only, sending an email. Delt everything else with the third party insurance company smoothly, as the either party had agreed the liability of the accident.

Now at the end of my policy period, I received a NCD letter from A-Choice stating that I had a claim that's at my fault, which is incorrect (I had explained the details of the accident in my initial notification email).

Called the customer care and the lady seems to be rude and not ready to listen properly. They asked to call AXA insurance and talk to them instead. Then I was redirected to talk to A-Choice again. So annoying and wasted a few hours calling and sorting this out

June 11, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi AzTech

Thank you for your review.

As your insurance broker, we are not involved in the claims process. We must record the claim information given by the insurer on No Claims Bonus records.

We do not determine whether a claim is fault or non-fault, which is why our agents recommend that customers discuss their claims with the insurer directly.

Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you in communicating with your insurer.

Thank you

Kate

Rated 2 out of 5 stars

Watch out for the small print.

Watch out for the small print.

I took out insurance for my daughter while she was learning to drive on her provisional licence. At the time, they were very competitive and the initial price seemed good.

However, once she passed her test, the revised quote was extremely expensive compared with other providers. We decided to cancel, but then ended up paying approximately 80% of the annual cost in cancellation and admin fees, despite only using the cover for around six weeks.

I accept it was partly my responsibility for not reading the small print fully, but I was disappointed by the lack of empathy or understanding from the team when we queried it.

Based on my experience, I wouldn’t use them again.

September 16, 2025
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ian

Thank you for your feedback.

When you buy an insurance policy online, we make sure we let you know about any charges that apply, including those for cancelling a policy.

Our cancellation fee is in place to help us access necessary databases, communicate with the insurer, and provide you with documentation. You can see all details about our charges in your Terms of Business Agreement. Our charges are displayed in a table format for transparency.

I'm here to help you and I'd like to review your situation. Please contact me at feedback@premiumchoice.co.uk so I can help you.

Thank you

Kate

Rated 5 out of 5 stars

Very helpful and knowledgeable

The lady susie I spoke to today, was very knowledgeable and efficient in helping me.

June 12, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sarah,
Thanks so much for sharing your experience with us. We have passed your comments onto Susie.
Regards,
A-Choice

Rated 5 out of 5 stars

Great experience from start to finish

Great experience from start to finish. Amy called me the minute they opened on the day of my son’s test to potentially change him from Prov to full licence holder. Thankfully it was good news and we got him covered asap so he could drive to school! Really competitive price. Very happy

June 8, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sarah,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice

Rated 5 out of 5 stars

Efficient and professional customer…

Efficient and professional customer service, very helpful and polite.

June 10, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for your kind words and 5-star rating!
Regards,
A-Choice

Rated 1 out of 5 stars

Customer loyalty means ZERO

Customer loyalty means ZERO. I had been a customer of A Choice for many years, never questioned my renewal. However our lease car was due to go back to the lease company so we decided to buy the same car we leased. I phoned A Choice and advised them that my policy is due to expire on the 10th June and I would need to remove my Kia that we lease and replace the policy with the same car. Renewal price on current Kia £621 for the yr , to remove lease car and add new car £799 for the year. A choice explination '' premuim is more because you are buying a car you are not used to driving'' ITS THE SAME CAR!
Needless to say I searched online and obtained a new policy for £529 for the year. Greedy, and don't care about customer loyalty.
No thanks Kate , what is the point when I have started a new policy.

June 2, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Matt

Thank you for taking the time to write your review.

We really do value your loyalty, and we always strive to provide our customers with the most competitive quotes from our panel of insurers. However, there are times when other insurers might offer a more attractive rate.

Many insurers provide discounts based on the number of years a customer has owned their car. If the DVLA shows the vehicle as recently purchased, the discount for ownership years may not apply.

Please contact me using the number I left for your in my voicemail or at feedback@premiumchoice.co.uk if there is anything you would like me to do help you.

Thank you

Kate

Rated 5 out of 5 stars

Excellent customer service!

I was lucky enough to have my issue resolved today by a lovely lady called Julia Parker, she went above and beyond to ensure I did not incur any extra charges, and that I was happy with my policy, and for this reason I am happy to stay as a customer! Thank you Julia you are a credit to your company!

June 9, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Julia.
Regards,
A-Choice

Rated 1 out of 5 stars

absolutely shocking can never get ahold…

absolutely shocking can never get ahold of them i have phoned them 3 times in the past 2 days and have not had an answer do not choose here

June 9, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kayleigh

Thank you for your feedback.

I see from your file that we attempted to contact you, and I also tried to reach you. However, the phone number we have on file is not connecting.

Unfortunately, we are unable to offer cover for a vehicle that has been impounded before the policy starts. Since we couldn't speak with you directly, we sent you a letter to explain this to you.

If there is anything else I can assist you with, please feel free to contact me at feedback@premiumchoice.co.uk.

Thanks Kate

Rated 5 out of 5 stars

Amazing deal

Amazing deal

June 5, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kauser,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 5 out of 5 stars

Celine Brown was extremely helpful and…

Celine Brown was extremely helpful and provided great clarity and service. She answered my many questions patiently and kindly and I felt reassured. From this service I would definitely use A choice in the future and recommend to others. Thank you Celine!!!

June 9, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sophie,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Celine.
Regards,
A-Choice

Rated 1 out of 5 stars

No customer service

This is the 3rd time in two months I've had to contact them to make a simple change to a policy.

each time I've been on hold for 30 mins or more before even speaking to someone.It's shocking. I run a business with 70 staff and this is my valuable time. Still waiting.....

June 8, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Richard

Thank you for taking the time to share your review.

I’m eager to assist you, but I need a bit more information to locate your file, as your review didn’t include any personal details.

Our dedicated team is available to support you from Monday to Friday, 8 AM to 5 PM, and on Saturday from 9 AM to 1 PM. We appreciate your understanding during busy periods, as this may occasionally lead to longer wait times.

Please feel free to reach out to me at feedback@premiumchoice.co.uk with your details so that I can better assist you.

Thank you, and I look forward to helping you.

Kate

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