Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Selena was brilliant at sorting out my query

Reply from A Choice Insurance
The fast and easy process for getting my insurance

Reply from A Choice Insurance
There were errors/assumptions on the insurance documents because those fields don't exist on the comparison website questionnaire. Plus I was asked to clarify info that was already confirmed. I took time out of my day to rectify the errors/assumptions (after being on hold for ages) and the member of staff parrot fashion read out an entire new quote and then said that on this occasion the changes would be made with zero charge and there would be no increased premium. When I said "I should hope so" - she simply didn't have the ability to grasp how ridiculous that was, and instead, told me that they would normally make charges for making policy changes. When I tried re-explaining that I wasn't changing anything that I had provided, she just kept repeating that changes normally incur charges, and implying I should be grateful that they were changing (their own errors/assumption) for free. Just a very strange and frustrating call.

Reply from A Choice Insurance
Very easy to set up insurance. Website straight forward to use.

Reply from A Choice Insurance
Price and customer service brilliant suzie was very helpful and pleasant

Reply from A Choice Insurance

Reply from A Choice Insurance
Good reliable insurer when you need them you find them at any time very good communication customer service though. Shoutout for Kate who was also very lovely when I phoned up!!

Reply from A Choice Insurance
**Impossible to Speak to Anyone**
We currently have two insurance policies with A-Choice and have tried twice to contact them about the renewals.
On the first call, we were left on hold for around 30 minutes. On the second call, we waited for more than 22 minutes and still did not manage to speak to anyone.
This is extremely poor service, especially when an existing customer is trying to renew two policies. We are now seriously considering moving both policies elsewhere unless A-Choice contacts us promptly and resolves this.

Reply from A Choice Insurance
Charged £50 to change address when we moved house! Ridiculous
Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - but they do offer a call back eventually.

Reply from A Choice Insurance
If you want an honest review of this insurance company, I'll give you one.
Firstly, I found three things that this company like to do, No.1 is to lie, No.2 is false promises and No.3 is being rude. I had my policy with these guys for 355 days whilst paying an extortionate amount all year, I maintained a high driver score while informing them when I intentionally removed my telematics device (for e.g. OBD readings). Although, due to the telematics box being faulty, I was given a 7 days cancellation notice 17 days before my policy ended.
Unfortunately, I tried to explain to the customer support that I am not intentionally doing this, even asking if an individual selected by A Choice could come down and inspect the device. Although the response given was that I would be put through to the telematics supervisor. ALTHOUGH, the telematics supervisors shift had ended, so to put me through to him me and the operator arranged a time and date for the supervisor to give me a call.
Once again, I had been lied to and told a fake promise because I did not receive the important call. This was stressful, especially where I was in a time period of my insurance being cancelled, for something, once again, that was not my fault.
I then once again made an effort to email the company about the phone call and ask why I did not receive one, and inform them the importance of the situation, which I thought they would already understand.
Surprise, surprise, I did not get an email back.
Finally, I tried to contact them once again on the Saturday as my insurance was going to be cancelled on the Sunday to find out the status of my policy. My intention was that if nothing was going to be done about it, then I would cancel it myself to protect my history and to prevent myself from paying an excessively higher premium in the future. Although, I was once again lied to, which for me, is the most frustrating part about this review.
I was told on my phone call on the Saturday that the telematics supervisor was once again not in to talk to me and that I had to wait until the Monday for a phone call (heard before). I explained to the operator that this was not possible as my insurance was being cancelled the following day, although, the operator made the decision to tell me that my insurance was not getting cancelled on the Sunday because it had not been put through yet. He said I was able to drive on the Monday fully insured and that I would receive a phone call Monday morning about my policy. He also stated that he would put down that the phone call was high urgency and that I would be prioritised that day. Unfortunately I believed him and was once again manipulated into receiving help that was never given.
On Monday, I patiently waited for a phone call from the insurance company, and received nothing. Due to me being at work, I planned on phoning them on my lunchtime and discussing why I never received a phone call. I received an email before my lunch saying my insurance was now cancelled. Absolute joke.
I am now struggling with extortionate prices thanks to this company's manipulative lies and rudeness. This was my first year driving and it was critical for me to get my 1 year NCB, which I could not receive due to my policy getting cancelled 10 days before being eligible.
I'm also confident with all information I have supplied as all calls are recorded (they say) and proof of email and date.
Many Thanks, Archie.
Very helpful staff on the phone, on multiple occasions. Helped me renew my policy and navigate a way to help me afford it with money being tight on the week I was due for renewal.

Reply from A Choice Insurance
Accidentally aired them when I had cancellation debt for about 5 months, my bad team.

Reply from A Choice Insurance
Really poor administration services. Don’t take out a monthly payment option as they charge you exorbitant fees to cancel at any point. Watch out for those hefty administrative fees of £50 to cancel a policy that was only worth £200 !

Reply from A Choice Insurance
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.