A Choice Insurance Reviews 

7,251
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 924 reviews, reviewers had a great experience with this company. Customers constantly praise the friendly and supportive staff members who patiently answer questions, explain coverage details, and guide you through every step. Consumers love the budget-friendly rates especially tailored for learner drivers, noting that the application process is straightforward and quick. Many people emphasize how reassuring it feels to talk to knowledgeable agents who genuinely care about resolving issues. Some reviewers were not happy with steep renewal price hikes and costly administrative fees required after the initial term. A few people also mentioned experiencing long waiting times on the phone and difficulties reaching anyone when trying to manage policies.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing them as diligent, kind, and extremely helpful when... See more

Customer service

Customers report positive experiences with customer_service, noting quick response times and helpful staff.... See more

Price

People report ambiguous experiences with price, revealing a strong division among customers. Many reviewers... See more

Service

Consumers find service to be positive and a real pleasure to deal with. Reviewers note that staff helped with... See more

User experience

Clients share positive opinions on user experience, highlighting a fast, straightforward, and easy process to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more

Company replied

Rated 5 out of 5 stars

Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 95% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(7,251)

895 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Selena was brilliant at sorting out my…

Selena was brilliant at sorting out my query

August 11, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Joy,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto our agent.
Regards,
A-Choice

Rated 1 out of 5 stars

Strange and frustrating call with customer services

There were errors/assumptions on the insurance documents because those fields don't exist on the comparison website questionnaire. Plus I was asked to clarify info that was already confirmed. I took time out of my day to rectify the errors/assumptions (after being on hold for ages) and the member of staff parrot fashion read out an entire new quote and then said that on this occasion the changes would be made with zero charge and there would be no increased premium. When I said "I should hope so" - she simply didn't have the ability to grasp how ridiculous that was, and instead, told me that they would normally make charges for making policy changes. When I tried re-explaining that I wasn't changing anything that I had provided, she just kept repeating that changes normally incur charges, and implying I should be grateful that they were changing (their own errors/assumption) for free. Just a very strange and frustrating call.

August 6, 2026
Rated 5 out of 5 stars

Very easy to set up insurance

Very easy to set up insurance. Website straight forward to use.

August 8, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi John,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Price and customer service brilliant…

Price and customer service brilliant suzie was very helpful and pleasant

August 7, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Luna,
Thanks so much for sharing your experience with us. We have passed your comments onto Suzi.
Regards,
A-Choice

Rated 5 out of 5 stars

Good reliable insurer

Good reliable insurer when you need them you find them at any time very good communication customer service though. Shoutout for Kate who was also very lovely when I phoned up!!

August 2, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ahmad,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Kate.
Regards,
A-Choice

Rated 1 out of 5 stars

Impossible to Speak to Anyone

**Impossible to Speak to Anyone**

We currently have two insurance policies with A-Choice and have tried twice to contact them about the renewals.

On the first call, we were left on hold for around 30 minutes. On the second call, we waited for more than 22 minutes and still did not manage to speak to anyone.

This is extremely poor service, especially when an existing customer is trying to renew two policies. We are now seriously considering moving both policies elsewhere unless A-Choice contacts us promptly and resolves this.

August 6, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi PLS

Your feedback is very important to us, and I'd like to help you.

Please provide your details to allow me to arrange a call to you from our renewals team.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 4 out of 5 stars

Really decent terms for Learners

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - but they do offer a call back eventually.

August 4, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for your 4-star review. We appreciate the feedback. We apologise for the long wait time you experienced.
Regards,
A-Choice

Rated 1 out of 5 stars

Manipulative and Liars

If you want an honest review of this insurance company, I'll give you one.

Firstly, I found three things that this company like to do, No.1 is to lie, No.2 is false promises and No.3 is being rude. I had my policy with these guys for 355 days whilst paying an extortionate amount all year, I maintained a high driver score while informing them when I intentionally removed my telematics device (for e.g. OBD readings). Although, due to the telematics box being faulty, I was given a 7 days cancellation notice 17 days before my policy ended.

Unfortunately, I tried to explain to the customer support that I am not intentionally doing this, even asking if an individual selected by A Choice could come down and inspect the device. Although the response given was that I would be put through to the telematics supervisor. ALTHOUGH, the telematics supervisors shift had ended, so to put me through to him me and the operator arranged a time and date for the supervisor to give me a call.

Once again, I had been lied to and told a fake promise because I did not receive the important call. This was stressful, especially where I was in a time period of my insurance being cancelled, for something, once again, that was not my fault.

I then once again made an effort to email the company about the phone call and ask why I did not receive one, and inform them the importance of the situation, which I thought they would already understand.
Surprise, surprise, I did not get an email back.

Finally, I tried to contact them once again on the Saturday as my insurance was going to be cancelled on the Sunday to find out the status of my policy. My intention was that if nothing was going to be done about it, then I would cancel it myself to protect my history and to prevent myself from paying an excessively higher premium in the future. Although, I was once again lied to, which for me, is the most frustrating part about this review.

I was told on my phone call on the Saturday that the telematics supervisor was once again not in to talk to me and that I had to wait until the Monday for a phone call (heard before). I explained to the operator that this was not possible as my insurance was being cancelled the following day, although, the operator made the decision to tell me that my insurance was not getting cancelled on the Sunday because it had not been put through yet. He said I was able to drive on the Monday fully insured and that I would receive a phone call Monday morning about my policy. He also stated that he would put down that the phone call was high urgency and that I would be prioritised that day. Unfortunately I believed him and was once again manipulated into receiving help that was never given.

On Monday, I patiently waited for a phone call from the insurance company, and received nothing. Due to me being at work, I planned on phoning them on my lunchtime and discussing why I never received a phone call. I received an email before my lunch saying my insurance was now cancelled. Absolute joke.

I am now struggling with extortionate prices thanks to this company's manipulative lies and rudeness. This was my first year driving and it was critical for me to get my 1 year NCB, which I could not receive due to my policy getting cancelled 10 days before being eligible.

I'm also confident with all information I have supplied as all calls are recorded (they say) and proof of email and date.

Many Thanks, Archie.

July 21, 2026
Unprompted review
Rated 5 out of 5 stars
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Carter

Thank you for speaking with me today and for updating your review.

We really appreciate it.

Thanks Kate

Rated 5 out of 5 stars

Very helpful staff on the phone

Very helpful staff on the phone, on multiple occasions. Helped me renew my policy and navigate a way to help me afford it with money being tight on the week I was due for renewal.

August 3, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kevin,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Accidentally aired them when I had…

Accidentally aired them when I had cancellation debt for about 5 months, my bad team.

August 25, 2025
A Choice Insurance logo

Reply from A Choice Insurance

Hi Jack,
Thank you so much for taking the time to leave us feedback.
Regards,
A-Choice

Rated 1 out of 5 stars

Really poor administration services

Really poor administration services. Don’t take out a monthly payment option as they charge you exorbitant fees to cancel at any point. Watch out for those hefty administrative fees of £50 to cancel a policy that was only worth £200 !

July 30, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi NB

Thanks for sharing your review.

I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Our cancellation fee is in place to help us access necessary databases, communicate with the insurer, and provide you with documentation. You can see all details about our charges in your Terms of Business Agreement.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look