Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more
Company replied
Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from A Choice Insurance
Hi Ian,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Stephen,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Great service highly recommend great…
Great service highly recommend great customer services
July 24, 2026
Unprompted review
Reply from A Choice Insurance
Hi Derek,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Absolutely horrendous service
Absolutely horrendous service. I cancelled my insurance due to me passing my test, I had a cancellation fee of around £120 so I did the online form entered my bank details and set up a deposit. They called me demanding my bank details I calmly said I dont give my bank details over the phone since the number wasnt a choices offical number lease email me and I'll happily give them. A while later I got an email from a choice admin and filled it out. They approved it and asked what date I wanted the money to be collected. They have now called me 3 times in a week whilst im at work. You cant call the number back as its a one sided call. Absolutely awfull the way they spoke to me and cant even set up a direct debit when they've confirmed my details. I also emailed them asking them to contact me through emails instead, they have ignored every single email since I sent my bank details.
July 15, 2026
Unprompted review
Reply from A Choice Insurance
Hi Caitlin,
Thank you for your review.
Your payment plan was arranged using the bank details you provided. We emailed you several times to confirm the date you would like your payments to be collected. As we did not receive confirmation by email, we attempted to reach you by phone.
I understand you prefer not to receive calls while you are at work, but we wanted to ensure your payments were collected on a date that works best for you.
If you have any questions or if there is anything else I can assist you with, please feel free to contact me at feedback@premiumchoice.co.uk.
Thank you,
Kate
Very unhelpful staff will not recommend…
Very unhelpful staff will not recommend to anyone
July 19, 2026
Reply from A Choice Insurance
Hi Mr Wilde
Thanks for taking the time to leave your feedback.
I have reviewed your calls with our agents and I will be happy to discuss the calls with you.
If you would like to discuss the service you received, please call me using the telephone number I provided or by email @ feedback.co.uk.
Thank you
Kate
Our insurance was easy and quick to…
Our insurance was easy and quick to arrange, and was a very good price.
July 19, 2026
Reply from A Choice Insurance
Hi Claire,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice
Nice and easy to complete
July 18, 2026
Reply from A Choice Insurance
Hi Liam,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
The agent Shazia was rally helpful
July 22, 2026
Unprompted review
Reply from A Choice Insurance
Hi Abigail,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Shazia.
Regards,
A-Choice
Great customer service
Great customer service, quick wait time on the phone & dealt with my query fast.
July 22, 2026
Unprompted review
Reply from A Choice Insurance
Hi Deklan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Absolute disgrace of a company!!!
Absolute disgusting company who are ripping off new drivers! My son cancelled the policy within the 14 days that it says on the website so should receive a full refund. They also asked for the black box to be returned to receive £40 back. My son has done both of these, never received any sort of refund and had received another bill for £34. He has questioned this with the company who said they would look into this and get back to him. 2 weeks later still heard nothing but then received a threatening letter that unless he pays we will have the bailiffs around! This shows the company doesn’t even speak to each other! Absolute garbage company who threaten and steal money from first time drivers - AVOID AT ALL COST!
July 21, 2026
Unprompted review
Reply from A Choice Insurance
Hi Lee
Thank you for your input.
I would welcome the opportunity to assist you and to look into your son's journey. Unfortunately I cannot locate your son's file from your review as it doesn't provide his details.
When a customer cancels their policy within the 14 day reflection period, they are charged by the insurer for their time on cover and we apply our cancellation fee.
All fees and charges are clearly confirmed before the policy is bought online within our Terms of Business Agreement. Where a telematics policy is bought, the Telematics Terms and Conditions are also provided.
Please get in touch with me at feedback@premiumchoice.co.uk to allow me to help you.
Thanks Kate
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
No reply back to email and bad customer…
No reply back to email and bad customer service/communication.
July 20, 2026
Unprompted review
Reply from A Choice Insurance
Hi R. 1
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Reply from A Choice Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Celine was excellent and sorted the…
Celine was excellent and sorted the paperwork out with no problems. She was very pleasant and knowledgeable.
July 20, 2026
Unprompted review
Reply from A Choice Insurance
Hi Deb,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Celine.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Farhan,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
Just wanted to say a massive thank you…
Just wanted to say a massive thank you to Mia. Very helpful today :)
July 20, 2026
Unprompted review
Reply from A Choice Insurance
Hi Amiee,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Mia.
Regards
A-Choice
Very easy to sort no problems…
Very easy to sort no problems whatsoever, and a lot cheaper than most other places I’ve looked at. Really happy.
July 17, 2026
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Very good insurance
July 16, 2026
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Good price good service thanks A choice
July 18, 2026
Reply from A Choice Insurance
Hi Bashira,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
Reply from A Choice Insurance
Hello customer 1
Thanks for your feedback.
We have specific criteria for offering insurance policies. Unfortunately, we cannot provide cover if a policyholder has not been a UK resident for a minimum of five years. When you arranged your policy, you declared that you were a UK resident from birth.
As you have not been a UK resident for at least five years, we regrettably must withdraw your insurance cover.
If you would like further clarification, please feel free to contact me at feedback@premiumchoice.co.uk.
Thank you
Kate
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.