Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more
Company replied
Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from A Choice Insurance
Hi Adam,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Naomi was patient
Naomi was patient, professional and kind. Both my son and myself are very happy.
July 2, 2026
Unprompted review
Reply from A Choice Insurance
Hi Gemma,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Naomi.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Sarah,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Karen,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
shazia was so efficient and helpful and…
shazia was so efficient and helpful and patient. Im just waiting for documents to arrive. The only thing was i had to wait over 20 minutes to get through to her. Their phone lines take ages.
July 3, 2026
Unprompted review
Reply from A Choice Insurance
Hi Annie,
Thank you for your 5-star review. We appreciate the feedback. We apologise for the wait time you experienced. We have passed your comments onto Shazia.
Regards,
A-Choice
By far the worst company I’ve ever had…
By far the worst company I’ve ever had to deal with - overpriced and rude
July 28, 2025
Reply from A Choice Insurance
Hi Jo-anne
Your feedback is very important to us, and I'd appreciate the opportunity to understand where you feel we have not supported you with your insurance policy so that we can work together to address your needs.
I have reviewed your file and we haven't spoken with you since September 2025.
Please reach out to me at feedback@premiumchoice.co.uk.
I look forward to hearing from you so I can help you.
Thanks
Kate
Having passed my test after 101 days…
Having passed my test after 101 days they want me to pay the interest they are loosing from my whole policy and an admin fee of 50 pound so for 101 days I have now got to pay 95 pound do not use them also there black boxes plug into e.c.u so 1mph over will knock you down
July 1, 2026
Unprompted review
Reply from A Choice Insurance
Hi Darren
Thank you for your review.
Just to clarify, we don't charge interest for the entire policy when a customer cancels before the policy term ends.
I wanted to clarify that we don’t charge interest on the entire policy if a customer decides to cancel before the policy term ends.
We aim to be transparent, and our fees are clearly outlined in our Terms of Business Agreement. The cancellation fee helps us cover the costs of accessing important databases and working with the insurer, as well as providing you with the necessary documentation.
Also, when someone purchases a policy with a provisional driving license, we do require a telematics device once they pass their driving test, and we always make sure to share this information upfront.
Insurance can be expensive for inexperienced drivers and a telematics policy can help keep the costs down for new drivers.
If you have any more questions or if there’s anything else I can assist you with, please don’t hesitate to reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
Customer service is very poor, can’t make changes
Cannot make changes over the phone, nobody answers the phones.
I get asked to email over the changes and still 4 days later they have not been completed
Getting very fed up calling up now.
June 29, 2026
Reply from A Choice Insurance
Hi Justedcar
Thanks for your feedback.
I can see from your file that our agents made the change to your policy fee of charge prior to your review. We also sent an email to you to confirm the changes were made.
We called you to see if there was anything else we could help you with.
Please contact me at feedback@premiumchoice.co.uk, if you need any further assistance.
Thank you
Kate
Price is good but I made a mistake with…
Price is good but I made a mistake with the policy start date I changed it within a few hours of starting it from the 16th to yesterday and they charged me £50 I think that’s very unreasonable as the insurance is only £27 a month
June 30, 2026
Reply from A Choice Insurance
Hi Jay
Thanks for your review.
If you'd like to discuss your policy further, please reach out to me at feedback@premiumchoice.co.uk.
I'm here to help wherever possible.
Thanks
Kate
Hopeless company with a dysfunctional portal
A-Choice requested I upload our driving license summaries to their secure portal. There was an issue with their portal. When we finally managed to upload the document successfully after trying a number of different devices (spent a couple of hours), they then cancelled our policy a few days later claiming that they had never received these documents. I really would give this company and their portal a miss.
July 2, 2026
Unprompted review
Reply from A Choice Insurance
Hi Witek
Thank you for your feedback.
As part of our commitment to protecting you in the event of a claim, we require verification of your details. We had set aside a three-week period for you to submit the necessary documents. If we don't receive this information within that timeframe, we may unfortunately need to cancel the policy.
Our IT team has confirmed that there are no issues with our portal. The letter we sent requesting your documents includes our email address, which some customers prefer use to submit their information.
If you have any questions or need any assistance, please do not hesitate to reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
Helped me straight away
Helped me straight away!
Quick and nice customer service
July 1, 2026
Unprompted review
Reply from A Choice Insurance
Hi Ella,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
A relatively easy process to go through…
A relatively easy process to go through simple straightforward process
June 30, 2026
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
AVOID!
Absolutely terrible customer service. I would never use A Choice Car Insurance again.
When my daughter had learner driver insurance and then passed her driving test, we expected the policy to be upgraded to a full UK licence. Instead, we were told we had to pay for both the learner policy and the new full licence policy at the same time.
I’ve never come across an insurance company that charges you for two policies when you’re simply moving from a learner licence to a full licence. It feels completely unfair and wasn’t made clear when the policy was taken out.
Very disappointing experience, poor customer service, and a company I won’t be recommending.
July 1, 2026
Unprompted review
Reply from A Choice Insurance
Hi Julie
Thank you for your review. I would like to provide some clarification regarding our provisional licence policy.
This policy is designed for customers who are learning to drive and want to practice in their own vehicles. A key benefit is that there’s no need to cancel the policy upon passing the practical driving test, as the policy can usually be upgraded.
When the customer passes their driving test, an additional premium will be applied to the policy for the remaining term. There are not two separate policies which are live at the same time.
This is similar to when customers upgrade their car or change their address during the policy term, where an additional premium may be applied. This is an added cost to the insurance policy.
We are committed to transparency and we ensure our customers are fully informed about their policies. Your insights are valuable, and I appreciate the opportunity to clarify this matter.
I can't access your file as you haven't provided your details to allow me to contact you. If you have any further questions or need assistance, please contact me at feedback@premiumchoice.co.uk.
Thank you
Kate
Best prices given
Best prices given, second time using them for kids leaning insurance.
June 29, 2026
Reply from A Choice Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Good all round
June 27, 2026
Reply from A Choice Insurance
Hi Gary,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Excellent service!
Celine - Was FANTASTIC! Excellent service all round. 5 STARS
June 29, 2026
Unprompted review
Reply from A Choice Insurance
Hi Sara,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Celine.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Azath,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Reuben,
Thank you for the 5-star review!!
Regards,
A-Choice
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