Defence Discount Service Reviews 879

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 529 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding approach. The service provided is often described as excellent, with consumers noting the efficiency and ease of their overall experience. Reviewers are particularly impressed with the quick response times. However, some customers also noted issues with the website, experiencing problems like pages hanging, difficulty logging in, or challenges with the registration process. A few other people also felt that response times for email inquiries were occasionally slow, and some expressed frustration about the inability to speak directly with a person for immediate assistance.

What people talk about most

Staff

Clients share positive opinions on staff. Customers consistently praise the helpfulness, professionalism, and... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers express appreciation for the... See more

Service

Consumers find service to be positive. Many reviewers praise the excellent customer service, highlighting... See more

Response time

Reviewers highlight positive aspects of response time, with many praising the swift and helpful replies from... See more

Website

Customers had ambiguous experiences with the website. While some reviewers praised it as a great website and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had trouble accessing the page required to purchase my discount card when following the link from my account - the page just kept hanging. After exhausting all my efforts one email to Support saw Jo... See more

Company replied

Rated 5 out of 5 stars

I had an issue with a discount code on the DDS website and raised a question. Tracy responded very shortly and requested further information. I supplied this and by the next day I had a very compreh... See more

Company replied

Rated 5 out of 5 stars

Wanted to book holiday with Riviera travel for 10% discount, but they do not recognise DDS! But did recognise Blue Light (BL), logged into DDS to see if they had a crossover number I could use, as BL... See more

Company replied

Rated 5 out of 5 stars

My old Defence Discount account had lapsed and I wanted to see whether I was eligible for a new one. As a retired MoD Civil Servant of 40 years standing I was hoping that I could but John explained wh... See more

Company replied



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

879 reviews

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Rated 3 out of 5 stars

Although there are a large number of…

Although there are a large number of firms & places where one can obtain a discount, I as an 85 year old find that that the ones I really would like are not available. Not really into buying clothes, holidays, theme parks etc these days. I have found that there is limited appeal for me, but it does provide a good range of discounts for those who can use them and I would therefore recommend DDS.

May 8, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

Thank you for your feedback and support!  

Julie - Defence Discount Service

Rated 5 out of 5 stars

Know how to reply to an online query.

Though I had problems, thanks to your patience all was resolved.

April 4, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Great discounts and absolutely…

Great discounts and absolutely brilliant customer services! Really quick at replying and really helpful.

May 8, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

It’s great to hear that you are happy with the service you have received. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 2 out of 5 stars

Terrible customer service

Terrible customer service. Impossible to speak to a person and it took the best part of the week to come back to me. My query could have been answered, my technical problem resolved, within two minutes if they actually had a person you could speak to.

May 7, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

Thank you for your feedback and support and apologies for the delay in sorting your query.   

Julie - Defence Discount Service

Rated 5 out of 5 stars

Reece was absolutely amazing from start…

Reece was absolutely amazing from start to finish! I was having issues with the app and couldn’t renew it properly, and I kept having to go back to him for help. Every single time he was calm, patient, professional and more than happy to help. Nothing was ever too much trouble for him and he managed to sort everything out quickly and efficiently.

Customer service like this is hard to find nowadays — friendly, reassuring and genuinely helpful. Thank you so much Reece, you made a stressful situation so much easier!

May 6, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

It’s great to hear that you are happy with the service you have received. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

No problems I was sorted straight away

No problems I was sorted straight away

May 1, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!    

Polly - Defence Discount Service

Rated 1 out of 5 stars

Official MOD partner taking fees but providing zero service.

I received my physical card on 21 April, only to have my digital access withdrawn without cause on 24 April. Since then, I have been trapped in a "support loop" where tickets are ignored, and new complaints just generate more ignored tickets (#959516, #965063).

What makes this unacceptable is that this is the official MOD-endorsed service. The MOD grants this contract to Blue Light Card Ltd at "nil cost" on the condition that they support the Armed Forces community and return a percentage of profits to service charities. By taking my membership fee and then "ghosting" me for a week while their website remains a broken mess of redirects, they are failing the very community the MOD pays/trusts them to serve.

To top it off, their only listed phone number currently resolves as a tackle shop.

This isn't just a technical glitch; it's a systemic failure of a government-contracted service.

Note to the DDS Team:
Please skip the copy-paste "contact us" response. I have already contacted you, Reward Gateway, and the MOD Covenant team. I don't need yet another ticket number for you to hide behind.

May 1, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hi P Bond,

Thank you for taking the time to leave us a review and rating. 

We're sorry you didn't enjoy your experience with us today. Feedback from our members is crucial to us, and we use it to continually improve our service and make it better for you and our other members.

We have received your email and this has now been responded to. 

Thank you.

Rated 5 out of 5 stars

i sent an email with my problem

i sent an email with my problem. my card was delaminating. got a stand reply with a ticket number. waited a couple of days. then got a agent named ( lorenzo ). replied to his questions with one email.
problem sorted new card on the way.
No issues or problems all sorted straight forward.
chris. w ( Swindon wilts ) 30/04/26

April 30, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Polly - Defence Discount Service

Rated 5 out of 5 stars

My issue was solved very quickly first…

My issue was solved very quickly first time.

April 26, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Katie - Defence Discount Service

Rated 5 out of 5 stars

After experiencing problems

After experiencing problems, in being unable to log into my account, I received prompt advice in ways to remedy the issue, which concluded in me, once again, accessing the service without any problems.

April 27, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Katie - Defence Discount Service

Rated 5 out of 5 stars

Fantastic and quick support

I’ve renewed my membership again but was having difficulty with the process. The support I received from Tracy was excellent and with her quick responses and help I managed to resolve my payment issues. The issue turned out to be my browser and nothing to do with the process. Great customer service and well deserved 5*

April 25, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

It’s amazing to hear you’ve had a great experience with our service. Thank you for your feedback and support, and we hope you get to make some great savings with us in the future!

Katie - Defence Discount Service

Rated 5 out of 5 stars

Great service

I had an issue with the verification and application process but Lorenzo helped me swiftly and kindly,honestly couldn’t have asked for better customer service

April 23, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Katie - Defence Discount Service

Rated 5 out of 5 stars

very quick responce to my problem thank…

very quick responce to my problem thank you

April 17, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Problems trying to renew Membership online

When encountering problems trying to renew my membership (via the App) I sent an email to report the problem to the Customer Services Team. I received a swift response from a member of staff (called Tracy) who very quickly resolved the issue for me.
Many Thanks

April 1, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

This is a very useful card

This is a very useful card and well worth carrying. It is widely accepted and the app not only lists the companies and businesses that take it, it also shows you on a map the 'Offers near me'. If you have any questions or problems you can email them for help (thanks Reece!).

April 16, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Massive thank you to Reece for helping…

Massive thank you to Reece for helping me sort out my DDS account recently. Reece has been a true professional! She is exceptionally polite and utterly helpful. I work as an HR in the Army in a leading role and i can see how genuinely Reece was trying to help me. Keep up the good work and all the very best for the future!

April 15, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

The very helpful customer service team

The very helpful customer service team, in particular John, help me navigate through a technical issue that wasn’t easy to resolve. John was professional, knowledgeable and patient all the way through. Many thanks.

April 15, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are very happy to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Easy and problem solved quickly

April 15, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Defence Discount Service

I am dealing with the administration of my Fathers death and although this was a rather minor problem it was dealt with quickly and efficiently, I could have had the card transferred into my name but as I already hold my own Defence Discount card it was surplus to requirement

April 15, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

Rated 5 out of 5 stars

Lorenzo has dealt with my logging in…

Lorenzo has dealt with my logging in issues swiftly, thoroughly and professionally. A huge thank you

April 13, 2026
Unprompted review
Defence Discount Service logo

Reply from Defence Discount Service

Hello,

We are delighted to hear you’ve had a great experience with our service. Thank you for your feedback and support!

Julie - Defence Discount Service

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