Dignity Funerals Reviews 3,482

TrustScore 5 out of 5

4.8

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Rated 5 out of 5 stars

Review for Hunt's in Bath. Clare is immensely skilled at her job. She is warm, friendly, efficient, always professional - and has a great sense of humour! She was able to answer all our questions a... See more

Rated 5 out of 5 stars

After my Mum passed, we contacted High's as they arranged my Dad's funeral many years before. From our first meeting we were completely reassured by Jo's professional and compassionate approach. High'... See more

Rated 5 out of 5 stars

E H Crouch Baldock We would like to thank Laura & Nick, at the Baldock office, for walking us through every step of the process from beginning to end of our Dad's recent funeral. Thi... See more

Rated 5 out of 5 stars

Professionalism shown by the staff at both the locations that were used. No question to small to be answered. The constant contact in keeping me informed of what was going to happen, and when. C... See more

Company details

  1. Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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Asks customers to review

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Rated 5 out of 5 stars

my experience with J H Kenyonl

During my experience with J H Kenyon I was really impressed with the lady who dealt with my needs, Sarah Pierce, who was helpful, considerate and there wasn’t anything that was too much trouble.

April 27, 2026
Unprompted review
Rated 5 out of 5 stars

An amazing sevice from High's funeral directors

After my Mum passed, we contacted High's as they arranged my Dad's funeral many years before. From our first meeting we were completely reassured by Jo's professional and compassionate approach. High's arranged Mum's funeral taking into account our families views and Mum's wishes, always with care and compassion. Jo was always on hand to offer advice and reassurance. Charlie supported us in the lead up to Mum's funeral and on the day itself. Charlie and his team were incredible and literally took the pressure away from us as a family, making the planning and the funeral day itself as easy as it could be. The whole team were so respectful throughout and helped us give Mum the perfect send off. Thank you to all at High's.

May 13, 2026
Unprompted review
Rated 5 out of 5 stars

H&H huteson's Barton upon Humber

H&H huteson's
Showed outstanding professionalism empathy dignity at such an emotional time in my life.
They went above and beyond to ensure this day was a very fitting final journey for my husband.

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service - and Clare is superb at her job.

Review for Hunt's in Bath.
Clare is immensely skilled at her job. She is warm, friendly, efficient, always professional - and has a great sense of humour! She was able to answer all our questions and provided total reassurance about the process and how the day of the funeral would go ahead.
Thank you Clare, and Hunt's, for providing a brilliant service at a very difficult time. Thoroughly recommended.

February 13, 2026
Unprompted review
Rated 1 out of 5 stars

Seriously mull this over ...

I am expecting all levels of staff at DIGNITY and CMG and TrustPilot to read this being that the CEO at Dignity Plc is also a Board Member of TrustPilot.
My family and I witnessed and remain subjected to a catastrophic revelation worthy of contacting The Ministry of Justice . Such was the traumatic experience at my mother's funeral on 11/12/2025 it wrecked the day (where up to the end of the service it went well).
Due to DignityCMG's neglect, it revealed serious errors and sheer incompetence: the outcomes of which revealed significant failures of an unmanaged system & staff member at Beckenham crematorium plunging my family and I into the traumas it suffered - not for one incident on the day but also a second: exposing a rawness of flaws paralleled by information at the same time which intensified the distress by the shameless, absolutely disgraceful & disrespectful prowess of the person who initiated the whole disaster.
Given the horrific situation, I am now so relieved (take note) that an important chronological series of photos of mum's memorial garden development, along with the handwritten (!) receipt as proof of purchase for the 'pre-need' build were taken in 2022.
Six months on, I am still waiting for a written apology by DignityCMG to admit its liability, ownership, data mis-handling , accountability, mis-management and violations which it has perpetually failed to do ; having merely apologised for the 'experiences' 'upset' and 'distress' the family and I are enduring.
The company's self-absorbed, feeble efforts to appear benevolent are ribboned within its supercilious demeanour by veiling multiple deflections, escapist convolutions and evasions of responsibility.
What happened will never be forgotten by my family and I .
That I originally declined to keep mum's pre-paid Dignity Funeral Plan purchased in 2022, after being notified that the local Dignity Funerals branch was closing down, I requested and received a full refund - certainly one of the best decisions I have ever made.
How corporate funeral directors handle and store the deceased when they are busy is awful. I sourced info purely by probing questions to several other funeral directors in the area in order to use an established, respected funeral plan provider & it worked - most definitely the right thing to do.
It is also that DignityCMG staff are paid commission (!) on all purchases made by the public at their Crematoria & Cemeteries which I find to be a most callous and unfortunate ethos.
There have been several upper management changes within the company since January 2026 - some locally. DignityCMG's Managing Director has also recently left his position within approximately one year of being appointed.
Something has to drastically change for DignityCMG to prevent the company applying its avarice, incompetence and dismissiveness towards vulnerable customers who are unwittingly quite the prey for the company. A halt to its inept operations & puppeteering stance it has to the public with its 'Dracula-esque' thirst for cash via grossly-excessive charges & uncomfortable, upselling approach is in need of urgent address.
DignityCMG's tactics are abuse of public trust: taking them for granted at such deeply sad and sensitive times in their lives.
I have no real interest in any reply from Dignity's Complaints department to this very genuine and honest review as it is already aware of my feelings regarding how DignityCMG paraded its failures , leaving life-long scars since the 11/12/25 - it could have happened to anyone.
I hope in the future that a new, genuine, rival company with a true conscience totally swallows DignityCMG and creates an institution that will provide the public with opinions of high esteem.
Interestingly, I once read a professional business journal article about businesses being enabled and encouraged to 'overcome poor online reviews by flooding them with good ones'...!
....Where are companies conveniently creating & summoning them from I wonder?
It is now the case that the CMA has been given reason to focus a formal and concerning spotlight on DignityCMG's and TrustPilot's (plus other companies') multiple five star reviews of alleged and highly questionable origin.
* Having just read the reply from Jade at Dignity....
The shocking error that happened at my mother's funeral was CAUSED by DignityCMG which operates Beckenham Crematorium and Cemetary - it did not just merely 'contribute' to it; yet again typifying DignityCMG 'playing down' its role in a distinctly deflective way - only serving to underline DignityCMG's own unenviable attitude.
DignityCMG has NOT LEARNED from the experience my family had on 11th December 2025 - it is very aware of exactly what I am referring to!

December 11, 2025
Unprompted review
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Reply from Dignity Funerals

Dear Janet,

Thank you for taking the time to share your experience. We are truly sorry for the distress this caused you and your family, and we recognise how significant and emotional this time was for you. We also regret and apologise for the error that contributed to your upset, and we understand the lasting impact this had.

As you know, we have already addressed your concerns directly through our formal complaints process and reached a resolution with you, but we want to acknowledge again how difficult this was for you. Your feedback is important to us, and we remain committed to learning from it and improving the care and support we provide to every family.

Kind regards,
Jade

Rated 5 out of 5 stars

Care, Compassion and Respect

At a time when it is nost needed, Hollands acted at all times with compassion and care - meanwhile respecting our loved one at all times.
They spared no effort in helping us as a family to deal with all the funeral arrangements, and were extrenmely supportive.

May 8, 2026
Unprompted review

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