dorset cereals Reviews 

110
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 69 reviews, most reviewers were let down by their experience overall. Customers frequently report a significant decline in product quality, noting that new recipes have reduced or removed premium ingredients like nuts and fruits. This change often results in a bland, tasteless, or inferior product compared to previous offerings. Many people also express frustration over reduced package sizes and increased prices, leading to a perception of poor value. Some reviewers were not happy with the customer service, finding explanations unhelpful regarding product changes. Additionally, some customers noted issues with product texture, describing it as too crunchy or containing hard elements.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with many expressing significant disappointment regarding... See more

Quality

Consumers find quality to be negative, with many expressing disappointment that the product has been watered... See more

Price

Clients share negative opinions on price, with many reviewers expressing frustration over increased costs... See more

Value for money

Reviewers highlight ambiguous aspects of value for money, with some customers expressing disappointment over... See more

Customer service

Users describe negative interactions with customer service, with many long-time and loyal customers feeling... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Well, we noticed. We noticed the missing fruit. We noticed the missing nuts. We noticed that what was once a brilliant product now feels like someone has watered it down until it beca... See more

Company replied

Rated 1 out of 5 stars

I’ve been a loyal customer of Dorset Cereals simply fruity for many years, even stayed after their last drop in box size and price hike, but this is the end of the road. The new replacement tastes ho... See more

Company replied

Rated 1 out of 5 stars

Simply Nutty Muesli has been by breakfast staple for years and I would quite happily of paid a bit extra for what I viewed as a premium product. Instead they have ripped up the recipe, removed all the... See more

Company replied

Rated 1 out of 5 stars

Unfortunately their recipes have been enshittified. My family has been eating dorset cereals for decades in the UK and Canada. Recently they have changed their recipe, reducing the ingredients that pe... See more

Company replied


Company details

  1. Food Manufacturer

Written by the company

dorset cereals are a team of cereal lovers that produce a range of mueslis and granolas. We're proud to be from Dorset, a place that has inspired the taste, texture and flavour of our products.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

110 reviews

5-star
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1-star

No recent history of asking for reviews

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Replied to 73% of negative reviews

Typically replies within 24 hours

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1.3

All reviews

(110)

69 reviews in the last 12 months

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Rated 1 out of 5 stars

Fantastically Fruity new recipe is awful

I used to love the Fantastically Fruity Muesli, until it was re-formulated and has now become unrecognisable (no surprise when you compare the ingredients list, it's a completely different product and infinitely worse). The plum, raspberry, cherry and all the seeds and nuts have disappeared and been replaced by pineapple, papaya, raisins and wheat flakes.

I still have an empty box of the old recipe so have been able to do a direct comparison of the ingredients below.

You can probably tell I am really, really, really disappointed and my breakfast has been ruined.

Ingredients (old recipe):
oat flakes, dates, apricots, plum, coconut chips, raspberry pieces, cherries, sunflower seeds, pumpkin seeds, pecan nuts, almonds

Ingredients (new recipe):
oat flakes, sweetened papaya, sultanas, raisins, dates, sweetened pineapple, coconut chips, wheat flakes

What a con!

May 12, 2026
Unprompted review
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Reply from dorset cereals

Hi, thank you for getting in touch about this. We'd very much like to hear from you, if you could send an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Dorset Cereals is dead.

As a long term purchaser of Dorset Cerels Delicious Fruit & Nut I will not be buying this product any longer.
The recent changes saw the pack size reduce from 620g to 500g and the price go up. Worse still the product now contains less nuts and more cereal completely changing the recipe.
British Associated Foods are rip-off artists and should be sanctioned by the government.
Avoid at all costs.

May 12, 2026
Unprompted review
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Reply from dorset cereals

Hi, thank you for getting in touch about this. We'd very much like to hear from you, if you could send an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Buy Gloriously Nutty but I won't be any…

Buy Gloriously Nutty but I won't be any more. Nothing glorious and nothing much nutty about the new recipe.

If there are inflationary pressures on your production put the prices up, not make the product rubbish!

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

I am so disappointed with Dorset…

I am so disappointed with Dorset Cereals. The Nutty Granola has no crunch and little taste and virtually no nuts. I have bought these cereals for several years but the quality has fallen drastically. Supermarket own brands are far superior and much more reasonably priced.

May 9, 2026
Unprompted review
Rated 2 out of 5 stars

Been going down hill for years

Been going down hill for years, shrinkflation across the range and now changing the recipe, the latest with the nutty Musli now tastes like wheatabix with a few nuts sprinkled in. M&S seem to sell a much broader range of the same products and at much better value.

April 19, 2026
Unprompted review
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Reply from dorset cereals

Thanks for your feedback. We’re sorry to hear you’re disappointed with the Nutty Muesli. As part of our recent rebrand, some recipes have changed, but we understand this one hasn’t met your expectations. Your comments around taste, range, and value have been shared with the relevant team.
We appreciate you taking the time to let us know.

Rated 3 out of 5 stars

Where is the muesli ?

I buy and like the muesli, however, i have been unable to buy any from my usual supermarket for the last 2/3 weeks.
Customer team not very forward with explanations with the exceptions that the recipes and packaging have changed....For the worse? Less is the usual : fewer nuts, fewer ..., less in weight...oh one 'more...more pounds !
I have read comments that the new recipes are not up to scratch at all. Might not be worth hunting for the muesli i cannot fin after all.

May 7, 2026
Unprompted review
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Reply from dorset cereals

Hi there, thank you for getting in touch about this. We'd very much like to hear from you, if you could send an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Neither Fantastic or Glorious

I've enjoyed Dorset Cereals Fantastically Fruity and Gloriously Nutty muesli for years. Not any more. The new recipes are neither Fantastic or Glorious. They can no longer claim to be a premium brand as they have downgraded the contents to the extent that supermarket own brand are now better...and cheaper.

May 7, 2026
Unprompted review
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Reply from dorset cereals

Hi Richard, thank you for getting in touch. We are sorry to hear about this and would very much like to hear from you. Please can you send us an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as possible. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Tastes cheap

Just had the latest rebranded fruity muesli….oh dear, I buy this muesli as it has always been great quality with lots of fruit, but now I may as well buy the cheapest muesli on the shelf, massively reduced fruit, lots more cheap crunchy texture. I would say no longer a premium offering at all.

May 6, 2026
Unprompted review
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Reply from dorset cereals

Hi Adam, we're sorry to hear about your recent experience and we would very much like to hear from you, please can you send us an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as possible. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Where has the fruit gone?

Where has the fruit gone?? 'Fantastically Fruity' muesli ? sorry complete joke! They've obviously attempted to max profits and cut back. Dorset never did have a lot of fruit in it in the first place, but now it's beyond pathetic. I wont be buying any more.

May 5, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Fantastically Fruity Muesli. We'd very much like to hear from you, please could you send an email to PleaseTellUs@dorsetcereals.co.uk and one of the care team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

RIP OFF MUESLI

Just had my first and last portion of the 'NEW ALLERGEN' simply delicious muesli. Why on earth have you messed up this previously lovely muesli. It is like eating dust, no brazil nuts, other nuts chopped up and much sweeter which I detest. To add insult to injury the cheeky dishonest firm have reduced the pack size from 650 g to 500 g!! over 20% less of an inferior product in the same size box to con customers. Far too expensive to start with and only ever bought when it was on offer as this was. Back to Alpen for me.
You have lost this customer and many will follow until you put yourselves out of business. What a shame the original recipe is lost to company greed.

May 4, 2026
Unprompted review
Rated 3 out of 5 stars

I have loved Dorset cereals for a long…

I have loved Dorset cereals for a long time. I have been a fantastically fruity eater for a decade. I am saddened the the new recipe is so different. I would love opening a new box and you would immediately see the quality and the taste was fantastic so soft and fruity. The new recipe is crunchy and very little taste. I won’t be buying it again. Happy to pay more for the old recipe. For now off to look at other luxury brands. Good luck hope you sort it out. A long term fan.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

My Wonderful Start To The Day Turned To Dust

My wonderful start up of the day cereal has turned to dust - literally!!
The latest purchase of Dorset Cereals ‘simply fruity muesli’ was literally and simply crushed unrecognisable flake dust in a bag, it lacked recognisable muesli, it contained no fruit, sweetness, identifiable tropical papaya, nor sweet pineapple, sultanas or raisins.
The packaging states Dorset Cereals selects the best quality and has rigorous processes and checks that sadly all seem evidently missing on this occasion. I will not choose this cereal again without reassurances that they are not taking my money under false pretences and the content of their product is as described on the box at the time of purchase.
To this end I went in search of a mutual resolution to this problem. The packaging stated of Dorset Cereals ‘were only human’ and they spend a lot of time ensuring our cereals reach you in perfect condition (obviously not on this occasion!) However nobody’s perfect, so if you’re unhappy in any way, just get in touch at their website.
I followed this instruction and was met with website under construction and a lot of complaints form other people who had similarly hit a brick wall of inability to communicate with Dorset Cereals quickly and efficiently.
The only other suggestion on the packaging is to write to them at Dorset Cereals (really - this is the 21st Century isn’t it!)
I am not confident from my research, the Freepost route will receive a written response, so I have resigned myself to giving up on a once upon a time real favourite of mine, sharing this very sad experience with you all and wishing you all the very best and a more perfect way to start your day than I have recently with a bowl of dust 🤗

April 30, 2026
Unprompted review
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Reply from dorset cereals

Hi Michael, thanks for getting in touch about this. We're really sorry to hear about this experience and I assure you we take all feedback and complaints seriously. Please could you send an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as possible regarding this. Best regards, Dorset Cereals Team

Rated 1 out of 5 stars

What has happened to Dorset Cereals and…

What has happened to Dorset Cereals and why are they completely uncontactable?!!!
Their phone number doesn’t work, their website doesn’t work, it seems impossible to buy their Simply Fruity cereal, it’s no longer available in Tesco or Sainsbury’s, constantly saying unavailable and there seems to be no way to contact them. Very unhappy and disappointed.

April 29, 2026
Unprompted review
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Reply from dorset cereals

Hi Marnie, thanks for getting in touch. We are sorry to hear about this experience and we would very much like to hear from you, could you please send an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as possible. Best regards, Dorset Cereals

Rated 1 out of 5 stars

What's happened to Tasty Toasted Spelt?

What's happened to Tasty Toasted Spelt? Spelt has gone. Tasty is still in the title, but sadly not in the box. Cheaper ingredients, far less exciting to eat. What a shame. As a long time fan I approach the rest of the range with fear - I hope Dorset haven't messed up any of the other boxes.

April 27, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Tasty toasted Spelt Muesli. We'd very much like to hear from you, please could you send an email to PleaseTellUs@dorsetcereals.co.uk and one of the care team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 5 out of 5 stars

Inedible muesli that was once the best

I don’t normally write reviews but after trying the ‘new and improved’ simply delicious muesli I have to complain about the awful concoction that Dorset Cereals have come up with. Having eaten and enjoyed the ‘old’ recipe for the last 8 or 9 years, the new replacement is bland and tasteless but same price with less in the box! Dorset Cereals used to be the exception in the muesli section with superior fruit, nut and cereal combination but now seem to be made from the cheapest low quality ingredients available. Quite honestly not pleasant to eat at all - sorry Dorset Cereals but another loyal customer gone, bye!

April 27, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Muesli. We'd very much like to hear from you, please could you send an email to our team here PleaseTellUs@dorsetcereals.co.uk and they will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Just checked Dorset Fantastically…

Just checked Dorset Fantastically Fruity Muesli with my Simply fruity Muesli which I have been buying for decades especially when in offer @£2.75. the weight has reduced from 630g to 500g, fruit has been reduced by about 10 percent and priced at £4.50. same size box!They think I'm stupid!

April 27, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Fantastically Fruity Muesli. We'd very much like to hear from you, please could you send us an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 1 out of 5 stars

Oh dear what has happened!

Oh dear what has happened!
We are a long term lover of the Dorset muesli fruity ,but what has happened , no taste in the oats,now crunchy not much fruit not sweet taste no more ,why change the ingredients it like a very cheap version in the ingredients but a dear price

April 21, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Fruity Muesli. We'd very much like to hear from you, please could you send us an email to PleaseTellUs@dorsetcereals.co.uk and one of the team will get back to you as soon as they can. Best regards, Dorset Cereals

Rated 2 out of 5 stars

Gloriously Nutty no longer glorious...

I've been a Gloriously Nutty addict for ten years but it's all gone terribly wrong. Perhaps they didn't put "New Recipe" on the box in the hope nobody would notice. But ... Heavy on wheat and oats, light on nuts and fruit. Really it's a different product entirely but with the same name. Ahh thanks for the good times Dorset Cereals we've had a long and joyous run but you are no longer making me happy, yes you're fulfilling basic obligations but I want more than that, it's time for me to venture to pastures new.

April 21, 2026
Unprompted review
Rated 1 out of 5 stars

A con to reduce weight of the packet, but same price

yet again, the weight of the muesli is reduced, from 650g to 500g, same price, same box to give the impression it's the same. Getting too expensive, last time I buy it.

April 19, 2026
Unprompted review
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Reply from dorset cereals

Hello, thank you for your feedback on our Muesli. We’ve responded to you directly by email and appreciate you taking the time to share your thoughts with us.

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