We went into your store knowing what bed we wanted to buy after looking at Dreams online. The shop assistant was very helpful and friendly, directed us to the bed we wanted to buy. Although we have to... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Excellent service. Highly recommend visiting Dreams store in King’s Lynn. Great product range and lovely staff. Especially Sadie who looked after us, and was so knowledgable and helpful. Definitely wo... See more
Extremely welcoming and helpful staff who made the buying of a new bed very easy. Kieth was brilliant throughout the process.
On arrival a young dark haired lady Sadie I think, welcomed us and offered refreshments and was allowing us to browse and stated she was available for any questions about the products then this guy An... See more
Company replied
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Hardwick Road, PE30 4YN, Kings Lynn, United Kingdom
- 01553407000
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
no hard sell
Great customer service good product knowledge and no hard sale
Hi there thank you you for a great…service
Hi there thank you you for a great service the lady who works for you she is very good at har job l will come back again two your shop again
An excellent professional experience
An excellent professional experience. Delivery ontime expertly carried out with old mattress removed efficiently .
Excellent service from Kacey
Excellent service from Kacey. Very patient and very informative with no pushy sales. She was very keen to make sure we had the right product for us.
Dreams King's Lynn
We popped into Dreams to have a look at mattresses and to get a quote. We were served by a lovely lady called Kacey. She was very helpful and is very knowledgeable. She suggested we use the sleep machine to find a suitable mattress as we were not sure what we wanted. What a fab machine! We ended up buying the top suggestion from the machine as well as a bed base. We also bought two pillows which Kacey suggested, as we struggle to find pillows that suit us. The pillows are great so far. Based on our experience, we would definitely recommend Dreams King's Lynn. Thank you Kacey!
Comfortable in every sense of the word
The staff made me feel really comfortable and found a bed for me that is honestly the most comfortable bed I've ever been on.
Friendly
Friendly , calming, informative of the different mattresses . Loved the sleep match and trying out the soft sand medium pillows.
Professional
Professional, approachable, nothing too much trouble, but not pushy which I like. Explained everything, overall very happy
Great experience at Dreams Kings Lynn
Great experience at Dreams Kings Lynn - Louie / Louis (?) was knowledgeable and helpful, without being pushy and hard sell. Josh the Store Manager was equally as helpful and we ended up buying a bed as well as a mattress as it was only because Josh had the forethought to tell us the bed was available in a different colour to what was advertised on the shop floor.
All of this was just before 6pm when the store was due to close and we were there until 6:15pm, other shops are usually more concerned with closing on time and getting customers out.
Got a follow up call the next morning to confirm everything had been ordered and the delivery date.
Great service guys!
As soon as I walked in the door of the…
As soon as I walked in the door of the DREAMS store, I instantly felt welcome and at ease. From then on I was taken by the attention to detail given to my requirements. No hard sales pitch meant that I went away, viewed other companies and didn’t experience the same “good feeling”. Therefore, I was more than happy to go back to DREAMS and order my mattress. The communication and the delivery continued the professionalism that I had experienced in store. No qualms at recommending DREAMS
Good service in store and fast delivery…
Good service in store and fast delivery which we were kept fully informed of. Sofa bed is small but very comfortable (according to our guests)
Loved the electronic bed.
Loved the electronic bed to see what sort of mattress I needed. Really helpful sales assistant too.
We love our new mattress perfect match…
We love our new mattress perfect match and so comfortable. Speedy delivery and great service all round. We’re in sleep heaven 😀
Shopping for my bed
The sales representatives worked together to get me the best deal. I as impressed.
The Service I had in store and on…
The Service I had in store and on delivery was excellent. That is why I’ve scored The young lady in the store and the delivery drivers five stars.
Good from start to finish and really…
Good from start to finish and really happy with the product
Great mattress, I sleep like a baby
Excellent customer service in the shop…
Excellent customer service in the shop and the delivery team couldnt have done more to ensure we were completely satisfied with our purchase.
Love it or hate it
We bought tempur mattress,we went for a soft one but it is still quite hard to sleep on but it is getting better or am I getting used to it wife love it but I am still not sure will give time to get used to it.
We also bought two pillows with it they are strange you need to puff them up or they go flat they also take a bit to get use to but we are getting to like them.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







