Customer service was spot on. Nikki greeted and welcomed us, we explained our purpose of the visit, Nikki explained the store layout and pointed some details re current offers out then left us to ta... See more
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Professional and friendly service. Excellent products and affordable prices. Very nice sale assistant Dina helped us choose the right mattress. We used the sleep match technology which was a great exp... See more
I found the assistant Vicky very efficient and helpful she made my visit so pleasant and showed me how the test bed worked and gave us different options of mattresses to try. A really nice lady and wi... See more
Experience in store was good, we were shown options to suit us. The only downside was timescale for delivery, 6 weeks. The bed when arrived was put together quickly and efficiently and was demonstrate... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Etruria Way, ST4 6JQ, Stoke-on-Trent, United Kingdom
- 01782459250
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Lucia king size bed. Colour silver.
Andrew at Stoke branch very polite and helpful made the purchase go through smoothly.
Delivery on time no problems.
Very pleased with bed.
Great Product, sales process and delivery service
Andy was excellent in helping us to decide the best option
We chose the soft Tempur mattress, which is currently a fantastic option
The service was great from Andy to the delivery team who were professional, efficient, effective and friendly
Dreams
The staff were very helpful at Dreams Newcastle under Lyme when my daughter needed a new bed went out of their way to help. The bed arrived in the worst weather hats off to the delivery guys as in bad snow they still came to deliver the bed. Bit tricky to put together but we got there. Well done Dreams
Expert knowledge of product and friendly staff
Dina, the sales assistant, was really friendly, knowledgeable and did not rush us. The shop had all the different mattresses we wanted to try and we were very satisfied with our purchase and service.
A very satisfying experience.
We had excellent advice when purchasing…
We had excellent advice when purchasing a bed, lots of choices been able to choose a different mattress to the base it was on. Prompt and friendly delivery. Would definitely recommend to friends.
Dreams were very good delivering our…
Dreams were very good delivering our order! Went through all details regarding the advantages of buying what we did. No pressure regarding the sale!
Purchased a replacement mattress
Purchased a replacement mattress, help offered in the showroom was first class and delivery was quick and efficient. we were kept informed every step of the way.
Extremely comfortable and supportive…
Extremely comfortable and supportive bed. Thank you to staff for pointing me in the right direction!
Great experience
The store staff were helpful, friendly and knowledgeable. The delivery staff were equally as good. I would definitely use this store again.
The sales lady who dealt with me was…
The sales lady who dealt with me was friendly, well informed and a pleasure to deal with. The mattress arrived on the day it was supposed to and is extremely comfortable.
Jac, here's the review!! Enjoy your new store soon!!
We went to the Stoke Branch by the MFI Roundabout. Met a lady there called Jac. She was honest, made me and my husband feel comfortable right off the bat, I had my 2 kids with me and she built an amazing rapport with them as well, if anyone was going to make me feel comfortable dropping a grand on a mattress I'm glad it was her. Side note, she's hilarious. She's leaving the branch soon and going to Crewe instead, so be sure to get your sleep apparatus from her there soon!! A real credit to Dreams.
Great buy
Both bed and mattress are excellent. Delivery went ok and drivers were very good. Would recommend there may be cheaper but this really is a good nights sleep delivered
Dreams were excellent
Dreams were excellent. We tested out several mattresses helped by the staff before we decided on the mattress for us
Great service from staff and wonderful…
Great service from staff and wonderful project
Dreams Prescot Gold mattress.
Everything seems ok after a couple of weeks though not as soft as I thought it was going to be after trying out in our wonderful Hanley 'Dreams' branch.Dreams Hanley (Jane,sales lady'was excellent in showings the beds on offer.We spent over an hour in the showroom which was a very pleasant experience for my wife and I.Mattress quality was excellent.I feel sure in the next few weeks my concerns for a softer mattress will manifest itself.
Easy process throughout
Very helpful sales person when ordering at Stoke Dreams. Plenty of product choice. Various payment options. Great communication regarding delivery date.
Very good delivery team who advised delivery time and kept to it. Product delivered without any issues or damage, and delivery team advised how to assemble product.
Great experience
Great experience, was guided to what we wanted. So far so good with the mattress
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