Amir was really well informed on all products, especially mattresses, remembering a best selling mattress from many years ago. So helpful and assisted me to choose the right mattress.
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See what reviewers are saying
I received a warm and friendly welcome from Ramona. She was helpful, informative and patient throughout my visit and helped me find what I hope will be my best fit mattress for the next 8 years.
Fanastic experience from Gabriel at the Watford store. In truth we didn't even go in expecting to buy a mattress, more just forward planning but Gabriel was so knowledgeable and helpful that we ende... See more
We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements.... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 1C Colne Valley Retail Park, WD17 2JZ, Watford, United Kingdom
- 01923594324
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Dreams Watford are fantastic.
My sales man and the delivery people were amazing. It was a tricky delivery but Mark did not give up when faced with our tight corners. I recommend Dreams 100%.
Knowledgeable staff and good quality products
The staff were friendly, knowledgeable, and didn’t follow me around the second I walked in, l but made themselves available to answer any questions. I was happy with the sales process throughout, and the delivery, installation, and removal of old mattress and bed was easy, and I’m really happy with my new bed and mattress; the quality exceeds my expectations.
May use AI-assist with repliesRead more
Dreams - mixed experience
The service from the people at Watford Dreams really was great, however the 'back end' of the business is pretty lacking - difficult to book and change your delivery, and when the mattress has turned up it smells pretty barnyard-y, despite following the 'airing' instructions!

Reply from Dreams - Watford
Really pleased
Helpful, Polite and pleasant staff. We used the measuring machine and the staff gave us time to try the mattresses out. Easy to order and delivery date was only one week. The staff seemed to be very knowledgeable and explained the pros/cons of the mattress. We were offered coffee. The transaction went smoothly. It felt like a very personal service. Thank you
Replacement Firm Mattress
Knowledge of the colleague who served us, we were not pressurised to make a purchase at any point, everything happened as promised and the delivery of the new mattress along with the collection of old one went extremely smoothly. The bought the mattress for our son and he is extremely pleased with its firmness and comfort. All in all, an excellent purchase - thank you.
A great experience.
The shopping experience was excellent and the member of staff was very knowledgeable. We were offered hot drinks which was lovely. The prices were as expected. The delivery took place as expected and was very smooth.
Great customer service and product…
Great customer service and product knowledge. Staff helped me choose a mattress suitable for my needs. In addition as it was a large purchase I added a mattress protector to order and was very satisfied with the level of service that I received with prompt and efficient delivery.
Good
Overall is good, yet if delivery man can put on their shoes cover when sending product to room, it will be perfect!
Delayed delivery dates but all sorted nicely
We order an expecsive bed and mattress and it took to some time to get delivered. They gave us a call and explained that the delays are due to the war situation blocking the ships. Due to multiple delays we were a bit annoyed so they compensated by adding some discounts. So it all ended well and we continue to be happy customers of Dreams.

Reply from Dreams - Watford
I really recommend them
I really recommend them, very comfortable mattresses and delivery 5 star 🌟
Another great experience at Dreams
Another great experience at Dreams, Watford! The staff were very helpful and friendly, and we found exactly what we were looking for, at the right price, and with a very quick delivery! It was a great experience and we wouldn’t hesitate to return there again. We will also be recommending Dreams to our family and friends.
Mustafa at Dreams Watford did a great…
Mustafa at Dreams Watford did a great for us and made sure we had all we needed. Very happy
Staff understand our request and dealt…
Staff understand our request and dealt efficiently
Really pleased with how helpful staff…
Really pleased with how helpful staff were at Dreams, particularly Caroline who couldn't do enough to ensure we left satisfied.
Sleep at last
After months having to sleep in adjustable chair as mattress was hard my new Dreams mattress is indeed an answer to my dreams!
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