First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
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1-star

Asks customers to review

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4.0

All reviews

(1,547)

114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Their website is very informative

Their website is very informative. I also had to use their customer services twice. Once to amend my booking dates and accommodation and again to update the passenger info as their website was playing up. They were very friendly and helpful both times.

January 31, 2025
First Choice logo

Reply from First Choice

It is great to hear that you had a positive experience with our customer service team, we really appreciate your feedback! Have an amazing holiday!

Rated 1 out of 5 stars

NEVER AGAIN!

Given the amount of notice, explanation about a health matter we felt more consideration may have been given in terms of our reluctant cancellation.
Instead we have ended up paying nearly £500 for a holiday which we feel maybe made available to someone else, it is not until mid-June!
We hadn't used First Choice for a number of years and never will again.
In our opinion, very short sighted given the competition in the market.

February 6, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback, we do appreciate any feedback good or bad and for the time you have taken to provide this for us. I have taken a look at this for you and can see that we were able to offer at looking into alternative options for you on a couple of occasions however you decided that you would like to proceed with the cancellation at this time. We completely understand that losing deposit can be a lot of money and so we will always assist where we can in offering any options we have available as an alternative to cancellation.
I understand this may be disappointing, and we can only apologise, however we are unable to override terms and conditions which you agree to when confirming a holiday and so on this occasion it was loss of deposit to proceed with cancellation.
We are sorry for any disappointment caused on this occasion, and we do hope that we may be able to assist for you in the future if you look to book a new holiday with us.

Rated 5 out of 5 stars

Web site brilliant

The absolute ease of using their web site was fantastic. No jumping around etc.

February 5, 2025
Unprompted review
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Reply from First Choice

Thank you for your 5 star review. We're glad you found it to be a positive experience.

Rated 5 out of 5 stars

The customer service advisors were easy…

The customer service advisors were easy to understand and were the best I’ve spoken to . Very helpful. Thankyou very much Mr. Bergin.

January 28, 2025
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Reply from First Choice

Thank you so much for your amazing feedback, it is great to hear that the service provided lived up to your expectations! Have a lovely holiday.

Rated 4 out of 5 stars

Holiday Booking

Reviewed a number of holiday companies for our Summer holiday, First Choice was best for prices and easy to book with

January 28, 2025
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Reply from First Choice

Thank you for making your holiday booking with us, we hope you have an amazing time!

Rated 5 out of 5 stars

Good value holidays

Good value holidays

February 2, 2025
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Reply from First Choice

Thank you for your 5* review.

It's great to hear you have booked your up coming holiday with us!

We hope you have a fantastic time.

Rated 4 out of 5 stars

Booked nice hotel in good position

Booked nice hotel in good position. Booking was easy

January 25, 2025
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Reply from First Choice

Thank you for your 5* review.

It's great to hear you have booked your next holiday with us!

We hope you have a fantastic time.

Rated 5 out of 5 stars

Very competitive price

Very competitive price. Web site easy to navigate. All the information you need at hand. The app is second to none. 10/10

January 29, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your lovely feedback, it is great to hear that you find our website and booking process easy to follow. Have an amazing holiday!

Rated 2 out of 5 stars

Why are you asking for a review?

Why are you asking for a review when all you have done so far is just take some of my money?

January 22, 2025
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Reply from First Choice

We understand your frustration. We strive to provide excellent service and value to our customers. We appreciate your feedback or the experience when booking your holiday, even if you haven't travelled on the holiday. Hope you have a lovely holiday when it comes round.

Rated 5 out of 5 stars

Straight forward no problems

Straight forward no problems

January 27, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your 5* review.

It's great to hear you booked your upcoming holiday with us.

I hope you have a fantastic time.

Rated 5 out of 5 stars

Easy to navigate & best prices

Found the hotel we particularly wanted, on the beach & near a town, very easily. The whole website was easy to navigate & the booking was just as easy. The prices were reasonable compared to others.

January 26, 2025
First Choice logo

Reply from First Choice

Thank you for sharing your positive experience with us! We are delighted to hear that you found the perfect hotel on the beach and in proximity to the town. It is our priority to ensure that our website is user-friendly and that the booking process is seamless for our valued customers. We appreciate your feedback regarding our competitive pricing, and we hope you enjoy your stay! 🏖️🌟

Rated 5 out of 5 stars

Helpful

Contacted to add some requests as the link wasn’t working and the operator was extremely helpful, well done

January 25, 2025
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Reply from First Choice

We really appreciate you taking the time to share your positive experience with us. We're glad to hear that our agent was able to assist you with your requests. Have a great holiday!

Rated 1 out of 5 stars

Absolutely disappointed with the whole…

Absolutely disappointed with the whole journey with First Choice .. booked a holiday for two of us and a child with instalment payments , a few weeks later we decided to add to the booking our daughters friend. Called First Choice and asked to make sure that any additional cost (flight , transfer , additional room etc )is charged to my friend (mum of the girl was going with us ) . Paid through the phone (just for that child added)and suddenly found that over £500 has been added to my outstanding balance, had to ask for a refund .
Called again and made sure this time that it is clear that whole additional balance will be charged to my friend .. same story .. again they added over £500 to my balance . The battle which I went through with them , explaining the situation, phone calls every day … but in exchange I’ve received zero support … and advice to look on the website for cheaper hotel to cover that £500 extra . End it up paying that hidden cost as they wouldn’t even listen and support.
Never again , not worth it .

December 18, 2024
Unprompted review
First Choice logo

Reply from First Choice

Good Morning, I am so sorry to hear that your booking experience with us was not as you had hoped. We have requested some further information to allow us to investigate this issue further. Please do get back to us at your soonest possible convenience. Thank you!

Rated 5 out of 5 stars

Booking process was very smooth and…

Booking process was very smooth and easy, looking forward to our holiday!

January 20, 2025
First Choice logo

Reply from First Choice

We're thrilled to hear about your positive experience with the booking process. We strive to make it as smooth and enjoyable as possible for our customers. We hope you have a wonderful holiday!

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service when I phoned to arrange support at the airport.

January 19, 2025
First Choice logo

Reply from First Choice

We appreciate your kind words and are thrilled to hear about your positive experience with our customer service team. We strive to provide excellent support to our customers, and we're glad that we were able to assist you during your travel arrangements.

Rated 1 out of 5 stars

Glitchy website

Glitchy website - didn't book the transfers, realised I booked the wrong date (probably because the website is so user unfriendly) - can't cancel even though only booked a couple of days ago as will lose over £700, can't amend as the holiday cost shoots up. Checked online for the dates I wanted to amend to, holiday cost £2,400 but on the phone, they could only amend at £3,400. Even without the "online discounts" the holiday was a different price. Will never, ever book again and would never ever recommend to anyone. USE JET2 - Update - First Choice, my booking says no transfers added, you are saying I have transfers booked...nothing straight forward with you. I don't want you to amend free of charge, I just don't think it's fair to add over £1k on as an "admin charge" to the online holiday price - £2.4k online, £3.4k on the phone - extortion because you've already got my deposit. Disgusting. Perhaps if your website worked properly I could have booked the dates I actually wanted.
Update - following your response re transfers, I can see in my breakdown I have booked and paid for these - on Manage my Booking, it says I don't have them and need to add them on for £187....so do I or don't I have them? Am I going to land and not have transport there? Your system post booking system is as flawed as your pre booking. Again - book elsewhere so at least you know what you're getting (and the website will probably work).

January 17, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback. We're truly sorry to learn of the disappointment you have experienced booking your holiday.

Thank you for also providing your booking reference number.

I have looked into this further for you and the transfers with First Choice are now not included as part of the package deal, this is to give our customers more choice and flexibility when booking. I can see you added the transfers at the time of confirming your holiday.

If you wish to make amendments to you booking, charges will be dependent on various factors such as your travel date and the airline you have booked.

Once again we do apologise we are unable to cancel or amend your booking free of charge on this occasion.

UPDATE 18/01/2025 - Good Afternoon, I can confirm that your transfers are on the booking as per your confirmation email. Have a lovely evening!

Rated 3 out of 5 stars

Shorter than wanted Majorca holiday

I liked the choice of Adult Only hotels on Majorca and did manage to book the hotel I wanted. Two things I didn’t like were the appearance of a timer alert telling me I had 3 minutes before my session would time out. The second more important thing was that I had stated that we wanted an 8 night holiday which I knew was possible. It was my wife two days later who noticed we were on a 7 night holiday, I think the rush to finish my booking was a factor in this.
Anyway, looking forward to our holiday even if it’s a day less than we wanted.

January 16, 2025
First Choice logo

Reply from First Choice

Thank you for your feedback regarding your recent booking. We appreciate you bringing these points to our attention. We understand your frustration with the session timer; we'll certainly look into ways to make this less intrusive for future users. We also sincerely apologise for the error in your booking duration. It's clear that the discrepancy between your requested eight-night stay and the seven-night booking confirmed caused considerable inconvenience. We value your business and hope you have a wonderful holiday despite this issue.

Rated 5 out of 5 stars

Love comparing first choice…unbeatable.

Love comparing first choice with other sites, and this is my 2nd time using them and it was so easy and affordable again with fantastic location for family bookings too. Happy holidays

January 8, 2025
First Choice logo

Reply from First Choice

Thank you for your 5* feedback and for choosing to book with us again! We're so pleased you find our website so easy to use. We hope you have another fantastic holiday!

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