Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more
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We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.
United Kingdom
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Their website is very informative. I also had to use their customer services twice. Once to amend my booking dates and accommodation and again to update the passenger info as their website was playing up. They were very friendly and helpful both times.

Reply from First Choice
Given the amount of notice, explanation about a health matter we felt more consideration may have been given in terms of our reluctant cancellation.
Instead we have ended up paying nearly £500 for a holiday which we feel maybe made available to someone else, it is not until mid-June!
We hadn't used First Choice for a number of years and never will again.
In our opinion, very short sighted given the competition in the market.

Reply from First Choice
The absolute ease of using their web site was fantastic. No jumping around etc.

Reply from First Choice
The customer service advisors were easy to understand and were the best I’ve spoken to . Very helpful. Thankyou very much Mr. Bergin.

Reply from First Choice
Reviewed a number of holiday companies for our Summer holiday, First Choice was best for prices and easy to book with

Reply from First Choice
Booked nice hotel in good position. Booking was easy

Reply from First Choice
Very competitive price. Web site easy to navigate. All the information you need at hand. The app is second to none. 10/10

Reply from First Choice
Why are you asking for a review when all you have done so far is just take some of my money?

Reply from First Choice

Reply from First Choice
Found the hotel we particularly wanted, on the beach & near a town, very easily. The whole website was easy to navigate & the booking was just as easy. The prices were reasonable compared to others.

Reply from First Choice
Contacted to add some requests as the link wasn’t working and the operator was extremely helpful, well done

Reply from First Choice
Absolutely disappointed with the whole journey with First Choice .. booked a holiday for two of us and a child with instalment payments , a few weeks later we decided to add to the booking our daughters friend. Called First Choice and asked to make sure that any additional cost (flight , transfer , additional room etc )is charged to my friend (mum of the girl was going with us ) . Paid through the phone (just for that child added)and suddenly found that over £500 has been added to my outstanding balance, had to ask for a refund .
Called again and made sure this time that it is clear that whole additional balance will be charged to my friend .. same story .. again they added over £500 to my balance . The battle which I went through with them , explaining the situation, phone calls every day … but in exchange I’ve received zero support … and advice to look on the website for cheaper hotel to cover that £500 extra . End it up paying that hidden cost as they wouldn’t even listen and support.
Never again , not worth it .

Reply from First Choice
Booking process was very smooth and easy, looking forward to our holiday!

Reply from First Choice
Excellent customer service when I phoned to arrange support at the airport.

Reply from First Choice
Glitchy website - didn't book the transfers, realised I booked the wrong date (probably because the website is so user unfriendly) - can't cancel even though only booked a couple of days ago as will lose over £700, can't amend as the holiday cost shoots up. Checked online for the dates I wanted to amend to, holiday cost £2,400 but on the phone, they could only amend at £3,400. Even without the "online discounts" the holiday was a different price. Will never, ever book again and would never ever recommend to anyone. USE JET2 - Update - First Choice, my booking says no transfers added, you are saying I have transfers booked...nothing straight forward with you. I don't want you to amend free of charge, I just don't think it's fair to add over £1k on as an "admin charge" to the online holiday price - £2.4k online, £3.4k on the phone - extortion because you've already got my deposit. Disgusting. Perhaps if your website worked properly I could have booked the dates I actually wanted.
Update - following your response re transfers, I can see in my breakdown I have booked and paid for these - on Manage my Booking, it says I don't have them and need to add them on for £187....so do I or don't I have them? Am I going to land and not have transport there? Your system post booking system is as flawed as your pre booking. Again - book elsewhere so at least you know what you're getting (and the website will probably work).

Reply from First Choice
I liked the choice of Adult Only hotels on Majorca and did manage to book the hotel I wanted. Two things I didn’t like were the appearance of a timer alert telling me I had 3 minutes before my session would time out. The second more important thing was that I had stated that we wanted an 8 night holiday which I knew was possible. It was my wife two days later who noticed we were on a 7 night holiday, I think the rush to finish my booking was a factor in this.
Anyway, looking forward to our holiday even if it’s a day less than we wanted.

Reply from First Choice
Love comparing first choice with other sites, and this is my 2nd time using them and it was so easy and affordable again with fantastic location for family bookings too. Happy holidays

Reply from First Choice
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