First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
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Asks customers to review

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4.0

All reviews

(1,547)

114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First choice have been great

First choice have been great! Really helpful. Plus fast at getting back to me.

March 21, 2025
First Choice logo

Reply from First Choice

We really appreciate your lovely feedback - thanks so much for taking the time to leave a review! Have a great holiday!

Rated 5 out of 5 stars

The difference a great assistant makes!

When we had to change our holiday and thought all was lost, in stepped Monny Khan, not only did she find a great holiday deal for the date we could travel, but also talked me through how to book the corresponding flights with Easyjet, thank you Monny you definitely went that extra mile 😊

March 17, 2025
Unprompted review
First Choice logo

Reply from First Choice

Wow, what a lifesaver Monny is! 🌟 It’s amazing how she swooped in to save the day and found you that awesome holiday deal! ✈️💖 Nothing like a little extra help to turn things around. Hope you have the best time on your trip! 🏖️🌞

Rated 5 out of 5 stars

Heidi, great holiday rep

Heidi couldn't have been more helpful. Helped us book the holiday we wanted with the room we wanted and couldn't find ourselves online.

March 13, 2025
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Reply from First Choice

Thank you for the lovely comments regarding the service you received from Heidi! We'll make sure your feedback is passed on to her. We wish you an amazing holiday!

Rated 5 out of 5 stars

Easy to understand

March 9, 2025
First Choice logo

Reply from First Choice

Thanks for your 5* review. It's great to hear you found our website straight forward. We hope you got a great deal on your holiday ☀️

Rated 3 out of 5 stars

Controversial information

UPD. Thank you for the quick response!!! In section about transfers please re-phrase, we have removed transfer from your package” so that it correlates to section “Included” which has Airport transfer. Easy to search information but so many contradicting information - transfer - is it included or excluded, luggage is excluded but then 10kg allowance free? VERY short sessions, you need to have EVERYTHING handy to process booking. BUT happy with the low deposit.

March 17, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to leave us your feedback, we do appreciate it. We have recently introduced more flexibility for our customers by introducing holiday packages where you are able to choose the extras you'd like and pay only for what you will need. Due to this, you will always be able to check on the Travel Options page of a holiday exactly what luggage and transfers will be included, and from there you can add what you will need. If your holiday package is with TUI flights, these will always include 10kg hand luggage free of charge, and you can then choose whether you'd like to add any hold luggage, and how many cases you'd need. Different airlines will also have different allowances.
We would like to thank you again for booking with us, and we wish you a wonderful holiday!

Rated 5 out of 5 stars

Palma Nova again this year

Easy to search for holiday found just what we were looking for at a very competitive price with decent flights and a lovely hotel

March 8, 2025
First Choice logo

Reply from First Choice

Thank you for your 5* review,

It's great to hear you found a great deal!

We hope you have a lovely time!

Rated 5 out of 5 stars

So easy to book online.

February 4, 2025
First Choice logo

Reply from First Choice

Thank you for leaving a review!

We're thrilled to hear you found our online booking process so easy.

We strive to make the experience as smooth and convenient as possible for our customers.

I hope you have a great holiday with us. ✈️😊

Rated 5 out of 5 stars

Very easy booking system

Very easy booking system. Good communication

March 12, 2025
First Choice logo

Reply from First Choice

Thank you for leaving a review!

I am glad to hear that the booking system was easy for yourself, and thought it was good communication.

I hope you have a great holiday with us 😍✈️😊

Rated 5 out of 5 stars

Can't fault them so far

Can't fault them so far! Communication about amendments has been quick and helpful

January 10, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your lovely review,

I am glad you are happy with our service,

We hope you have a fantastic holiday.

Rated 5 out of 5 stars

ease of booking and choices

March 2, 2025
Unprompted review
First Choice logo

Reply from First Choice

We appreciate your kind words about our booking process and the variety of options we offer. We strive to make it easy for our customers to find the perfect holiday.

Rated 1 out of 5 stars

Was looking to book a holiday but when…

Was looking to book a holiday but when did this company NOT include transfers in the price. Booked with Jet2 instead as everything included in price.

February 25, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to provide feedback. We have recently introduced more flexibility options for our customers by offering holidays which allow you to choose and pay only for what you need, such as luggage and transfers. These can be added in the booking process according to only what you'd like to book. After lots of positive feedback, we have found that this is a popular option, although we understand it may not suit everybody.
We thank you for taking the time to share your feedback with us, and we hope that we may be able to assist you in the future. Wishing you a lovely holiday!

Rated 5 out of 5 stars

Very helpful advisor on the phone who…

Very helpful advisor on the phone who went out of her way to help us

February 23, 2025
First Choice logo

Reply from First Choice

Thank you for your lovely feedback! It is great to hear that you experienced some fab customer service. We will certainly pass this feedback over! :)

Rated 2 out of 5 stars

Not very clear on transfer inclusion

Not very clear on transfer inclusion, states no transfer but I chose coach transfer, now it’s not an option to amend, ability to ‘add request’ is not available, when there was no request available when first booking.

February 18, 2025
First Choice logo

Reply from First Choice

Thank you for taking the time to leave a review.

We understand your frustration with the unclear information regarding transfers. I have investigated this further and can see you have a coach transfer applied to your holiday. Unfortunately we are experiencing technical difficulties with coach transfers showing within the manage my booking our IT team is actively trying to get this resolved.

Despite the initial disappointment I do hope you go on to have a fantastic holiday.

Rated 5 out of 5 stars

Excellent will book all future holidays…

Excellent will book all future holidays with First Choice

February 14, 2025
First Choice logo

Reply from First Choice

We are thrilled to hear you had an excellent experience with us. Your positive feedback means a lot to us and we are committed to providing exceptional service for all our customers.

Rated 4 out of 5 stars

La Gomera - Canary Islands

Very good holiday, travel, hotel and location but beware of two totally unacceptable circumstances that they don't tell you about - as usual it's all down to lack of adequate communication.
On the ferry across to La Gomera I had the haul a heavy suitcase up three flights of steep, narrow , slippery stairs when boarding with no lift, rep or crew (who refused to help me) in sight. Yes there was a solution but no one was told about it nor did they explain how to access it!
Hotel - we were dumped, at 9 pm in the dark, 500 yards away, with a driver who spoke no English, pointing in the vague direction of restaurants and other buildings. He could have driven into the hotel - but chose not to!

January 24, 2025
Unprompted review
First Choice logo

Reply from First Choice

We appreciate you taking the time to share your experience. We understand your frustration with the lack of communication regarding the ferry and hotel transfer. It's important to us that our customers have a smooth and enjoyable journey, and we'll certainly take your feedback into account as we strive to improve our communication and processes.

Rated 5 out of 5 stars

First class service…

Every one of your employees I have spoken to have been helpful. Such a brilliant service I now have three holidays booked with you

January 18, 2025
First Choice logo

Reply from First Choice

That is so lovely to hear! Thank you for your feedback, we really appreciate it! Have the best time on your holidays :)

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