First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(1,547)

114 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Scan Alert

We wanted to change our holiday, and there some fees of about £450 to change the destination. I found a price online and I could choose the exact same holiday, and get to the payment and the price difference of what I paid and the changing fees was still £400. The person making booking change couldn't explain the difference. So this is a scam and I warn people to find another way of booking. So £450 for change fee, plus £400 mystery fees, £950 to make a booking change.

March 4, 2026
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to share your review, we genuinely appreciate all feedback and always aim to assist with any issues as best we can.
We have attempted to contact you for further details but unfortunately have not yet received a response. If you would like us to look into your query further, please feel free to reach out to our team on 0203 451 2690. We will be more than happy to investigate this for you.

Rated 5 out of 5 stars

First class service

First class service, a pleasure to do business with!

October 25, 2025
First Choice logo

Reply from First Choice

Thank you for taking the time to leave a 5* review, it's very much appreciated.
We do hope you have a wonderful holiday!

Rated 5 out of 5 stars

Booking it was easy,

Booking it was easy,

the price was outstandingly better than anywhere else

February 22, 2026
First Choice logo

Reply from First Choice

Thank you so much for your lovely feedback! It is amazing to hear that you found your holiday with us at a fantastic price. We hope you have a great time!

Rated 5 out of 5 stars

The lady we spoke to was extremely…

The lady we spoke to was extremely friendly and helpful made everything easy

February 21, 2026
First Choice logo

Reply from First Choice

We're happy to hear that the assistance you received was friendly and helpful, making everything easy for you. Thank you for your feedback.

Rated 1 out of 5 stars

This app is so frustrating

This app is so frustrating. Constantly blank when it's needed !!!
I have tried everything from uninstall to re install. Really stressful.
Not good enough

February 21, 2026
Unprompted review
First Choice logo

Reply from First Choice

Thank you so much for booking your next holiday with us, and for taking the time to share your feedback — we really do appreciate it.
We’d love to help you get this sorted. If you could give us a quick call on 0203 451 2690, or hop onto our Live Chat (open daily until 8pm), one of our team will run through a couple of brief security checks and work with you to resolve this as soon as possible.

Rated 5 out of 5 stars

Have not used first choice for a number…

Have not used first choice for a number of years but very impressed with the ease of booking this holiday

February 10, 2026
First Choice logo

Reply from First Choice

Thank you so much for booking with us again, we really appreciate it! Enjoy your upcoming holiday. 😊

Rated 5 out of 5 stars

Good website and prices

Good website and prices. Also good communication

February 15, 2026
First Choice logo

Reply from First Choice

Thank you for booking with us and leaving such lovely feedback! We really appreciate it.

Rated 1 out of 5 stars

TEMU CARIBBEAN

Catalonia royal Bavaro

We had looked at the hotels overall rating on trip adviser ,and not the detailed reviews, overall it’s very misleading.

BEWARE do not believe all the positive reviews ,as apparently if you dig deeper some of them are made up by the staff.
booked a superior junior suite with terrace (a basic small balcony) superior it is not.
The rooms are very dated ,and not what we expected to walk into on a Caribbean holiday, we demanded to change rooms the next morning, as floor tiles were loose, not enough electrical sockets, shabby interior and basically a very dated look, balcony floods when it rains (no drain outlet) the large round bath had been painted many times and looked shabby, no kettle just a coffee machine and no milk.
no information was given at check in as to amenities ,and no information or info book in room.
the alternate room was not much better, the option we was given was to upgrade to a more expensive alterative.

don’t be sold that this is an adults only resort, yes there is a separate part with its own buffet style restaurant, but then you have to go to some of the family side to use most of the restaurants ,which most of the time are fully booked.
on one night a lot of guests and ourselves were dancing to music, which was then abruptly stopped at 11pm ,(guests were not happy) to us this was likened to being treated like children and being told to stop enjoying ourselves.
also don't be fooled that there is a disco on site ,this is located on the family side and is only a sports bar that looks like a games room, which shuts at 12pm
family side is chaotic and feels like it is oversold.

beach is full of seaweed ,and not like the exotic pictures that are shown on first choice website.
in fact most of the pictures are obviously stock photographs of when first opened.


If you are not awake before 5AM to throw a towel or clothing on a lounger or chair by the pool, you will have nowhere to lie or sit.
tipping is essential ,if you want to get some service, but don't expect to get any Bureau de Change at reception as this has to be booked in advance.

Value for money not worthy 5 star resort. Restaurants very poor in diversity and quality of food not the best, Food I would rate 4/10
breakfast in the buffet of a morning is very lackluster, most mornings there was no butter available and toasters are a waste of time.

Soft drinks, likewise, they serve you bottles that you don’t even know when they are open, all without gas.
one choice of beer available ,which is not great.

Overall, this experience was deeply frustrating and far below expectations.

We booked this holiday expecting an adults-only hotel, which, to be fair, the main hotel is. However, what was not disclosed at the time of booking is that for some of your evening meals, you are required to dine at the sister family hotel next door.

January 30, 2026
Unprompted review
First Choice logo

Reply from First Choice

So sorry to hear of your experience at Catalonia Royal Bavaro! This is not what would would expect for your experience in any of our hotels. Please contact our after travel team and raise your points of concern via the following form - https://www.firstchoice.co.uk/holiday/contact-us/after-travel

The team will then be able to investigate further and get back to you.

We really appreciate your feedback.

Rated 3 out of 5 stars

Flight cost fluctuations marred a booking

The booking of the holiday was easy enough, but I felt ripped off when booking my flights. The prices changed drastically in the few hours from speaking to the agent and then kept going up.

February 9, 2026
First Choice logo

Reply from First Choice

Thank you for sharing your feedback. We’re glad to hear that you found the holiday booking process straightforward, but we’re sorry to hear that you felt frustrated by the flight pricing.

As our system is live, flight and holiday prices can fluctuate based on factors such as availability, demand, and timing. We understand how this can be disappointing and appreciate your feedback, which helps us continue to improve our service.

We hope you still enjoy your overall holiday experience and would be happy to assist with any future bookings.

Rated 5 out of 5 stars

Same holiday cheaper than TUI

I looked to book our holiday on the TUI site then the First Choice site.
I discovered that although you pay extra for luggage and transfers with First Choice the total cost of the holiday came to £200 cheaper than TUI for exactly the same holiday and the same flights.

February 9, 2026
Unprompted review
First Choice logo

Reply from First Choice

We love to hear that you managed to find a great deal with everything you want in your holiday! Thank you for taking the time to leave a review, we really appreciate it! Have a great holiday!

Rated 5 out of 5 stars

Great price, choice and service!

Great choice of flight times, hotels and price was just right

Staff were really helpful when I contacted with a query.

February 8, 2026
First Choice logo

Reply from First Choice

Thank you for the 5* review, we really appreciate it!

It's great to hear you found our team helpful.

Enjoy your holiday.

Rated 5 out of 5 stars

Hi very helpful and went to alot of…

Hi very helpful and went to alot of trouble respect I would need assistance at airports due to unable to manage steps because metal plates my feet and went through questions my disabilities so that airline would know what help I would need and down to which seat would be better I said outside aisle seat .I wanted half board but all had gone for those dates but after being on line booking she found one for me half board and at a good price cheaper than another company by about £400 !!.

February 2, 2026
First Choice logo

Reply from First Choice

Thank you for taking the time to leave your feedback and for the lovely comments regarding the service you received from Cloe! We'll make sure your feedback is passed on to her.
Wishing you a lovely holiday!

Rated 1 out of 5 stars

False advertising

False advertising.
Have tried to book several times and after pressing continue with no added extras the price increases substantially. I thought the price you see should be the price you pay. They have no email address to send your proof to and how can you explain what you have seen on the phone, I had took photos of the proof at what the holiday was advertised at.

January 29, 2026
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback, and I'm very sorry to hear that a holiday you are looking at has changed in cost.
Holiday prices are based on a live booking system, which updates in real time and can change due to several factors outside of our control, such as availability, demand, and airline pricing. Because of this, the prices shown on our main screen are always displayed as a “from” price.
Once you click through to view the travel options, the system will then load the current live cost for that exact holiday. This may sometimes match the main page price, but it can also be higher or lower depending on the most up‑to‑date availability.
As the prices are live, they can change at any time, and unfortunately we’re not able to predict when these changes may occur. I completely understand that this can be frustrating, and I’m sorry for any inconvenience it may cause.

Rated 5 out of 5 stars

Straight forward.

Straight forward.

January 25, 2026
First Choice logo

Reply from First Choice

Thank you for your lovely feedback! Enjoy your holiday.

Rated 1 out of 5 stars

Lost my trust

Booked our holiday over the phone through first choice and then several months later I noticed the wrong room type was given to us. We paid for a swim up suite and were given just a swim up room. Conveniently my telephone call recording has been lost and first choice are not prepared to do anything for us apart from giving a full refund back which to me is not acceptable due to other reasons. ABTA Now involved but first choice still very reluctant to do anything, hence this review. Hoping this review will make them act appropriately and provide us what we paid for

January 30, 2026
Unprompted review
First Choice logo

Reply from First Choice

Hi, thank you for taking the time to share your feedback. I’ve reviewed your booking, and I can confirm that the room type has remained the same from the time of purchase and has not been changed at any stage.
I’m sorry to hear that you’re still unhappy with the outcome. As you are currently liaising with ABTA, this will be our final response regarding the matter.
If there’s anything else we can help with in the meantime, please let us know.

Rated 5 out of 5 stars

Good value for money

We stayed for 11 nights at Riu Palace Bavaro and everything went very smoothly from start to finish. The experience was extremely well organised and completely hassle-free. The cleanliness was outstanding, the staff were exceptional, and the facilities were truly amazing. The value for money was excellent for what was offered, and overall the experience was absolutely worth the price. We will definitely book future holidays again with First Choice Holidays and highly recommend this company.

January 10, 2026
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback, it's great to hear you found a great deal with us and were able to book the holiday you wanted!
It's amazing to hear you had a fabulous time too, thank you so much for sharing your experience. We look forward to helping you find your next holiday!

Rated 5 out of 5 stars

Second year booking a holiday through…

Second year booking a holiday through First Choice. Great choice and competitively priced. Good app and service for the lead up to and whilst on holiday.

January 15, 2026
First Choice logo

Reply from First Choice

Thank you for your repeat custom, we really appreciate it! Have a fabulous holiday.

Rated 5 out of 5 stars

First choice winter break

It was easy to book online

January 16, 2026
First Choice logo

Reply from First Choice

It is amazing to hear that you found our booking process easy to follow, enjoy your holiday with us!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look