First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.0

All reviews

(1,547)

114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy at least I found it easy and I’m…

Easy at least I found it easy and I’m not a person who normally books a holiday on the internet instructions and step by step guide was very helpful and understanding

January 11, 2026
First Choice logo

Reply from First Choice

It is amazing to hear that you found our booking process easy to follow and you have a lovely holiday to look forward to! Thank you for your feedback.

Rated 5 out of 5 stars

Great website

The site was very ease to use, the options were easy to find and booking the holiday was effortless

January 4, 2026
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Reply from First Choice

We're happy to hear that our site was easy to use and that booking your holiday was effortless. Thank you for your positive feedback!

Rated 5 out of 5 stars

First Choice were brilliant

First Choice were brilliant from start to finish with every aspect of our holiday.

December 21, 2025
Unprompted review
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Reply from First Choice

We really appreciate your lovely feedback - thanks so much for taking the time to leave a review! Wishing you a great holiday!

Rated 5 out of 5 stars

Booked-easy to use

Booked, easy to use, didn’t experience any price rises during the booking unlike some agent’s websites. Simple.

December 31, 2025
Unprompted review
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Reply from First Choice

Thanks for your lovely review. Have a great holiday!

Rated 5 out of 5 stars

Jessica Harvey was brilliant

Jessica Harvey was brilliant. Very supportive to aid in booking a holiday thank you so much for your help

December 30, 2025
First Choice logo

Reply from First Choice

Thank you for taking the time to leave a review, we really appreciate it. Wishing you a great holiday!

Rated 4 out of 5 stars

All fine except the luggage allowance…

All fine except the luggage allowance unclearness. The weight of the allowance should be mentioned. Otherwise easy and simple to make the web booking.

December 22, 2025
Unprompted review
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Reply from First Choice

We appreciate your feedback and are glad you found the booking process easy. We'll review how luggage allowance information is presented to avoid confusion in the future.

Rated 1 out of 5 stars

First Choice/TUI not so All Inclusive!

Recently booked an all inclusive break.
Due to the outbound flight being late, we actually missed our first evening meal. Then due to the time of our pickup for our inbound flight, we had to miss our last free lunch. So all in all, out of 4 days of all inclusive we were curtailed to just over 3 days!
No hint of compensation from them, nothing!

Having spoken with First Choice/TUI, they surprisingly said `it was quite common for the meals either side of hotel transfers to be missed'. Really?
Perhaps this is something that should be added to your online brochures?
And for future prospective travellers to bear in mind before booking?

May I add, that having travelled quite a lot in recent years, I've not encountered this problem with any other holiday package company!
And their flights are far more punctual!

Furthermore, our inbound flight was 2.5hrs late taking off. So in total we were at the airport for over 4.5hrs after arriving by transfer, with only a minor apology, and then limited food available on the flight home. Our outbound flight was 1hr late.
NB. From Google.
Analysis by air travel analytics firm AirAdvisor which tracks on‑time performance on thousands of flights found that only 57 per cent of TUI's services took off and landed within 15 minutes of their scheduled times, placing it at the bottom of the UK punctuality rankings!

No doubt, there'll be a repy to this critique usually made up of lengthy spurious waffle and denial!

December 11, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to provide feedback on your recent holiday booked with us. I am very sorry to hear that your flights were not able to depart on time, and that you are unhappy overall with your experience. I completely understand your disappointment.
Our After Travel team have been made aware and they will reach out to you directly in order to discuss your issues further.
I do apologise once again, and I hope that we may be able to assist in the future once you are ready to book your next holiday.

Rated 5 out of 5 stars

Easy to find and book a holiday

Easy to find and book a holiday. Good value for money.

November 23, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thanks for taking the time to leave a 5* review!

It's great to hear you found the website easy to use.

Enjoy your holiday.

Rated 5 out of 5 stars

Being able to book flights and hotel…

Being able to book flights and hotel together makes it easier to organise a holiday.

November 23, 2025
First Choice logo

Reply from First Choice

Thank you for taking the time to leave a review, it's very much appreciated!

It's great to hear you found the website easy to use.

We hope you have an amazing holiday.

Rated 1 out of 5 stars

Never will consider this company again

We booked a group reservation one year in advance to ensure we could get accommodation. Five months later, we received a call stating that due to contract issues, we could no longer have the hotel (which the provider still advertises as available) — suspicious! They offered lesser and cheaper accommodation, which, following consultation with the other members of the traveling party, was not acceptable. First Choice was then contacted again, resulting in them confirming we could keep the original hotel and booking as there was a contract in place with the accommodation. We were happy with the resolution until that same evening, we were recontacted to say we once again couldn't have the original accommodation, and the reserve accommodation was also not available to us. No resolution and a total lack of communication regarding what First Choice intends to do. Inconsistent information, lack of due process, and questionable service. The saga continues... wish us luck, as we will need it when dealing with this company.

November 28, 2025
Unprompted review
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Reply from First Choice

Hi, so sorry to hear that you wish to raise a complaint about your upcoming holiday. I can see we requested further information from yourself 4 days ago which we have not received. Please provide this at your soonest convenience so that we can investigate further for you.

Rated 5 out of 5 stars

EASY AS PIE

A very easy process from start to finish. Good clear information on the hotels, their locations and amenities. Love the 'availability' feature which shows the best prices throughout the month.

November 11, 2025
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Reply from First Choice

We're happy to hear that you found the process easy and the information helpful! We're glad you appreciated the availability feature and its impact on your booking experience. Thanks for your feedback.

Rated 5 out of 5 stars

Absolutely 💯 fabulous Last Minuite…

Absolutely 💯 fabulous Last Minuite Holiday booked All Inclusive 5* 7 Nights onlv £300 Tunisia 🇹🇳 😀 Hilton Skanes Monastir region

November 17, 2025
First Choice logo

Reply from First Choice

We love to hear that you managed to find a great deal with everything you want in your holiday! Thank you for taking the time to leave a review, we really appreciate it! Have a great time in Tunisia!

Rated 2 out of 5 stars

Seats have been changed AFTER I have paid

Paid £82 for 4 seats(return) from Newcastle to sharm. Upon payment confirmation, they have decided to randomly change our seats to end of isle seats ( paid centre and window to sit next to each other) didn't notify me until I checked in and now I cannot change them. I managed to change the return seats but still to not where we wanted to sit. I am extremely annoyed and stressed, paying that much money for something which we have not received. I have screenshots of the originally selected seats then the change that they have made (with NO warning ) happy to take the payment though! Not a happy customer.

November 16, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback, and we're really sorry to hear this. If you can contact our team on 0203 451 2690 or via our Live Chat facility, the team will be more than happy to take a look at this for you and try to resolve the issue.

Rated 5 out of 5 stars

Excellent company to book with

First choice made booking my holiday very easily

November 8, 2025
First Choice logo

Reply from First Choice

It's great to read these comments, we are so pleased you like our website functionality, thanks for the great feedback! Have a great holiday!

Rated 5 out of 5 stars

Always easy to book and build my own…

Always easy to book and build my own holiday. Booked multiple times through first choice and everything has been excellent.

November 6, 2025
Unprompted review
First Choice logo

Reply from First Choice

We really appreciate you coming back to book with us again and thank you for the great review!
Wishing you a fabulous holiday, and we can't wait to help you find your next get away!

Rated 5 out of 5 stars

Booked a last minute holiday package …

Booked a last minute holiday package just before October half term. Brilliant website and easy to navigate and filter. Got a great deal, ease of booking and the customer service was outstanding with representatives calling me a week before to check my flights and booking. I felt like I had a concierge at my disposal. Everything went smoothly, the TUI hotel was amazing and all the transfers were brilliant. I will absolutely be recommending and booking with First Choice again. Thank you for making everything so easy.

October 23, 2025
Unprompted review
First Choice logo

Reply from First Choice

We're delighted that you found our website easy to use and that you secured a great deal for your holiday.

It's wonderful to hear that you appreciated the customer service and that everything, including the hotel and transfers, went smoothly.

Thank you for your recommendation!

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