First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

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4.0

All reviews

(1,547)

114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Hi I found the whole experience of…

Hi I found the whole experience of booking a holiday stress free and very easy

November 7, 2025
First Choice logo

Reply from First Choice

We're happy to hear that booking your holiday was stress-free and easy.

Thank you for your positive feedback; it means a lot to us.

Rated 1 out of 5 stars

Hotel has potential but in my opinion is definitely not 4*

Was a disaster from the beginning as booking failed and had to wait for phone call to book - then when paying the balance again the system was unavailable and had to phone for a link- Holiday was disappointing as cold food / limited choice of drinks and poor housekeeping - a number of us had food poisoning including myself and although I complained to first choice they dismissed the complaint through lack of evidence although said will investigate further but my complaint is closed- please note AI drinks do not even include rose or sparkling wine definitely not 4* will not be booking again

October 13, 2025
Unprompted review
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Reply from First Choice

Thanks so much for taking the time to leave a review, we really do appreciate all feedback, whether it’s good or not-so-good, and we take every comment seriously.

I’m really sorry to hear that your booking didn’t go through smoothly at first, but I’m glad we were able to get things sorted quickly and that you were able to reach our team to help resolve the issue.

It’s also disappointing to hear that your holiday didn’t live up to expectations once you arrived. I can imagine how frustrating that must have been, especially after looking forward to your time away.

If you haven’t already, please feel free to submit a ticket to our After Travel team using the link below. They’ll be able to look into everything for you:

👉 https://www.firstchoice.co.uk/holiday/contact-us/after-travel

If you’ve already submitted a ticket and weren’t happy with the response, you can reply to that same ticket with any new or further information, and the team will be happy to take another look.

Once again, I’m really sorry your experience wasn’t what you hoped for, and I do hope we’ll have the chance to welcome you again in the future and give you the holiday you deserve.

Rated 5 out of 5 stars

Great service

I first looked on line for my holiday, but I wanted to ask a few questions. So I rang First Choice and was answered by Julie. She was so helpful and friendly. I glad I rang as she answered all my questions. It was a pleasure to deal with her.

October 23, 2025
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Reply from First Choice

Thanks for your 5* review and your lovely feedback for Julie, I will pass this over to Julie and her manager. Have a great holiday ✈️⛱️

Rated 5 out of 5 stars

Easy to book

Easy to book , great price .

October 31, 2025
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Reply from First Choice

We're glad you found booking easy and the price great. Thank you for your positive feedback, we really appreciate it. Have a great holiday!

Rated 4 out of 5 stars

I was surprised at how cheap the deals…

I was surprised at how cheap the deals were.

October 28, 2025
First Choice logo

Reply from First Choice

We love to hear that you managed to find a great deal with everything you want in your holiday! Thank you for taking the time to leave a review, we really appreciate it! Have a great holiday!

Rated 5 out of 5 stars

Easy booking process

Easy booking process, holiday was in line with our expectations, great value for your money.

September 28, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thanks for your 5* review, we're happy to hear that you found the booking process easy and that your holiday met your expectations and budget.

Rated 5 out of 5 stars

Hassle free from start to finish

Hassle free from start to finish, great price great accommodation excellent communication

October 17, 2025
Unprompted review
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Reply from First Choice

We're happy to hear that you had a hassle-free experience with excellent communication and accommodation at a great price. Thank you!

Rated 5 out of 5 stars

Really easy process booking with First…

Really easy process booking with First Choice holidays.
Great price for a top hotel
Looking forward to our experience in Tenerife

October 22, 2025
Unprompted review
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Reply from First Choice

We're happy to hear that the booking process was easy and you secured a great price! We hope you have a wonderful experience in Tenerife. Thanks for your feedback.

Rated 2 out of 5 stars

1st and last time booking with this…

1st and last time booking with this company.
Upgraded my room (in Spain) in the App and that cancelled my hotel at the airport the night before we flew out and our airport parking, only found out about this when we turned up at airport to check-in!! Clearly a glitch in the App!!!
Rang them and was called a liar numerous times by the 🐄 on the phone. Was even told never paid for them, have proof. We ended up sleeping in the car that night as no hotel rooms left also paid an extra £128 for parking. Got a phone call was told as a good will gesture they could pay for parking, I made them book it even tho I had paid again. I could find a hotel even though they knew was none in area available and I may be able to claim back......

The worst start to a family holiday with 2 kids, NEVER AGAIN AVOID!!!!!

Sort your APP out, clearly isn't fit for purpose.

COWBOYS

October 11, 2025
Unprompted review
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Reply from First Choice

Thank you for taking the time to leave a review.



I’m sorry to hear you had issues with your parking and overnight hotel, I fully understand the frustration this will have caused you. 

Upon checking your confirmation, I can see that you changed your room type in the app and when this amendment to your booking was made, the car parking and overnight hotel was removed from your booking on the 07.09.25 and the refund for the parking and overnight hotel was returned to you on the 29.09.25.

When you contacted us on the 10.10.25 we explained that we had no availability for any overnight hotels, but if you did book one, we could investigate this for you on your return. We did, however, book your car parking for you free of charge as a goodwill gesture.

If you would like us to look into this further for you, then please fill in the below form and our After Travel Team can investigate this further for you https://www.firstchoice.co.uk/holiday/contact-us/after-travel.

Once again, we apologise for any disappointment caused to you.

Rated 5 out of 5 stars

Very helpful, efficient staff

The person (Angela) who took my call and did the booking for me was really helpful and efficient. When I rang again a few days later to change my transfer the man who did the change for me was so helpful too.

October 5, 2025
First Choice logo

Reply from First Choice

Thank you for the lovely comments regarding the service you received from Angela and Luke - We'll make sure your feedback is passed on to them for you.
Wishing you a wonderful holiday, and we hope to be of assistance again soon!

Rated 4 out of 5 stars

A Good Experience - would use them again

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not a 5 star as claimed imo - more 4 star. Also the communal facilities could have been larger (pool always over crowded with bed blocking - could have been bigger) as could other communal seating areas...restaurant space and party space was however fine. A few more niceties in the rooms would also have gone down well. The gardens were lovely...how about some hammocks and chaise long areas in the grounds?

September 29, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback regarding your recent trip with us. We will certainly pass your feedback over to the hotel! Have a lovely day.

Rated 4 out of 5 stars

Nice hotel in Sorrento

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the wall sides but warm as it was heated. Nice pool area with bar but a little pricey, 10 euros for a cold coffee drink for 2. I understand they are thinking of returning to all inclusive which is a good idea as a lot of visitors were visiting the local winery and drinking in their rooms instead. Overall a nice break for 10 days.

September 26, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your lovely feedback regarding your recent trip to Sorrento! It is great to hear.

Rated 5 out of 5 stars

Website easy to use

Website easy to use. Options clearly displayed with prices. No hidden extras - options were shown but could be skipped/ignored. Price pp and total clear at all times.

September 30, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your feedback, it's great to hear you found a great deal with us and were able to book the holiday you wanted! Wishing you a fabulous holiday!

Rated 3 out of 5 stars

TUI BLUE PASCHA BAY the staff…

TUI BLUE PASCHA BAY the staff excellent, constantly cleaning and servicing the communal areas, food was fine and well presented, the beach is good, access down stairs in some locations, lifeguards and security a constant daytime presence, the beach seemed safe and reasonably clean within the hotel boundary, however leave the hotel and rubbish on the neighbouring beach to the east is ever present.
We were given a room in the block next to reception, the road noise from the 6 lane highway a few meters away is 24/7 and the room poorly insulated especially around the door, and for this reason alone we would not return here. We did ask for a move, always denied even though a constant churn of room changes were apparent.
The hotel is particularly suited to families, with many babies and young children present, also reflected in the evening entertainment which is enthusiastic but mostly for kids.

September 15, 2025
Unprompted review
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Reply from First Choice

Thank you for your feedback regarding your recent holiday with us to TUI BLUE Pascha Bay! It is great to hear you enjoyed your stay. I will pass on your feedback regarding the noise from the hotel rooms.

Rated 1 out of 5 stars

Absolutely heartbroken

I'm absolutely heartbroken. I booked a holiday before my baby was born for our first holiday together. I was told by first choice to book him as Infant X and use the DOB of the booking. When I got his birth registered and the passport through I called them and they want 300£ to amend the name! They claim to have sent a "chat message" about it after the call which I never received or recall whatsoever. I am advising anyone booking with a new baby not to use First Choice.

September 25, 2025
Unprompted review
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Reply from First Choice

So sorry for your current experience, as per my previous contacts, we are further investigating this for you and will be in touch shortly. When it comes to third party airlines, all costing and fees are as per the airlines terms and conditions, so this is out of our hands I'm afraid. Please keep an eye on your emails for a further response once we have a final outcome from our management team.

UPDATE 29.09.25 - I am really pleased to see that we have now been able to resolve this for you, we do hope this goes some way to restoring your faith in us and we wish you and your family an amazing holiday!

Rated 4 out of 5 stars

Very helpful customer service

Very helpful customer service, I appreciate you guys, needed to change hotels and they were very thorough with the change and made me feel at ease 🙂. We appreciate you

August 9, 2025
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Reply from First Choice

It is great to hear that we were able to process this change for you with ease. We hope you have a fabulous holiday, and thank you for booking with us!

Rated 5 out of 5 stars

Booked last year I said I wouldn’t with…

Booked last year I said I wouldn’t with you but yet again brilliant offers easy to book and I’ve got to say you were very good on our last holiday cheers

September 18, 2025
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Reply from First Choice

We appreciate you choosing us again despite your reservations! We're glad our offers and booking process were convenient, and that you enjoyed your last holiday with us.

We do hope you have a fantastic holiday!

Rated 5 out of 5 stars

Easy to use website, great filters

Easy to use website. The many useful filters enabled us to find exactly the holiday we were looking for. Very pleased with what we have picked and happy with the price. A follow-up query I had on the chat line was answered very quickly and professionally. All good so far.

September 10, 2025
First Choice logo

Reply from First Choice

Thank you for your 5 star review, we're happy to hear that our website was easy to use and the filters helped you find the perfect holiday. It's nice to hear that our live chat support was quick and professional. Have a lovely holiday ✈️☀️

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