First Choice Reviews 

1,547
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 121 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful and friendly staff, who provide outstanding service and support throughout the process. Many people found the website easy to use, appreciating the straightforward and efficient booking process. Reviewers often highlight competitive pricing and great deals that offered excellent value for money, making holidays affordable. However, some customers encountered issues during the booking process, such as unexpected price increases when proceeding to payment.

What people talk about most

Booking process

Reviewers mention ambiguous feedback about the booking process, with many customers finding it easy and... See more

Holidays

Consumers find holidays to be ambiguous, with many praising the ease of booking and value, while others... See more

Price

People report ambiguous experiences with price, with many reviewers finding competitive or fantastic prices... See more

Staff

Users describe positive interactions with staff, highlighting many helpful, friendly, and professional... See more

Service

Clients share ambiguous opinions on service, with some reviewers having excellent experiences, praising... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more

Company replied

Rated 4 out of 5 stars

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more

Company replied

Rated 4 out of 5 stars

Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.

Company replied

Rated 4 out of 5 stars

Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more

Company replied


Company details

  1. Travel Agency
  2. Beach Resort
  3. Holiday Accommodation Service
  4. Tour Agency
  5. Tour Operator

Written by the company

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

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Asks customers to review

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4.0

All reviews

(1,547)

114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

All good service but the lady got my…

All good service but the lady got my address wrong so would have been 5 stars if not

September 7, 2025
First Choice logo

Reply from First Choice

Thank you for your feedback, sorry to hear of this error. I can see this has now been resolved! Have a fabulous holiday.

Rated 1 out of 5 stars

Horrible experience with First Choice

Horrible experience with First Choice. We booked 2 rooms for a 4 night break in a hotel in Turkey, arrived late at night and shown to our rooms which were filthy, mouldy bathroom, dirty toilet, hairs in the bed and dirty sheets, public hairs on the bedside cabinet. We didn't stay the night as it was so unsanitary and went to a local bar whilst we looked for another hotel to stay, found one after a very stressful time, with the help of the lovely bar owners and local people. First Choice refused to help as we had left the hotel instead of sleeping there and contacting them in the morning for a resolution!! They really expected us to sleep in a filthy hovel until they opened the following morning.
First Choice really have damaged their brand by having places like this on their books, I will never use Tui again. In this age of Internet travel platforms you are really making a mistake being so complacent about your brand and customers, it is so easy to book a holiday using Booking.com and Skyscanner apps and you will have a much better experience and save yourself some money too.
Goodbye Tui.

September 5, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to provide feedback, and we are very sorry to hear of your experience on your recent holiday.
When booking with First Choice, we do have a 24/7 Holiday Team available through your First Choice app to assist with any issues or queries you may have whilst in resort, which you can contact at any time of the day or night, and would be able to assist with this for you as quickly as possible.
I understand how disappointing it must be to arrive to an accommodation which does not meet expectations, and we would really like to be able to look into this for you further. In order to provide us further details and investigate this, please do fill in the details at the link below and one of our dedicated after travel team will be able to look into this and contact you back as soon as possible:
https://www.firstchoice.co.uk/holiday/contact-us/after-travel

Rated 5 out of 5 stars

Website easy to use and best price…

Website easy to use and best price offered.

August 31, 2025
First Choice logo

Reply from First Choice

We're happy to hear that you found our website easy to use and that we offered the best price. Thank you for your feedback!

Rated 1 out of 5 stars

Web Based Help Non Existent

All weekend I have tried to look at my options of amending my holiday due to an unforseen commitment that cannot be avoided.

Tried the manage online booking... kicks me out when I press continue after picking an alternative holiday.

Tried the Web chat, obviously its an existing booking and First Choice have my money so I cant get past the chat bot. More surprisingly given that a customer has left a similar review here on the 11th August...

What wasn't a surprise is that when I clicked "New Booking" - because im a firm believer in Curiousity killed the cat - in spoke to an agent within minutes.

However my joy was shortlived. Said agent was not helpful. Explained my situation and was told I cant transfer you and these are the Customer Service and promptly left the chat.

In a world of reliance upon Web based support, First Choices is quite frankly shocking. Unless youre a "new customer" in which case... theyre readily available to take your money. I requested the transcript of said chat, its not come through yet. Not remotely surprised at this either.

Cant wait to finally get hold of someone who will then want to charge me £200 amendment fees after this absolutely nonsensical display of customer service.

This is the 2nd Holiday we have booked with First Choice, will be something of a miracle if we even entertain a 3rd time.

Good job im not non-verbal. When all im being signposted to is a phone number. By a webchat agent. Or am I non verbal and hence the need for web based support. Appalling customer service.

September 6, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for your review,

I do apologise you faced some issues with our live chat.

I can see we have spoken with you via our live chat and on one of these occasions the chat did time out due to no response.

We have offered a option for you to call us if you are facing issues with our live chat.

If you could please call us we are more than happy to look into your request further.

Despite the initial disappointment we do hope you have a lovely holiday.

Rated 4 out of 5 stars

Quality & quick furniture delivery

Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with quality they look exactly like the pictures. Have used this company before same excellent service.

September 5, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for leaving a review.

However we are a holiday company, despite this we do hope you are enjoying your new sofas.

If you are looking for your 2026 holiday please do take a look at our website.

Rated 5 out of 5 stars

Have not booked a holiday for about 10…

Have not booked a holiday for about 10 years but always wanted to stay at the cliff bay hotel when we waking past it and the reviews made me book my wife past away 5 years ago so I will have found memory's of the island when I am there.

September 1, 2025
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Reply from First Choice

Thank you so much for taking the time to leave a review, we really appreciate it.
We hope you have a lovely holiday here in a place so close to your heart, and we're grateful you chose us to book this with. We look forward to helping with your next search!

Rated 5 out of 5 stars

Mexico Holiday 2025

Mexico Holiday 2025

We had one of the best holidays so far!!!
First time booking with First Choice, a holiday in Playa Del Carmen, staying at RIU Tequila. It was truly magical and worth every penny.
Before the holiday, we had some issues with my girlfriend's inbound flight due to miscommunication. Because my girlfriend was flying from a different country and she was meeting me at the airport, we had been told that this was okay, but unfortunately was okay only with TUI flights, not with British Airways (which our booking had ). Therefore, I found out 1 month before the holiday that I needed to spend extra money to buy an extra ticket for my girlfriend's inbound flight, which was a burden. Luckily, the lovely customer service team from TUI and First Choice solved the issue for me after a couple of phone calls and emails, and therefore, they made our customer experience truly great. Is lovely to see that there are still companies out there that care about their customers.
Coming back to our holiday, apart of the great experience provided prior holiday, we had a GREAT time, the hotel (RIU Tequila) was very clean, and amazing overall. We were well informed at all times, and we have been provided with ways of contacting First Choice if something went wrong (First Choice app). Thank you very much, First Choice, for making our holiday memorable, and we are looking forward to booking with you again!

August 9, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you so much for your lovely feedback! It is amazing to hear of your fabulous customer service experience as well as the amazing hotel feedback. Sounds like you had a wonderful time, and we look forward to welcoming you back to future holidays with us! 😊

Rated 5 out of 5 stars

Great service

Great service

July 31, 2025
First Choice logo

Reply from First Choice

Thank you for taking the time to leave a review, we really appreciate it. Wishing you a great holiday!

Rated 5 out of 5 stars

First Choice the best price (TUI) for AI Jamaica

We went to Secrets Wild Orchid , Jamaica for 2 glorious weeks. FC was by far the best price with the reassurance of being TUI all inclusive provider. The TUI flights were great, the check in and fast track was good. Only the lounge was lacking as we went for the cheaper option which I would not recommend.
Overall very happy, the TUI rep was on site a few days each week, we never meet them as we had no need. We don’t like a tour of the resort, we explore ourselves. Everything was perfect. We had an Ocean view room, well worth the upgrade,it was beautiful. We have no problems with FC.
We have booked another all inclusive for one week at the end of September. And are also looking at 2026 already. I’m like the fact you can pay as much or as little as you wish, we have mostly paid for our next all inclusive and next pay day we will make the final payment. Recommend FC for all, inclusive

July 29, 2025
First Choice logo

Reply from First Choice

Wow! It is amazing to hear all about your recent holiday with us, it sounds fabulous 😊

Thank you so much for making your holiday bookings with us, we really do appreciate it. Have a fantastic time on your upcoming holidays! 🌴

Rated 5 out of 5 stars

Person to person

As the holiday was booked over the phone it felt ‘more normal’ than previously booking everything on line and not communicating with another person

July 25, 2025
First Choice logo

Reply from First Choice

Thank you for your feedback, it's great to hear you found a great deal with us and were able to book the holiday you wanted! Wishing you a fabulous holiday!

Rated 1 out of 5 stars

Last Choice not First Choice

Firstly booked fine 9 months ago and paid upfront within 2 months. Then the problem started with the app would not let me book seats and also said I had money on account which I tried to use to book seats, kept failing so was asked to call. On call I was spoken to like I was making it up , luckily I took pictures of the app/account. I was told I had no balance I need to pay for selecting seats. So I complained a second time and spoke to someone who tried to fob me off with the app is having problems, so while he was still online I went into first choice website, I was able to book seats using the balance I kept insisting it was showing, the gentleman sounded shocked and even though I got email confirming booked seats, he insisted thats not possible within minutes he had me log out so he could log into MY account and cancelled seats back off and insisted I paid the £120, I complained but to no avail. I am so annoyed , had no apologies, no money off, no one had ever explained apart from lies to cover up a massive problem with app and website, and considering he went into my account and deleted what ever he wants included confirmed seats is worrying to say the least. Should be called Last Choice and not First Choice, never again. Such a greedy company with no ethics.

July 2, 2025
Unprompted review
First Choice logo

Reply from First Choice

Thank you for taking the time to provide feedback, and I am very sorry for any disappointment you experienced.
I have taken some time to look into this for you and I can see that on 5th June you had tried to add seat selection, and due to a system error, this had caused the booking discounts to change, and this was the reason it caused issues proceeding as this was an internal system error. As you were trying to add a payable optional extra to the booking, this would incur a cost of the seats only, and any refund showing would have been due to the system issue and was not correct. Adding options such as seat selection or luggage would always incur an extra cost, and would not mean a lower holiday cost resulting in a refund due.
I can see that our agent was able to then add the seat selection option you wanted at the correct cost for you.
I can only apologise for any disappointment caused by this system issue in the meantime, and please rest assured this issue was reported to be investigated by our IT teams to prevent this happening again.
I am very sorry once again, and I do hope that despite any disappointment caused, you did go on to have a lovely holiday.

Rated 1 out of 5 stars

Bad check in

Will never use first choice again can't even check in online obviously want you to incur a charge

July 29, 2025
Unprompted review
First Choice logo

Reply from First Choice

Hi, I do apologise that you remain unable to check in online due to an error. As advised earlier today with yourself, TUI check in at the airport is free of charge😊 We definitely advise to keep checking back to see if you are able to check in closer to the time and also try to do this on a different device / clear your browser cookies. Have a lovely holiday!

Rated 5 out of 5 stars

Was completely easy to book stress…

Was completely easy to book stress free... can't afford a holiday No excuses with first choice you can !!!
Delighted and ready to holiday, holiday 😀

July 20, 2025
First Choice logo

Reply from First Choice

Thank you so much for your great review, and it's great to hear you enjoyed using our site to find your next holiday! Wishing you an amazing time away, and we look forward to helping you with your next holiday search!

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