Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more
Company replied
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Review summary
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Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more
Company replied
Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.
Company replied
Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more
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Company details
Written by the company
We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.
Contact info
United Kingdom
- www.firstchoice.co.uk
4.0
Great
2K reviews
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Your colleague Ann is great
Your colleague Ann is great , very helpful and knowledgeable. She helped me book my holiday to Greece , provided very useful advice on everything. She is very friendly & welcoming. I definitely recommend speaking to her when booking holiday. I felt relaxed and looked after.
Thank you very much Ann xx
June 29, 2025
Reply from First Choice
Thank you for your lovely feedback regarding Anne! I have ensured that your kind words have been passed back to her. We hope you have a fabulous holiday and thank you so much for booking your holiday with us! :)
Easy and quick
June 25, 2025
Reply from First Choice
Thank you for your lovely feedback, we really appreciate it!
Reply from First Choice
Thank you for your feedback, it's great to hear you found a great deal with us and were able to book the holiday you wanted! Wishing you a fabulous holiday!
Reply from First Choice
We really appreciate your lovely feedback - thanks so much for taking the time to leave a review!
First choice is amazing and easy to…
First choice is amazing and easy to book a holiday with and the cheapest price too! Thank you
June 22, 2025
Reply from First Choice
Thank you for your lovely feedback, have a great holiday!
We found the holiday we wanted and at a…
We found the holiday we wanted and at a price we were happy to pay
June 16, 2025
Reply from First Choice
We're happy to hear that you found a great holiday at a price that pleased you. Thank you for your feedback; it means a lot to us.😊
Sending me an email when
Sending me an email for holidays when I'm severly disabled
I didnt sign up for these!!
June 23, 2025
Unprompted review
Reply from First Choice
Thank you for leaving a review with us.
If you could please ring our Customer Service department on 0203 451 2690, or email into stockton@tui.co.uk, we can take a look into this for you.
Please be advised, our customer service lines closes at 7pm, tonight.
Izzy
Non-existent after sales support except if you have a “severe problem”
First choice complaint system is useless, had submitted numerous complaints about the hotel room we’re currently staying, with no positive outcome. They acknowledged all the faults and they are “sorry”, but can’t do anything except offer a 50gbp voucher for the holiday worth more than 2000 gbp. We’re stuck in the room with no working air con, cigarette smoke in all public places and once you open the window, severe sewage smell, no working telephone, but at least our door can now be locked and no stranger can enter it without a key (thanks reception and first choice). Shocking standard for a 4 star hotel advertised as family friendly. First choice doesn’t have your back.
June 17, 2025
Unprompted review
Reply from First Choice
We regret to hear about the issues you're experiencing, including the air conditioning, smoke, smell, and telephone.
We're sorry your complaints haven't been resolved to your satisfaction and that the room did not meet expectations for a family-friendly hotel.
We regret that your experience did not meet expectations. We're sorry to hear about the issues with your room, the air conditioning, smoke, sewage smell, and telephone.
As you are currently in resort, you will need to submit your concerns via the below link, 72 hours after you land back into the UK.
https://www.firstchoice.co.uk/holiday/contact-us/after-travel.
Reply from First Choice
Thank you for your lovely feedback, have an amazing holiday!
Absolutely disgusting company complete…
Absolutely disgusting company complete liers & con , we paid our £60 deposit, but once paid we had no email to say seat numbers I called them they said you have to pay your Hoilday in full before seat numbers & you may not even sit next to each other if you don’t get paid off asap! Obviously we can’t afford to pay for dubi up front so obviously in my situation the balance wouldn’t be paid till next yr when we go & again a possibility that we won’t sit next to each other , won’t help my mental health, tried to call up and a lady told me they don’t have the money emerits I called them they said they don’t have no money it’s first choice I kinda new anyway false advertising as they never ever stated this and have on written proof they said it’s not advertised
They also said that I got to pay £347 month for the Hoilday when this wasn’t what I have evidence of this company is a con all rude over the phone don’t want to help you contacted ombudsman and the bank! This Hoilday was for 2026 on May
May 13, 2025
Unprompted review
Reply from First Choice
Thank you for taking the time to provide feedback, and we are very sorry to hear you are unhappy with your recent experience. We take all feedback very seriously and although we requested further information to allow us to look into further for you, we have unfortunately had no response which would allow us to check your specific situation.
With all bookings, we do have to adhere to terms and conditions which can include those of the specific airline you are flying with, and with some third party airlines they don't have seat selection made available until the ticket with them has been paid in full. Once a flight ticket is paid in full this will then be 'ticketed' and is then usually non refundable, and so generally this will occur closer to departure to allow for further flexibility if needed for the customer for as long as possible.
Unfortunately, we are also unable to override the airline's terms and conditions with this.
I do apologise once again for any disappointment with this.
If you would like to discuss this further, please do not hesitate to contact us on 0203 451 2690 and our team will be happy to assist for you.
I spoke with Thamena on live chat this…
I spoke with Thamena on live chat this morning as I was having issues adding a special request on the app. Thamena was very understanding and was able to help me out with my request very quickly. Thamena provided exceptional customer service and deserves to be recognised.
June 14, 2025
Unprompted review
Reply from First Choice
Thank you for the lovely comments regarding the service you received from Thamena! We'll make sure your feedback is passed on to her. Wishing you a lovely holiday!
Website easy to navigate
Website easy to navigate and found what I was looking for for a 40th birthday trip
June 7, 2025
Reply from First Choice
Thank you for your lovely feedback, enjoy your birthday trip!
I admire First Choice for being honest…
I admire First Choice for being honest about sea pollution in Puerto de la cruz.. and very easy to change my booking to la gomera.. customer person was very good kind and professional
thank you
May 28, 2025
Reply from First Choice
Thanks for taking the time to leave a 5* review.
Its great to hear you were happy with our service.
We do hope that you have the best holiday!
Reply from First Choice
We appreciate your feedback and are glad we could help.
I hope you have an amazing holiday! 😊
Reply from First Choice
We're glad your first experience was easy. Thanks for the feedback!✈️😊
Reply from First Choice
We're happy to hear that you had a great experience with our website and prices. Thanks for your feedback!😊
Reply from First Choice
Thank you for taking the time to leave your review. I’m really sorry to hear that you feel misled during the booking process.
We take feedback like this very seriously, and I’d really appreciate the opportunity to look into this further for you.
If you could please provide a bit more detail about what specifically felt misleading during your booking, we’ll be able to investigate and address your concerns.😊
Reply from First Choice
Thank you for leaving us a review. We're so glad to hear that you had a positive experience with our agents. We wish you a wonderful holiday!
Booking a Holiday at Specific location to meet with friends
I wanted to book specific location, flights and dates to join some friends who wre already booked. I found the hotel easily enough but other details didn't match. I spoke to Sandra on the chat, explained what I needed, she sent through a link and I booked it, couldn't have been easier. Whole thing took 5mins. Thanks
May 18, 2025
Unprompted review
Reply from First Choice
Thank you so much for your lovely review, I'm so glad that you managed to get booked up with your friends Lyndon, have a great holiday ✈️☀️⛱️🍻
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