Fitness Superstore - Chelmsford Reviews 

87
•
TrustScore 4.5 out of 5

4.7

35 New London Road, CM2 0ND Chelmsford, England, GB

•

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Rated 5 out of 5 stars

I visited Fitness Superstore (Chelmsford) several times to ask questions about all that was needed for a home gym project. James and Ryan answered all my questions and ensured I was aware of all avai... See more

Company replied

Rated 5 out of 5 stars

we popped into the store to have a look at upgrading our 2 workbenches. We were greeted straight away, but were told the rep was available if we needed some help. Which i exactly what we both li... See more

Rated 5 out of 5 stars

Excellent support when making our decision. Not hurried or pressurised. Had already undertaken on line research and Ryan met with us 3 times to walk through options. Thank you Ryan

Company replied

Rated 5 out of 5 stars

We were well looked after by the member of staff who helped us. He explained all about the different types of exercise bikes that were available and which was suitable for a beginner such as me!! He... See more

Company replied


Company details

  1. Fitness Equipment Store
  2. also in
  3. Fitness and Nutrition Service
  4. Fitness Equipment Wholesaler
  5. Indoor Cycling
  6. Sporting Goods Store

About Fitness Superstore - Chelmsford

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
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Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info

  • 35 New London Road, CM2 0ND, Chelmsford, England, United Kingdom

  • 01245 808918

4.7

Excellent

TrustScore 4.5 out of 5

87 reviews

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4.7

All reviews

(87)

3,065 reviews in the last 12 months

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Rated 1 out of 5 stars

After-sales and support is terrible

My treadmill has been unusable since 20th July and, as of today, I still have no update on when it will be repaired. I have only been told that they are waiting for parts to arrive from China.

This is extremely disappointing, especially from a company like Fitness Superstore, who claim to specialise in treadmills and fitness equipment. A machine being out of action for this length of time with no clear repair date is not the level of service I would expect.

It also makes me concerned about what support will be like once the warranty period has expired. If repairs and parts are already taking this long while the machine is covered, customers are left wondering what happens when they have to pay for repairs themselves.

July 20, 2026
Unprompted review
Rated 1 out of 5 stars

Very Poor We purchased several items from James…

We purchased several items from James at chelmsford branch his customer service was very good and his knowledge and advice faultless ! We then paid to have 2 large items built for us to go in new gym we had built .
They arrived the 12 th September , the rowing machine was faulty and we had to wait 10 days for someone to come fit new part which was sent over night I might add ! Then on 24 after a very little use the Treadmill just stop mid air at level 15 flashing and making awful noises .I reported to shop and they said no more they can do at store level ,but did get an email from Ryan saying due to sickness and being a busy period no tome line could be given to getting a replacement .I was not happy so email complaints department and still waiting .Also stopped payment after speaking to V12 who are also trying to get a solution to my new non working Machine ! Please think twice before buying here very poor after service should you have a faulty item that needs replacing .Such a shame even the last email from James was very poor !!!

September 12, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Rep

we popped into the store to have a look at upgrading our 2 workbenches. We were greeted straight away, but were told the rep was available if we needed some help. Which i exactly what we both like. we wanted to have a look around without anyone's opinion or input, until we are ready. The store is really well stocked and prices are acceptable too. There is a choice of lower, mid and high range products, which is great for all gym enthusiasts.

when we were ready to place an order their sales rep discussed all the options with us, answered all the questions and we found him very knowledgeable yet not pushy at all.

The goods were all delivered within 48hrs with no probelm.

We always go and shop in this store or their website as the quality and price, fits our style and budgets.

October 4, 2026
Rated 5 out of 5 stars

I visited Fitness Superstore … and received great customer service.

I visited Fitness Superstore (Chelmsford) several times to ask questions about all that was needed for a home gym project. James and Ryan answered all my questions and ensured I was aware of all available options, on the equipment, flooring, assembly as well as delivery and finance options. They could not have been more helpful. Don’t risk an internet purchase when you can test the kit and get Pro advice before making a substantial investment.

September 28, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Alan,

Thank you so much for your wonderful feedback. We are thrilled to hear that our team provided such helpful and comprehensive advice for your home gym project, covering everything from equipment to delivery. It is great to know that visiting the store to try out the gear helped you make the right choice for your investment. We truly appreciate your support.

Kind Regards
Fitness Superstore Chelmsford

Rated 1 out of 5 stars

Fitness Superstore

Fitness Superstore: three treadmills, repeated faults, and now silence over my refund request

I have reached the point where I would personally recommend avoiding Fitness Superstore altogether. My experience has been exhausting, expensive and completely unacceptable.

I paid around £2,900 for a Matrix treadmill. This is now the third machine I have had through this process, and it makes a repetitive banging sound when I run on it. Following the manufacturer’s comments about a possible fix, I was expected to carry out an adjustment or repair myself. I am not comfortable working on an expensive treadmill to address a fault that I did not cause.

As a separate issue, the protective base underneath the machine is starting to come away. I was previously told this was cosmetic, but its condition has added to my concerns about the machine. I have supplied photos.

After all the faults and replacements, I told Fitness Superstore that I had lost confidence in the treadmill and requested a full refund. An entire week has passed without even an acknowledgement. No response, no explanation and no indication of what they intend to do.

The repeated problems have already cost me time and caused considerable frustration. Having to chase for the most basic response to a refund request makes their customer service look every bit as poor as the product experience.

Within the next two days, I intend to send Fitness Superstore a formal letter before action. If they still fail to resolve the matter after a reasonable opportunity to respond, I intend to pursue a County Court money claim.

Based on everything I have experienced, I would personally not recommend buying any product from Fitness Superstore. A customer spending this much money should not end up on a third faulty treadmill, be expected to attempt a repair, and then be met with silence when asking for a refund. Absolutely appalling.

September 21, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Matthew
Thank you for taking the time to share your feedback. Firstly, please accept our sincere apologies for the experience you have had.

It is extremely unusual for us to encounter a situation where a customer receives three separate Matrix treadmills that all develop concerns. Whilst this does not lessen the frustration and inconvenience you have experienced, we do recognise how incredibly unfortunate this situation has been and understand why you have lost confidence in the product.

We fully appreciate that, having invested approximately £2,900 in a premium treadmill, you would not expect to experience repeated issues, multiple exchanges, and ongoing disruption. We also understand your reluctance to carry out any adjustments yourself. Whilst the manufacturer's suggestion was intended as a potential resolution, we completely appreciate that customers should not feel responsible for rectifying faults on an expensive product.

In light of the history of this case and the concerns you have raised, we have approved the collection and refund of your treadmill. Our intention is to resolve this matter as quickly and smoothly as possible for you.

We have also been advised that Matrix has attempted to contact you to arrange the collection however, they have unfortunately been unable to reach you. We are keen to bring this matter to a conclusion and would be grateful if you could confirm the best contact details and your availability so that collection can be arranged without further delay.

We are genuinely sorry that your experience has fallen so far below both your expectations and our own standards. We appreciate the considerable amount of time and patience you have invested whilst we worked through the issues with the machines, and we fully understand the disappointment this has caused.

Once again, please accept our sincere apologies. We are committed to resolving this for you and look forward to arranging collection and processing your refund as soon as possible.
Kind Regards Fitness Superstore

Rated 5 out of 5 stars

Very smooth transaction with brilliant…

Very smooth transaction with brilliant customer service all round. Thank you very much!

September 22, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Angela Smitheringale,

We're so happy to hear that you had a smooth transaction and brilliant customer service. Thank you for your kind words!

Kind Regards
Fitness Superstore Chelmsford

Rated 4 out of 5 stars

Ignore the excessive written pre delivery verbage from the delivery partners. The actual delivery and installation was superbly professional

High quality machinery / professional delivery and installation team
But far too much paperwork and conditions prior to delivery produced from the delivery partner

September 10, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Mr Richard Stockdale,

We appreciate your positive feedback on our machinery and installation team. We understand your concerns regarding the delivery paperwork and will review our processes with our partners.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Knowledgeable and helpful staff.

We were well looked after by the member of staff who helped us. He explained all about the different types of exercise bikes that were available and which was suitable for a beginner such as me!! He then left us to browse and to make our informed purchase. Very useful.

August 31, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear customer,

We are delighted to hear that our team member provided excellent assistance. It's wonderful that they explained the different exercise bikes and helped you find a suitable option without any pressure. We appreciate your positive feedback!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Great service given by James at…

Great service given by James at Chelsmford. I'd popped into store twice to figure out what I needed. Both times James was extremely kind and helpful. The ordering was easy and the equipment turned up in great time. I will be back for more items

September 7, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Mr Luke Connolly,

We're delighted to hear about your positive experience and that our team member was extremely kind and helpful during your visits. It's wonderful that the ordering process was easy and your equipment arrived promptly. We look forward to your next visit!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Excellent support

Excellent support when making our decision. Not hurried or pressurised. Had already undertaken on line research and Ryan met with us 3 times to walk through options. Thank you Ryan

September 2, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Mr T Quigley,

We're delighted to hear that our team provided excellent support and that you felt no pressure during your decision-making process. It's wonderful that we could walk through all the options with you. Thank you for your kind feedback!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Thank you for the help in store

Thank you for the help in store. We've been in a few times now, always happy with the level of service from the staff

August 28, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Jonny,

We are so pleased to hear about your positive experiences in our store and that you're always happy with the level of service from our staff! We truly appreciate your continued visits.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

James and the guys always help with my…

James and the guys always help with my orders however big or small

August 22, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear LC,

We're delighted to hear that our team consistently provides excellent assistance with your orders, regardless of their size. Thank you for your positive feedback; we truly appreciate it.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

The guys in store are super helpful

The guys in store are super helpful. Ideal to be local and see a place like this.

August 24, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear marky boy,

We're so pleased to hear that our team was super helpful during your visit. We truly appreciate you valuing our local presence and are delighted you had such a positive experience!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Helpful and friendly

Helpful and friendly. They held a sale price for us until we were ready to purchase and we are very happy with the speedy, helpful service.

August 14, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Ms Bird,

We're delighted to hear you found our team helpful and friendly. We're especially pleased we could hold a sale price for you and that you're happy with the speedy service.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Very knowledgeable about all the…

Very knowledgeable about all the different range of Treadmills. We appreciated the honest opinion during our visit. Good friendly staff not pushy either- would recommend a visit- so many different products on show.

August 22, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Rick Shipley,

We're so pleased to hear you appreciated our honest opinions and found our staff friendly and not pushy. It's wonderful that you found our team knowledgeable about our wide range of treadmills and products. Thank you for recommending a visit!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Thank you Ryan for the hand

August 20, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Casey,

We're so glad we could assist you! Your positive feedback truly brightens our day. We appreciate you taking the time to share your experience.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Elliptical Trainer

We recently purchased an elliptical trainer from James at the Chelmsford location. We were very pleased with the service. James was professional, courteous and gave us some really valuable advice. The machine was delivered on time and works perfectly. We will definitely be back.

July 26, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear David B,

We're so pleased to hear about your positive experience with our team member and the valuable advice you received. It's wonderful that your delivery was on time and the machine is working perfectly. We look forward to your next visit!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Ryan at the Chelmsford store is always…

Ryan at the Chelmsford store is always very welcoming, knowledgeable and helpful. In addition, Lee and Dean, the equipment installers were respectful, competent and highly efficient - a complicated multigym and a treadmill were installed in under 2.5 hours!

July 30, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Alex Panko,

We're delighted to hear about your excellent experience at our Chelmsford store! It's wonderful that our team members were welcoming, knowledgeable, and helpful. We also appreciate your positive feedback regarding the efficient and respectful installation of your equipment.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Mr Ian Oliver,

We are delighted to hear that you found our service efficient and informative. Thank you for taking the time to share your positive feedback with us!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Brilliant you can actually go into the…

Brilliant you can actually go into the store and try the equipment. It was very important to get the equipment suitable to your size and feel the
Equipment working. Fantastic you can go into store. They also assemble the equipment for a price which is a huge help. Thank you Ryan for your help today

July 28, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear L N,

We're delighted to hear that you found the in-store experience valuable for trying equipment and ensuring it suited your needs. It's wonderful that our assembly service was a huge help. Thank you for your kind words!

Kind Regards
Fitness Superstore Chelmsford

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