Excellent service by Jordan pitcher and his colleague. I bought a cross trainer back in 2011 and it still works beautifully up to this day. I contacted fitness superstore as I wanted a treadmill. My b... See more
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I had two visits to the store over a period of about ten days. Both times the store manager Jordan Pitcher dealt with us. His advice clearly took into account our needs and the fact we are complete no... See more
Company replied
Went in looking at rowing machines and treadmills. John helped us and identified a number of models to suit our requirements, both financial and functional. We tried them out and selected one of each.... See more
Company replied
All good but one item not delivered and outstanding as at 7th
Company replied
Company details
- Fitness Equipment Store
- Fitness and Nutrition Service
- Fitness Equipment Wholesaler
- Indoor Cycling
- Sporting Goods Store
About Fitness Superstore - Norwich
Written by the company
Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment.
Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE
Fitness Superstore
Written by the company
- Next Day Delivery
- At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
- Never Beaten on Price
- At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
- Stores Nationwide
- We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.
Contact info
1-7 St Stephens Road, NR1 3SP, Norwich, Norfolk, United Kingdom
- 01603 980380
4.9
Excellent
80 reviews
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Reply from Fitness Superstore - Norwich
Dear Mrs Parker,
We appreciate you taking the time to share your positive experience. We're happy to hear that you found our service helpful and friendly.
Kind Regards
Fitness Superstore Trustpilot Team
Great service
John, who’d only joined the company 2 weeks ago, was really great . Knowledgeable, friendly & helpful.
This was our third visit to the shop, and each time we’ve been welcomed and treated very well.
March 8, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Peter,
We're happy to hear that your visits have been positive! It's great to know that our team made you feel welcome and provided helpful service. We appreciate you taking the time to share your experience.
Fitness Superstore Trustpilot Team
We had a great experience with Jordan
We had a great experience with Jordan. He showed us all the available treadmills and helped us choose the one that best suited our preferences and budget. He was very patient, knowledgeable, and professional throughout the whole process. Highly recommended!
March 5, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Katarzyna Podpora,
We're happy to hear that you had a great experience. We appreciate your positive feedback regarding the assistance you received in choosing the treadmill that met your needs and budget. Thank you for your recommendation!
Kind Regards
Fitness Superstore Trustpilot Team
Friendly staff
Friendly staff. Knowledge of equipment. No pressure sales. Found us exactly what we needed. Explained everything we asked.
March 6, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Becky Sewter,
We're happy to hear that our staff's knowledge and friendly service helped you find exactly what you needed. We appreciate you taking the time to share your experience!
Kind Regards
Fitness Superstore Trustpilot Team
I ordered new or replacement exercise…bike
I ordered new or replacement exercise bike from the Norwich store.
The guy I spoke to on the telephone was an absolute delight, one of the most helpful Sales assistants I’ve ever dealt with
Jordan Smith. Maybe I’ve underrated him by calling a sales assistants.
I’d highly recommend the Norwich store for any fitness gear you need.
March 3, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Mr Harris,
We're happy to hear that you had such a positive experience with our team member at the Norwich store! We appreciate your recommendation and are glad we could provide you with excellent service for your exercise bike needs. Thank you for your feedback!
Kind Regards
Fitness Superstore Trustpilot Team
Incredibly helpful staff
Incredibly helpful staff. Really happy with our purchasing decision
February 28, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Chris,
We are so happy to hear that our staff was helpful and that you are happy with your purchase. Thank you for your feedback!
Kind Regards
Fitness Superstore Trustpilot Team
Great service and advice.
I’ve been extremely happy with the help and advice given by Jordan P when considering options for an exercise bike. His knowledge on the products available, the different options, his interest in understanding my needs, has been extremely helpful. It’s been a pleasure dealing with Jordan and has made the buying process to be a very enjoyable one.
February 28, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Paul,
We're happy to hear that the advice and support you received was so helpful in choosing an exercise bike. It's great to know that the buying process was an enjoyable experience for you. We appreciate your positive feedback!
Kind Regards
Fitness Superstore Trustpilot Team
Visited Norwich store
Went into the Norwich store as were looking to replace an existing bike. Excellent service and very easy to find the right replacement
February 23, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Phil,
We're happy to hear that you had such a positive experience in our Norwich store! It's great to know that we could help you find the perfect replacement bike with ease. Thanks for your feedback.
Kind Regards
Fitness Superstore Trustpilot Team
Thank you Richard
Not my first visit to the Norwich store and as ever the service was impeccable. Richard was helpful and knowledgeable about the products. On this occasion I was looking for a quality spin bike for home use. Richard did not try to sell me the most expensive item in the store, but carefully assessed my needs and directed me towards durable bike that I am really happy with. If ever I am looking for home gym purchases Fitness Superstore will always be my first choice
February 23, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Frankie Johnson,
We're happy to hear that you consistently receive impeccable service at our store. We appreciate your positive feedback regarding the assistance you received in finding the right spin bike for your home. We're glad you're happy with your purchase and thank you for your continued preference.
Jordan S
Fitness superstore Norwich
Excellent Service
Jordan was very knowledgeable about the products, we were left alone to make our decision, no sales pressure
January 31, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Paul Edkins,
We're happy to hear that you found our team member knowledgeable and appreciated the no-pressure environment while making your decision. Thank you for your feedback!
Kind Regards
Fitness Superstore Norwich
Reply from Fitness Superstore - Norwich
Andy Robinson,
We're happy to hear that your purchase was easy, and our advice and delivery met your expectations. Thank you for your positive feedback!
Kind Regards
Fitness Superstore Norwich
All good but one item not delivered and…
All good but one item not delivered and outstanding as at 7th
February 6, 2026
Reply from Fitness Superstore - Norwich
Dear Rob Bartram,
We appreciate your feedback. We're sorry an item was missing from your delivery but glad this was rectified for you and your enjoying your new equipment.
Kind Regards
Fitness Superstore Norwich
Great shopping experience.
Jordan Smith guided us through an Exercise Bike purchase. He was very friendly and knowledgeable about the Product and ordered it for us and explained the process for delivery.
February 6, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Sally,
We're happy to hear that you had a positive experience during your exercise bike purchase. We appreciate you acknowledging the team member's friendly and knowledgeable guidance, as well as the clear explanation of the delivery process.
Kind Regards
Fitness Superstore Norwich
Great Product Knowledge
Staff member (Jordan P) was knowledgeable about the products and able to explain the difference between varying brands/models at different price points.
He was happy to spend time with us to ensure our final purchase met our requirements.
Good to have access to different models so as you can try before you buy.
January 31, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Mrs Sally Trett,
We're glad you enjoyed your experience. It's great to hear that a staff member's knowledge and assistance helped you find the perfect product. We appreciate you mentioning the value of trying different models before buying. Thanks for your positive feedback.
Kind Regards
Fitness Superstore Norwich
Unsurpassable product knowledge
Jordan was very helpful, his product knowledge appeared endless. I went in to look at treadmills (all I found to be taking up too much space) no pressure from Jordan he came up with the solution and I came out with an air bike which I’m very pleased with (well I will be when I’ve built it.) An excellent shopping experience.
February 2, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Christopher Stone,
We're happy to hear about your excellent shopping experience and that you found a great solution with the air bike! We appreciate you mentioning the product knowledge and helpfulness you received. Thank you for your positive feedback!
Kind Regards
Fitness Superstore Norwich
elliptical cross trainer…
greeted us as soon as walk in enquired what i was looking for showed all options in the specific exercise machine makes price range etcetera demonstrated of what it can do as well as letting me try satisfied with advice given
February 3, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
RODNEY,
We're happy to hear that you were greeted promptly and shown suitable options within your price range. It's great you were satisfied with the advice and demonstrations. Thanks for your feedback!
Kind Regards
Fitness Superstore Norwich
Richard was clear & helpful in quickly…
Richard was clear & helpful in quickly narrowing down the right equipment for me. Good to go at 11am on a Sunday morning when he was able to concentrate on what we needed. 👍🏻
February 1, 2026
Unprompted review
Reply from Fitness Superstore - Norwich
Dear Simon Wilson Stephens,
We're happy to hear that the guidance in selecting the right equipment was helpful, and we appreciate your positive feedback. Thank you for sharing your experience!
Kind Regards
Fitness Superstore Norwich
Reply from Fitness Superstore - Norwich
Dear Robert Clarke,
We're happy the equipment was excellent and that our delivery was on time. Thank you for your positive feedback; we appreciate it.
Kind Regards
Fitness Superstore Norwich
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