I found Fyfo quite by accident. The site was very easy to use and the prices keen - particularly like the photo magnify - allows you to get a close look before ordering that was a mahoosive help in... See more
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I bought 2 pairs of shoes here, arrived quickly, all in order. One pair had o be returned after 4 months as they were getting leaky, a manufacturing problem. Martin and Monica were very helpful and pa... See more
This is the first time im buying from fyfo and i was really impressed with the service. i chose next day delivery and the delivery came right on time. the shoe was also exactly like the picture... See more
In truth, the service was what you would expect whenever you buy procucts online . . . but seldom ever get! FYFO can't be faulted for delivery, notification and follow up. The only reservation t... See more
Company details
Written by the company
Based on 20+ years of expertise in the footwear industry, FYFO (Fit Your Feet Online) has grown from a small family-run business into a leading independent footwear retailer. We are dedicated to providing a comprehensive selection of shoes for men, women, and children, with a special focus on hard-to-find sizes and comfortable fits. We offer a diverse range from everyday essentials to specialist outdoor gear. We stock top global brands including Clarks, Skechers, Hush Puppies, Merrell, and Vionic. We pride ourselves on being "the destination for every foot," offering a wide variety of wide-fit options (E and EE), half sizes, and large men’s sizes (UK 13–15). As a technology-driven, research-focused company, we leverage innovative solutions to ensure a seamless shopping experience, competitive pricing, and fast delivery. We partner with brands that prioritise environmental responsibility, whilst we offer our own "FYFO" signature line, hand-picked by experts. At FYFO, our mission is to fit your fashion aspirations by delivering the right products at the right time. Whether you’re looking for seasonal style or practical comfort, we’ve got you covered.
Contact info
The Enterprise Centre, University Of East Anglia, NR4 7TJ, Norwich, United Kingdom
- sales@fyfo.co.uk
- www.fyfo.co.uk
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Hasn’t replied to negative reviews
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Excellent
Was very impressed with the quality of my item and the speed of delivery. The price was very impressive aswell. Highly recommend
Allowed orders for out of stock items
Ordered 2 pairs of shoes totally just under £100, received an order confirmation email but a week later still hadn't received a dispatch notice. Contacted the company who sent me 2 emails, the first stating that they had received the items back and refunded me as I requested.........I certainly hadn't I wanted the shoes! The second stated that there was a glitch in the system which meant out of stock items were showing on their website and they apologised. Looking at other reviews this 'glitch' happens often! Both pairs of shoes are still showing as available on their website!
There has been no problems with the refund but I'm not happy with receiving an email blaming me!

Reply from FYFO | Fit Your Feet Online
Great product,great delivery!
Slippers which are
Great & quick delivery
Unfortunate
Placed an order, funds left the account, no further communication about order or shipping until email arrives stating out of stock. I did get a refund but this just shouldnt happen. Won't use them again
Delivered as expected
Very efficient excellent goods arriving on time
Excellent very efficient and good products
Good customer service
Ordered some shoes via the internet. Pay,net was taken but as it happens, they were out of stock. I was rapidly refunded with a very apologetic email. So can't fault the customer service. Just disappointed that times that are not available are shown as in stock on the website
Allowed me to place an order for an out of stock item
I placed an order for an item I had been searching for a long time. The next day I got an email saying it was out of stock! I am not at all happy with the service!
FYFO Vionic trainers
I've worn my trainers everyday since they were delivered last week as they're so comfortable! I'm really pleased with how trendy and attractive they are and my sore flat feet are much improved!
Never got the item I ordered
They took my order , then the day it was to arrive , I had a email saying they were out of stock. Then I had to wait a week for my money to be returned. Very poor service
Selling products that are not available
I ordered some shoes but only found out that they were not being sent when the payment was returned. I think this is the second time this has happened with different products.
Rubbish company
Seriously - this company is one to avoid.
Their website advertises lots of branded items - but they don't actually have stock of any of these items - they will quite happily take your payment though - and then hold on to it before bothering to tell you that they don't have the stock (there website claims they do).
There's something incredibly fishy about a company that practices like this - either they do have stock or not??
If they are just a front end website for a fulfilment company, then fine - but they need to be upfront about that being their business practice - which they aren't.
My recommendation would just be to avoid FYFO at all costs - there are companies out there who have clear and transparent business methods - best spend a couple of extra pounds and have piece of mind.
Don't buy presents from here
Product is good and delivered in time stated. Although this is the case the package states on the outside what it contains. So much for that present idea which my partner signed for! Don't know any other company that does this! Won't be buying any other presents in the future from here which is a shame as delivery and price is okay.
3 orders cancelled as nothing in stock and no communication, awful company
I ordered a pair of vivobarefoot shoes for my son for school, I'd been looking at a pair of nearly new ones on eBay and was happy to pay whatever it took because I just couldn't find them anywhere in his size but when I found these ones I didn't bother bidding on the others. I'd paid for 1st class recorded delivery but 3 days later got an email saying they were out of stock. I was very annoyed as I'd missed or on the pair on eBay by this point! So giving then the benefit if the doubt I ordered another pair in same size but a different colour and also the cookie I'd originally wanted in the next size up ready for when his feet grew. Again I received an email saying the bigger size were out of stock but they'd posted the smaller size. Again I'd paid for 1st class recorded delivery but 5 days after the email from them I still havent received the shoes. I rang today and was told they'd ring me back within half an hour, 1.5 hours later I'm still waiting and they are not answering my calls! All I want is to be told of something is out of stock abs be refunded instead of being lied to about it.
Couldn't be happier with the service
Ordered some grinders boots and they arrived the next day even though it was a weekend. The boots are also the most comfy boots i have ever worn.
Really good overall service
Ordered remonte Chelsea boots in brown, cheapest site for these boots, really stylish & comfy, fit is accurate. Really quick delivery & good communication from FYFO, recommended site & boots.
Great Service
Simple transaction, despatched quickly and good product too. Recommend seller anytime to anyone who decides to use them. Good seller.
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