GFK 

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Rated 5 out of 5 stars

I diligently uploaded my data every night. I continued to receive reward points. At the end of the time for the survey. I had achieved maximum points. I then cashed these in and received web vouchers.... See more

Rated 1 out of 5 stars

As soon as I see a GFK survey pop up I wonder whether to delete it. I've known surveys that claim max 20 minutes & over an hour later I'm still struggling to finish it! Also I just completed a 20 minu... See more

Rated 1 out of 5 stars

Once again, gfk.com allowed me to complete an entire survey (some 30 questions), including the questions about my personal data, and then said, "Oops! You didn't qualify this survey." This has happe... See more

Rated 1 out of 5 stars

I haven't used GFK for a few years now, was probably around 2017 ish when I last used them. I completed their surveys for around 4-5 years prior to this, entered prize draws, won £1 and £2 quite regul... See more

Company details

  1. Market Researcher

Information provided by various external sources

The GfK Group is one of the largest market research companies in the world


Contact info

All reviews

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

GFK is great

I diligently uploaded my data every night. I continued to receive reward points. At the end of the time for the survey. I had achieved maximum points. I then cashed these in and received web vouchers. Whilst this was a little confusing to redeem. I redeemed them and spent the proceeds. I like how you can nominate who you want to redeem them through. I liked it so much I signed up for a second term. I highly recommend GFK.

February 15, 2025
Unprompted review
Rated 1 out of 5 stars

No Repsonse

I did a GFK survey through surveeo which was extremely long. When I got near the end the survey just came to a blank page saying something was not available and I did not get any payment. I have written to their email given on their site for survey problems with no reply to solve the problem. Stay away from these people.

August 20, 2024
Unprompted review
Rated 1 out of 5 stars

Scammers

I had been diligently completing the monthly surveys sent to me until I earned 3000 points. I redeemed them, which was for a £30 voucher, but it never came. I wrote to them EIGHT times and received no response, nor did I receive the voucher I had earned. I will be pursuing this with an ombudsman as they are practicing unlawfully.

August 7, 2024
Unprompted review
Rated 1 out of 5 stars

THIS IS THE SECOND TIME I HAVE SIGNED…

THIS IS THE SECOND TIME I HAVE SIGNED UP TO THESE AND HAD MY ACCOUNT CLOSED.

Hi lizzy,

As detailed in our terms and conditions
we reserve the right to remove membership to the MediaView Panel.
During our periodic automated checks we have discovered that unfortunately your responses have not been in line with our quality requirements and we have had to close your membership.
The most common reasons for quality failures are:
1) 'nil viewing/listening,' is where you haven't watched or listened to a program from our qualifying channels for a period of 42 days,
2) consistently selecting the same value response (score between 1-10) when rating multiple programmes in the daily survey or
3) selecting and rating an excessive number of TV programmes a day.
Each issue needs to occur consistently over an extended period of time before being classified as a quality failure. You may not feel that you have done anything wrong and we do understand this, but we need to employ stringent quality measures to maintain the validity of data collected.
Your current membership has been closed and as such you have forfeited your rights to redeem any outstanding points. All points redeemed into vouchers but not spent before the closure, will be honoured.

We thank you for your participation and wish you well in the future.

July 31, 2024
Unprompted review
Rated 1 out of 5 stars

I had a bad experience with their radio…

I had a bad experience with their radio diary survey via Octopus Surveys, who are usually really good to deal with. This survey was one where you have to collate all the radio listened to and times. I completed the full week, then went to do the final short survey and they blocked me from doing it. Not too pleased at all. Such a waste of precious time.

May 26, 2024
Unprompted review
Rated 1 out of 5 stars

A big scam…

Don't waste your time with this survey site. Account deleted without warning and any rewards lost. Scam.

March 8, 2024
Unprompted review
Rated 1 out of 5 stars

TECHNICAL ISSUES - AGAIN!

Recently the site has had a lot of "technical issues" which means you get odd messages like "bad request". Today it told me to REGISTER; I have been doing their Media Reviews for at least 12 years !! They eventually acknowledge by email saying they are working on it, but it is a slow process. They should have a telephone number as it is disappointing to suddenly be denied access. I have built up over £30 towards a Shopping Voucher and now I don't know what will happen. I notice that they do not reply on Trustpilot, I think that they should at least explain to people what the problems are, it looks bad for GfK that they ignore complaints.

March 14, 2024
Unprompted review
Rated 1 out of 5 stars

someone come to my door and keep…

someone come to my door and keep telling me this is government survey. sound very fishy. ask for phone number, how many ppl live in the house at 7pm. How dare use government name for own benefit and keep telling me you can join $1000 lucky draw.

March 8, 2024
Unprompted review
Rated 1 out of 5 stars

GFK is a cheat! Avoid their surveys

GFK is a cheat. I spent over 30 minutes on a survey and on the last part after i submitted final answer, it keeps on lingering and later stated "Bad Request" That is cheating. All other browsers were working which indicated it was not a network issue

February 2, 2024
Unprompted review
Rated 1 out of 5 stars

They litterally steal our money

They litterally steal our money
So i always get disqualifed from this site. It's fine until today, i got qualified to a phone survey and i completed it 100% then i saw the "Thank you for completing survey page" then i got redirected and they said im not qualifed :)
Thanks for taking my information without any money

January 5, 2024
Unprompted review
Rated 1 out of 5 stars

It is a trap system that trap the…

It is a trap system that trap the users. I suggest and recommend, not to use this scam system. I tried to get help from gfk Customer support (+44 7308 573574)but did not get help. I could not withdraw my money back. So it is just wastage of time and money on this trap system.

November 30, 2023
Unprompted review
Rated 1 out of 5 stars

SCAM COMPANY

SCAM COMPANY, YOU WILL LOOSE MONEY, DON'T GET FOOLED INTO IT. Honestly if i could give them a 0 i would. They took 90k from me and refused to release my money and still asking for another 36k to release my funds. Scam! I had to get legal courts involved! Do not fall for it!

November 29, 2023
Unprompted review

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