GFK 

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Rated 5 out of 5 stars

I diligently uploaded my data every night. I continued to receive reward points. At the end of the time for the survey. I had achieved maximum points. I then cashed these in and received web vouchers.... See more

Rated 1 out of 5 stars

As soon as I see a GFK survey pop up I wonder whether to delete it. I've known surveys that claim max 20 minutes & over an hour later I'm still struggling to finish it! Also I just completed a 20 minu... See more

Rated 1 out of 5 stars

Once again, gfk.com allowed me to complete an entire survey (some 30 questions), including the questions about my personal data, and then said, "Oops! You didn't qualify this survey." This has happe... See more

Rated 1 out of 5 stars

I haven't used GFK for a few years now, was probably around 2017 ish when I last used them. I completed their surveys for around 4-5 years prior to this, entered prize draws, won £1 and £2 quite regul... See more

Company details

  1. Market Researcher

Information provided by various external sources

The GfK Group is one of the largest market research companies in the world


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All reviews

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I have only got as far as registering…

I have only got as far as registering and the fun begins. As I went to sign in failed to recognise email and password combo I just entered and saved to phone. Repeatedly it did this. I knew password was correct and as I just invented it. So I reset it, the email did not arrive not in the worst spam folder did anything arrive in inbox again multiple times. I know email is correct as I have had it for years and it's all stored in phone anyway.. Well that's an hour of my life I won't get back again. Guaranteed to get junk mail and worse now, but I guess. I only wanted some points for a game and thought it may be interesting to share my views. How they trick you with your ego!! Total con imo

November 13, 2022
Unprompted review
Rated 1 out of 5 stars

Avoid like the plaugue!!

Avoid like the plaugue!!

I spent 40 minutes completing an entire survey for GfK on another survey platform, at the end of the survey was told " didn't meet survey parameters" and credited with the equivalent of 5p !!!!! absoloute thieves!!!, and I will never take a Gfk survey again!!

October 12, 2022
Unprompted review
Rated 1 out of 5 stars

Cancelled without warning or appeal

My account has been cancelled after a number of years ,no appeal procedure, lost all my points sent message to them about this over 24hours later not even acknowledgement that they received my message

March 6, 2022
Unprompted review
Rated 1 out of 5 stars

Don't waste your time

Don't waste your time. They don't reward you for your efforts. I've been with them for a month and no reward given. Plenty of other decent survey sites out there so just skip this one!

July 25, 2021
Unprompted review
Rated 1 out of 5 stars

I haven't used GFK for a few years now

I haven't used GFK for a few years now, was probably around 2017 ish when I last used them. I completed their surveys for around 4-5 years prior to this, entered prize draws, won £1 and £2 quite regularly, even won £50 once. All paid out, no issues. Then one day, randomly, tried to log in to my account and I couldn't. Contacted them multiple times over a period of time, got a few "change your password" and "system issues" to eventually them saying that they've deleted my account for violation of Ts&Cs but would never tell me which Ts&Cs I'd broken (I know I never broke any but that was their excuse).

July 19, 2021
Unprompted review
Rated 1 out of 5 stars

lousy service

I have been using the Media view app and survey tool for a number of years very happily, I enjoyed sharing my views on TV and radio programmes with them. I even won a few prizes which was nice!. However, last week with no warning at, all they stopped sending me reminder emails and seem to have cancelled my account as I am unable to login. I have emailed them and used the contact us facility on the app but they haven't had the common decency to acknowledge receipt or reply to my messages. I have a large balance of accumulated points for draws which I presume have vanished into the ether. This company is best avoided and their ethics and customer service are non existant.

June 26, 2021
Unprompted review
Rated 1 out of 5 stars

Work for nothing in return

I’ve been doing the TV and radio reviews for a few years and for the first couple of years I’d quite regularly receive a voucher in the weekly draw. It’s now well over a year since I last ‘won’ so I won’t be carrying on with these. It’s a shame because I like to give feedback on what I’ve watched and listened to but it’s unfair that reviewers aren’t properly rewarded for the daily content they provide.

June 17, 2021
Unprompted review
Rated 1 out of 5 stars

Closed account after earning so many…

Closed account after earning so many points and forfeited my competition entries! How convenient! As someone else stated, if you tend to watch the same TV programmes at the sane time (as most people do!) Don't waste your time with this!

May 12, 2021
Unprompted review
Rated 1 out of 5 stars

Once again: Bait and Switch Survey

Once again, gfk.com allowed me to complete an entire survey (some 30 questions), including the questions about my personal data, and then said, "Oops! You didn't qualify this survey." This has happened at least three times in my recent experience. I use numerous survey platforms, and will continue to use the platform that provided this survey, but will no longer attempt surveys from gfk.com. Their activities do little to inspire trust.

April 6, 2021
Unprompted review
Rated 1 out of 5 stars

They cancelled my account last night…

They cancelled my account last night and their reply was shocking to be honest. So if you watch the same programs most times with little changes every now and then it becomes an issue, what the hell?!
I rated with single star over the Google market because this company shouldn’t operate with such little amount of expertise and they’d at least put in place a compliance system if they distrust so much members opinions. In that latter respect Prodege swagbucks mother company is doing a brilliant job.
Just do yourself a favour don’t give GFK the benefit of the doubt, they don’t deserve it.

April 1, 2021
Unprompted review
Rated 1 out of 5 stars

terrible company.

this competion just stopped for no reason.i have been doing it for years and they couldnt be bothered to let people know they were shutting down.

February 12, 2021
Unprompted review
Rated 1 out of 5 stars

Shabby dealings

I have been a member of the GFK panel for years when I first joined i was getting something from the draws , then for some reason things changed , the last few years you could say I have been working for nothing , the other morning I didn't get a link to the television review page I couldn't understand what had gone , so I emailed them and got a reply back saying my help was no longer required and my points have been lost , very fishy , but when you have religiously done these reviews all year round i think all the people that have done these even in the holiday periods for nothing should send this firm an email to say they stink and are cowards for not informing us before they terminated us .

October 22, 2020
Unprompted review
Rated 1 out of 5 stars

Not Happy…

I have been doing these survey for years on a every day basis, when I went to log in yesterday I was told my subscription had been terminated and that all my points had been lost, I was told this happened because of the scores I was giving the programs I was watching and that they were to consistant. I have never herd such rubbish. The way I have been treated is a disgrace

October 19, 2020
Unprompted review
Rated 1 out of 5 stars

Worst Ever

Worst Ever. Better Buisness Bureau D- Rating says it all! Gonna turn them into IRS for taking money and not distributing to customers as they claim. I have turned them into BBB and awaiting action for not paying for services rendered. Everybody should do the same.

September 26, 2020
Unprompted review
Rated 1 out of 5 stars

Unpaid work guaranteed

OK in the past but no rewards from their suspicious "prize draw" over 18 months of daily surveys . "Prizewinners" are not identifiable , queries are ignored .

September 13, 2020
Unprompted review

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