I am having the same issue as everyone else in these days - spent 120£, return the products through Evri, they advised parcel was delivered. As I paid by Klarna, I processed the refund manually, how... See more
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Wish I had read these reviews before purchasing. Having been a loyal customer for some years, I ordered in good faith during a sale. I returned some items but they have not registered my return. As wi... See more
As others have said placed a large order and returned several items and no refund to then see online it had gone into administration!! Now it’s part of Moori?? What happens to all this money owed to... See more
Purchased LALARMA KAREOKE machine for Xmas and unfortunately volume to reduce noise has stopped working. Emails bounce back and no live chat available. No response via instagram and they have not been... See more
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United Kingdom
- hello@kidly.co.uk
- www.kidly.co.uk
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Slow delivery, missing items
Update - Kidly have been in touch and resolved this as much as they can. I still do not have the swaddle but they have offered not to charge for the muslins or swaddle which will be dispatched when back in stock.
Original review
I have previously used Kidly and it was fine, however the company has gone downhill significantly.
I needed a lightweight swaddle for my son during the heat. I bought one from Kidly using a 10% discount, adding some muslins to bump up the order and avoid the delivery charge.
Three days later nothing had arrived and I received an automated email in the late evening saying the swaddle was being refunded successfully. After contacting customer services I found out these were now out of stock. No idea why it took 3 days, most companies would have dispatched these already or emailed to say they were out of stock before refunding.
As a ‘Goodwill gesture’ they offered me 10% off, not much of a gesture as I already had this before I ordered.
I explained the situation with the muslins which was initially ignored but after a couple more emails they said there was nothing they could do, they had been dispatched but I wouldn’t have to pay delivery charge. I could return them, which would be fun with a hot and bothered three month old.
I give up, their customer service is awful. I’ll now be the owner of some £15 muslins which are taking a week to be delivered.
Their final email from them is trying to offer me another product which I had already purchased - from Kidly.
Amazing customer service
Amazing customer service!
Quick, efficient and friendly to customers.
They always keep you happy if there is any problem.
The products are so nice and of course pricy, but they offer a lot of sale which makes the items affordable.
I love a year window of return as my daughter is growing fast so I can change my time in mean time, based on her size or what she likes (as long as the item is unused). Also sometimes people give you the same item as you bought, as a present, so can simply return yours. This option has been so useful and always encouraged me to buy stuff from them.
Super friendly, fast customer service.
Jelly sandals arrived missing a buckle. Popped customer service an email and they replied very quickly offering an exchange or partial refund. I opted for the refund as my daughter adores her new sandals, and the buckles are only cosmetic. It’s already been taken care of (I only emailed an hour ago!).
Customer service was absolutely perfect; thanks so much!
Should let customers review items
Always feels really off when a site won't let you review products you've purchased...
All in all, deliveries are quick and hassle free, and the products are usually good, but the Kidly label fold away bucket is quite hard to get open and closed. Nice product but hard to use, so not one a child could easily put up and fold down on their own! Would have loved to review this on their website, but there's no option to.
Same goes for all products we've purchased from Kidly, with the exception of the bucket every single thing we've had has been amazing quality, so durable and absolutely beautiful. The prices are reasonable, the service is great, would love to be able to shout about this on the website though!

Reply from KIDLY
Good site :) I like it alot
Good site :) I like it alot, ordered from their twice now as I remmembered that they delivered pretty promptly. Also what I enjoy is having a good selection of things to browse and they certainly have that - nice selection of folding crates! I reccomend
Order no 360205168: Missing item
Order no 360205168:
They took exactly 254£ on 24May from my bank account.
From the delivery parcel, the main item of my order is missing: ball pit with balls (85£).
This is not acceptable especially given I am also a customer for at least 1 year ordering things for my boy regularly.
I will not order from Kidly again!
I will also put complaints to the regulatory bodies if the issue is not resolved.
Update (6Jun2021) to Kidly response above:
Thank you for providing the picture took by the courier. It helped my husband to locate the second box with the ball pit which was placed by him on the evening of the delivery in the garage and could not be found last night when he tried to find it. Real Apologies for this mistake.
I am a bit disappointed though with your patronising tone as I believe, customers may leave comments when they are able to.
And another reason for which I wanted to place my comment directly on Trustpilot is that this is not the first time I had issues with Kidly but back then I did not have the time and energy to follow up on it (I am a working mom - day and night with my kids and my job). See below:
Order no 360124028 - 4Mar2021.
I ordered 2 pairs Chamomix Phospho Slipper socks (26-27 & 28-29) Navy and 1 pair Charles Slipper socks Charles (26-27) Green.
What did you do? You sent me 3 pairs of Chamomix Phospho Navy. I can provide pictures if required.
I said to myself then that it was fine at least that I've got 3 pairs...
Please think people don't place comments here for pleasure and fun but because almost all the time they have a good reason for that.
NB: I work more than 16h a day at my job and bringing up kids however if I am being checked on what I do I just provide the evidence of my work, I do not patronise the person who checks on me. Although I am a manager and I could (rudely& not acceptable) adopt that kind of attitude.
Thanks.

Reply from KIDLY
Fab customer service
Fab customer service, parent-first website with helpful reviews from real parents to help with purchase decisions. Thank you!
Such pretty things
Such pretty things
I bought a little tea set for a friends daughter and a recycled bib for my son. Both are wonderful and very good quality. It also arrived before time and the customer service was also very good.
Will defo checkout their website again for any future needs.
Fabulous products and customer service
Fabulous products and customer service. This was my second order. Each time the items arrived super fast and well packaged. Really cute stuff too, I always end up buying presents for all of my friends babies too. When I had an issue with one of the items and contacted customer service they replied within an hour and send out a replacement immediately. Can highly recommend!
Great Customer Service
I returned a pair of shoes that were too small for my daughter and I followed up online to see how my return was being processed. The customer care representative was quick to reimburse me the money after a provided a tracking number. Quick, easy and simple. Thank you!
Excellent customer service
First time ordering with this company. Unfortunately the item we ordered was slightly damaged in transit.
Contacted Kidly, and everything was resolved in quite possibly the fastest and straight-forward customer service I've ever experienced!
Extremely impressed with these guys, well done!
Amazing service from Kidly
Amazing service from Kidly. Order 2 toddler water bottles that seemed to be defective when little one tried to use and so contacted kidly via Facebook messenger. Rach replied within moments and was polite and very helpful. She came up with a solution and was very friendly and super helpful. This company is amazing and to be honest, although I have experienced good customer service before from other companies, these guys really went the extra mile to help out and I felt really cared for. I would without a doubt use them again. Also my parcel came super quick :)
Thank you Rach and to Kidly
I love this shop
I love this shop. Their service is brilliant, always super helpful if there is something wrong and the quality of their products are really good, especially their own label things. I have bought from them for years now and will continue to do so. Big thumbs up!
Awesome range and service
Brilliant service
Brilliant service! Great quality crates, received promptly.
Excellent!
Excellent! Website very easy to use, amazing quality products, fast delivery, always happy to order from them and would recommend to anyone! The selection of products is regularly updated as well which is a bonus :)
Lovely products, competitive prices
I used Kidly for the first time this month for my sons first birthday and I was not disappointed. They have lovely products at competitive prices, the items I ordered came nicely packaged and in the delivery window stated when ordered. I will definitely be using them again and recommending them to my friends.
Best in class retailer
Kidly offers great quality products and an excellent customer experience. They are a best-in-class retailer. Thank you
Amazingly quick delivery
I placed an order at 2.50pm and it arrived just after 10am next day, even though I ordered on a bank holiday and hadn't paid for express delivery. I was so impressed. Items were really great quality and well priced. I'll definitely be back in future and recommending to friends.
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