No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery c... See more
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With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.
LOVELL SPORTS LTD, UNIT 1, TQ4 7QR, PAIGNTON, United Kingdom
No recent history of asking for reviews
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Replied to 57% of negative reviews
Typically replies within 1 week
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Do not use this rubbish company, the item i bought was too big and asked how to return it , they said to return using tracked delivery and i understood they would refund me the item and the return delivery, but they just refunded the item so i basically paid £9.50 to try it on. 🙄😡
Very disappointed with my experience with Lovell Sports. I paid for express delivery because I needed my order before going away, but despite the order showing as completed on the website, the tracking still says “waiting for details” and there has been no clear update on where my parcel actually is.
The whole point of paying extra for express delivery is to have confidence that the item will arrive when promised. Instead, I’ve been left chasing updates and unsure whether my order will even arrive in time.
Better communication and more accurate tracking updates are needed. I would expect much more from a company offering an express delivery service.

Reply from Lovell Sports
I ordered a multitool and received the confirmation email, only for the order to be cancelled a few hours later without any explanation and in clear contradiction to their own T&Cs. The product page doesn’t indicate it’s out of stock, and to make the situation even more absurd, I then got an email telling me the same item was still in my basket and urging me to hurry up and buy it. What a shambles of a company, just avoid.
I paid extra for express delivery, expecting my order to arrive within the advertised timeframe. Instead my order has been delayed with no updates and no communication whatsoever. The only way I’ve been able to get any information is by chasing them myself.
To make matters worse, when they finally replied, they told me they had contacted their supplier and that it would take 3–5 working days just to receive a response. That is completely unacceptable for an item that was shown as in stock when I placed the order, especially after paying extra for express delivery.
I’ve also requested a full refund, but even that seems to be getting nowhere. There has been no urgency, no accountability and no attempt to resolve the situation promptly. Customers shouldn’t have to fight for a refund when a company has failed to provide the service they paid for.
This has been one of the worst online shopping experiences I’ve had. Poor communication, broken delivery promises, and terrible customer service from start to finish. I certainly won’t be ordering from Lovell Sports again and would strongly recommend that others consider shopping elsewhere.
I ordered an item from them and they sent me the wrong item. Ive tried reaching out to them to try to get my order returned or recieve what ive actually ordered. Ive been chasing them constantly via their customer support email but ive still had no response. Do not order from here

Reply from Lovell Sports
I ordered a pair of shoes and paid extra for next day delivery. Still not received anything!! I’ve contacted them a few times via their email that they give you on their website. Still no response. Not happy!
Ordered a pair of football boots Wednesday afternoon, paid £9.99 for next day delivery and I’m still waiting for them to even be shipped on Friday evening!
I ordered a pair of tennis shoes. When they hadn't arrived over 2 weeks later, I contacted them, and only then was told the shoes would not be arriving at all.

Reply from Lovell Sports
I ordered a pair of trainers for my daughter and paid for next day delivery as she needed them for school. The wrong item was sent and had to be returned. Therefore I didn’t have the trainers for my daughter for school.
I returned the item and was assured that I would have a full refund including postage. However, now that they have finally processed my refund they are only refunding the price of the item and not the postage too.
I will NEVER use this company again. Useless is an understatement
Used to order lots from Lovell sports but now they have gone rapidly downhill
This was a a trusted company I have used for years through out my football and rugby career instead of highstreet retailers. Recently I bought a pair of Mizuno Japan Neo 4 Rugby boots soft ground variant, to my dismay they had sent firm grounds whilst listing the soft grounds on the website. I contacted customer support who were quick to respond but basically offered me a return, without a sourcing or assurance that I could get an equivalent boot. The only token of goodwill was a shipping next day delivery on my next order. I had used up my 10% code then. The boots were too big so after being fobbed off by customer services I did return them. I asked for a complaints form and their T&Cs with regards to exchanging the boots. They would not let me exchange for a different size. When I looked to rebuy the smaller size price of boots had gone up from £174 to £233. I really did want these boots so begrudgingly bought another pair in a smaller size without even getting the refund for my first pair. Those boots turned up after 4 days instead of next day delivery and I am lost for words that the second pair of boots they sent had the same issue… they were firm grounds, meaning the listing issue was never corrected. I’m waiting for a response from Lovell sports now but would strongly advise to avoid, as they outsource boots from sports direct warehouse and have no understand or control of their own stock. I will update in due course when they reply.
Abolutely horrendous company- DO NOT BUY FROM THEM.
I ordered a pair of running shoes that were too big. I sent them back and had them returned to me with absolutely no warning saying they were dirty. I responded with pictures of them in immaculate condition and asked for proof as to why they had been returned. They refused to provide any and told me to take it up with a third party mediator.
Warning: They are owned by Sports Direct and will completely screw you over.
Worst retailer I have ever dealt with. I purchased a pair of golf shoes. They sent a completely different pair. They listed the item incorrectly. Due to the urgency I asked if they could send the correct pair, to wish they refused and advised I’d have the return the pair they sent incorrectly and then wait for a refund. Terrible service, list items incorrectly and you have to fight to get your money back. Avoid at all costs.
Just wanted to counteract all the negative reviews below as I had the best experience with Lovell Sports, ordered a pair of Fit flop ballet pumps at around 7 pm last night, (and they were half the price that they were on the Fit flop site) and they arrived at 11 am this morning! Brilliant service, would highly recommend 😁
This is the first time I’ve ever felt the need to leave a review, which makes this even more disappointing.
I returned a pair of ASICS Superblast 3 using their returns process and the tracking confirmed the parcel was delivered to them. A few days later I was told the parcel had arrived empty, which came as a complete surprise because I know for a fact that the shoes were inside the box when I sent them.
What frustrated me the most was how the situation was handled. Every response took several days, and after waiting for their “investigation”, all I received was another email from Ada repeating that the parcel was empty. No explanation, no photos, no evidence, and no details about what was actually investigated.
I’ve since had to ask for photos of the parcel, the shipping label, any signs of damage or tampering, and details of the investigation because none of this was provided voluntarily. Instead, I’ve simply been told that my refund cannot be processed.
I completely understand that things can occasionally go wrong in transit but as a customer who returned the item correctly and in good faith, I expected the issue to be investigated properly rather than being left out of pocket with very little information.
I feel like I’ve been left to prove my innocence instead of being treated fairly. Based on my experience so far, I can’t recommend Lovell Sports’ returns process or customer service.
Where’s my Sons bike? Ordered a Frog Bike for our son. Next day delivery selected. Next month - no bike.
Shocking communication, no heads up “your order is delayed email”.
So I’ll ask here. Where’s my son’s bike and how do I get answers?
Ordered Slazenger Trainers size 9. Made in China. Totally incorrect sizing. Now I have to pay to return them when they aren't fit for purpose. Will never order from here again.
How does this company still trade,
was going to use , but looking at feedback i wont bother....
Order Number LOVE73655
I don't know why they don't offer a size called "lucky dip" you've probably got more chance of receiving the correct size you want rather than actually telling them your size haha. I got stung by the fraser group in similar circumstances 4 months ago and thought they might have corrected their website OBVIOUSLY NOT.
RUBBISH RUBBISH RUBBISH. I can see why they don't allow you to call them because people wouldn't last a week in the job with the amount of dissatisfied customers they'd have to deal with. AVOID AVOID AVOID.
customer service, what customer service.
I put in an order for next day delivery on Saturday 27th June. We received an initial email saying it had been sent but the tracking number doesn’t exist on DPD website!! I need this order for a present! I’m still waiting. Order number LOVE73963. Where is my order!? I can’t even phone you. Terrible.
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