Naturalistic Products Reviews 3,465

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the wide range of products available, including hard-to-find international brands and sample sizes, making it easy to discover new items. People frequently highlight the quality of the products and the ease of the ordering process, noting the user-friendly website and efficient service. Many consumers also appreciate the fast and well-packaged delivery, with items often arriving within the stated timeframe. However, some customers also noted issues with delivery, including delayed or undelivered packages, and a few mentioned receiving incorrect product sizes or items that were out of stock. A small number of people also experienced problems with product authenticity or quality, such as changes in product appearance or issues with formula consistency.

What people talk about most

Product

People report positive experiences with product, often praising the wide range of natural hair and body... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting fast and efficient dispatch and... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Quality

Users describe positive interactions with quality. Many customers praise the products as amazing, good, and... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the excellent, fast, and... See more

Based on these reviews

Rated 5 out of 5 stars

The best site I've ever come across for natural hair products! The range of brands is larger than any other I've seen, it's amazing. The app/site is easy to navigate and I've always been able to find... See more

Company replied

Rated 5 out of 5 stars

I recently made a duplicate order by accident, and they willingly rectified the issue by refunding me, which I really appreciated. For me, it is the little things, like integrity, that matter most as... See more

Company replied

Rated 5 out of 5 stars

I have been buying from this company for many years now. They have a great variety of products and I especially appreciate their wide range of sample/travel sizes which enables me to try products befo... See more

Company replied

Rated 5 out of 5 stars

First time purchasing products from this company and first impressions are very positive. The website has a good vibe about it, I can appreciate that it's a family run affair which also swayed me to p... See more

Company replied

Rated 4 out of 5 stars

I ordered Henna Sooq Soapnut Hair Wash & Henna Sooq Organic Unrefined Shea Butter. They arrived well packaged & well within the stated timeframe. It’s great to have a website I can order these items f... See more

Company replied

Rated 5 out of 5 stars

Great company, I can access American hair care products without shelling out for painfully high taxes and shipping costs. Speedy delivery too - 2 or 3 days max has been my experience.

Company replied

Rated 5 out of 5 stars

I love Calia products and I’m so happy that I found Naturalistic Products, a platform that sales this brand. The whole process of navigating on the platform, finding and placing my order was very easy... See more

Company replied

Rated 5 out of 5 stars

I was looking to purchase a lightweight conditioner and I was able to find exactly what I was looking for. The bonus being I purchased the small bottle to try it out. I will buy it again. As usual... See more

Company replied

Rated 5 out of 5 stars

It was very easy to order because the site is well organized and the delivery fast. I ordered a shampoo and a conditioner from Calia, not exactly the ones I was planning to buy for they were out of s... See more

Company replied

Rated 5 out of 5 stars

Would give Naruralistic 5🌟 +. Everything was packed to perfection to avoid spills ect. This is my second order with this company & it will definitely be my first port of call in the future for my... See more

Company replied

Rated 4 out of 5 stars

Naturalistic Products sell a wide range of natural hair and body products. The website is easy to navigate and the products advertised have a full description list and how to use. Fast delivery is a... See more

Company replied

Rated 5 out of 5 stars

I needed a quick turnaround on a few orders placed prior to an event I was going to at the weekend. The team were not only prompt in responding to my email request, they had the items shipped the fol... See more

Company replied

Rated 5 out of 5 stars

I found the products I wanted and the delivery was good absolutely no issues. The parcel was packed very well always a bonus when ordering liquid products online. They carry a good range of products... See more

Company replied

Rated 5 out of 5 stars

The shipping was fast.the products are amazing ! I am autistic huge fan of soultanicals hair products, but unfortunately they aren't available in Germany so I have to order abroad. I chose natural... See more

Company replied

Rated 5 out of 5 stars

My order was delivered quickly and my item was received in perfect condition. I love using this company because the service is always great and they have an amazing range of products with everything y... See more

Company replied

Rated 5 out of 5 stars

Great products, well packaged and quick delivery! I had not ordered anything from them since 2020 but as I've gone natural, this is definitely a go-to for Black Owned Business.

Company replied

Rated 5 out of 5 stars

Great products and speedy shipping. To say I'm happy with my orders would be an understatement. Naturalistic has a fantastic rage of products so I will, for sure, be ordering from them again.

Company replied

Rated 5 out of 5 stars

WAS VERY SURPRISED AT HOW MOISTERIZING THIS SOAP WAS. IT ALSO DETANGLED MY HAIR. I'M VERY IMPRESSED. THE ONLY DOWN SIDE IS THAT IT DOESN'T LAST TOO LONG. THE INTRUCTIONS SUGGEST CUTTING OFF ONLY WHA... See more

Company replied

Rated 4 out of 5 stars

Bought in hope that would be safer than buying from Amazon as products are labelled as being authentic. Noticed the colour of the honey crème shampoo looked much lighter than it should. The expiry d... See more

Company replied

Rated 2 out of 5 stars

This mattifying product comes out as an oil for the first few months of use, making it far from mattifying. It is (I assume) residue that settles at the top of the product. It cannot be shaken (as adv... See more

Company replied

Rated 5 out of 5 stars

So far so good. This is a rubber attachment that gives extra grip for nozzles and diffuser. I have just got the attachment so I don't know if it will harden and crack with the heat but it is certainly... See more

Company replied

Rated 5 out of 5 stars

My order arrived in a timely manner, packaged well and was correct. Good place to shop if you can't find quality products in your local beauty stores.

Company replied

Rated 5 out of 5 stars

They are the best when it comes to ordering and products for any type of hair. I always received my orders with no problem and very quick to answer to any queries.

Company replied

Rated 2 out of 5 stars

I haven't got update about my order and it is taking a lot of weeks for my packages to arrive, i ordered so many things but it's been almost 10 days now but i still haven't received my package nor hav... See more

Company replied

Rated 5 out of 5 stars

There is NO International Service like this in Italy : I’m homesick for the UK 🇬🇧. Thx for your professional support !! D.

Company replied

Rated 5 out of 5 stars

A real pleasure ordering from this company - always a prompt service! And thank you so much for putting the hair tea bags in a plastic bag🙏🏽🙌🏽

Company replied

Rated 1 out of 5 stars

One of the products purchased was old and had a defect. The other had small particles in the package.

Rated 5 out of 5 stars

Fast delivery to the Netherlands. Fair prices, glad I could order the product that is sold out everywhere in my country.

Company replied

Rated 5 out of 5 stars

All my purchases, for years, have always been on time with very good packaging and original products

Company replied

Rated 5 out of 5 stars

I virtually order on repeat from Naturalistic Products, but their customer service was particularly good recently when I chose the incorrect shipping method. So helpful and replying to emails very sw... See more

Company replied

Rated 5 out of 5 stars

Fast delivery, as usual plus I had 2 sample products thrown in. A pleasant and very grateful surprise, thank you!

Company replied

Rated 5 out of 5 stars

My order was delivered very quickly and packaged safely. I was able to source a hair product that I had wanted to try for a while but it's extremely difficult to find in the UK. Very happy with my pur... See more

Company replied

Rated 5 out of 5 stars

This was my first time to buy from Naturalistic Products. My order was delivered very quickly and well packaged. Thank you.

Company replied

Rated 4 out of 5 stars

I ordered a Henna Sooq Sweet Honey Gloss Bar. It was received quickly & was packaged well. I haven’t used the gloss bar yet but the online & delivery service were user friendly & prompt. I will defini... See more

Company replied

Rated 5 out of 5 stars

Organigrow shampoo and conditioner is the best i have used, qnd i have gone through a lot of products

Company replied

Rated 1 out of 5 stars

you never delivered my order , so are you a scam??? If you can not deliver, i would like a refund asap Regards

Company replied

Rated 5 out of 5 stars

Very fast delivery.Really Like the conditioner.Still don’t know about the shampoo but not bad.

Company replied

Rated 5 out of 5 stars

Amazing. Order came fast and nicely packaged. Will definitely order from here again. Thanks,

Company replied

Rated 5 out of 5 stars

The products I ordered came within a few days. I am happy with the hair Amla powder and the soap nut bar which I purchased. I will definitely be ordering again.

Company replied

Rated 5 out of 5 stars

You can find lots of interesting brands and a very easy way to make an order. The delivery was fast even though I am in the EU.

Company replied

Rated 5 out of 5 stars

Can order hard to source products which are delivered exceptionally quickly and safely! What's not to love!

Company replied

Rated 5 out of 5 stars

Had a problem with the delivery getting lost (no fault of theirs) , they resent item next day delivery with no hassle, good customer care easy to get hold of on online chat, a company that’s cares abo... See more

Rated 5 out of 5 stars

Perfect site All my haircare needs in one place. Good prices and excellent delivery

Company replied

Rated 1 out of 5 stars

If I could give zero stars I would! I would definitely not be purchasing from this retailer anymore. I placed an order, and used my £5 points on this order. Unfortunately, I requested to return the... See more

Company replied

Rated 5 out of 5 stars

the store I can rely on to received good products reasonably priced, packaged well and do not have to wait long to be delivered.

Company replied

Rated 5 out of 5 stars

Fantastic experience! The shipment arrived promptly and was beautifully packaged. I'm looking forward to ordering from here again. Thank you!

Company replied

Rated 5 out of 5 stars

I was able to source a range of products that I, at that time, couldn't buy anywhere else in the UK.

Company replied

Rated 4 out of 5 stars

Very easy to order and also when I sent a message they responded straight away. Making sure my parcel was delivered to the right address.

Company replied

Rated 5 out of 5 stars

It was the first time I ordered at this company and it was a great experience. Package was shipped very fast to my country.

Company replied

Rated 1 out of 5 stars

I've not received any confirmation of my order or the order itself.

Company replied

Rated 5 out of 5 stars

I'm having a great experience. Fast deliver and love the products. Thank you.

Company replied

Rated 1 out of 5 stars

Expensive shipping cost and it's been 10 days and i still haven't received my package nor have gotten an update about it.

Company replied

Rated 5 out of 5 stars

Quick and efficient service. Products arrived well packed and in good condition.

Company replied


Company details

  1. Hair Product Store

Written by the company

UK online store selling hair and cosmetic products.

Written by the company


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

head band

it fits lovely on my head, great band

August 20, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Customer,

Thank you so much for your comment — we're so glad to hear the band fits you well and that you’re happy with it!

We really appreciate your support and hope to see you again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great range of products

Great products and arrived quickly. Thanks.

August 18, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Ms Afa,

Thanks so much for sharing your experience with us. We hope you shop with us again soon.

Kind Regards,
Team Naturalistic

Rated 1 out of 5 stars

I haven’t received my items it’s over a…

I haven’t received my items it’s over a week. Very disappointing

August 19, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello,

We are saddened to see your review about our service. Sadly this was a situation out of our control but due to the couriers. As soon as we were made aware of the issue, the same day this review was left we informed you that we were looking into it with the couriers as an urgent matter and kept you informed. We tried our best and repeatedly contacted them to get your parcel to you as they said that despite the lack of updates on your tracking it was going through their system and would be delivered to you. We had hoped that this would happen but sadly despite our continued efforts, we were unable to obtain a clear response from them regarding the status or expected delivery time of your parcel.
We tried our best to get the parcel to you but sadly through no fault of ours we were unable to this time. We hope that you found our service worthy of more than 1 stars after our explanation that this issue was out of our control, the time we took to resolve this issue once we were made aware of it and how we resolved it.

Kind Regards
Team Naturalistic

Rated 5 out of 5 stars

Really quick dispatch and delivery

Really quick dispatch and delivery - very impressive. Good prices also

August 18, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Pauline,

We really appreciate you taking the time to share your kind rating with us. We look forward to you shopping with us again soon!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great experience

It was the first time I ordered at this company and it was a great experience. Package was shipped very fast to my country.

August 15, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Wilma,

Thank you for your lovely feedback! We're thrilled to hear that your first experience with us was a great one and that your order reached you quickly. We appreciate your support and hope to serve you again soon!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great products

Great products, fast delivery and impeccable after sales service.

August 13, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Michelle,

Thank you so much for your 5-star review! We will share this with the team to let them know to keep up the amazing work.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

A very helpful company to deal with

A very helpful company to deal with. Products were good and as described. Delivery was quick.

August 11, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Nonni,

Thank you so much for your kind words! We’re delighted to hear that you were happy with both our service and the products. Your feedback really means a lot to us.

Kind Regards,
Team Naturalistic

Rated 4 out of 5 stars

Fast delivery

Fast delivery, good packaging.

August 6, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Sara,

Thank you for your review. We’re pleased to hear you were happy with the fast delivery and packaging. If there’s anything we could do to make your next experience a 5-star one, we’d love to hear your feedback.

Kind Regards,
Team Naturalistic

Rated 1 out of 5 stars

Needed to pay shipping 2 times

Needed to pay, shipping 2 times, you guys have nk custumor service Even tho i tried to contact you guys about this issue

July 9, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello,

Thank you for your feedback. We’re sorry to hear about your frustration.

To clarify, you were not charged twice for shipping. Your order was placed from Norway, which means it’s subject to import duties and taxes when shipped from the UK. We explained this in our email correspondence to you, and in fact, we deducted the cost of UK VAT from your order to offset those charges.

We genuinely want to help resolve any remaining concerns. Please don’t hesitate to reply to any of our emails if you need further clarification—we’re happy to assist.

Thank you again for your order.

Rated 4 out of 5 stars

Quick delivery -paid extra

Quick delivery -paid extra. Add-on charges made good product very expensive

July 18, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Lis,

Thank you for your feedback. Just to clarify, your order originally included standard shipping, but you kindly requested to switch to express shipping. We only applied the difference in cost between the two services — there were no additional charges beyond that.

We’re really glad your order arrived quickly, and we truly appreciate your continued support.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great service

Great service. Delivered on time. Product with quality.

March 3, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Ecila,

We really appreciate you taking the time to share your rating with us! We look forward to you shopping with us again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

The shipping was fast.the products are…

The shipping was fast.the products are amazing !

I am autistic huge fan of soultanicals hair products, but unfortunately they aren't available in Germany so I have to order abroad. I chose naturalistic products, because the shipping is always save and fast.

July 14, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello,

Thank you for your kind feedback! We’re delighted to hear that you’re pleased with the fast shipping and enjoying the Soultanical products! We’re grateful to you for sharing your review with us and the community.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great products and speedy shipping

Great products and speedy shipping. To say I'm happy with my orders would be an understatement. Naturalistic has a fantastic rage of products so I will, for sure, be ordering from them again.

July 14, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Margaret,

Thank you so much for your kind words – we’re thrilled to hear you’re happy with your orders!

It means a lot to us to know you’re enjoying our products, and we truly appreciate your support. We can’t wait to welcome you back soon!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Fantastic services

Fantastic services. Will purchase from here again.

July 9, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Jess,

We really appreciate you taking the time to share your rating with us. We look forward to you shopping with us again soon!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Fast efficient service and delivery

Fast efficient service and delivery. Love kinky curly custard

June 23, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Maria,

Thanks so much for sharing your experience with us. We love the custard too! We look forward to seeing you again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Good experience as usual

My order arrived in a timely manner, packaged well and was correct. Good place to shop if you can't find quality products in your local beauty stores.

June 30, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello JC,

Thank you for your kind words! We're happy to hear your order arrived on time, was well packaged, and exactly what you expected. We appreciate your continued support and hope to see you soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great service

Great service, Order came quick

June 30, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Nikisha,

Thank you for sharing your experience with us! We really appreciate your 5-star review.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

I'm having a great experience

I'm having a great experience. Fast deliver and love the products. Thank you.

May 30, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Ana,

Thank you—it's wonderful to hear you're having a great experience! We're glad you're enjoying the products and that delivery has been prompt. We hope to see you again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Excellent product

The product does what it's meant to and was swiftly delivered

June 17, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello Susan,

Thank you for your 5-star review! We're glad to hear the product met your expectations and arrived quickly. We hope to see you again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Excellent!

Great products, well packaged and quick delivery! I had not ordered anything from them since 2020 but as I've gone natural, this is definitely a go-to for Black Owned Business.

June 16, 2025
Naturalistic Products logo

Reply from Naturalistic Products

Hello J-Love,

We are incredibly grateful for your support and for coming back to us! We’re honoured to be part of your natural hair journey and truly appreciate you choosing to support a Black-owned business. Welcome back!

Kind Regards,
Team Naturalistic

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look