Naturalistic Products Reviews 3,465

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the wide range of products available, including hard-to-find international brands and sample sizes, making it easy to discover new items. People frequently highlight the quality of the products and the ease of the ordering process, noting the user-friendly website and efficient service. Many consumers also appreciate the fast and well-packaged delivery, with items often arriving within the stated timeframe. However, some customers also noted issues with delivery, including delayed or undelivered packages, and a few mentioned receiving incorrect product sizes or items that were out of stock. A small number of people also experienced problems with product authenticity or quality, such as changes in product appearance or issues with formula consistency.

What people talk about most

Product

People report positive experiences with product, often praising the wide range of natural hair and body... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting fast and efficient dispatch and... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Quality

Users describe positive interactions with quality. Many customers praise the products as amazing, good, and... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the excellent, fast, and... See more

Based on these reviews

Rated 5 out of 5 stars

The best site I've ever come across for natural hair products! The range of brands is larger than any other I've seen, it's amazing. The app/site is easy to navigate and I've always been able to find... See more

Company replied

Rated 5 out of 5 stars

I recently made a duplicate order by accident, and they willingly rectified the issue by refunding me, which I really appreciated. For me, it is the little things, like integrity, that matter most as... See more

Company replied

Rated 5 out of 5 stars

I have been buying from this company for many years now. They have a great variety of products and I especially appreciate their wide range of sample/travel sizes which enables me to try products befo... See more

Company replied

Rated 5 out of 5 stars

First time purchasing products from this company and first impressions are very positive. The website has a good vibe about it, I can appreciate that it's a family run affair which also swayed me to p... See more

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Rated 4 out of 5 stars

I ordered Henna Sooq Soapnut Hair Wash & Henna Sooq Organic Unrefined Shea Butter. They arrived well packaged & well within the stated timeframe. It’s great to have a website I can order these items f... See more

Company replied

Rated 5 out of 5 stars

Great company, I can access American hair care products without shelling out for painfully high taxes and shipping costs. Speedy delivery too - 2 or 3 days max has been my experience.

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Rated 5 out of 5 stars

I love Calia products and I’m so happy that I found Naturalistic Products, a platform that sales this brand. The whole process of navigating on the platform, finding and placing my order was very easy... See more

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Rated 5 out of 5 stars

I was looking to purchase a lightweight conditioner and I was able to find exactly what I was looking for. The bonus being I purchased the small bottle to try it out. I will buy it again. As usual... See more

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Rated 5 out of 5 stars

It was very easy to order because the site is well organized and the delivery fast. I ordered a shampoo and a conditioner from Calia, not exactly the ones I was planning to buy for they were out of s... See more

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Rated 5 out of 5 stars

Would give Naruralistic 5🌟 +. Everything was packed to perfection to avoid spills ect. This is my second order with this company & it will definitely be my first port of call in the future for my... See more

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Rated 4 out of 5 stars

Naturalistic Products sell a wide range of natural hair and body products. The website is easy to navigate and the products advertised have a full description list and how to use. Fast delivery is a... See more

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Rated 5 out of 5 stars

I needed a quick turnaround on a few orders placed prior to an event I was going to at the weekend. The team were not only prompt in responding to my email request, they had the items shipped the fol... See more

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Rated 5 out of 5 stars

I found the products I wanted and the delivery was good absolutely no issues. The parcel was packed very well always a bonus when ordering liquid products online. They carry a good range of products... See more

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Rated 5 out of 5 stars

The shipping was fast.the products are amazing ! I am autistic huge fan of soultanicals hair products, but unfortunately they aren't available in Germany so I have to order abroad. I chose natural... See more

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Rated 5 out of 5 stars

My order was delivered quickly and my item was received in perfect condition. I love using this company because the service is always great and they have an amazing range of products with everything y... See more

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Rated 5 out of 5 stars

Great products, well packaged and quick delivery! I had not ordered anything from them since 2020 but as I've gone natural, this is definitely a go-to for Black Owned Business.

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Rated 5 out of 5 stars

Great products and speedy shipping. To say I'm happy with my orders would be an understatement. Naturalistic has a fantastic rage of products so I will, for sure, be ordering from them again.

Company replied

Rated 5 out of 5 stars

WAS VERY SURPRISED AT HOW MOISTERIZING THIS SOAP WAS. IT ALSO DETANGLED MY HAIR. I'M VERY IMPRESSED. THE ONLY DOWN SIDE IS THAT IT DOESN'T LAST TOO LONG. THE INTRUCTIONS SUGGEST CUTTING OFF ONLY WHA... See more

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Rated 4 out of 5 stars

Bought in hope that would be safer than buying from Amazon as products are labelled as being authentic. Noticed the colour of the honey crème shampoo looked much lighter than it should. The expiry d... See more

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Rated 2 out of 5 stars

This mattifying product comes out as an oil for the first few months of use, making it far from mattifying. It is (I assume) residue that settles at the top of the product. It cannot be shaken (as adv... See more

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Rated 5 out of 5 stars

So far so good. This is a rubber attachment that gives extra grip for nozzles and diffuser. I have just got the attachment so I don't know if it will harden and crack with the heat but it is certainly... See more

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Rated 5 out of 5 stars

My order arrived in a timely manner, packaged well and was correct. Good place to shop if you can't find quality products in your local beauty stores.

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Rated 5 out of 5 stars

They are the best when it comes to ordering and products for any type of hair. I always received my orders with no problem and very quick to answer to any queries.

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Rated 2 out of 5 stars

I haven't got update about my order and it is taking a lot of weeks for my packages to arrive, i ordered so many things but it's been almost 10 days now but i still haven't received my package nor hav... See more

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Rated 5 out of 5 stars

There is NO International Service like this in Italy : I’m homesick for the UK 🇬🇧. Thx for your professional support !! D.

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Rated 5 out of 5 stars

A real pleasure ordering from this company - always a prompt service! And thank you so much for putting the hair tea bags in a plastic bag🙏🏽🙌🏽

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Rated 1 out of 5 stars

One of the products purchased was old and had a defect. The other had small particles in the package.

Rated 5 out of 5 stars

Fast delivery to the Netherlands. Fair prices, glad I could order the product that is sold out everywhere in my country.

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Rated 5 out of 5 stars

All my purchases, for years, have always been on time with very good packaging and original products

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Rated 5 out of 5 stars

I virtually order on repeat from Naturalistic Products, but their customer service was particularly good recently when I chose the incorrect shipping method. So helpful and replying to emails very sw... See more

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Rated 5 out of 5 stars

Fast delivery, as usual plus I had 2 sample products thrown in. A pleasant and very grateful surprise, thank you!

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Rated 5 out of 5 stars

My order was delivered very quickly and packaged safely. I was able to source a hair product that I had wanted to try for a while but it's extremely difficult to find in the UK. Very happy with my pur... See more

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Rated 5 out of 5 stars

This was my first time to buy from Naturalistic Products. My order was delivered very quickly and well packaged. Thank you.

Company replied

Rated 4 out of 5 stars

I ordered a Henna Sooq Sweet Honey Gloss Bar. It was received quickly & was packaged well. I haven’t used the gloss bar yet but the online & delivery service were user friendly & prompt. I will defini... See more

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Rated 5 out of 5 stars

Organigrow shampoo and conditioner is the best i have used, qnd i have gone through a lot of products

Company replied

Rated 1 out of 5 stars

you never delivered my order , so are you a scam??? If you can not deliver, i would like a refund asap Regards

Company replied

Rated 5 out of 5 stars

Very fast delivery.Really Like the conditioner.Still don’t know about the shampoo but not bad.

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Rated 5 out of 5 stars

Amazing. Order came fast and nicely packaged. Will definitely order from here again. Thanks,

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Rated 5 out of 5 stars

The products I ordered came within a few days. I am happy with the hair Amla powder and the soap nut bar which I purchased. I will definitely be ordering again.

Company replied

Rated 5 out of 5 stars

You can find lots of interesting brands and a very easy way to make an order. The delivery was fast even though I am in the EU.

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Rated 5 out of 5 stars

Can order hard to source products which are delivered exceptionally quickly and safely! What's not to love!

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Rated 5 out of 5 stars

Had a problem with the delivery getting lost (no fault of theirs) , they resent item next day delivery with no hassle, good customer care easy to get hold of on online chat, a company that’s cares abo... See more

Rated 5 out of 5 stars

Perfect site All my haircare needs in one place. Good prices and excellent delivery

Company replied

Rated 1 out of 5 stars

If I could give zero stars I would! I would definitely not be purchasing from this retailer anymore. I placed an order, and used my £5 points on this order. Unfortunately, I requested to return the... See more

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Rated 5 out of 5 stars

the store I can rely on to received good products reasonably priced, packaged well and do not have to wait long to be delivered.

Company replied

Rated 5 out of 5 stars

Fantastic experience! The shipment arrived promptly and was beautifully packaged. I'm looking forward to ordering from here again. Thank you!

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Rated 5 out of 5 stars

I was able to source a range of products that I, at that time, couldn't buy anywhere else in the UK.

Company replied

Rated 4 out of 5 stars

Very easy to order and also when I sent a message they responded straight away. Making sure my parcel was delivered to the right address.

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Rated 5 out of 5 stars

It was the first time I ordered at this company and it was a great experience. Package was shipped very fast to my country.

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Rated 1 out of 5 stars

I've not received any confirmation of my order or the order itself.

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Rated 5 out of 5 stars

I'm having a great experience. Fast deliver and love the products. Thank you.

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Rated 1 out of 5 stars

Expensive shipping cost and it's been 10 days and i still haven't received my package nor have gotten an update about it.

Company replied

Rated 5 out of 5 stars

Quick and efficient service. Products arrived well packed and in good condition.

Company replied


Company details

  1. Hair Product Store

Written by the company

UK online store selling hair and cosmetic products.

Written by the company


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I love this site its like a hidden gem

I love this site its like a hidden gem, offering try-me size products which i love it was given a free product which suprised me and my hair loved thankyou.
Everything arrived safely and you use my favourite postage company Royal Mail so thankyou

March 11, 2026
Rated 5 out of 5 stars

Best Natural Hair Site There Is

The best site I've ever come across for natural hair products! The range of brands is larger than any other I've seen, it's amazing. The app/site is easy to navigate and I've always been able to find the product I'm looking for. I wouldn't shop anywhere else for my hair products.

March 18, 2026
Unprompted review
Naturalistic Products logo

Reply from Naturalistic Products

Hello Cheri,

This review has really brought a smile to our faces as this is why we do it! Thank you so much for taking the time out to leave us this review and for your continued support. We love that you are part of our amazing community and we are truly grateful for your lovely words. Our inbox is also open to any feedback, don't hesitate to reach out!

Kind Regards
Team Naturalistic

Rated 4 out of 5 stars

Awesome Product Range

I've used NP for a good few years now. They make is easy to find the products that will match my hair type and access brands that were hard to find in the UK.

What would make this a 5-star review? Please consider changing the packaging from polystyrene peanuts. I don't think they are great for the environment and it makes each delivery feel like a lucky dip. I have to check the order slip to make sure I'm not forgetting any sample sizes in the box.

March 9, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello,

Thank you for your order and for taking the time out to leave us a review. We really appreciate your continued support and that you are able to find products for your hair on our website. We love that we can bring you products you enjoy without the high international shipping costs.

We did reach out via email but we wanted to reassure you that our void fill (peanuts) is made from 100% recycled material and is fully degradable, designed to be a more environmentally friendly option. It can be dissolved easily under hot water, which helps reduce waste.

If you have any further feedback on how we can make your experience 5 stars please reply back to our email, our inbox is always open. Thank you again for shopping with us.

Kind Regards
Team Naturalistic

Rated 5 out of 5 stars

Good experience...

I have had good experiences purchasing from this retailer. You get delivery notifications and the products are well packaged.

March 9, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Sheryl,

Thank you for your continued support! We're pleased to hear you've had consistently good experiences with us and that our delivery updates and packaging met your expectations. We look forward to welcoming you back soon!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Order processed very promptly

Order processed very promptly

February 23, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Jennifer,

Thank you for your kind feedback! We're glad your order was processed promptly. Thank you for shopping with our small business!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Great service

Easy to navigate site. Plenty of choice. Point scheme. Quick delivery.

February 17, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Hayley,

Thank you for your 5-star review! We’re thrilled you enjoyed our site, product range, and quick delivery. We hope to see you again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Happy Customer!

Website is easy to use, ordering is easy. I'm always kept informed of order status. Dispatch and delivery is quick and efficient!

March 5, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello KayCee,

Thank you so much for your wonderful review! It made our day to read your kind words. We’re happy to hear that you find our website easy to use and that your orders reach you quickly and efficiently. We can’t wait to continue providing you with a great experience!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

I was able to source a range of…

I was able to source a range of products that I, at that time, couldn't buy anywhere else in the UK.

February 26, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Susan,

Thank you so much for sharing your experience with us. We're glad you could find what you were looking for! We hope you shop with us again soon.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Fast delivery

Fast delivery

February 10, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Ellie,

Thank you for taking the time out to leave an excellent review. We really appreciate it. We are pleased to hear your parcel arrived quickly and hope you enjoy your products.
Thank you for shopping with our small business.

Kind Regards
Team Naturalistic

Rated 4 out of 5 stars

Review about Customer Service

Bought in hope that would be safer than buying from Amazon as products are labelled as being authentic. Noticed the colour of the honey crème shampoo looked much lighter than it should. The expiry date was from 2023. I’ve missed the return window as I didn’t think to inspect it thoroughly but lesson learned. I was hoping to buy more products from the site but now can’t trust it.

Update 2/3/26: The NP team reached out to me and offered to check the batch numbers which confirm the bottle they sent for shampoo is in date. Perhaps I just didn’t have a very good experience with the actual product itself, hence the lack of results. I also asked them to check some ingredients for me in another product which they were able to do. I am amending my review because their customer service was really nice. Usually when you leave reviews, nobody tries to actually rectify the problem but I thought they did their best and I am grateful.

February 3, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Footasylum Customer,

Thank you for taking the time to update your review. We appreciate you acknowledging the support you received from our team.

We’re glad we were able to clarify the batch details, confirm that the product was not out of date, and provide the ingredient information you requested. We hope you were able to see how seriously we took your concern. Transparency and customer service are very important to us, so it’s good to know this came across.

If there’s anything we could do to make your experience a 5-star one next time, we’d love to hear your feedback. We’re always looking at ways to improve.

Thank you again for your support.

Kind Regards,
Team Naturalistic

Rated 4 out of 5 stars

I ordered Henna Sooq Soapnut Hair Wash…

I ordered Henna Sooq Soapnut Hair Wash & Henna Sooq Organic Unrefined Shea Butter. They arrived well packaged & well within the stated timeframe. It’s great to have a website I can order these items from in the UK. Naturalistic Products website is user friendly & the product information for the items I’ve purchased have been very helpful. I have started using the Shea butter & it’s great blended in with my body lotion. Looking forward to using them both in my hair at the weekend.

February 17, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Kay,

Thank you so much for your detailed feedback! We’re delighted to hear your order arrived safely and on time, and that you’re enjoying the Shea Butter so far.

It’s wonderful to know our website and product information have been helpful for you. We hope you enjoy using both products in your hair this weekend.

If there’s anything we can do to make your experience a full 5 stars next time, we’d love to hear your feedback, it’s always welcome.

Kind Regards,
Team Naturalistic

Rated 4 out of 5 stars

Easy to Order

Very easy to order and also when I sent a message they responded straight away. Making sure my parcel was delivered to the right address.

January 30, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Mrs E,

Thank you for your kind words! We’re glad to hear that ordering was easy and we will share this with the team to let them know to keep up the amazing work.

If there’s anything we can do to earn a full 5 stars next time, we’d love to hear your feedback - it’s always appreciated.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Excellent

Excellent! Received a voucher for this store as a gift, never used it before. Purchased an above my usual budget protein cream from Miribel and fear I’ve shot myself in the foot now as my hair LOVES it so I’ll have to keep buying it forever ;)

January 30, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Laura,

Thank you for your lovely review. We’re so glad your hair is loving the cream, it might just have found its forever BFF! We’re thrilled your gift voucher led to such a happy discovery, and we look forward to welcoming you back soon!

Kind Regards,
Team Naturalistic

Rated 4 out of 5 stars

I ordered a Henna Sooq Sweet Honey…

I ordered a Henna Sooq Sweet Honey Gloss Bar. It was received quickly & was packaged well. I haven’t used the gloss bar yet but the online & delivery service were user friendly & prompt. I will definitely use this website again.

February 9, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Kay,

Thank you for sharing your experience! We’re glad to hear that your Henna Sooq Gloss Bar arrived quickly and well-packaged, and that our website and delivery service were easy to use.

We really appreciate your support and that you’ll be shopping with us again. If there’s anything we can do to make your experience a full 5 stars next time, we’d love to hear your feedback - it’s always welcome.

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Calia products are wonderful

I love Calia products and I’m so happy that I found Naturalistic Products, a platform that sales this brand. The whole process of navigating on the platform, finding and placing my order was very easy, and the delivery also easy and fast. Thank you.

January 26, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Delia-Arabela,

We’re glad you found us and that you love Calia products! It’s fantastic that browsing our site, placing your order, and receiving it was such an easy and smooth experience.

Thank you for sharing your experience. We’re delighted to have you with us and can’t wait to see you again!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

5 Stars 😊

I recently made a duplicate order by accident, and they willingly rectified the issue by refunding me, which I really appreciated. For me, it is the little things, like integrity, that matter most as a customer. Their product range is good, including well known American brands that are difficult to find in the UK. Delivery options are reasonably priced. I also really appreciate the option to pay with Klarna. It is a lifesaver, especially since Black hair products can be so expensive 😭. They are very responsive via email and always professional. The only minor downside is that some products sell out quickly, meaning you may need to wait a few weeks for restocks. However, this is not a significant criticism. All businesses run out of stock sometimes, and waiting is part of shopping anywhere.

February 13, 2026
Unprompted review
Naturalistic Products logo

Reply from Naturalistic Products

Hello Sim,

Thank you so much for taking the time to share such a thoughtful and detailed review, it truly means a lot to us!

We’re thrilled to hear you’re enjoying our product range, especially the harder-to-find American brands. We’re also glad you were able to make the most of our payment options to make shopping easier.

It’s wonderful to know that our customer service has been responsive and helpful - we always strive to make every interaction a positive one. We also really appreciate your understanding about occasional sell-outs; restocking as quickly as possible is always a top priority for us.

Thanks again for your continued support; we truly value customers like you!

Kind Regards,
Team Naturalistic

Rated 5 out of 5 stars

Would recommend

Fast delivery to the Netherlands. Fair prices, glad I could order the product that is sold out everywhere in my country.

January 19, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello Quinty,

Thank you so much for this great 5-star review. We really appreciate you being a customer and helping to share the word about us. Enjoy the conditioner!

Kind Regards,
Team Naturalistic

Rated 1 out of 5 stars

you never delivered my order

you never delivered my order , so are you a scam???
If you can not deliver, i would like a refund asap
Regards

January 9, 2026
Naturalistic Products logo

Reply from Naturalistic Products

Hello,

We’re sorry to see your 1-star review and would like to clarify the situation.

According to the tracking information, your local courier attempted delivery on four separate occasions. As soon as an order is dispatched, we provide full tracking details so parcels can be followed at every stage. Once the parcel is handed over to the courier, delivery is unfortunately outside of our direct control.

Following each delivery attempt, the courier would have left instructions on how to rearrange delivery or where the parcel could be collected, and this information is also available via the tracking link. In addition, we contacted the courier on your behalf, passed on all updates we received, and kept you informed throughout.

We provide tracking to all customers specifically so arrangements can be made if they are unavailable or if a delivery is missed. Despite the failed attempts, your parcel has now been delivered within the expected timeframe for your chosen service, and we hope you enjoy your products.

If you have any further questions or feedback, our inbox is always open. We appreciate your understanding that certain aspects of the delivery process are outside of our control, and we always do our best to provide as much support and information as possible.

Kind Regards
Team Naturalistic

Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would! I would definitely not be purchasing from this retailer anymore.
I placed an order, and used my £5 points on this order. Unfortunately, I requested to return the order as I realised the wrong item was ordered. The order was not opened, box in original condition, and sent this back via postage shortly after. I received a refund of the item but not the points. Their points system is not the best, not only is it hard to attain enough points to use a reward, but points was not returned to my rewards earns when the item was returned. Their website stated full refund to be sent excluding 3.99 delivery. But this was not true. I received a refund and not the £5 that I used with my points. Their customer service is also the worse I’ve seen. Not customer care empathy or courtesy. It was like being penalised for returning the item which was not even opened or used.

January 19, 2026
Unprompted review
Naturalistic Products logo

Reply from Naturalistic Products

Hello Sachia,

Thank you for sharing your feedback. We’re sorry to hear that you were disappointed with your experience.

To clarify, your refund was processed in line with our stated returns and loyalty policy. The £5 used on your order was a loyalty reward redeemed using points, and refunds are issued for the amount paid after any rewards or discounts have been applied. Loyalty rewards are considered redeemed at the point of use and aren’t automatically reinstated following a return, which is standard across most loyalty programmes.

Our website states that refunds are issued excluding delivery charges, which was applied correctly in this case.

We understand that returns can be frustrating, and we always aim to handle them fairly and consistently for all customers. While we’re sorry this outcome wasn’t what you had hoped for, we did process your return in accordance with our policies.

Kind Regards
Team Naturalistic

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