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Review summary

Created with AI, based on recent reviews

Evaluating 1,061 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with products, including quality concerns and incorrect items. Customers also frequently report problems with their orders, such as missed deliveries or items not arriving as expected. The return policy and process were a major source of frustration, with many struggling to complete returns or receive refunds. Additionally, delivery was often criticized for being unreliable and slow.

What people talk about most

Product

Consumers find product quality to be ambiguous. Many reviewers express significant disappointment, citing... See more

Customer service

Users describe negative interactions with customer service, consistently reporting issues such as unhelpful... See more

Order

Customers consistently note negative experiences with order fulfillment. Many reviewers report issues such as... See more

Delivery service

Clients share negative opinions on delivery service, with many reporting issues such as delayed or... See more

Refund

People report negative experiences with refund. Many customers express frustration with significant delays in... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I had contact with their customer service, but everytime they didn't reply on my question... 5 emails further before they replied on my actual question.

Rated 2 out of 5 stars

Bought a pair of boots for my son. 60euro and they are pure crap. I would compare them to the feel of a plastic milk carton. Nikes quality has gone down big time. I buy all nike boots but going by the... See more

Rated 2 out of 5 stars

Dear Nike Team, I am writing to express my deep frustration and disappointment regarding the release of the Air Jordan 1 VAA “Alaska”. What should have been an exciting launch for loya... See more

Rated 1 out of 5 stars

Incompetence. Either their warehouse workers responsible for securely packing parcels are to blame, or the courier DPD (specifically Dagenham depot) are to blame for stealing the items. The driver tur... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Shoe Store
  4. Sportswear Store

Information provided by various external sources

Experience sports, training, shopping and everything else that's new at Nike.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

13K reviews

5-star
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1-star

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Rated 1 out of 5 stars

Terrible service

Placed an order expected to be delivered 26.03.26, received an update from Royal Mail stating that Nike had requested the order to be sent back to them.
Contacted Nike this morning to be told that they could not find a reason for the return and that i should expect a refund once the warehouse received the order back.
Not offered a replacement baring in mind it was for a gift for a birthday in less than a week.
Absolutely disgusting customer service from such a large company.

March 27, 2026
Unprompted review
Rated 1 out of 5 stars

DONT SHOP WITH NIKE

I’m extremely disappointed with Nike and their returns process. I returned a parcel worth around £250 and, according to my tracking number, it was delivered back to them over a week ago. However, I’ve had absolutely no confirmation from Nike that they’ve received it.

The only reason I even know it arrived is because I kept my receipt and tracked it myself – otherwise I’d be completely in the dark.

I’ve now had to call twice, wasting my own time, only to be told the issue has been “escalated” to management. Apparently I now have to wait up to 8 days just for that to be reviewed, and then potentially another 10+ days to actually receive my refund. That’s an unacceptable delay, especially considering the amount of money involved.

This has now caused me financial stress, which shouldn’t happen when simply returning items. What’s even more frustrating is that this isn’t the first time – I’ve had similar issues before where my refund was delayed and difficult to get back.

For a company of this size, the customer service and returns process are shockingly poor. I won’t be ordering again unless this improves.

March 27, 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is abysmal!

Customer service is abysmal!

Sent me a jacket that was not big enough despite being correct size.

Customer service repeatedly promise callback within 2 hours, and now they are saying 2 days and the latest is 3 days!!!!!! This is a joke!

This nonsense!

March 26, 2026
Unprompted review
Rated 5 out of 5 stars

I bought a pair of air max shoes from…

I bought a pair of air max shoes from an affiliate store, but they were punctured after just 3 months. It was. Bit of a hassle getting a refund, as the return label was missing from the mails, but eventually I got my full investment back in the form of a coupon. Seeing as I wore the previous pair comfortably for 3 months, I see this as a win.

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered the england away shirt for…

I ordered the england away shirt for the world cup on Monday since yesterday I have had no information on when my order is being dispatched they keep telling me to wait a bit further when they give you an estimated delivery date of Thursday

March 24, 2026
Unprompted review
Rated 1 out of 5 stars

I’m very disappointed with Nike.

I’m very disappointed with these shoes. I bought them just 3 months ago, not 3 years ago although judging by the condition of the inner heel lining, you wouldn’t be able to tell.
After normal, everyday use (mostly walking, not climbing mountains or running marathons), the inside of the heel has already worn through and started falling apart. As shown in the photo, the fabric is fraying and breaking down like it’s had a much harder life than it actually has. I contacted Nike customer service and was told this is ‘normal wear and tear’. If this is considered normal after 3 months, I’m slightly worried what “long-lasting” means.

I expected better durability from a brand like Nike and also better response.

March 21, 2026
Unprompted review
Rated 1 out of 5 stars

Ignores UK consumer law

Bought from Nike despite other retailers having much better prices as I thou the experience would be better. Wrong!

Product not delivered. Some random house photo as proof of delivery.

60 min on chat with “athlete” / bot.

Informed my right to cancel and refund under UK consumer law.

It suggested I follow their policy instead!

Don’t want their product now and will be completing a chargeback.

Awful experience.

March 21, 2026
Unprompted review
Rated 1 out of 5 stars

Quality does not match the price tag

I have bought Nike products for my children since they were born (the eldest it 24) I always found the quality good and the kids have always love the brand. However over recent years I have found the quality of their clothing poor. For example my son has the running shorts and dri fit t-shirts and swimming shorts in every colour going, the Nike sign is no longer visible on any item after a couple of washes (yes the washing instructions are followed) also the last couple of pairs of trainers I have bought them make a noise as they walk, this started after a couple of weeks so I can not return as they have been worn, when a pair of trainers cost over £200 I’d like to think they would last longer.

March 20, 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous experience with Nike in the UK

Horrendous experience with Nike in the UK. When you Google Nikes return policy in the UK, what surfaces on Google is the US return policy, I clicked through as I don't trust Google too much and was taken to a Nike.com page that said 60 day return policy with absolutely no mention of it being a US policy. I had a family issue but felt confident I had time to not worry about returning the items and so focussed on my family at that time, at 32 days I went to process the return of a large order £700+ and could not see any option to return. I got in touch with customer service who said I'd missed the deadline. I explained what had happened and provided screenshots as I could still see the 60 days return policy reflected online. I explained I'd had a family issue and that if I had to pay off my Klarna balance it would put me in debt. I had a very cold, inhuman experience with customer service, there is absolutely no thought of the customer and no level of service provided at all. I then called customer service and had the same experience, the advisor was nice but advised his hands were tied, he sent me a link that I could send my evidence that 60 days was showing to me, I provided it and got a cold email back that no, it's 30 days in the UK. I found the experience extremely upsetting at a difficult time in my life, was placed into debt. The clothes were unworn, could have been returned and resold at the same price with no issue to Nike, when it caused me a huge problem and a great deal of stress. I will never buy again from Nike, neither will my family and close friends. Really it would have cost Nike a marginal amount to resolve this, but they have lost thousands more over a lifetime of business they have lost. My order number is C01559940728 if you decide to provide some customer service and resolve this, however my consistent recent experience tells me you will not. Absolutely disgusting from the brand.

February 20, 2026
Unprompted review
Rated 5 out of 5 stars

I have bought about 9 Nike shoes in the…

I have bought about 9 Nike shoes in the last 3 months and returned 2 of them by post and 1 of them to the store as I was picking up my another Nike order. returning to the store is smooth experience as you instantly get your refund. Returning by mail is also smooth but it takes about 5 days for the refund to be confirmed. My shopping experience with Nike.com has been quite smooth so far. Looking at the negative reviews, maybe its been improved. Loving the shoes as well.

March 18, 2026
Unprompted review

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