On the Beach Reviews 

96,510
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,903 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward and easy booking process, often finding competitive prices for their holidays. Many people report having wonderful and enjoyable trips, appreciating the smooth service and clear information, leading many to book with them again. However, some customers noted significant issues with customer service, describing difficulties reaching human agents and receiving automated or unhelpful responses. Others encountered unexpected additional costs or pricing discrepancies. Furthermore, some reviewers experienced problems with flight delays, inconvenient transfers, or hotel misrepresentation, impacting their holiday experience.

What people talk about most

Booking process

People report ambiguous experiences with the booking process, with many finding it painless, easy to follow,... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many expressing satisfaction with their bookings... See more

Price

Clients share ambiguous opinions on price, with many reviewers consistently finding prices to be competitive,... See more

Service

Customers consistently note ambiguous experiences with service, with many reviewers praising the excellent... See more

Customer service

Users describe ambiguous interactions with customer service, with many expressing significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

Easy to navigate from hotel to flights, paid for it but then had to go on easyjet flight to prebook seats and had to pay further money, why can't it all be done on booking. Until we go on holiday can'... See more

Company replied

Rated 4 out of 5 stars

Great location, right on the beach, nice pool, plenty of space. Venture outside of the hotel and expect to be hassled and never take their first price when buying anything…..or second or third for... See more

Company replied

Rated 4 out of 5 stars

Holiday was good, but downside was our flight at 11.55pm we had to checkout at 12noon, no time or place to rest properly. For a package holiday i think you should checkout 3 hrs before your flight ti... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,510)

18,220 reviews in the last 12 months

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Rated 1 out of 5 stars

I booked a holiday though on the beach…

I booked a holiday though on the beach everything was fine till the morning we was ment to travel and the hotel cancelled our booking I got though to in the beach that morning on the phone but since then can’t just keep going round in circles will never book with these again

August 5, 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 4 out of 5 stars

Straight forward and great value.

Booking is fairly easy and prices are very competitive. Have used the company for several holidays with no complaints

August 6, 2026
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Reply from On the Beach

Thanks Clare, glad bookings are easy and prices competitive. Thanks for choosing us 😊 The Team at On the Beach

Rated 5 out of 5 stars

Hotel is incredible

Hotel is incredible, they have thought of everything to make a truly amazing experience. The staff are lovely and so helpful. The facilities are 5 star. The entertainment is great and well thought out. Food is delicious, varied, and healthy. Hotel is clean and the staff work hard to keep it clean. The atmosphere is relaxed. This is my first time at an Iberostar, and I will definitely be booking with them again.

August 6, 2026
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Reply from On the Beach

Thanks so much, Heather — we're delighted your first Iberostar visit was such a hit. Lovely to hear the staff, facilities, entertainment and food all impressed, and that you enjoyed the relaxed, spotless atmosphere. We can’t wait to help you book your next stay with them ☀️

The Team at On the Beach

Rated 1 out of 5 stars

If I could

If I could. I’d rate it a negative number. This holiday was supposed to be my families first holiday to the EU. And so far it’s full of disappointment. We urgently want to change our hotel. However the contact instructions they’ve given are a load of bs. My hotel has cockroaches, unclean rooms, unsanitary bathrooms and crap food. And I’m unable to change this because of this rubbish website. If I could, I’d make sure they go bust. It continuously tells me to chat with the hotel. The hotel will do nothing. This holiday is already a joke.

August 7, 2026
Unprompted review
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Reply from On the Beach

Hi, Mannat

Thanks for your feedback and sorry to hear about your experience with the hotel so far.

Please reach out to us via Whatsapp as you are currently In Resort. Our team can then look into how we can help get this resolved. We would also suggest if you have not done already please ask to speak to the hotel manager as they will be able to give support on site and discuss options.

You can access whatsapp via you Manage you booking account via the Help and support tab.

Thanks for bringing to our attention

Best regards,
On the Beach

Rated 2 out of 5 stars

Holiday Cancelled Instead of Helped

I am extremely disappointed with the service provided by On the Beach.
My holiday was cancelled because one of the flights was cancelled. Instead of offering alternative flight options, the company simply cancelled the entire booking. There were alternative flights available, and the increase in airfare was minimal.
It felt like no effort was made to find a solution or save my holiday. I expected support and assistance in this situation, but all I received was a cancellation notice and a refund.
I cannot recommend On the Beach to anyone who expects good customer service and support when unexpected problems arise.

August 4, 2026
Unprompted review
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Reply from On the Beach

Hi Maia,

Thank you for sharing your feedback. We sincerely apologise for the disappointment and frustration you experienced with your recent booking through On the Beach. We understand how upsetting it is when a holiday is disrupted, especially due to flight cancellations.

Please know that we strive to provide the best possible support to our customers in such situations. We regret that in your case, alternative flight options were not offered and that you felt no effort was made to save your holiday. Your experience does not reflect the level of service we aim to deliver.

We appreciate your comments as they help us improve our processes and customer care.

Thank you again for your honest feedback. We hope to have the opportunity to restore your trust in the future.

Kind regards,
The On the Beach Team

Rated 5 out of 5 stars

Always great deals

Used On The Beach a few times over the years. Always found them to professional very helpful and the prices very reasonable. Simple booking process. You know what your paying for.

August 6, 2026
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Reply from On the Beach

Thanks Alan — glad you’ve used us several times and found our service helpful and good value. Hope to help with your next holiday ☀️. The Team at On the Beach

Rated 5 out of 5 stars

From booking process to the actual…

From booking process to the actual holiday everything was great. Flight was booked, was delayed both times but nothing to do with OTB, transfer people were easy to locate on arrival and were friendly, return transfer was great as the driver came early which we didn’t mind after hearing about all the queues due to new EU entry/exit system which actually did not affect us through passport control in 10 mins approx. Hotel was clean, staff were very friendly and helpful. Great time had by all.

August 3, 2026
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Reply from On the Beach

Thanks so much, Elma — we're thrilled everything went smoothly from booking to holiday. Glad the transfers and early return driver helped, and pleased passport checks were quick. Lovely to hear the hotel and staff hit the mark. Thanks for sharing — hope we can help plan your next getaway soon 🌞

The Team at On the Beach

Rated 5 out of 5 stars

We have booked our previous holidays…

We have booked our previous holidays with on the beach and enjoyed every holiday.
This year I was looking to book airport lounge for me and the family early but as the terminal weren't released until till 2 days before we fly. Scott helped us out massively with this issue.
Now I dont have to worry about that and now look forward to our holiday.

August 6, 2026
Unprompted review
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Reply from On the Beach

Thanks Dave — we're so pleased you've enjoyed holidays with us and that Scott could sort the airport lounge for you and the family. Nothing better than heading off without one less thing to worry about. Have a brilliant holiday! 😊

The Team at On the Beach

Rated 5 out of 5 stars

Great place to visit

Great place to visit , hotel was very nice , food was Lovely, definitely going to go back

August 3, 2026
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Reply from On the Beach

Thanks Tracy, delighted you loved the hotel and food. Come back soon! 😊 On the Beach team

Rated 3 out of 5 stars

We were looking for transfer over 1 hr

We were looking for transfer over 1 hr

August 3, 2026
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Reply from On the Beach

Hi Milena,

Thank you for taking the time to share your feedback.

We understand that a transfer arriving over an hour off schedule can feel disappointing, especially after a long journey when you're looking forward to starting your holiday. Transfer times can vary due to factors such as traffic conditions and multiple hotel drop-offs, but we appreciate that this may not have been what you expected.

Thank you for bringing this to our attention. Your feedback is valuable and helps us continue to improve the holiday experience we provide.

Kind regards,
The On the Beach Team

Rated 3 out of 5 stars

Hotel was nice and so was most of the…

Hotel was nice and so was most of the staff, food was repetitive and it is not all self service, staff look at you if you after them for more that one spoonful of food, the snack bar was only on once a day at 15.30 every day. You are limited to only 2 drinks from the bars at one time I found this shocking i was away with 11 people. Hotel was full of French people and they got special treatment from the staff. Being an all inclusive package you expect to have a snack bar or even get a soft drink when you arrive after 23.00 but all bars close at 23.00 and nothing available to eat. Rooms are basic the lifts shut off after 23.30 at night until early morning not ideal fir someone in a wheelchair. Having a wet room on the ground floor as i am in a wheelchair, the shower water didn't drain properly and the whole bathroom floor was sailing in water. Reported to reception and all they did was mop it up, not idea.

August 3, 2026
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Reply from On the Beach

Hi, Leigh 

Thank you for taking the time to share your detailed feedback. We’re truly sorry to hear that your holiday did not meet your expectations and that you experienced difficulties with the food variety, drink limits, snack bar availability, and the service from some of the hotel staff.

We also understand how challenging the issues with the room, especially the wet room drainage and lift accessibility, must have been given your wheelchair use.

We appreciate how disappointing it must have been to face these problems during your stay. As your holiday has now ended, if you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow our dedicated team to review your booking and raise these matters with the hotel.

Thank you again for sharing your experience with us. We hope to have the opportunity to provide you with a better experience in the future.

Best regards,
On the Beach Team

Rated 5 out of 5 stars

Good value quick and easy

Easyto use the app for the booking process woth quick return of confirmation and documents

August 4, 2026
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Reply from On the Beach

Thanks for your kind words! Glad app and docs were quick. On the Beach Team

Rated 5 out of 5 stars

Everything is so straight forward

Everything is so straight forward. Kept upto date at all times. Hotel was exactly as discribed. Price was resonable. The only issue wss the return transfer. Took much longer than it should of with 5 pick ups.

August 3, 2026
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Reply from On the Beach

Thanks! Glad booking and hotel were as described. Sorry about the long return transfer with five pick‑ups — thanks for flagging. Hope we can help with your next holiday 😊

The On the Beach team

Rated 5 out of 5 stars

I had a great experience booking my…

I had a great experience booking my holiday. The process was quick, simple, and easy to follow. There was a good choice of destinations and accommodation, with clear information and competitive prices. The booking was confirmed promptly, and all the travel details were sent without any issues. The customer service team was friendly and helpful whenever I had a question. Overall, it was a smooth, stress-free experience, and I would happily book my next holiday with them again.

August 6, 2026
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Reply from On the Beach

Thanks so much, Nataliia — we’re delighted you found the booking quick and straightforward and that our team could help. It’s great the options, prices and travel details met your expectations. We look forward to helping you book your next stress-free holiday soon! 😊

The Team at On the Beach

Rated 4 out of 5 stars

Holiday was good, just downside had to checkout at 12noon, when our flight was in evening at 11.55pm

Holiday was good, but downside was our flight at 11.55pm we had to checkout at 12noon, no time or place to rest properly. For a package holiday i think you should checkout 3 hrs before your flight time when your transfers come.
Otherwise was good holiday and service was good. Thankyou

August 6, 2026
On the Beach logo

Reply from On the Beach

Thanks Rukhsana — glad you had a good holiday, and thanks for flagging the late-flight checkout issue. We appreciate the suggestion about later checkouts for package transfers and will pass this on to the team. Hope we can help with your next trip ☀️

The Team at On the Beach

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