On the Beach Reviews 

96,445
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,903 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward and easy booking process, often finding competitive prices for their holidays. Many people report having wonderful and enjoyable trips, appreciating the smooth service and clear information, leading many to book with them again. However, some customers noted significant issues with customer service, describing difficulties reaching human agents and receiving automated or unhelpful responses. Others encountered unexpected additional costs or pricing discrepancies. Furthermore, some reviewers experienced problems with flight delays, inconvenient transfers, or hotel misrepresentation, impacting their holiday experience.

What people talk about most

Booking process

People report ambiguous experiences with the booking process, with many finding it painless, easy to follow,... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many expressing satisfaction with their bookings... See more

Price

Clients share ambiguous opinions on price, with many reviewers consistently finding prices to be competitive,... See more

Service

Customers consistently note ambiguous experiences with service, with many reviewers praising the excellent... See more

Customer service

Users describe ambiguous interactions with customer service, with many expressing significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

Easy to navigate from hotel to flights, paid for it but then had to go on easyjet flight to prebook seats and had to pay further money, why can't it all be done on booking. Until we go on holiday can'... See more

Company replied

Rated 4 out of 5 stars

Great location, right on the beach, nice pool, plenty of space. Venture outside of the hotel and expect to be hassled and never take their first price when buying anything…..or second or third for... See more

Company replied

Rated 4 out of 5 stars

Holiday was good, but downside was our flight at 11.55pm we had to checkout at 12noon, no time or place to rest properly. For a package holiday i think you should checkout 3 hrs before your flight ti... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

96K reviews

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3.8

All reviews

(96,445)

18,220 reviews in the last 12 months

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Rated 5 out of 5 stars

Very detailed web site

Very detailed web site, shiws everything you need to book a holiday and easy to use

August 6, 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad it made booking easy 😊 The Team at On the Beach

Rated 4 out of 5 stars

Had to use live chat due to a query…

Had to use live chat due to a query about a refund, it took almost an hour to get through which isn't great, but I got through to Rio who was really helpful and resolved my query really quickly.

August 6, 2026
Unprompted review
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Reply from On the Beach

Thanks Elaine — sorry about the long wait, but pleased Rio sorted your refund so quickly. We’ll pass on your feedback and hope we can help book your next holiday soon 🌞.

The Team at On the Beach

Rated 5 out of 5 stars

Everything was so easy to do online…

Everything was so easy to do online clear details and pricing it didn't take long to find our holiday and book it.

August 5, 2026
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Reply from On the Beach

Thanks for your kind words! Delighted booking was easy — enjoy your holiday ☀️. The Team at On the Beach

Rated 5 out of 5 stars

Easy to navigate and reminds you to get…

Easy to navigate and reminds you to get your extras such as hold bags seat pick and airport parking etc

August 6, 2026
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Reply from On the Beach

Thanks Simon — glad the extras reminders helped. See you on your next trip! ☀️ The Team at On the Beach

Rated 1 out of 5 stars

0 out of 5. The worst nightmare ever. Only robots operate on this company and your problem will never be solved.

Rating: 0/5 Stars

ABSOLUTE NIGHTMARE – Avoid On The Beach at All Costs

My name is Ari, and this is my firsthand nightmare with On The Beach.

I have used many holiday companies in my time, and I can say with complete certainty that On The Beach is the worst company I have ever dealt with. Even the shoddiest, budget operators I’ve used in the past are lightyears ahead of this outfit. This has been an absolute catastrophe from start to finish and it happened to me.

Here is what happened: I searched for a holiday using the On The Beach app, specifically selecting Cardiff and Bristol as my departure airports. I found a package, paid, and confirmed the booking.

Shortly after, I received the confirmation email and to my horror, it showed my departure airport as Edinburgh, Scotland. That is a 10-hour drive from where I live! The app clearly glitched or ignored my search filters, yet they took my money anyway.

The real nightmare began when I tried to fix it. Their customer service is non-existent. They do not have humans; they only operate a robotic chatbot that sends you around in endless, infuriating circles. It cannot even handle basic queries, let alone a major booking error. I tried every possible trick to get through to a real person, but nothing works. It feels like the company is run entirely by machines.

I contacted the hotel directly they said they couldn't help and told me to speak to On The Beach. I contacted the airline they said the same thing. I am trapped in the middle with no one to turn to.

I have paid £3,500 for this holiday, and my travel date is the 13th of August. I am now left with no holiday and a massive hole in my bank account. I even contacted my bank to stop the pending payment, but they said it has to clear before they can help.

Please, do not make the mistake I made. Run as far away from this company as possible. Even if you have to pay an extra £1,000 to book with literally anyone else, do it. It is worth the money to avoid this level of stress and incompetence.

Ari

July 27, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Ari,

Thank you for sharing your feedback. We’re truly sorry to hear about the distress and frustration caused by the incorrect departure airport on your booking and the difficulties you experienced trying to get in touch with our team. We completely understand how upsetting this must have been, especially with your travel date approaching.

Our virtual assistant is designed to help route queries quickly to the right team, but we appreciate that automated systems can sometimes feel frustrating when you need urgent human support. We want to assure you that we are here to help and would like the opportunity to look into your booking and resolve this issue for you.

Please contact us directly through our live chat on our website so our dedicated team can investigate and assist you as a priority.

Thank you again for bringing this to our attention. We hope to make things right for you.

Kind regards,
On the Beach

Rated 2 out of 5 stars

Firstly the bags were not put on on the…

Firstly the bags were not put on on the booking, this caused immense stress at Manchester Airport who charged for bags there and then, we had to use our holiday spends. We had to allocate hours trying to get through to yourselves as we didn’t want the same to happen in an Egyptian airport. The stress trying to get hold of you ruined the holiday. The chat bot sent us to a WhatsApp chat that just gave automated responses and kept us on a loop for days. We eventually had to pay for an add on on our phone to call. The money was refunded eventually but no compensation for the loss of hours on our holiday trying to sort it out!!. Secondly the return flight was incorrect coming home a day later, again we could not get hold and had to pay for a second add on to the phone to call. The girl we spoke with Anna was worse than a robot. On explaining that the flight was incorrect she just kept confirming the flight and huffing and puffing down the phone with long pauses before she answered. There was no willingness to help or trying to accept ownership of a problem we were facing while in a foreign country. As we where getting no sense we had to pay for the change of flight home. Again costing money. We had to pay £257!! This has been the first experience with on the beach I have had to encounter and I wish to never have to deal with you again. When you are in need of help and assistance no one is willing to help. Even if you show dissatisfaction there is no complaint process the whole thing was a joke. I cannot believe we spent thousands of pounds for a relaxing holiday only for it to be ruined by the company we booked with. One debacle to the next. Your staff are in immediate need of retraining.

August 2, 2026
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Reply from On the Beach

Hi Jack

Thank you for bringing these issues to our attention, and please accept our apologies for the stress, frustration, and financial inconvenience you experienced throughout your holiday.

We are sorry to hear you did not get the experience you were expecting when you contacted us for support and would like to look into this for you.

We have reached out for some further information so we can look at your booking.



Thanks,
On the Beach

Rated 4 out of 5 stars

Its completely easy to book and manage…

Its completely easy to book and manage your booking. Great prices. The online chat used to be good, but recently with the ai its impossible to actually get matters sorted. Ive been lucky when ive needed something in the past as ive booked several holidays through yourselves. I appreciate you're cheaper as you dont have phone lines but i think you need to make yourselves a little more accessible to customers

August 4, 2026
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Reply from On the Beach

Thanks Laurie — we’re glad booking was easy and you’ve enjoyed our prices on your past holidays. Sorry the recent AI chat hasn’t helped; we appreciate the feedback about accessibility and will pass it on to the team. We hope you’ll book with us again and we’ll keep working to make support easier to reach 😊

The Team at On the Beach

Rated 5 out of 5 stars

To be honest I done most of the work my…

To be honest I done most of the work my self iv been looking to book for 2 months now and found Tuesdays was the best time to book! Prices have been up and down for the past month now with only 30 odd days before I wanted to be in turkey Prices have dropped nearly £200 sorted but you don't tell people this and then end up with unsold seats i know you do a price promise but I wasn't offered this when I booked at least I'm all sorted now with a purchase I'm happy with thanks

August 6, 2026
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Reply from On the Beach

Thanks for your kind words! Glad you found a great fare to Turkey and that you’re happy with your booking. Sorry you weren’t offered our Price Promise when you booked — we’ll pass along your feedback. Hope you have a brilliant trip and we’d love to help with any future plans ☀️

The Team at On the Beach

Rated 5 out of 5 stars

Nikki got us a refund after spending…

Nikki got us a refund after spending one night in a hell hole. She was very quick about it and polite the whole couple of days it took. Thank you Nikki 👏

August 6, 2026
Unprompted review
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Reply from On the Beach

Thanks for your kind words! Glad Nikki sorted the refund quickly and politely after that awful first night. We’re here when you’re ready to book again 😊

The Team at On the Beach

Rated 1 out of 5 stars

On the Beach are terrible

On the Beach are great at selling holidays, but terrible when something goes wrong. They moved our return flight forward by six hours, but we couldn't contact anyone to try to move times or days to get that part of our holiday back. Their automated system was useless and didn't help at all.
Once at the hotel we encountered nothing but issues with room doors not locking and safes not working. Our in resort rep refused to help and blamed hotel staff, who in return blamed the rep.
We have attempted to complain, but they pass us back to the hotel and take no accountability.
I would now always pay extra for a human travel agent to book my holiday.
I wouldn't recommend On the Beach to anyone. Absolutely rubbish

August 1, 2026
Unprompted review
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Reply from On the Beach

Hi,Hayley

Thank you for taking the time to share your feedback. We are truly sorry to hear about the difficulties you experienced with your flight change and the issues you encountered at the hotel during your holiday. We understand how frustrating and disappointing this must have been for you.

We also regret that you felt unsupported by our in-resort representative and that your concerns were not resolved while you were away. Please know that your experience is important to us, and we want to ensure it is properly reviewed.

As your holiday has now ended, we kindly ask you to submit your feedback using the official complaints form on our website. This allows our dedicated team to investigate your concerns thoroughly with the hotel and our partners to understand what went wrong and how we can improve.

Thank you again for bringing this to our attention. We appreciate your patience and the opportunity to address your concerns.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Easy to book

Easy to book. Competitive price.

July 30, 2026
On the Beach logo

Reply from On the Beach

Thanks Jacqueline — pleased it was easy and good value 😊 The Team at On the Beach

Rated 3 out of 5 stars

Overall it was a nice place to stay

Overall it was a nice place to stay.

Let’s start with the positives:
- Good location with easy access to the train/bus station
- Walking distance to the BioParc Zoo & also Miramar Shopping Centre
- Beach nearby, lots of restaurants, pubs, cafe’s, supermarket shops, and shisha bars all near by within walking distance
- The hotel has nice staff that are helpful, the cleaners clean once each day and do a great job, the entertainment staff are lovely to speak to
- The buffet had a variety of food which was lovely
- Really cheap and affordable prices everywhere

The not so positives:
- The hotel being classed as 4 stars is a stretch it should really be 3 stars as it does look slightly outdated
- The room had practically no plug sockets except for the socket for the TV and mini fridge and then just the one in the bathroom so having no where to charge our phones / devices other than the bathroom or by unplugging the tv wasn’t ideal
- You need to pay to use and rent the Safe, I’m not sure if this a popular thing but I’ve travelled a lot and it’s the first time I’ve come across this
- The happy hour should include the pool bar as well
- The pool is small and there aren’t enough lounge chairs given the size of the hotel which is weird given that it’s a “4 star” hotel. You’d expect to be at least 2 pools or one big one but that’s not the case. So it was frustrating having to wait until someone left and quickly trying to find a lounge chair.

Overall I would recommend this place if you want somewhere budget friendly and aren’t too picky with things and if you’re someone that doesn’t mind too much where you sleep as long as your maximising your holiday stay with other things.

July 18, 2026
Unprompted review
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Reply from On the Beach

Hi Alessandra

Thank you so much for taking the time to share such a detailed and balanced review of your stay with us!

We are thrilled to hear that you enjoyed our convenient location near the transport links, beaches, shopping, and local attractions like the BioParc Zoo. It’s also wonderful to know that our reception, cleaning, and entertainment teams made a positive impression on you, and that you enjoyed the variety at our buffet as well as our budget-friendly pricing.

We also deeply appreciate your constructive feedback regarding the areas where we can improve. Please rest assured that we are taking a close look at your comments:

• Room Amenities & Power Sockets: We understand how frustrating it is to have limited charging options, and we are looking into practical ways to improve power accessibility in our rooms.
• Facilities & Safety: Regarding the room safe rental policy, we appreciate you highlighting this, and we will review how we communicate these ancillary fees to our guests.
• Pool & Loungers: We acknowledge that our pool area can get quite busy during peak times, and we are exploring options to maximize space and guest comfort around the pool deck, as well as reviewing our happy hour offerings.



Thank you once again for your recommendation. We hope to have the opportunity to welcome you back in the future for an even better stay!
Warm regards,
Onthebeach

Rated 3 out of 5 stars

Hi have booked a holiday with yourself…

Hi have booked a holiday with yourself but when I try to sign up for an account to manage my booking the code I'm sent ,says number is invalid . Have tried numerous times but no luck, please advise

July 30, 2026
On the Beach logo

Reply from On the Beach

Hi Janet

If you are trying to sign up for an account to manage your booking and the code you are sent says the number is invalid, here is some advice:

Make sure you enter the verification code exactly as shown in the email. The code is valid for 15 minutes only. The verification code will be sent in an email with a clear security warning, and it needs to be the email address used to book the holiday for the OTB Account as well as the phone number. Do not share this code with anyone or provide it over phone, WhatsApp, live chat, or social media.

Thanks, on the beach team.

Rated 3 out of 5 stars

Not best pleased

Not best pleased, feel the initial price is to get you in to booking, booked around midnight to recieve a email 5 minutes later saying the price had gone up £6 per person which I accepted and then before confirmation in the morning at 8 recieved another email saying the price had gone up yet again £42 per person which is a lot when there is 8 in my party… so it had gone up twice before I had even got confirmation which is abit poor and funny that love holidays had the same holiday on for the same price that night before (the price I ended up paying that is) I had decided to use on the beach as it was so much cheaper. So slightly annoyed but the booking process was straight forward so I have still given it a 3 star rating “.

August 6, 2026
On the Beach logo

Reply from On the Beach

Hi Peter,

Thank you for sharing your experience with us. We completely understand how frustrating it must have been to see the price increase twice before your booking was confirmed, especially with a large party where even small changes add up significantly. It’s disappointing when expectations aren’t met, and we’re sorry for any inconvenience this caused you. We appreciate that despite this, you found the booking process straightforward and still took the time to provide a thoughtful rating. Your feedback is very valuable, and we will certainly take it into account to improve our pricing communication and booking experience going forward. If there’s anything we can do to assist you further, please don’t hesitate to reach out.

Thanks, on the beach

Rated 5 out of 5 stars

From searching for our holiday through…

From searching for our holiday through to booking the whole experience was straight forward and easy. Managed to get exactly what we wanted at good price. I checked other web sites but found On the Beach the best one for us.

August 5, 2026
On the Beach logo

Reply from On the Beach

Thanks, Tammie — thrilled the search and booking were straightforward and you found exactly what you wanted at a great price. Glad we came out on top after checking other sites. Have a fantastic holiday! The Team at On the Beach

Rated 5 out of 5 stars

Amazing support.

Amazing support.

We had a holiday booked to go to Turkey with our children.
Unfortunately my husband was diagnosed with cancer and we were told that treatment needed to start straight away and flying would not be safe.
We contacted On the Beach and sent over a letter from the hospital team, explaining why we couldn’t travel.
Within an hour of sending the email we received an offer for the full refund! Minus £2.50 per person.

We have got our money back and couldn’t be more grateful with the support this company has provided us.

We would like to thank the On the Beach team again and we will be booking with you again in the future.

Many thanks
Victoria

July 25, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Vicky — thank you for your kind words. We're so sorry to hear about your husband's diagnosis and glad we could quickly sort the refund for your Turkey holiday so you and your children can focus on his treatment. It means a lot to hear you're grateful, and we'd be honoured to help you book again when the time's right. Wishing you all the very best. 🌷

The Team at On the Beach

Rated 3 out of 5 stars

Definitely not a 5star hotel

Definitely not a 5star hotel
great location & site. Gardens immaculate but food is a let down.
Drinks all served in plastic cups (only lobby bar will give you glass and you have to stay there to drink it)
Ice creams is only available a couple hours of the day . No cocktails around the pool .
Main water slide was broken while we was there .
Most random breakfast options every day - roast potato's, rice pudding and soups !

August 5, 2026
On the Beach logo

Reply from On the Beach

Hi Miss Newman,

Thank you for taking the time to leave your review. We're sorry to hear your holiday didn't meet your expectations. We appreciate how disappointing it must have been to experience issues with the food quality and variety, drinks service, and facilities such as the water slide being out of order. We also understand your frustration with the breakfast options and the limited availability of ice cream and cocktails around the pool.

As your holiday has now ended, if you'd like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow the relevant team to review your booking and investigate the issues you've raised with the hotel.

https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265

Thank you again for sharing your feedback.
On the Beach Team

Rated 5 out of 5 stars

Very easy to book and easy to navigate…

Very easy to book and easy to navigate website. I like you can add bags at the beginning of the search for a true reflection of price, much better than the likes of love holidays!! Cheaper on price compared to Tui, EasyJet and Love holidays.

August 5, 2026
On the Beach logo

Reply from On the Beach

Thanks Clare — brilliant to hear the site was easy to use and the add‑bags option gave a true price upfront. Glad we beat TUI, EasyJet and Love Holidays on price. Hope we can help with your next getaway soon 🌞

The Team at On the Beach

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