Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
Company replied
When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Pure Cremation
Thank you for this wonderful feedback and recommendation.
Kind regards,
Pure Team
All completed on line
All completed on line, easy to use and completed quickly and without fuss
July 22, 2026
Reply from Pure Cremation
It's great to know you found it so easy to arrange everything online. Thank you for choosing us!
Kind regards,
Pure Team
I chose Pure Cremation as I have peace of mind when my time comes
I chose Pure Cremation as I have recently lost my partner and the cost was nearly £5000 I was horrified .
So when I saw the advert on the TV and I was in a position to get my affairs in had , I did not want my children to be in a horrible situation when my time comes.
I spoke to a wonderful man and explained my situation and what I required and he was so supportive and understanding,I completed my paperwork in full and was very pleased and had instant peace of mind
I would recommend to all my friends and family
Thank you
July 15, 2026
Reply from Pure Cremation
Thank you for sharing your story with us. We’re truly sorry to hear about the loss of your partner, and we understand why having arrangements in place for the future has been so important to you. We’re glad that a Pure Cremation plan felt like the right choice for you and that it has given you the reassurance and peace of mind that your wishes are taken care of.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive experience.
Kind regards,
Pure Team
Great service
Great service, have used them before when my husband passed away, very caring, so was happy to arrange my own cremation with them, would recommend.
Wendy
July 22, 2026
Reply from Pure Cremation
Thank you for taking the time to share your experience, Wendy. We’re grateful that, after the care and support you received when your husband passed away, you felt confident choosing Pure Cremation for your own arrangements.
Kind regards,
Pure Team
Very helpful and understanding what I…
Very helpful and understanding what I required. Very respectful.
July 22, 2026
Reply from Pure Cremation
Thanks for sharing this brilliant feedback. We're pleased you appreciated the help and understanding shown.
Kind regards,
Pure Team
First class service.
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely awful time.
I cannot recommend they highly enough; a first class service with first class staff.
June 23, 2026
Unprompted review
Reply from Pure Cremation
Thank you for sharing such a heartfelt review. We know how important it is for families to feel supported and reassured throughout the journey, and we’re grateful to know that the care, updates, and kindness shown by our team helped you feel less alone during such a difficult time.
Kind regards,
Pure Team
I will be better able to tell you how…
I will be better able to tell you how good you are after rmy cremation
July 21, 2026
Reply from Pure Cremation
Thank you for sharing your thoughts. We hope that time doesn't come for many, many years yet! However, at that time we will ask your nominated representative to share their feedback on how the arrangements were carried out and the support they received from our team. However, if you have any feedback about your experience of setting up your plan, we’d really love to hear it.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
Everything was explained in a…
Everything was explained in a informative and easy to understand manner. My mum asked me to sort this for her and shes over the moon with everything we sorted
July 21, 2026
Reply from Pure Cremation
Thank you for sharing your experience. We're pleased you found the explanations informative and easy to understand.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us!
Kind regards,
Pure Team
I purchased Two policies one for me and…
I purchased Two policies one for me and one for my wife, straight forward process and at what I think is a reasonable price.
July 14, 2026
Reply from Pure Cremation
Thanks for sharing your feedback. It’s great to know that setting up plans for you and your wife was a simple process. We appreciate your comments about the price and are pleased that you felt the plan offered good value.
Kind regards,
Pure Team
Highly recommended
Great company who walk you through the process. Empathetic and trustworthy. When you’re going through something so difficult they show true kindness and understanding. Highly recommended.
July 28, 2026
Reply from Pure Cremation
Thank you for your great feedback. We're glad we could provide the understanding and support you needed.
Kind regards,
Pure Team
Outstanding customer service
Outstanding customer service, very polite, answered all my questions, highly recommend
July 21, 2026
Reply from Pure Cremation
Thank you for taking the time to share your positive experience with us.
Kind regards,
Pure Team
Marie Golding was extremely helpful
Marie Golding was extremely helpful, from the very start to the end, Give me time to talk things though
July 21, 2026
Reply from Pure Cremation
Thank you for your feedback. We're so pleased that you found Marie to be helpful and that she gave you the time you needed to ask questions.
Kind regards,
Pure Team
Great customer service
July 14, 2026
Reply from Pure Cremation
Thank you! It's brilliant to know that we could provide such a great service.
Kind regards,
Pure Team
Helpful and friendly service all round
Tracy was so helpful and detailed everything for me perfectly. She really put me at ease every step of the way and made me feel I could make decisions for myself without any pressure. After all, it’s not not every day you plan your own funeral but I’m so pleased I did through Pure Cremation. Everything was so simple to set up and I couldn’t fault the service I received.
July 14, 2026
Reply from Pure Cremation
Thank you for sharing your experience. We are so pleased that Tracy was able to put you at ease and make setting up the plan so straightforward.
Kind regards,
Pure Team
My father used Pure Cremation
My father used Pure Cremation , which was exactly what he wanted totally professional for start to finish hence that is why I took a Pure Cremation policy.
Kind regards Steven Beresford
July 14, 2026
Reply from Pure Cremation
Thank you, Steven. We are honored to fulfill your father's wishes, and we are glad that the service felt professional from start to finish.
Kind regards,
Pure Team
So easy to do.
July 21, 2026
Reply from Pure Cremation
Thank you for leaving this feedback. We're pleased you found it all so easy to arrange.
Kind regards,
Pure Team
The ease of the whole process
The ease of the whole process, the information given and most importantly no pressure to buy.
July 21, 2026
Reply from Pure Cremation
Thank you for choosing us. We're so pleased that you found the process easy and appreciated the information provided without any pressure.
Kind regards,
Pure Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.