Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
Company replied
When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My father used Pure Cremation
My father used Pure Cremation , which was exactly what he wanted totally professional for start to finish hence that is why I took a Pure Cremation policy.
Kind regards Steven Beresford
July 14, 2026
Reply from Pure Cremation
Thank you, Steven. We are honored to fulfill your father's wishes, and we are glad that the service felt professional from start to finish.
Kind regards,
Pure Team
So easy to do.
July 21, 2026
Reply from Pure Cremation
Thank you for leaving this feedback. We're pleased you found it all so easy to arrange.
Kind regards,
Pure Team
The ease of the whole process
The ease of the whole process, the information given and most importantly no pressure to buy.
July 21, 2026
Reply from Pure Cremation
Thank you for choosing us. We're so pleased that you found the process easy and appreciated the information provided without any pressure.
Kind regards,
Pure Team
Easy colleague on the telephone was…
Easy colleague on the telephone was very helpful and polite told a lot of information was very happy
July 14, 2026
Reply from Pure Cremation
Thank you for your wonderful feedback. We're pleased you found our team helpful and that they could provide the information you needed, allowing you to make an informed choice.
Kind regards,
Pure Team
The process was very easy to understand…
The process was very easy to understand and quick and simple to complete.
July 14, 2026
Reply from Pure Cremation
Thank you for your positive feedback. We're delighted to know that you found the process easy to understand and quick to complete.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to leave a review.
Kind regards,
Pure Team
I have been meaning to arrange my…
I have been meaning to arrange my funeral arrangements for some time and saw the advertisement again and thought let’s do it now.
Answered all the questions it only took a few minutes so all done and rest assured my family will have no problems with my funeral arrangements all done and dusted.
June 4, 2026
Reply from Pure Cremation
Thank you for this positive feedback. It's good to read that everything could be arranged in just a few minutes!
Kind regards,
Pure Team
So simple to do.
So simple to do, plan was with me within a couple of days and now I have peace of mind knowing my loved one has a plan in place when she passes.
July 21, 2026
Reply from Pure Cremation
Thank you! We're pleased we could make it so simple to arrange your plan with us, and this has given you peace of mind for the future.
Kind regards,
Pure Team
Reply from Pure Cremation
We're so glad Mark provided you with such an amazing experience from start to finish. Thank you for choosing us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your experience. We're delighted that you found everything was explained thoroughly.
Kind regards,
Pure Team
Was very quick and easy to understand
Was very quick and easy to understand. Talked through each step
July 14, 2026
Reply from Pure Cremation
Thank you for rating us with 5 stars.
Kind regards,
Pure Team
Peace of mind
Customer service was very good
Very clear details on what is included and what happens in the event of death, which gives peace of mind.
I hope I’m around for quite a bit longer but you never know so I’m pleased that my plan is in place just in case.
July 21, 2026
Reply from Pure Cremation
Thank you for leaving a review. We're glad that the details of what the plan includes were made clear, providing you with peace of mind. It's great to know you're happy your plan is in place.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
STRAIGHTFORWARD
SIMPLE,CLEAR PAPERWORK.NO COMPLACATED TERMS AND CONDITIONS.
EASY FOR NEXT OF KIN TO UNDERSTAND.
July 13, 2026
Reply from Pure Cremation
It's really good to know that all the paperwork felt clear and easy to understand. Thank you for sharing this feedback with us.
Kind regards,
Pure Team
The straightforward process of…
The straightforward process of arranging my cremation. The person that I spoke with was knowledgeable and kind.
July 13, 2026
Reply from Pure Cremation
That's great to know! Thank you for taking the time to leave a review.
Kind regards,
Pure Team
Angell
Had pure cremation for my dad, was nice to know everything was being looked after by experienced staff.
So now have decided to book for another one, to take all the strain.
July 13, 2026
Reply from Pure Cremation
Thank you very much for sharing your story. It was a privilege to look after you all following the loss of your father, and we're touched that you have also opted for Pure based on your previous experience.
Kind regards,
Pure Team
Just enquired online to get a quote yet…
Just enquired online to get a quote yet as the site wants all your details.
Soon after ive got people pestering me by phone😡 I told them I don't do hard sales... And have gone with someone else.. So they said cancel that one... Obviously I was livid... How dare they question my judgement.. Pushy sales don't work with me😡
July 27, 2026
Unprompted review
Reply from Pure Cremation
Thank you for leaving a review. We are concerned to read your feedback, as this doesn't reflect the level of service we aim to provide. We would appreciate the chance to address your experience in more detail so we can raise this with the right team. If you're willing, we would be grateful if you could share your name and contact details so we can locate your enquiry in our records. Our team will then review all correspondence and get in touch to respond. We have requested this via Trustpilot, but you can also email this to us at customercare@purecremation.co.uk by including "review" in the email subject.
Kind regards,
Pure Team
Found all staff extremely helpful &…
Found all staff extremely helpful & very efficient
Would highly recommend
Very happy with all aspects
July 13, 2026
Reply from Pure Cremation
Thank you for sharing this feedback. We're pleased that you found our team so helpful and that you would recommend us to others.
Kind regards,
Pure Team
My funeral plan
The lady I spoke to was very helpful, gave me the information I needed. I am still waiting for paper confirmation of my funeral plan.
July 6, 2026
Reply from Pure Cremation
Thank you for your review. It's good to know you found the team member you spoke to so helpful. We're sorry to learn you haven't received your plan documents yet. We've raised this internally and we'll get in touch shortly to provide an update. If you need any help in the meantime, please contact us on 0800 033 7737 or via email at customercare@purecremation.co.uk.
Kind regards,
Pure Team
Direct cremation
It’s so easy to organise over the phone and they are lovely to chat to
July 6, 2026
Reply from Pure Cremation
Thank you for leaving a review. It's really nice to know that you found it a pleasure speaking to our team over the phone.
Kind regards,
Pure Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.