Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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Review summary
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Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
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When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Direct cremation
It’s so easy to organise over the phone and they are lovely to chat to
July 6, 2026
Reply from Pure Cremation
Thank you for leaving a review. It's really nice to know that you found it a pleasure speaking to our team over the phone.
Kind regards,
Pure Team
Service was good not pushie at all…
Service was good not pushie at all person at the other end was helpful
July 20, 2026
Reply from Pure Cremation
Thank you for rating us with 5 stars.
Kind regards,
Pure Team
Easy to use website made joining easy easy to use website
Easy to use website made joining easy
July 20, 2026
Reply from Pure Cremation
Thank you! We're pleased the online application journey made setting up your plan so easy.
Kind regards,
Pure Team
Purchasing a funeral plan
I purchased the plan over the phone and was treated in a friendly manner with courtesy and professionalism.
July 20, 2026
Reply from Pure Cremation
Thank you for sharing your positive experience with us.
Kind regards,
Pure Team
Excellent service
Full information provided and opportunities to ask further questions if required. Different payment options are available which will assist in what would be the best option for each customer.
The paperwork was dealt with promptly. Altogether providing a very good service.
July 20, 2026
Reply from Pure Cremation
Thank you for your review. It's wonderful to read that you found the information comprehensive and appreciated the various payment options. We're also pleased that the paperwork was handled so promptly.
Kind regards,
Pure Team
Serenity
Chris Brown and staff were friendly and efficient they listened to you and explained everything in detail. I would recommend pure cremation to my family and friends.
July 9, 2026
Reply from Pure Cremation
Thank you for mentioning Chris in your review. It's great to know you found him friendly and efficient during your call.
Kind regards,
Pure Team
So easy to arrange this…
So easy to arrange this as I have only 2distant cousins and no near relatives at all. Wonderful to have arranged this so easily.
July 20, 2026
Reply from Pure Cremation
Thank you for taking the time to share your experience. We're delighted that you found it easy to arrange.
Kind regards,
Pure Team
Pure cremation make arranging a funeral…
Pure cremation make arranging a funeral very simple and understanding there time and patience make the customer feel at ease and very relaxed and satisfied with there funeral plan
July 13, 2026
Reply from Pure Cremation
Thank you so much for sharing your experience. It's great to know that you felt at ease while speaking to our team and that you found them patient and understanding.
Kind regards,
Pure Team
I like the service that you provide…
I like the service that you provide that’s why I chose this way for me because I don’t want a lot of fuss
July 13, 2026
Reply from Pure Cremation
Thank you for your positive rating. It's good to know that you feel the service we provide was a good fit and that you're happy with your plan.
Kind regards,
Pure Team
At a time of stress keep it simple
We have arranged exactly what we want no fuss and no extra stress for our family to cope with. We will leave money for a get together in their own time to deal with our ashes.
July 13, 2026
Reply from Pure Cremation
Thank you for sharing your thoughts and feedback. We're glad you found Pure to be the right choice for you and your family.
Kind regards,
Pure Team
Pure Cremation helped us with my dad's cremation
Pure Cremation helped us with my dad's funeral four years ago. From the first phone call, every person I spoke to was professional and caring. The lady who returned his ashes to us was so lovely and came in for chat. We as a family were so impressed that my mum has already brought her funeral with them as well. 10 out of 10 service!
July 13, 2026
Reply from Pure Cremation
Thank you for your touching feedback about the support provided previously following the loss of your father. It's good to know you found the team so professional and caring during that time and that you were impressed by the service. We're honoured that this also gave your mum the confidence to set up a Pure plan.
Kind regards,
Pure Team
Very easy to set up funeral plan
July 20, 2026
Reply from Pure Cremation
It's great to know this felt so easy. Thanks for sharing your experience of becoming a plan holder.
Kind regards,
Pure Team
The lady that I spoke too explained…
The lady that I spoke too explained everything as,we went along. If I did not understand anything she explained it again. Very reverent and did an extremely good job.
July 16, 2026
Reply from Pure Cremation
Thank you for your wonderful feedback! We're so pleased that our team member was able to explain everything clearly and patiently, ensuring you understood everything.
Kind regards,
Pure Team
Reply from Pure Cremation
We're so glad to read that you found everything easy to understand. Thank you for your great feedback.
Kind regards,
Pure Team
Arranging funerals on behalf of my…
Arranging funerals on behalf of my parents was made easy with the kindness shown during the telephone call.
April 17, 2026
Reply from Pure Cremation
Thank you for sharing your experience. We are glad that the kindness shown during the telephone call made everything easier for you.
Kind regards,
Pure Team
Hi it was very easy to find out what we…
Hi it was very easy to find out what we needed, the staff were very helpful and we were not rushed.
Every question we asked was answered and explained if we were not sure.
would recommend them as very helpful and paperwork was sent quickly and easy to understand
and contact number if we had any quieries.
June 22, 2026
Reply from Pure Cremation
Thank you for your feedback! We're pleased to know that our team was helpful, answered all your questions, and made the process easy and unhurried.
Kind regards,
Pure Team
Everything was simple to sort out no…
Everything was simple to sort out no fuss just did what he said on the tin
July 19, 2026
Reply from Pure Cremation
Thank you for your wonderful 5-star review.
Kind regards,
Pure Team
Information Delivered Professionally
Your representative was courteous and personable ….. his advice was succinct and delivered in a pleasant manner.
July 19, 2026
Reply from Pure Cremation
Thank you for sharing your feedback. We're so pleased that you had such a positive experience with our team over the phone.
Kind regards,
Pure Team
I am happy to take this plan
I am happy to take this plan. Very convenient for family.
Thank you.
July 13, 2026
Reply from Pure Cremation
We're glad you found what you were looking for with a Pure plan. Thank you for choosing us.
Kind regards,
Pure Team
So easy to complete everything on line
So easy to complete everything on line
Confirmation paper work received in no time at all
July 19, 2026
Reply from Pure Cremation
Thank you for your review. We're so pleased that completing everything online was easy and that your confirmation paperwork arrived quickly.
Kind regards,
Pure Team
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